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# AppFolio vs Entrata Comparison - What are their main differences?

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AppFolioEntrata[+ Add Product](#)

Reviews

**AppFolio** [

4.6/5(1,196)

](https://www.g2.com/products/appfolio/reviews#reviews)

**Entrata** [

4.6/5(820)

](https://www.g2.com/products/entrata/reviews#reviews)

Pricing

**AppFolio**
 **Contact Us** · Core

**Entrata**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**AppFolio**
2 months

Based on 301 responses

**Entrata**
2 months

Based on 77 responses

Return on Investment

**AppFolio**
9 months1 month sooner

Based on 268 responses

**Entrata**
10 months

Based on 61 responses

Perceived Cost

**AppFolio**
$$$$$

**Entrata**
$$$$$

Average Discount

**AppFolio**
8%

**Entrata**
10%2% more

 ![AppFolio](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio.svg "AppFolio")

 ![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata")

G2 offers free advice on this comparison.

Chat with an expert

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Pros & Cons

**AppFolio**
[
Ease of Use (332)
](https://www.g2.com/products/appfolio/reviews?filters%5Bsentiment_snippet%5D=1698729&qs=pros-and-cons#reviews)[
User-Friendly (126)
](https://www.g2.com/products/appfolio/reviews?filters%5Bsentiment_snippet%5D=1697856&qs=pros-and-cons#reviews)[
Missing Features (129)
](https://www.g2.com/products/appfolio/reviews?filters%5Bsentiment_snippet%5D=1697811&qs=pros-and-cons#reviews)[
Poor Customer Support (54)
](https://www.g2.com/products/appfolio/reviews?filters%5Bsentiment_snippet%5D=1698089&qs=pros-and-cons#reviews)

**Entrata**
[
Ease of Use (195)
](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1117329&qs=pros-and-cons#reviews)[
User-Friendly (87)
](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1119294&qs=pros-and-cons#reviews)[
Missing Features (43)
](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1119766&qs=pros-and-cons#reviews)[
Poor Usability (24)
](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1119068&qs=pros-and-cons#reviews)

Integrations

**AppFolio**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e330a28237a724fb2c2a258f513cb700/apartments-com-rental-manager.png "Product Avatar Image")

Apartments.com Rental Manager

](https://www.g2.com/products/apartments-com-rental-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_565c6b93a9c417bfb9b873dab48838ee/aptly.png "Product Avatar Image")

Aptly

](https://www.g2.com/products/aptly/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7c789e8ecca104fbec0f437e313b894b/avidxchange.jpg "Product Avatar Image")

AvidXchange

](https://www.g2.com/products/avidxchange/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0de304e1be1de34eeffbb91a9bf44557/axela.png "Product Avatar Image")

Axela

](https://www.g2.com/products/axela/reviews)[
View all
](https://www.g2.com/products/appfolio/integrations)

**Entrata**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43e461cfd7337726bd4a40ae53e32851/bluemoon-enterprise.png "Product Avatar Image")

Bluemoon Enterprise

](https://www.g2.com/products/bluemoon-enterprise/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bdf1bc4810705547aeea0166a4fa69f3/eliseai.png "Product Avatar Image")

EliseAI

](https://www.g2.com/products/eliseai/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f00fa567bba2cee7bb09c27353da5f86/jetty-jetty.png "Product Avatar Image")

Jetty

](https://www.g2.com/products/jetty-jetty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8519d2e5e59fb63f5e15685f4889a1fd/leonardo247.jpg "Product Avatar Image")

Leonardo247

](https://www.g2.com/products/leonardo247/reviews)[
View all
](https://www.g2.com/products/entrata/integrations)

Screenshots

**AppFolio**
 ![AppFolio screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1455382/G2-Review-Realm-Assistant.png)

**Entrata**
 ![Entrata screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1226692/Unified-Workflows-8.png)

Ratings

Meets Requirements

**AppFolio**

9.0

9.0690

**Entrata**

9.1

9.1559

Ease of Use

**AppFolio**

9.1

9.11,017

**Entrata**

9.1

9.1713

Ease of Setup

**AppFolio**

8.5

8.5761

**Entrata**

8.9

8.9426

Ease of Admin

**AppFolio**

9.0

9.0260

**Entrata**

9.0

9.0160

Quality of Support

**AppFolio**

8.6

8.6667

**Entrata**

8.8

8.8536

Has the product been a good partner in doing business?

