# AppFolio vs Knock CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppFolio excels in user-friendliness, with many praising its intuitive interface and streamlined features. Users appreciate how everything is easily accessible, stating, "The user face is simple to understand, and the software has all the features a PM could need."
- **According to verified reviews** , Knock CRM stands out for its integration capabilities, allowing users to see real-time activity and track follow-ups effectively. One user highlighted, "The upside of using Knock is that it integrates with our PMS software," showcasing its strength in data management.
- **Users say** that AppFolio's implementation process is quick and straightforward, with many noting that it has been "relatively easy to set up." This ease of onboarding is a significant advantage for property managers looking to get started without extensive training.
- **Reviewers mention** that while Knock CRM is user-friendly for site teams, it may not offer the same breadth of features as AppFolio. Users have expressed a desire for more comprehensive tools, particularly in areas like tenant screening and maintenance management, where AppFolio shines.
- **G2 reviewers highlight** that AppFolio provides robust support for property management tasks, such as processing applications and managing maintenance requests. Users have noted, "EVERYTHING, THE PROCESSING OF APPLICATIONS, TO THE SMART BILL FEATURE AND HOW EVERYTHING IS SO STREAMLINED."
- **According to recent feedback** , Knock CRM is praised for its reporting and analytics capabilities, which help keep leads organized. Users appreciate the ability to track what has been done in one area, making it a solid choice for those focused on lead management.



| | AppFolio | Knock CRM | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 1,033 | 48 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Mid-Market (51.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (364 reviews)
- User-Friendly (142 reviews)

Cons:
- Missing Features (145 reviews)
- Poor Customer Support (61 reviews)

### Knock CRM

**Not enough data**

---
## Ratings Comparison
| Rating | AppFolio | Knock CRM | 
|---|---|---|
  | **Meets Requirements** | 9.0 (689 reviews) | 9.7 (32 reviews) | 
  | **Ease of Use** | 9.1 (885 reviews) | 9.7 (32 reviews) | 
  | **Ease of Setup** | 8.6 (632 reviews) | 9.6 (20 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 9.6 (20 reviews) | 
  | **Quality of Support** | 8.6 (666 reviews) | 9.6 (32 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 9.8 (20 reviews) | 
  | **Product Direction (% positive)** | 9.5 (680 reviews) | 10.0 (25 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### Knock CRM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **Knock CRM** | N/A | N/A |

#### Lease Administration Platform Features

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | Not enough data | 
| **Lease Accounting** | 9.0 (251 reviews) | Not enough data | 
| **Lease Auditing** | 8.7 (228 reviews) | Not enough data | 
| **Document Management** | 9.0 (253 reviews) | Not enough data | 
| **Critical Date Alarms** | 8.2 (212 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.3 (190 reviews) | Not enough data | 
| **Localization** | 8.3 (181 reviews) | Not enough data | 
| **Integration / APIs** | 8.1 (189 reviews) | Not enough data | 
| **Reporting** | 8.8 (264 reviews) | Not enough data | 
| **Dashboards** | 9.2 (264 reviews) | Not enough data | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 630 |
| **Knock CRM** | 7.6/10 | 21 |

#### Leasing

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | 9.7 (11 reviews) | 
| **Rental Applications** | 9.1 (487 reviews) | 8.3 (9 reviews) | 
| **Tenant Screening** | 8.7 (475 reviews) | 7.4 (7 reviews) | 
| **Lease Templates** | 8.4 (435 reviews) | 7.9 (7 reviews) | 
| **Document Management** | 9.0 (489 reviews) | 7.4 (7 reviews) | 

#### Building Operations

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | 7.1 (7 reviews) | 
| **Property Inspections** | 8.1 (439 reviews) | 7.4 (7 reviews) | 
| **Service Portals** | 9.0 (500 reviews) | 7.4 (7 reviews) | 
| **Building Announcements** | 8.6 (451 reviews) | 8.8 (15 reviews) | 
| **Resource Reservations** | 7.9 (338 reviews) | 7.5 (6 reviews) | 

#### Accounting

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | 7.2 (6 reviews) | 
| **Online Payment** | 9.2 (514 reviews) | 6.7 (6 reviews) | 
| **Company Financials** | 8.7 (459 reviews) | 6.7 (5 reviews) | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | 6.4 (6 reviews) | 
| **Dashboards** | 9.2 (500 reviews) | 8.7 (15 reviews) | 

