# AppFolio vs Entrata Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppFolio excels in user-friendliness, with many praising its intuitive interface and streamlined processes. Users appreciate features like the smart bill functionality and easy navigation, stating that "everything is so streamlined and user-friendly."
- **According to verified reviews** , Entrata is recognized for its comprehensive approach, keeping all property management and accounting tasks in one system. Reviewers highlight its efficiency in handling tasks like invoice posting and bank reconciliation, making it a convenient choice for users who prefer an all-in-one solution.
- **Users say** that AppFolio's implementation process is quick and straightforward, with many finding the onboarding wizard helpful. This ease of setup is a significant advantage for new users looking to get started without extensive training.
- **Reviewers mention** that while Entrata offers a robust feature set, some users feel it can be overwhelming due to the sheer number of options available. This complexity may pose a challenge for those who prefer a more simplified experience.
- **G2 reviewers highlight** that both platforms receive high marks for support quality, but Entrata edges out slightly with a better score. Users appreciate the responsive assistance from Entrata, which helps them navigate any issues that arise during daily operations.
- **According to recent feedback** , AppFolio shines in its communication features, allowing property managers to easily connect with residents through messaging. This functionality is particularly valued by users who prioritize tenant engagement and streamlined communication.



| | AppFolio | Entrata | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,034 | 783 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Mid-Market (45.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (332 reviews)
- User-Friendly (126 reviews)

Cons:
- Missing Features (129 reviews)
- Poor Customer Support (54 reviews)

### Entrata

Pros:
- Ease of Use (195 reviews)
- User-Friendly (87 reviews)

Cons:
- Missing Features (43 reviews)
- Poor Usability (24 reviews)

---
## Ratings Comparison
| Rating | AppFolio | Entrata | 
|---|---|---|
  | **Meets Requirements** | 9.0 (689 reviews) | 9.0 (534 reviews) | 
  | **Ease of Use** | 9.1 (885 reviews) | 9.1 (687 reviews) | 
  | **Ease of Setup** | 8.6 (632 reviews) | 8.8 (402 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 9.0 (154 reviews) | 
  | **Quality of Support** | 8.6 (666 reviews) | 8.8 (511 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 9.2 (153 reviews) | 
  | **Product Direction (% positive)** | 9.5 (680 reviews) | 9.3 (522 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### Entrata

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **Entrata** | 9.1/10 | 220 |

#### Lease Administration Platform Features

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | 9.2 (188 reviews) | 
| **Lease Accounting** | 9.0 (251 reviews) | 9.3 (195 reviews) | 
| **Lease Auditing** | 8.7 (228 reviews) | 9.0 (194 reviews) | 
| **Document Management** | 9.0 (253 reviews) | 9.3 (209 reviews) | 
| **Critical Date Alarms** | 8.2 (212 reviews) | 8.8 (174 reviews) | 
| **Regulatory Compliance** | 8.3 (190 reviews) | 9.0 (169 reviews) | 
| **Localization** | 8.3 (181 reviews) | 9.0 (171 reviews) | 
| **Integration / APIs** | 8.1 (189 reviews) | 8.7 (178 reviews) | 
| **Reporting** | 8.8 (264 reviews) | 9.0 (203 reviews) | 
| **Dashboards** | 9.2 (264 reviews) | 9.5 (208 reviews) | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | 9.3 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (9 reviews) | 
| **Decision Making** | Not enough data | 8.7 (9 reviews) | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 630 |
| **Entrata** | 9.0/10 | 421 |

#### Leasing

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | 8.8 (316 reviews) | 
| **Rental Applications** | 9.1 (487 reviews) | 9.2 (380 reviews) | 
| **Tenant Screening** | 8.7 (475 reviews) | 9.0 (365 reviews) | 
| **Lease Templates** | 8.4 (435 reviews) | 9.1 (356 reviews) | 
| **Document Management** | 9.0 (489 reviews) | 9.2 (375 reviews) | 

#### Building Operations

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | 9.4 (375 reviews) | 
| **Property Inspections** | 8.1 (439 reviews) | 8.8 (330 reviews) | 
| **Service Portals** | 9.0 (500 reviews) | 9.2 (368 reviews) | 
| **Building Announcements** | 8.6 (451 reviews) | 9.1 (346 reviews) | 
| **Resource Reservations** | 7.9 (338 reviews) | 8.7 (291 reviews) | 

#### Accounting

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | 9.1 (339 reviews) | 
| **Online Payment** | 9.2 (514 reviews) | 9.3 (369 reviews) | 
| **Company Financials** | 8.7 (459 reviews) | 9.1 (321 reviews) | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | 8.8 (294 reviews) | 
| **Dashboards** | 9.2 (500 reviews) | 9.4 (377 reviews) | 