**AppFolio**

9.1

9.1260

**Entrata**

9.2

9.2159

Product Direction (% positive)

**AppFolio**

9.5

9.5681

**Entrata**

9.3

9.3540

Features

Lease Administration[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.6

310

9.1

237

Lease Administration Platform Features

Portfolio Administration

9.0

254

9.1(won by 0.1)

196

Lease Accounting

9.0

253

9.3(won by 0.3)

200

Lease Auditing

8.7

228

9.1(won by 0.4)

196

Document Management

9.0

256

9.3(won by 0.3)

214

Critical Date Alarms

8.2

213

8.8(won by 0.6)

176

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Regulatory Compliance

8.3

191

9.0(won by 0.7)

171

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Localization

8.3

181

9.0(won by 0.7)

173

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integration / APIs

8.2

194

8.7(won by 0.5)

180

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting

8.8

267

9.0(won by 0.2)

212

Activity Dashboard

9.2

264

9.5(won by 0.3)

216

Compliance Management

Not enough data

Not enough data

Property Management

Not enough data

Not enough data

Contract/License Management

Not enough data

Not enough data

Tenant Management

Not enough data

Not enough data

Work Order Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Insurance Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Asset Lifecycle Management

Not enough data

Not enough data

Maintenance Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

Portfolio Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Agentic AI - Lease Administration

Cross-system Integration

8.0

5

9.3(won by 1.3)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Proactive Assistance

Not enough data

9.2(won by default)

11

Decision Making

Not enough data

8.9(won by default)

11

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Commercial Leases

Not enough data

Not enough data

Residential Leases

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Transaction History

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Recurring/Subscription Billing

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Retail Leases

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lease Origination

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

General Ledger

Not enough data

Not enough data

Expense Tracking

Not enough data

Not enough data

Maintenance Scheduling

Not enough data

Not enough data

Lease Tracking

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Residential Property Management[Hide 121 FeaturesShow 121 Features](javascript:void(0);)

8.6

769

9.1

434

Leasing

Vacancy Advertising

8.8(tied score)

468

8.8(tied score)

318

Rental Applications

9.1

493

9.2(won by 0.1)

385

Tenant Screening

8.7

477

9.0(won by 0.3)

367

Lease Templates

8.4

439

9.1(won by 0.7)

359

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Document Management

9.0

493

9.2(won by 0.2)

377

Occupancy Management

Not enough data

Not enough data

Housekeeping Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Complaint Management

Not enough data

Not enough data

Leasing & Tenants - Residential Property Management

Tenant screening

Not enough data

Not enough data

Lease tracking

Not enough data

Not enough data

Digital lease signing

Not enough data

Not enough data

Building Operations

Maintenance Service Requests

9.0

531

9.4(won by 0.4)

379

Property Inspections

8.1

447

8.8(won by 0.7)

333

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Service Portals

9.0

511

9.2(won by 0.2)

372

Building Announcements

8.6

454

9.1(won by 0.5)

349

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Resource Reservations

7.9

338

8.7(won by 0.8)

292

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Residential Properties

Not enough data

Not enough data

Financials - Residential Property Management

Income and expense tracking

Not enough data

Not enough data

Online rent collection

Not enough data

Not enough data

Late fee automation

Not enough data

Not enough data

Accounting

Property Accounting

9.0

515

9.1(won by 0.1)

343

Online Payment

9.2

521

9.3(won by 0.1)

371

Company Financials

8.7

466

9.1(won by 0.4)

323

Certificates of Insurance (COI)

8.5

402

8.8(won by 0.3)

296

Dashboards

9.2

504

9.4(won by 0.2)

