Compare AppFollow and Branch 
Featured Products
At a Glance
Market Segments
Small-Business (63.2% of reviews)
Small-Business (41.8% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Contact Us
AppFollow
Star Rating
(197)4.6 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansBranch
Star Rating
(451)4.4 out of 5
Market Segments
Small-Business (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansAppFollow vs Branch
When assessing the two solutions, reviewers found AppFollow easier to use, set up, and administer. Reviewers also preferred doing business with AppFollow overall.
- Reviewers felt that AppFollow meets the needs of their business better than Branch.
- When comparing quality of ongoing product support, reviewers felt that AppFollow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Branch over AppFollow.
Pricing
Entry-Level Pricing
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
AppFollow
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
9.0
136
8.5
352
Ease of Use
8.8
139
8.4
356
Ease of Setup
9.0
67
7.9
187
Ease of Admin
8.9
60
8.5
172
Quality of Support
9.2
123
8.1
336
Has the product been a good partner in doing business?
9.1
58
8.5
171
Product Direction (% positive)
8.0
117
8.5
334
Features by Category
User Identification
Feature Not Available
7.4
117
8.5
21
7.8
149
8.4
20
7.8
115
Tracking & Reporting
Feature Not Available
8.2
163
8.5
26
8.1
157
Feature Not Available
8.7
165
9.0
29
8.0
166
Feature Not Available
7.8
150
8.5
22
7.4
149
Metrics
Feature Not Available
8.2
139
Feature Not Available
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
49
Not enough data
8.9
57
Not enough data
8.8
19
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
Reporting & Alerts
8.6
54
Not enough data
8.5
21
Not enough data
8.2
15
Not enough data
7.9
14
Not enough data
Competition Monitoring
8.4
18
Not enough data
8.4
22
Not enough data
8.2
15
Not enough data
8.5
22
Not enough data
Platform Additional Functionality
8.4
19
Not enough data
8.6
16
Not enough data
8.6
19
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.9
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
Reporting
7.7
24
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
9.0
45
|
Verified
Not enough data
Media Monitoring
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
7.9
24
|
Verified
Not enough data
8.2
17
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
184
Not enough data
8.4
187
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
122
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
117
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Feature Not Available
8.2
139
Feature Not Available
7.6
127
Feature Not Available
8.1
132
Feature Not Available
8.1
130
Feature Not Available
8.6
147
Categories
Categories
Shared Categories
AppFollow and Branch are categorized as Mobile App Analytics
Unique Categories
AppFollow is categorized as App Store Optimization and Online Reputation Management
Branch is categorized as Mobile Marketing and Mobile Attribution
Reviews
Reviewers' Company Size
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.4%
Computer Software
12.6%
Computer Games
12.1%
Health, Wellness and Fitness
8.4%
Marketing and Advertising
6.3%
Other
43.2%
Financial Services
10.6%
Marketing and Advertising
10.3%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.7%
Other
56.6%
Discussions
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