#### Operations

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | 7.5 (6 reviews) | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | 7.5 (8 reviews) | 
| **Lease Application Management** | 8.9 (341 reviews) | 9.1 (9 reviews) | 
| **Tenant Screening** | 8.7 (341 reviews) | 6.7 (5 reviews) | 
| **Amenity Management** | 8.1 (290 reviews) | 7.4 (7 reviews) | 
| **Accounting Module** | 8.8 (352 reviews) | 6.7 (5 reviews) | 
| **Maintenance Management** | 8.9 (364 reviews) | 6.7 (6 reviews) | 
| **Listing Syndication** | 8.6 (315 reviews) | 9.0 (10 reviews) | 

#### Agentic AI - Property Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 
| **Decision Making** | 7.6 (11 reviews) | Not enough data | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **Knock CRM** | N/A | N/A |

#### Communication

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | Not enough data | 

#### Member Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | Not enough data | 

#### Property Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | Not enough data | 

### Real Estate Virtual Tour

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **Knock CRM** | N/A | N/A |

#### Marketing 

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Branding** | Not enough data | Not enough data | 
| **Contact Forms & Lead Generation** | Not enough data | Not enough data | 
| **Open House Scheduling** | Not enough data | Not enough data | 

#### Tour Creation 

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Photo Splicing** | Not enough data | Not enough data | 
| **3D Transitions** | Not enough data | Not enough data | 
| **VR Capabilities** | Not enough data | Not enough data | 
| **AR Capabilities** | Not enough data | Not enough data | 
| **Navigation Buttons** | Not enough data | Not enough data | 
| **Embedding and Uploading** | Not enough data | Not enough data | 

#### Visualization

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Floorplans** | Not enough data | Not enough data | 
| **GPS & Mapping** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **Knock CRM** | N/A | N/A |

#### Relationship Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 7.6 (48 reviews) | Not enough data | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 7.5 (42 reviews) | Not enough data | 

#### Platform Branding

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Operability** | 8.9 (69 reviews) | Not enough data | 
| **Brand Management** | 8.4 (61 reviews) | Not enough data | 

#### Platform Content

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | Not enough data | 
| **Communication Management** | 8.8 (64 reviews) | Not enough data | 
| **Website Management** | 8.2 (54 reviews) | Not enough data | 
| **Campaign Building** | 8.2 (46 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Reporting** | 8.8 (68 reviews) | Not enough data | 

#### Platform Integrations

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **Knock CRM** | 8.9/10 | 6 |

#### Client Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (6 reviews) | 
| **Contact Management** | Not enough data | 8.9 (6 reviews) | 
| **Lead Generation** | Not enough data | 9.7 (6 reviews) | 

#### Task Management

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Marketing Automation** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | 7.7 (5 reviews) | 

#### Platform Features

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 9.7 (5 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 9.2 (6 reviews) | 
| **Task / Activity Management** | Not enough data | 9.7 (6 reviews) | 
| **Listing Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | 8.1 (6 reviews) | 
| **Transaction Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | 9.4 (6 reviews) | 
| **CMA Management** | Not enough data | Not enough data | 
| **Forecasting & Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | AppFolio | Knock CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to AppFolio (2):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Lease Administration Software](https://www.g2.com/categories/lease-administration)

**Unique to Knock CRM (2):** [Real Estate Virtual Tour Software](https://www.g2.com/categories/real-estate-virtual-tour), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | Knock CRM | 
|---|---|---|
| **Small-Business** | 84.4% | 29.8% | 
| **Mid-Market** | 14.6% | 51.1% | 
| **Enterprise** | 0.9% | 19.1% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### Knock CRM

- **Real Estate:** 78.7%
- **Marketing and Advertising:** 10.6%
- **Management Consulting:** 4.3%
- **Commercial Real Estate:** 4.3%
- **Investment Management:** 2.1%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (405 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (647 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (283 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (272 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)

### Alternatives to Knock CRM

- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (647 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (405 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Quickbase](https://www.g2.com/products/quickbase/reviews) — 4.5/5 stars (1540 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (389 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (283 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### Knock CRM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-knock-crm)