380

Overdue Payments

Not enough data

Not enough data

Commercial Properties

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Operations & Maintenance - Residential Property Management

Move in and move out management

7.5(won by default)

6

Not enough data

Maintenance request management

Not enough data

Not enough data

Vendor coordination

Not enough data

Not enough data

Operations

Tenant Portal

9.3(won by 0.1)

395

9.2

339

Integration with Rental Payment Solution

9.0

320

9.2(won by 0.2)

311

Lease Application Management

8.9

342

9.2(won by 0.3)

340

Tenant Screening

8.7

343

9.1(won by 0.4)

328

Amenity Management

8.1

290

8.9(won by 0.8)

290

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Accounting Module

8.7

364

9.0(won by 0.3)

304

Maintenance Management

8.9

371

9.3(won by 0.4)

330

Listing Syndication

8.6

318

9.0(won by 0.4)

263

Communication Management

9.1(won by default)

22

Not enough data

Third-Party Integrations

8.0(won by default)

20

Not enough data

Owner Portal

10.0(won by default)

7

Not enough data

Workflow Management

9.4(won by default)

18

Not enough data

Inspection Management

6.0(won by default)

5

Not enough data

Work Order Management

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

Marketing Management

Not enough data

Not enough data

Service Request Management

Not enough data

Not enough data

Reservations Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Tax Management

Not enough data

Not enough data

Financial Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Contract/License Management

Not enough data

Not enough data

Vacancy Management

Not enough data

Not enough data

Faculty/Staff Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Insurance Management

Not enough data

Not enough data

Background Screening

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Reporting & Communication - Residential Property Management

Owner reporting

8.6(won by default)

7

Not enough data

Tenant portal

Not enough data

Not enough data

Listing syndication

Not enough data

Not enough data

Agentic AI - Property Management

Autonomous Task Execution

7.7

15

8.8(won by 1.1)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-step Planning

8.2

12

8.9(won by 0.7)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross-system Integration

7.8

21

8.9(won by 1.1)

32

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Natural Language Interaction

7.9

21

8.9(won by 1.0)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Proactive Assistance

8.2

12

9.0(won by 0.8)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Decision Making

7.6

11

9.1(won by 1.5)

30

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Additional Functionality

Property Database

10.0(won by default)

10

Not enough data

Billing & Invoicing

9.0(won by default)

10

Not enough data

AI Copilot

8.3(won by default)

9

Not enough data

Reporting & Statistics

7.9(won by default)

14

Not enough data

Generative AI

9.5(won by default)

10

Not enough data

Web-based Deployment

10.0(won by default)

7

Not enough data

Search/Filter

9.2(won by default)

6

Not enough data

Budget Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Transaction History

Not enough data

Not enough data

Late Fee Calculation

Not enough data

Not enough data

Credit Check

Not enough data

Not enough data

Expense Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Payment Processing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Maintenance Scheduling

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Rent Tracking

Not enough data

Not enough data

Rent Collection

Not enough data

Not enough data

Lease Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Transaction Monitoring

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Financial Reporting

Not enough data

Not enough data

For Property Managers

Not enough data

Not enough data

Tenant Tracking

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

For Hospitality Industry

Not enough data

Not enough data

Violation Tracking

Not enough data

Not enough data

For Residential

Not enough data

Not enough data

Guest Tracking

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Utility Billing

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Virtual Tour

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Recurring/Subscription Billing

Not enough data

Not enough data

For Commercial Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Community Association Management[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.6

98

Not enough data

Communication

Mass Communication

9.1(won by default)

89

Not enough data

Calendar

8.0(won by default)

70

Not enough data

Member Notifications

9.1(won by default)

81

Not enough data

Digital Bulletin Board

7.7(won by default)

61

Not enough data

Website Builder

7.5(won by default)

65

Not enough data

Member Management

Member Profiles

9.0(won by default)

84

Not enough data

Member Database

8.8(won by default)

80

Not enough data

Property Management

Payment Gateway

9.2(won by default)

79

Not enough data

Maintenance Requests

9.0(won by default)

