# AppFolio, Smartwebs vs Entrata Comparison

| | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,032 | 36 | 783 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Small-Business (47.2% of reviews) | Mid-Market (45.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (364 reviews)
- User-Friendly (142 reviews)

Cons:
- Missing Features (145 reviews)
- Poor Customer Support (61 reviews)

### Smartwebs

Pros:
- Ease of Use (2 reviews)
- Time-Saving (2 reviews)

Cons:
- Accounting Complexity (1 reviews)
- Editing Difficulty (1 reviews)

### Entrata

Pros:
- Ease of Use (203 reviews)
- User-Friendly (94 reviews)

Cons:
- Missing Features (45 reviews)
- Update Issues (25 reviews)

---
## Ratings Comparison
| Rating | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (689 reviews) | 8.7 (31 reviews) | 9.0 (534 reviews) | 
  | **Ease of Use** | 9.1 (884 reviews) | 8.8 (31 reviews) | 9.1 (687 reviews) | 
  | **Ease of Setup** | 8.6 (631 reviews) | 8.6 (28 reviews) | 8.8 (402 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 8.8 (20 reviews) | 9.0 (154 reviews) | 
  | **Quality of Support** | 8.6 (666 reviews) | 8.9 (28 reviews) | 8.8 (511 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 9.0 (20 reviews) | 9.2 (153 reviews) | 
  | **Product Direction (% positive)** | 9.5 (680 reviews) | 8.9 (31 reviews) | 9.3 (522 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### Smartwebs

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Entrata

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **Smartwebs** | N/A | N/A |
| **Entrata** | 9.1/10 | 220 |

#### Lease Administration Platform Features

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | Not enough data | 9.2 (188 reviews) | 
| **Lease Accounting** | 9.0 (251 reviews) | Not enough data | 9.3 (195 reviews) | 
| **Lease Auditing** | 8.7 (228 reviews) | Not enough data | 9.0 (194 reviews) | 
| **Document Management** | 9.0 (253 reviews) | Not enough data | 9.3 (209 reviews) | 
| **Critical Date Alarms** | 8.2 (212 reviews) | Not enough data | 8.8 (174 reviews) | 
| **Regulatory Compliance** | 8.3 (190 reviews) | Not enough data | 9.0 (169 reviews) | 
| **Localization** | 8.3 (181 reviews) | Not enough data | 9.0 (171 reviews) | 
| **Integration / APIs** | 8.1 (189 reviews) | Not enough data | 8.7 (178 reviews) | 
| **Reporting** | 8.8 (264 reviews) | Not enough data | 9.0 (203 reviews) | 
| **Dashboards** | 9.2 (264 reviews) | Not enough data | 9.5 (208 reviews) | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 9.3 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.7 (9 reviews) | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 629 |
| **Smartwebs** | N/A | N/A |
| **Entrata** | 9.0/10 | 421 |

#### Leasing

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | Not enough data | 8.8 (316 reviews) | 
| **Rental Applications** | 9.1 (487 reviews) | Not enough data | 9.2 (380 reviews) | 
| **Tenant Screening** | 8.7 (474 reviews) | Not enough data | 9.0 (365 reviews) | 
| **Lease Templates** | 8.4 (435 reviews) | Not enough data | 9.1 (356 reviews) | 
| **Document Management** | 9.0 (489 reviews) | Not enough data | 9.2 (375 reviews) | 

#### Building Operations

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | Not enough data | 9.4 (375 reviews) | 
| **Property Inspections** | 8.1 (439 reviews) | Not enough data | 8.8 (330 reviews) | 
| **Service Portals** | 9.0 (500 reviews) | Not enough data | 9.2 (368 reviews) | 
| **Building Announcements** | 8.6 (451 reviews) | Not enough data | 9.1 (346 reviews) | 
| **Resource Reservations** | 7.9 (338 reviews) | Not enough data | 8.7 (291 reviews) | 

#### Accounting

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | Not enough data | 9.1 (339 reviews) | 
| **Online Payment** | 9.2 (514 reviews) | Not enough data | 9.3 (369 reviews) | 
| **Company Financials** | 8.7 (459 reviews) | Not enough data | 9.1 (321 reviews) | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | Not enough data | 8.8 (294 reviews) | 
| **Dashboards** | 9.2 (500 reviews) | Not enough data | 9.4 (377 reviews) | 

#### Operations

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | Not enough data | 9.2 (336 reviews) | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | Not enough data | 9.2 (310 reviews) | 
| **Lease Application Management** | 8.9 (341 reviews) | Not enough data | 9.3 (338 reviews) | 
| **Tenant Screening** | 8.7 (340 reviews) | Not enough data | 9.1 (327 reviews) | 
| **Amenity Management** | 8.1 (290 reviews) | Not enough data | 8.9 (289 reviews) | 
| **Accounting Module** | 8.8 (352 reviews) | Not enough data | 9.0 (302 reviews) | 
| **Maintenance Management** | 8.9 (364 reviews) | Not enough data | 9.3 (327 reviews) | 
| **Listing Syndication** | 8.6 (315 reviews) | Not enough data | 9.0 (262 reviews) | 

#### Agentic AI - Property Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | Not enough data | 8.8 (28 reviews) | 
| **Multi-step Planning** | 8.2 (12 reviews) | Not enough data | 8.8 (28 reviews) | 
| **Cross-system Integration** | 7.5 (19 reviews) | Not enough data | 8.8 (30 reviews) | 
| **Natural Language Interaction** | 7.9 (21 reviews) | Not enough data | 8.9 (28 reviews) | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 8.9 (28 reviews) | 
| **Decision Making** | 7.6 (11 reviews) | Not enough data | 9.0 (29 reviews) | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **Smartwebs** | 7.4/10 | 26 |
| **Entrata** | N/A | N/A |

