# AppFolio vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppFolio excels in user-friendliness, with many praising its intuitive interface and streamlined features. Users appreciate how everything is easily accessible, stating, "the user face is simple to understand, and the software has all the features a PM could need."
- **According to verified reviews** , Lofty shines in its CRM capabilities, particularly for lead conversion and follow-up. Users highlight features like Smart Plans and lead filtering, which help simplify their tasks and improve efficiency in managing leads.
- **Users say** that AppFolio's implementation process is quick and straightforward, with many noting that it has been "relatively easy to set up." This ease of onboarding is a significant advantage for new users looking to get started without a steep learning curve.
- **Reviewers mention** that Lofty is constantly improving, with features like chatbot follow-up and landing pages being particularly useful for managing communication and lead generation. This adaptability is appreciated by users who value ongoing enhancements.
- **G2 reviewers highlight** that AppFolio offers robust support, with a quality rating that reflects its effectiveness. Users have noted the helpfulness of the support team, which contributes to a positive overall experience when addressing issues or questions.
- **According to recent feedback** , while Lofty has strong integration capabilities, particularly with CRM systems, some users feel it could benefit from more comprehensive features in areas like reporting and campaign building compared to AppFolio, which has received higher ratings in these aspects.



| | AppFolio | Lofty | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,034 | 402 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Small-Business (84.9% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us Per Month | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (332 reviews)
- User-Friendly (126 reviews)

Cons:
- Missing Features (129 reviews)
- Poor Customer Support (54 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | AppFolio | Lofty | 
|---|---|---|
  | **Meets Requirements** | 9.0 (689 reviews) | 8.5 (309 reviews) | 
  | **Ease of Use** | 9.1 (885 reviews) | 8.2 (314 reviews) | 
  | **Ease of Setup** | 8.6 (632 reviews) | 7.5 (157 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 7.9 (118 reviews) | 
  | **Quality of Support** | 8.6 (666 reviews) | 7.2 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 8.1 (117 reviews) | 
  | **Product Direction (% positive)** | 9.5 (680 reviews) | 8.1 (298 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **Lofty** | N/A | N/A |

#### Lease Administration Platform Features

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | Not enough data | 
| **Lease Accounting** | 9.0 (251 reviews) | Not enough data | 
| **Lease Auditing** | 8.7 (228 reviews) | Not enough data | 
| **Document Management** | 9.0 (253 reviews) | Not enough data | 
| **Critical Date Alarms** | 8.2 (212 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.3 (190 reviews) | Not enough data | 
| **Localization** | 8.3 (181 reviews) | Not enough data | 
| **Integration / APIs** | 8.1 (189 reviews) | Not enough data | 
| **Reporting** | 8.8 (264 reviews) | Not enough data | 
| **Dashboards** | 9.2 (264 reviews) | Not enough data | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 630 |
| **Lofty** | N/A | N/A |

#### Leasing

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | Not enough data | 
| **Rental Applications** | 9.1 (487 reviews) | Not enough data | 
| **Tenant Screening** | 8.7 (475 reviews) | Not enough data | 
| **Lease Templates** | 8.4 (435 reviews) | Not enough data | 
| **Document Management** | 9.0 (489 reviews) | Not enough data | 

#### Building Operations

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | Not enough data | 
| **Property Inspections** | 8.1 (439 reviews) | Not enough data | 
| **Service Portals** | 9.0 (500 reviews) | Not enough data | 
| **Building Announcements** | 8.6 (451 reviews) | Not enough data | 
| **Resource Reservations** | 7.9 (338 reviews) | Not enough data | 

#### Accounting

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | Not enough data | 
| **Online Payment** | 9.2 (514 reviews) | Not enough data | 
| **Company Financials** | 8.7 (459 reviews) | Not enough data | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | Not enough data | 
| **Dashboards** | 9.2 (500 reviews) | Not enough data | 

#### Operations

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | Not enough data | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | Not enough data | 
| **Lease Application Management** | 8.9 (341 reviews) | Not enough data | 
| **Tenant Screening** | 8.7 (341 reviews) | Not enough data | 
| **Amenity Management** | 8.1 (290 reviews) | Not enough data | 
| **Accounting Module** | 8.8 (352 reviews) | Not enough data | 
| **Maintenance Management** | 8.9 (364 reviews) | Not enough data | 
| **Listing Syndication** | 8.6 (315 reviews) | Not enough data | 

#### Agentic AI - Property Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 
| **Decision Making** | 7.6 (11 reviews) | Not enough data | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **Lofty** | N/A | N/A |

#### Communication

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | Not enough data | 

#### Member Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | Not enough data | 

#### Property Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **Lofty** | 8.0/10 | 170 |

#### Relationship Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | 8.1 (154 reviews) ✓ Verified | 
| **MLS Integration** | 7.6 (48 reviews) | 8.5 (168 reviews) | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | 7.0 (140 reviews) ✓ Verified | 
| **IDX Website** | 7.5 (42 reviews) | 8.5 (157 reviews) ✓ Verified | 

#### Platform Branding

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Operability** | 8.9 (69 reviews) | 8.5 (132 reviews) | 
| **Brand Management** | 8.4 (61 reviews) | 8.0 (124 reviews) | 

#### Platform Content

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | 7.6 (109 reviews) | 
| **Communication Management** | 8.8 (64 reviews) | 8.2 (125 reviews) | 
| **Website Management** | 8.2 (54 reviews) | 8.3 (122 reviews) | 
| **Campaign Building** | 8.2 (46 reviews) | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Reporting** | 8.8 (68 reviews) | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **Lofty** | 7.4/10 | 283 |

#### Client Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (243 reviews) | 
| **Contact Management** | Not enough data | 8.5 (257 reviews) | 
| **Lead Generation** | Not enough data | 7.2 (222 reviews) | 

#### Task Management

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Marketing Automation** | Not enough data | 7.7 (233 reviews) | 
| **Document Management** | Not enough data | 6.9 (206 reviews) | 
| **Third-Party Integration** | Not enough data | 7.7 (232 reviews) | 

#### Platform Features

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.4 (256 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 8.5 (262 reviews) | 
| **Task / Activity Management** | Not enough data | 8.2 (259 reviews) | 
| **Listing Management** | Not enough data | 7.7 (220 reviews) | 
| **Email Marketing** | Not enough data | 8.0 (250 reviews) | 
| **Transaction Management** | Not enough data | 7.2 (211 reviews) | 
| **Lead Management** | Not enough data | 8.6 (263 reviews) | 
| **CMA Management** | Not enough data | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | Not enough data | 7.2 (207 reviews) | 
| **Dashboards** | Not enough data | 8.1 (251 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | AppFolio | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to AppFolio (3):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Lease Administration Software](https://www.g2.com/categories/lease-administration), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to Lofty (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | Lofty | 
|---|---|---|
| **Small-Business** | 84.4% | 84.9% | 
| **Mid-Market** | 14.6% | 10.5% | 
| **Enterprise** | 0.9% | 4.6% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (418 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (264 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (670 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (292 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (249 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 3.9/5 stars (236 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (179 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-lofty-lofty)