88

Not enough data

Property Management Tools - Community Association Management

8.8(won by default)

81

Not enough data

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.0

106

Not enough data

Relationship Management

Lead Generation

8.3(won by default)

88

|

Verified

Not enough data

Social Media Integration

7.0(won by default)

68

|

Verified

Not enough data

CRM Integration

7.6(won by default)

62

|

Verified

Not enough data

Presentation

Website Builder

7.9(won by default)

64

|

Verified

Not enough data

MLS Integration

7.6(won by default)

48

Not enough data

SEO Strategization

7.4(won by default)

53

|

Verified

Not enough data

IDX Website

7.5(won by default)

42

Not enough data

Platform Branding

Operability

8.9(won by default)

69

Not enough data

Brand Management

8.4(won by default)

61

Not enough data

Platform Content

Social Media Management

7.5(won by default)

51

Not enough data

Communication Management

8.8(won by default)

64

Not enough data

Website Management

8.2(won by default)

54

Not enough data

Campaign Building

8.2(won by default)

46

Not enough data

Platform Additional Functionality

Reporting

8.8(won by default)

69

Not enough data

Platform Integrations

Integration with Real Estate CRM

7.8(won by default)

47

Not enough data

Integration with Virtual Tour

7.4(won by default)

47

Not enough data

Integration with Real Estate Activities Management

8.0(won by default)

48

Not enough data

Property Intelligence[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

9.1

24

Asset Management

Property Search

Not enough data

Feature Not Available

Commercial Property Data Management

Not enough data

Feature Not Available

Residential Property Data Management

Not enough data

Feature Not Available

Rental Property Data Management

Not enough data

Feature Not Available

Geospatial Intelligence

Not enough data

Feature Not Available

Portfolio Management

Portfolio Risk Management

Not enough data

8.7(won by default)

18

Report Generation

Not enough data

9.4(won by default)

20

Integrate With Investment Software

Not enough data

9.3(won by default)

16

Market View

Not enough data

Feature Not Available

Agentic AI - Property Intelligence

Autonomous Task Execution

Not enough data

9.0(won by default)

5

Multi-step Planning

Not enough data

8.9(won by default)

6

Cross-system Integration

Not enough data

9.0(won by default)

5

Adaptive Learning

Not enough data

10.0(won by default)

5

Natural Language Interaction

Not enough data

9.0(won by default)

5

Proactive Assistance

Not enough data

9.2(won by default)

6

Decision Making

Not enough data

8.9(won by default)

6

Show 1 feature category with incomplete data

Commercial Real Estate Property Management [Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Lease Management - Commercial Real Estate Property Management

Rent escalation management

Not enough data

Not enough data

Lease lifecycle tracking

Not enough data

Not enough data

Lease type support

Not enough data

Not enough data

Property Accounting - Commercial Real Estate Property Management

Tenant billing

Not enough data

Not enough data

Budget and NOI reporting

Not enough data

Not enough data

CAM reconciliation

Not enough data

Not enough data

Operations Management - Commercial Real Estate Property Management

Preventive maintenance

Not enough data

Not enough data

Work order management

Not enough data

Not enough data

Tenant portal

Not enough data

Not enough data

Service request tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AppFolio](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio.svg "AppFolio")](https://www.g2.com/products/appfolio/reviews)

AppFolio

Small-Business(50 or fewer emp.)

84.2%

Mid-Market(51-1000 emp.)

15.0%

Enterprise(\> 1000 emp.)

0.8%

[![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata")](https://www.g2.com/products/entrata/reviews)

Entrata

Small-Business(50 or fewer emp.)

43.8%

Mid-Market(51-1000 emp.)

44.7%

Enterprise(\> 1000 emp.)

11.6%

Small-Business

(50 or fewer emp.)

84.2%

43.8%

Mid-Market

(51-1000 emp.)

15.0%

44.7%

Enterprise

(\> 1000 emp.)

