# AppFolio vs IXACT Contact Real Estate CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppFolio excels in user experience, with many praising its **streamlined processes** for applications and billing. Users appreciate the intuitive interface, noting that "there are links back to everything you need on every page," making it easy to navigate and find necessary features.
- **Users say** IXACT Contact Real Estate CRM offers strong organizational capabilities, particularly for managing contacts and tasks. Reviewers highlight the effectiveness of its **email campaigns** and the ease of adding notes, which helps keep them accountable for follow-ups and daily calls.
- **According to verified reviews** , AppFolio has a significantly higher overall satisfaction score, reflecting its ability to meet the needs of property managers effectively. Users mention that it has "all the features a PM could need," which contributes to its strong reputation in the market.
- **Reviewers mention** that while IXACT Contact provides useful features for real estate transactions, it faces challenges in user experience compared to AppFolio. Some users feel that the interface could be more intuitive, despite appreciating the **pre-written campaigns** that require minimal personalization.
- **Users highlight** the quality of support for IXACT Contact, which is rated higher than AppFolio. Many users express satisfaction with the assistance they receive, indicating that the support team is responsive and helpful in resolving issues.
- **G2 reviewers note** that AppFolio's implementation process is quick and user-friendly, with many users finding it "relatively easy to set up." This contrasts with IXACT Contact, where some users have reported a steeper learning curve, despite its robust features for managing real estate transactions.



| | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,035 | 268 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Small-Business (78.1% of reviews) | 
| **Entry Level Price** | Contact Us | $38.00 Per Month | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (364 reviews)
- User-Friendly (142 reviews)

Cons:
- Missing Features (145 reviews)
- Poor Customer Support (61 reviews)

### IXACT Contact Real Estate CRM

Pros:
- AI Integration (1 reviews)
- Client Communication (1 reviews)


---
## Ratings Comparison
| Rating | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
  | **Meets Requirements** | 9.0 (690 reviews) | 8.7 (214 reviews) | 
  | **Ease of Use** | 9.1 (886 reviews) | 8.4 (214 reviews) | 
  | **Ease of Setup** | 8.6 (633 reviews) | 8.5 (53 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 8.9 (55 reviews) | 
  | **Quality of Support** | 8.6 (667 reviews) | 9.0 (207 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 9.0 (54 reviews) | 
  | **Product Direction (% positive)** | 9.5 (681 reviews) | 8.5 (206 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### IXACT Contact Real Estate CRM

#### Entry-Level Pricing

Plan: IXACT Contact CRM

Price: $38.00 Per Month

Description: After your FREE 5-week Trial.

Next-gen real estate CRM and marketing automation in one easy solution for individual agents, teams, and corporate clients.

Key Features:
- Robust CRM with rich contact profiles, contact history, and social media integration
- Automated lead capture and lead nurturing
- Automated keep in touch call reminders

[Browse all 3 editions](https://www.g2.com/products/ixact-contact-real-estate-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **IXACT Contact Real Estate CRM** | N/A | N/A |

#### Lease Administration Platform Features

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | Not enough data | 
| **Lease Accounting** | 9.0 (251 reviews) | Not enough data | 
| **Lease Auditing** | 8.7 (228 reviews) | Not enough data | 
| **Document Management** | 9.0 (253 reviews) | Not enough data | 
| **Critical Date Alarms** | 8.2 (212 reviews) | Not enough data | 
| **Regulatory Compliance** | 8.3 (190 reviews) | Not enough data | 
| **Localization** | 8.3 (181 reviews) | Not enough data | 
| **Integration / APIs** | 8.1 (189 reviews) | Not enough data | 
| **Reporting** | 8.8 (264 reviews) | Not enough data | 
| **Dashboards** | 9.2 (264 reviews) | Not enough data | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 631 |
| **IXACT Contact Real Estate CRM** | N/A | N/A |

#### Leasing

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | Not enough data | 
| **Rental Applications** | 9.1 (487 reviews) | Not enough data | 
| **Tenant Screening** | 8.7 (475 reviews) | Not enough data | 
| **Lease Templates** | 8.4 (435 reviews) | Not enough data | 
| **Document Management** | 9.0 (489 reviews) | Not enough data | 

#### Building Operations

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | Not enough data | 
| **Property Inspections** | 8.1 (439 reviews) | Not enough data | 
| **Service Portals** | 9.0 (500 reviews) | Not enough data | 
| **Building Announcements** | 8.6 (451 reviews) | Not enough data | 
| **Resource Reservations** | 7.9 (338 reviews) | Not enough data | 

#### Accounting

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | Not enough data | 
| **Online Payment** | 9.2 (514 reviews) | Not enough data | 
| **Company Financials** | 8.7 (460 reviews) | Not enough data | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | Not enough data | 
| **Dashboards** | 9.2 (500 reviews) | Not enough data | 