#### Operations

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | 9.2 (336 reviews) | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | 9.2 (310 reviews) | 
| **Lease Application Management** | 8.9 (341 reviews) | 9.3 (338 reviews) | 
| **Tenant Screening** | 8.7 (341 reviews) | 9.1 (327 reviews) | 
| **Amenity Management** | 8.1 (290 reviews) | 8.9 (289 reviews) | 
| **Accounting Module** | 8.8 (352 reviews) | 9.0 (302 reviews) | 
| **Maintenance Management** | 8.9 (364 reviews) | 9.3 (327 reviews) | 
| **Listing Syndication** | 8.6 (315 reviews) | 9.0 (262 reviews) | 

#### Agentic AI - Property Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | 8.8 (28 reviews) | 
| **Multi-step Planning** | 8.2 (12 reviews) | 8.8 (28 reviews) | 
| **Cross-system Integration** | 7.5 (19 reviews) | 8.8 (30 reviews) | 
| **Natural Language Interaction** | 7.9 (21 reviews) | 8.9 (28 reviews) | 
| **Proactive Assistance** | 8.2 (12 reviews) | 8.9 (28 reviews) | 
| **Decision Making** | 7.6 (11 reviews) | 9.0 (29 reviews) | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **Entrata** | N/A | N/A |

#### Communication

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | Not enough data | 

#### Member Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | Not enough data | 

#### Property Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **Entrata** | N/A | N/A |

#### Relationship Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 7.6 (48 reviews) | Not enough data | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 7.5 (42 reviews) | Not enough data | 

#### Platform Branding

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Operability** | 8.9 (69 reviews) | Not enough data | 
| **Brand Management** | 8.4 (61 reviews) | Not enough data | 

#### Platform Content

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | Not enough data | 
| **Communication Management** | 8.8 (64 reviews) | Not enough data | 
| **Website Management** | 8.2 (54 reviews) | Not enough data | 
| **Campaign Building** | 8.2 (46 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Reporting** | 8.8 (68 reviews) | Not enough data | 

#### Platform Integrations

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | Not enough data | 

### Property Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **Entrata** | 9.0/10 | 17 |

#### Asset Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Property Search** | Not enough data | Feature Not Available | 
| **Commercial Property Data Management** | Not enough data | Feature Not Available | 
| **Residential Property Data Management** | Not enough data | Feature Not Available | 
| **Rental Property Data Management** | Not enough data | Feature Not Available | 
| **Geospatial Intelligence** | Not enough data | Feature Not Available | 

#### Portfolio Management

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Portfolio Risk Management** | Not enough data | 8.4 (15 reviews) | 
| **Report Generation** | Not enough data | 9.3 (16 reviews) | 
| **Integrate With Investment Software** | Not enough data | 9.2 (15 reviews) | 
| **Market View** | Not enough data | Feature Not Available | 

#### Agentic AI - Property Intelligence

| Feature | AppFolio | Entrata | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Lease Administration Software](https://www.g2.com/categories/lease-administration), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to AppFolio (2):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to Entrata (1):** [Property Intelligence Software](https://www.g2.com/categories/property-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | Entrata | 
|---|---|---|
| **Small-Business** | 84.4% | 43.5% | 
| **Mid-Market** | 14.6% | 45.1% | 
| **Enterprise** | 0.9% | 11.5% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### Entrata

- **Real Estate:** 59.5%
- **Commercial Real Estate:** 8.2%
- **Accounting:** 5.9%
- **Hospitality:** 4.3%
- **Management Consulting:** 3.1%
- **Facilities Services:** 2.0%
- **Marketing and Advertising:** 1.9%
- **Consulting:** 1.5%
- **Consumer Services:** 1.3%
- **Education Management:** 1.1%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (656 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [Condo Control](https://www.g2.com/products/condo-control/reviews) — 4.8/5 stars (232 reviews)

### Alternatives to Entrata

- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (656 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [RealPage](https://www.g2.com/products/realpage/reviews) — 3.8/5 stars (0 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### Entrata

- Title: [What software do property managers use?](https://www.g2.com/discussions/entrata-what-software-do-property-managers-use) — 3 comments
  > **Top comment:** "Yardi, Voyager, Entrata"
- Title: [What is Entrata used for?](https://www.g2.com/discussions/what-is-entrata-used-for) — 1 comment
  > **Top comment:** "Entrata is a property management software primarily used in the real estate industry. It used to design to help property managers, owners, and leasing agents..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-entrata)