0.8%

11.6%

Reviewers' Industry

[![AppFolio](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio.svg "AppFolio")](https://www.g2.com/products/appfolio/reviews)
AppFolio

Real Estate

70.0%

Accounting

10.4%

Commercial Real Estate

7.7%

Management Consulting

2.0%

Non-Profit Organization Management

1.1%

Other

8.7%

[![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata")](https://www.g2.com/products/entrata/reviews)
Entrata

Real Estate

59.5%

Commercial Real Estate

8.2%

Accounting

6.2%

Hospitality

4.1%

Management Consulting

3.1%

Other

18.9%

FAQs

## AppFolio vs Entrata FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between AppFolio vs Entrata?

AppFolio and Entrata are both highly rated property management platforms, but Entrata is more frequently cited for its ease of use and centralized management, while AppFolio is noted for its robust reporting and user-friendly interface.

| [AppFolio](https://www.g2.com/products/appfolio/reviews) | [Entrata](https://www.g2.com/products/entrata/reviews) |
| --- | --- |
| 4.6/5 (1035 reviews) | 4.6/5 (820 reviews) |
| Small-Business | Mid-Market |
| 8.6 | 8.9 |
| 8.6 | 8.8 |
| User-friendly interface and robust reporting | Ease of use and centralized management (195 and 24 all-time mentions) |

### How do the pricing models of AppFolio and Entrata compare?

Entrata is rated higher for value with a stronger Price/Cost satisfaction score, while AppFolio reviewers note recent increases in costs and additional fees for features.

- **AppFolio:** Recent reviews highlight increased costs and additional fees for formerly included features, with some dissatisfaction around value.
- **Entrata:** Reviewers consistently describe Entrata as user-friendly and efficient, with positive sentiment around its all-in-one value proposition.
- **Switching reasons:** Reviewers mention switching to Entrata for its centralized management and ease of use.

### What are the best alternatives to AppFolio and Entrata?

The top 3 alternatives to AppFolio and Entrata are ResMan, Buildium, and DoorLoop.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5 (1035 reviews) | Small-Business | Recent reviews note increased costs and add-on fees | User-friendly interface and robust reporting |
| [Entrata](https://www.g2.com/products/entrata/reviews) | 4.6/5 (820 reviews) | Mid-Market | Reviewers describe strong value and efficiency | Ease of use and centralized management |
| [ResMan](https://www.g2.com/products/resman/reviews) | 4.8/5 (451 reviews) | Small-Business | — | — |
| [Buildium](https://www.g2.com/products/buildium/reviews) | 4.4/5 (275 reviews) | Small-Business | — | — |
| [DoorLoop](https://www.g2.com/products/doorloop/reviews) | 4.8/5 (253 reviews) | Small-Business | — | — |

### Which Property Management features should I prioritize when comparing AppFolio and Entrata?

Buyers should prioritize reporting, ease of use, centralized management, communication tools, and integration capabilities when comparing AppFolio and Entrata.

- **Reporting:** AppFolio is frequently praised for robust and customizable reporting; Entrata has 46 all-time mentions for reporting features.
- **Ease of Use:** Both products score 9.1/10 on Ease of Use; Entrata has 195 all-time mentions for ease of use.
- **Centralized Management:** Entrata has 24 all-time mentions for centralized management; AppFolio reviewers highlight its all-in-one platform in recent reviews.
- **Communication Tools:** AppFolio is noted for integrated messaging and communication features; Entrata reviewers mention efficient resident communication and mass email options.
- **Integration Capabilities:** AppFolio reviewers mention integration options and desire for more third-party integrations; Entrata reviewers cite helpful integrations like elise.ai and hunter.ai.

### What are the pros and cons of AppFolio vs Entrata?

AppFolio's headline strength is its user-friendly interface and robust reporting, while Entrata stands out for ease of use and centralized management.

- **AppFolio strengths:** Reviewers highlight its user-friendly interface, customizable reporting, and all-in-one property management capabilities.
- **AppFolio trade-offs:** Recent reviews note increased costs, additional fees for features, and some limitations in integrations and data recovery.
- **Entrata strengths:** Entrata is cited for ease of use (195 all-time mentions), user-friendly navigation (87 mentions), centralized management (24 mentions), and efficient communication tools.
- **Entrata trade-offs:** Reviewers mention missing features (43 all-time mentions), limited customization (18 mentions), and occasional software bugs (18 mentions).