#### Communication

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | 8.1 (17 reviews) | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | 6.1 (17 reviews) | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | 8.2 (18 reviews) | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | 7.0 (16 reviews) | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | 6.0 (16 reviews) | Not enough data | 

#### Member Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | 7.4 (15 reviews) | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | 7.5 (17 reviews) | Not enough data | 

#### Property Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | 6.9 (15 reviews) | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | 7.6 (16 reviews) | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | 8.8 (20 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **Smartwebs** | N/A | N/A |
| **Entrata** | N/A | N/A |

#### Relationship Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | Not enough data | Not enough data | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Presentation

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **MLS Integration** | 7.6 (48 reviews) | Not enough data | Not enough data | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | Not enough data | Not enough data | 
| **IDX Website** | 7.5 (42 reviews) | Not enough data | Not enough data | 

#### Platform Branding

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Operability** | 8.9 (69 reviews) | Not enough data | Not enough data | 
| **Brand Management** | 8.4 (61 reviews) | Not enough data | Not enough data | 

#### Platform Content

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | Not enough data | Not enough data | 
| **Communication Management** | 8.8 (64 reviews) | Not enough data | Not enough data | 
| **Website Management** | 8.2 (54 reviews) | Not enough data | Not enough data | 
| **Campaign Building** | 8.2 (46 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Reporting** | 8.8 (68 reviews) | Not enough data | Not enough data | 

#### Platform Integrations

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | Not enough data | Not enough data | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | Not enough data | Not enough data | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | Not enough data | Not enough data | 

### Property Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **Smartwebs** | N/A | N/A |
| **Entrata** | 9.0/10 | 17 |

#### Asset Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Property Search** | Not enough data | Not enough data | Feature Not Available | 
| **Commercial Property Data Management** | Not enough data | Not enough data | Feature Not Available | 
| **Residential Property Data Management** | Not enough data | Not enough data | Feature Not Available | 
| **Rental Property Data Management** | Not enough data | Not enough data | Feature Not Available | 
| **Geospatial Intelligence** | Not enough data | Not enough data | Feature Not Available | 

#### Portfolio Management

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Portfolio Risk Management** | Not enough data | Not enough data | 8.4 (15 reviews) | 
| **Report Generation** | Not enough data | Not enough data | 9.3 (16 reviews) | 
| **Integrate With Investment Software** | Not enough data | Not enough data | 9.2 (15 reviews) | 
| **Market View** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Property Intelligence

| Feature | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to AppFolio (4):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Lease Administration Software](https://www.g2.com/categories/lease-administration), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to Smartwebs (1):** [Community Association Management Software](https://www.g2.com/categories/community-association-management)

**Unique to Entrata (3):** [Property Management Software](https://www.g2.com/categories/property-management), [Property Intelligence Software](https://www.g2.com/categories/property-intelligence), [Lease Administration Software](https://www.g2.com/categories/lease-administration)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | Smartwebs | Entrata | 
|---|---|---|---|
| **Small-Business** | 84.4% | 47.2% | 43.5% | 
| **Mid-Market** | 14.6% | 44.4% | 45.1% | 
| **Enterprise** | 0.9% | 8.3% | 11.5% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### Smartwebs

- **Real Estate:** 35.5%
- **Management Consulting:** 22.6%
- **Non-Profit Organization Management:** 9.7%
- **Architecture & Planning:** 9.7%
- **Hospitality:** 6.5%
- **Public Relations and Communications:** 3.2%
- **Information Technology and Services:** 3.2%
- **Government Administration:** 3.2%
- **Education Management:** 3.2%
- **Consumer Services:** 3.2%

#### Entrata

- **Real Estate:** 59.5%
- **Commercial Real Estate:** 8.2%
- **Accounting:** 5.9%
- **Hospitality:** 4.3%
- **Management Consulting:** 3.1%
- **Facilities Services:** 2.0%
- **Marketing and Advertising:** 1.9%
- **Consulting:** 1.5%
- **Consumer Services:** 1.3%
- **Education Management:** 1.1%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (397 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (629 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (283 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (271 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [Condo Control](https://www.g2.com/products/condo-control/reviews) — 4.8/5 stars (232 reviews)

### Alternatives to Smartwebs

- [Vantaca](https://www.g2.com/products/vantaca/reviews) — 4.5/5 stars (252 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (629 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (397 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [Condo Control](https://www.g2.com/products/condo-control/reviews) — 4.8/5 stars (232 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [Enumerate](https://www.g2.com/products/enumerate/reviews) — 4.5/5 stars (131 reviews)
- [CINC Systems](https://www.g2.com/products/cinc-systems/reviews) — 4.6/5 stars (104 reviews)

### Alternatives to Entrata

- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (397 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (629 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (271 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [RealPage](https://www.g2.com/products/realpage/reviews) — 3.8/5 stars (70 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (283 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### Smartwebs

No discussions available for this product.

### Entrata

- Title: [What software do property managers use?](https://www.g2.com/discussions/entrata-what-software-do-property-managers-use) — 3 comments
  > **Top comment:** "Yardi, Voyager, Entrata"
- Title: [What is Entrata used for?](https://www.g2.com/discussions/what-is-entrata-used-for) — 1 comment
  > **Top comment:** "Entrata is a property management software primarily used in the real estate industry. It used to design to help property managers, owners, and leasing agents..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-smartwebs-vs-entrata)