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Compare AppFollow and Branch 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Contact Us
AppFollow
Star Rating
(194)4.6 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in Attribution with a score of 8.8, highlighting its robust capabilities in tracking user interactions across platforms. In contrast, AppFollow, while still strong, has a slightly lower score of 8.1 in Custom Event Tracking, indicating that Branch may offer more comprehensive tracking features.
- Reviewers mention that AppFollow shines in Quality of Support, scoring 9.1 compared to Branch's 8.1. Users appreciate the responsiveness and helpfulness of AppFollow's support team, making it a preferred choice for those who prioritize customer service.
- G2 users highlight Branch's superior Conversion Rate Benchmarks with a score of 8.3, which is crucial for businesses looking to optimize their marketing efforts. AppFollow, while effective, does not provide the same level of detailed insights in this area.
- Users on G2 report that AppFollow's User Activity History feature, scoring 8.3, provides valuable insights into user behavior, which is essential for tailoring marketing strategies. Branch's score of 7.4 in this category suggests it may not offer as detailed a view of user interactions.
- Reviewers mention that Branch's Dashboard functionality, with a score of 8.1, is user-friendly but lacks some of the advanced features found in AppFollow's dashboard, which scores 8.9. This makes AppFollow a better option for users who need more sophisticated reporting tools.
- Users say that Branch's Fraud Detection capabilities, scoring 7.1, are less robust compared to AppFollow's offerings, which may leave some users concerned about security and data integrity. AppFollow's higher score indicates a stronger focus on protecting user data.
Pricing
Entry-Level Pricing
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
AppFollow
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
9.0
133
8.5
350
Ease of Use
8.8
136
8.4
354
Ease of Setup
9.0
64
7.9
185
Ease of Admin
8.9
60
8.5
171
Quality of Support
9.1
120
8.1
334
Has the product been a good partner in doing business?
9.1
58
8.5
170
Product Direction (% positive)
8.0
115
8.5
332
Features by Category
User Identification
Feature Not Available
7.4
117
8.4
20
7.8
149
8.4
20
7.8
115
Tracking & Reporting
Feature Not Available
8.2
163
8.5
25
8.1
157
Feature Not Available
8.7
165
8.9
28
8.1
165
Feature Not Available
7.8
150
8.4
21
7.4
149
Metrics
Feature Not Available
8.2
139
Feature Not Available
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
49
Not enough data
8.8
55
Not enough data
8.7
18
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
Reporting & Alerts
8.6
54
Not enough data
8.5
21
Not enough data
8.2
15
Not enough data
7.9
14
Not enough data
Competition Monitoring
8.4
18
Not enough data
8.4
22
Not enough data
8.2
15
Not enough data
8.5
22
Not enough data
Platform Additional Functionality
8.3
18
Not enough data
8.6
16
Not enough data
8.6
19
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.9
38
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
Reporting
7.7
24
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Media Monitoring
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
7.8
23
|
Verified
Not enough data
8.1
16
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Feature Not Available
8.2
139
Feature Not Available
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Categories
Categories
Shared Categories
AppFollow and Branch are categorized as Mobile App Analytics
Unique Categories
AppFollow is categorized as App Store Optimization and Online Reputation Management
Branch is categorized as Mobile Marketing and Mobile Attribution
Reviews
Reviewers' Company Size
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
12.3%
Computer Games
11.8%
Health, Wellness and Fitness
8.6%
Marketing and Advertising
6.4%
Other
43.3%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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