### Is AppFolio or Entrata better for small businesses?

AppFolio is the stronger fit for small businesses, as it is most popular in the Small-Business segment and receives positive sentiment from small-business reviewers.

- **AppFolio:** Largest segment is Small-Business; reviewers describe it as beginner-friendly, easy to set up, and efficient for managing multiple properties.
- **Entrata:** Largest segment is Mid-Market; reviewers note its user-friendly interface and centralized management, but it is more frequently adopted by mid-sized organizations.

### Which Property Management platform has better integrations?

AppFolio and Entrata are at parity for integrations, with both products receiving positive but limited recent reviewer mentions for integration capabilities.

- **AppFolio:** Reviewers mention integration options and express interest in expanded third-party integrations, including with accounting tools.
- **Entrata:** Reviewers cite integrations with elise.ai and hunter.ai as helpful for workflow automation and communication.

### How do AppFolio and Entrata compare on customer support?

Entrata and AppFolio are at near-parity on Quality of Support, with Entrata scoring 8.8 and AppFolio 8.6.

- **AppFolio:** Reviewers describe support as knowledgeable and helpful, but some note recent challenges with reaching live agents and slower response times.
- **Entrata:** Reviewers highlight helpful and knowledgeable support, with positive experiences calling customer service, though some mention delays with chat-based support and escalations.

### Which is easier to implement, AppFolio or Entrata?

Entrata has a slight edge in Ease of Setup with a score of 8.9 versus AppFolio's 8.6, but both products are described as easy to implement by reviewers.

- **AppFolio:** Reviewers frequently describe setup as easy and self-explanatory, with many citing a smooth onboarding process.
- **Entrata:** Reviewers consistently mention straightforward and quick setup, with several noting that onboarding new properties or employees is efficient and intuitive.

### Which product has better Reporting?

Entrata is more frequently cited for its reporting features, but both AppFolio and Entrata are praised for reporting capabilities in recent reviews.

- **AppFolio:** Reviewers highlight robust and customizable reporting, with frequent praise for the ability to compile detailed financial and operational reports.
- **Entrata:** Reporting features have 46 all-time mentions, and reviewers describe reports as easy to navigate and useful for monitoring property performance, though some note a desire for improved customization.

Alternatives

**AppFolio Alternatives**

 ![Buildium](https://images.g2crowd.com/uploads/product/hd_favicon/1487565687/buildium.svg "Buildium")

[
Buildium
](/products/buildium/reviews)

 ![DoorLoop](https://images.g2crowd.com/uploads/product/hd_favicon/2002c68714754c1e527d13a68df06de2/doorloop.svg "DoorLoop")

[
DoorLoop
](/products/doorloop/reviews)

 ![Innago](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c9a536032091aeee69ec87806846dfa/innago.png "Innago")

[
Innago
](/products/innago/reviews)

 ![ResMan](https://images.g2crowd.com/uploads/product/hd_favicon/02ec97fd6ad6c3a735ed3577d515d12b/resman.svg "ResMan")

[
ResMan
](/products/resman/reviews)

**Entrata Alternatives**

 ![Buildium](https://images.g2crowd.com/uploads/product/hd_favicon/1487565687/buildium.svg "Buildium")

[
Buildium
](/products/buildium/reviews)

 ![Yardi Voyager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4842f1cd3ecb6e1bc17115a7c1c5211/yardi-voyager.png "Yardi Voyager")

[
Yardi Voyager
](/products/yardi-voyager/reviews)

 ![ResMan](https://images.g2crowd.com/uploads/product/hd_favicon/02ec97fd6ad6c3a735ed3577d515d12b/resman.svg "ResMan")

[
ResMan
](/products/resman/reviews)

 ![Innago](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c9a536032091aeee69ec87806846dfa/innago.png "Innago")

[
Innago
](/products/innago/reviews)