#### Operations

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | Not enough data | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | Not enough data | 
| **Lease Application Management** | 8.9 (341 reviews) | Not enough data | 
| **Tenant Screening** | 8.7 (341 reviews) | Not enough data | 
| **Amenity Management** | 8.1 (290 reviews) | Not enough data | 
| **Accounting Module** | 8.8 (352 reviews) | Not enough data | 
| **Maintenance Management** | 8.9 (364 reviews) | Not enough data | 
| **Listing Syndication** | 8.6 (315 reviews) | Not enough data | 

#### Agentic AI - Property Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.2 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 
| **Decision Making** | 7.6 (11 reviews) | Not enough data | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **IXACT Contact Real Estate CRM** | N/A | N/A |

#### Communication

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | Not enough data | 

#### Member Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | Not enough data | 

#### Property Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **IXACT Contact Real Estate CRM** | 7.7/10 | 54 |

#### Relationship Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | 7.1 (35 reviews) ✓ Verified | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | 7.5 (39 reviews) ✓ Verified | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | 7.5 (34 reviews) ✓ Verified | 

#### Presentation

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | 8.0 (35 reviews) ✓ Verified | 
| **MLS Integration** | 7.6 (48 reviews) | 8.2 (30 reviews) | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | Feature Not Available | 
| **IDX Website** | 7.5 (42 reviews) | 8.0 (32 reviews) ✓ Verified | 

#### Platform Branding

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Operability** | 8.9 (69 reviews) | Not enough data | 
| **Brand Management** | 8.4 (61 reviews) | Not enough data | 

#### Platform Content

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | Not enough data | 
| **Communication Management** | 8.8 (64 reviews) | Not enough data | 
| **Website Management** | 8.2 (54 reviews) | Not enough data | 
| **Campaign Building** | 8.2 (46 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Reporting** | 8.8 (68 reviews) | Not enough data | 

#### Platform Integrations

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **IXACT Contact Real Estate CRM** | 7.8/10 | 179 |

#### Client Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.4 (43 reviews) | 
| **Contact Management** | Not enough data | 8.7 (58 reviews) | 
| **Lead Generation** | Not enough data | 6.9 (39 reviews) | 

#### Task Management

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Marketing Automation** | Not enough data | 8.2 (53 reviews) | 
| **Document Management** | Not enough data | 7.4 (34 reviews) | 
| **Third-Party Integration** | Not enough data | 6.9 (31 reviews) | 

#### Platform Features

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.4 (163 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 8.0 (145 reviews) | 
| **Task / Activity Management** | Not enough data | 8.0 (156 reviews) | 
| **Listing Management** | Not enough data | 7.6 (106 reviews) | 
| **Email Marketing** | Not enough data | 8.4 (160 reviews) | 
| **Transaction Management** | Not enough data | 7.4 (102 reviews) | 
| **Lead Management** | Not enough data | 7.9 (142 reviews) | 
| **CMA Management** | Not enough data | Feature Not Available | 
| **Forecasting & Reporting** | Not enough data | 7.5 (96 reviews) | 
| **Dashboards** | Not enough data | 8.2 (161 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to AppFolio (3):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Lease Administration Software](https://www.g2.com/categories/lease-administration), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to IXACT Contact Real Estate CRM (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | IXACT Contact Real Estate CRM | 
|---|---|---|
| **Small-Business** | 84.4% | 78.1% | 
| **Mid-Market** | 14.6% | 17.3% | 
| **Enterprise** | 0.9% | 4.6% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### IXACT Contact Real Estate CRM

- **Real Estate:** 98.5%
- **Hospitality:** 0.4%
- **Financial Services:** 0.4%
- **Commercial Real Estate:** 0.4%
- **Accounting:** 0.4%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (450 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (274 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (253 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (684 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (374 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (300 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (820 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (186 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (277 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 3.9/5 stars (236 reviews)

### Alternatives to IXACT Contact Real Estate CRM

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1554 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (405 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### IXACT Contact Real Estate CRM

- Title: [Will you be implementing a Commission Distribution function](https://www.g2.com/discussions/15204-will-you-be-implementing-a-commission-distribution-function) — 2 comments, 1 upvote
  > **Top comment:** "No, I am in the process of changing to a different CRM.  Top Producer is much easier to use and at least you have work arounds you can use. 

I HIGHLY..."
- Title: [If you have any tips or best uses, please share!](https://www.g2.com/discussions/14358-if-you-have-any-tips-or-best-uses-please-share) — 2 comments, 1 upvote
  > **Top comment:** "A couple of tips that I have is to make sure you use their resources, and team to do your on-boarding. Also, when in doubt, call them and ask. It is so much..."
- Title: [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) — 1 comment
  > **Top comment:** "Customer Relationship Management Software"
- Title: [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) — 1 comment
  > **Top comment:** "crm"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-ixact-contact-real-estate-crm)