Compare AppFolio and Zillow 
At a Glance
Market Segments
Small-Business (84.5% of reviews)
Small-Business (65.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
AppFolio
Star Rating
(1,028)4.6 out of 5
Market Segments
Small-Business (84.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansZillow
Star Rating
(304)4.1 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about ZillowAppFolio vs Zillow
When assessing the two solutions, reviewers found AppFolio easier to use, set up, and administer. Reviewers also preferred doing business with AppFolio overall.
- Reviewers felt that AppFolio meets the needs of their business better than Zillow.
- When comparing quality of ongoing product support, reviewers felt that AppFolio is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppFolio over Zillow.
Pricing
Entry-Level Pricing
AppFolio
Core
Contact Us
An out of the box solution giving you one powerful platform to run any property management business.
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
Zillow
No pricing availableFree Trial
AppFolio
No trial information availableZillow
No trial information availableRatings
Meets Requirements
9.0
681
8.2
266
Ease of Use
9.1
876
8.8
275
Ease of Setup
8.6
625
7.8
41
Ease of Admin
9.0
258
8.1
34
Quality of Support
8.6
658
7.8
203
Has the product been a good partner in doing business?
9.1
258
7.4
33
Product Direction (% positive)
9.5
674
7.1
271
Features by Category
Lease Administration Platform Features
9.0
254
Not enough data
9.0
251
Not enough data
8.7
228
Not enough data
9.0
253
Not enough data
8.2
212
Not enough data
8.3
190
Not enough data
8.3
181
Not enough data
8.1
189
Not enough data
8.8
264
Not enough data
9.2
264
Not enough data
Agentic AI - Lease Administration
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Leasing
8.8
465
Not enough data
9.1
485
Not enough data
8.7
474
Not enough data
8.4
435
Not enough data
9.0
488
Not enough data
Building Operations
9.0
516
Not enough data
8.1
439
Not enough data
9.0
498
Not enough data
8.6
451
Not enough data
7.9
338
Not enough data
Accounting
9.0
497
Not enough data
9.2
511
Not enough data
8.7
457
Not enough data
8.5
402
Not enough data
9.2
498
Not enough data
Operations
9.3
383
Not enough data
9.0
320
Not enough data
8.9
339
Not enough data
8.7
340
Not enough data
8.1
290
Not enough data
8.8
350
Not enough data
8.9
361
Not enough data
8.6
315
Not enough data
Agentic AI - Property Management
7.7
15
Not enough data
8.2
12
Not enough data
7.5
19
Not enough data
8.1
18
Not enough data
8.2
12
Not enough data
7.6
11
Not enough data
Communication
9.1
89
Not enough data
8.0
70
Not enough data
9.1
81
Not enough data
7.7
61
Not enough data
7.5
65
Not enough data
Member Management
9.0
84
Not enough data
8.8
80
Not enough data
Property Management
9.2
79
Not enough data
9.0
88
Not enough data
8.8
80
Not enough data
Relationship Management
8.3
88
|
Verified
Not enough data
7.0
68
|
Verified
Not enough data
7.6
62
|
Verified
Not enough data
Presentation
7.9
64
|
Verified
Not enough data
7.6
48
Not enough data
7.4
53
|
Verified
Not enough data
7.5
42
Not enough data
Platform Branding
8.9
69
Not enough data
8.4
61
Not enough data
Platform Content
7.5
51
Not enough data
8.8
64
Not enough data
8.2
54
Not enough data
8.2
46
Not enough data
Platform Additional Functionality
8.8
68
Not enough data
Platform Integrations
7.8
47
Not enough data
7.4
47
Not enough data
8.0
48
Not enough data
Listing Service Features
Not enough data
8.0
98
Not enough data
8.2
98
Not enough data
8.0
97
Not enough data
7.6
97
Not enough data
7.9
98
Not enough data
7.8
96
Not enough data
8.1
97
Not enough data
8.1
97
Not enough data
7.9
97
Not enough data
8.0
98
Listing Service Features
Not enough data
8.1
199
Not enough data
8.0
201
Not enough data
7.8
207
Not enough data
7.8
190
Not enough data
7.8
190
Not enough data
7.1
165
Not enough data
7.5
190
Not enough data
7.2
163
Not enough data
7.6
185
Not enough data
8.1
199
Categories
Categories
Shared Categories
AppFolio and Zillow share no categories
Unique Categories
AppFolio is categorized as Community Association Management, Real Estate Marketing, Lease Administration, and Property Management
Zillow is categorized as Multiple Listing Service (MLS)
Reviews
Reviewers' Company Size
AppFolio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zillow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
70.0%
Accounting
10.2%
Commercial Real Estate
8.2%
Management Consulting
1.6%
Non-Profit Organization Management
1.2%
Other
8.8%
Real Estate
54.8%
Marketing and Advertising
4.8%
Commercial Real Estate
4.1%
Information Technology and Services
3.1%
Computer Software
3.1%
Other
30.3%
Discussions
What other programs can Appfolio link to?
3 Comments
JL
Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,...Read more
What is AppFolio Property Manager used for?
1 Comment
CC
AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting...Read more
What is Zillow used for?
1 Comment
NM
To find your next dream home, apartment, condo, or townhome!
Or to list your own home for sale/rent!Read more
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