Link copied to clipboard # AppFolio Property Manager vs Entrata Comparison - What are their main differences? Share [ Export ](/compare/appfolio-property-manager/entrata/export.csv) AppFolioEntrata[+ Add Product](#) Pricing **AppFolio Property Manager** **Contact Us** · Core **Entrata** No pricing available **Pricing Insights** from reviews Time to Implement **AppFolio Property Manager** 2 months Based on 311 responses **Entrata** 2 months Based on 77 responses Return on Investment **AppFolio Property Manager** 9 months1 month sooner Based on 278 responses **Entrata** 10 months Based on 61 responses Perceived Cost **AppFolio Property Manager** $$$$$ **Entrata** $$$$$ Average Discount **AppFolio Property Manager** 8% **Entrata** 10%2% more ![AppFolio Property Manager](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio-property-manager.svg "AppFolio Property Manager") ![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **AppFolio Property Manager** [ Ease of Use (364) ](https://www.g2.com/products/appfolio-property-manager/reviews?filters%5Bsentiment_snippet%5D=1698729&qs=pros-and-cons#reviews)[ User-Friendly (142) ](https://www.g2.com/products/appfolio-property-manager/reviews?filters%5Bsentiment_snippet%5D=1697856&qs=pros-and-cons#reviews)[ Missing Features (145) ](https://www.g2.com/products/appfolio-property-manager/reviews?filters%5Bsentiment_snippet%5D=1697811&qs=pros-and-cons#reviews)[ Poor Customer Support (61) ](https://www.g2.com/products/appfolio-property-manager/reviews?filters%5Bsentiment_snippet%5D=1698089&qs=pros-and-cons#reviews) **Entrata** [ Ease of Use (203) ](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1117329&qs=pros-and-cons#reviews)[ User-Friendly (94) ](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1119294&qs=pros-and-cons#reviews)[ Missing Features (45) ](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1119766&qs=pros-and-cons#reviews)[ Update Issues (25) ](https://www.g2.com/products/entrata/reviews?filters%5Bsentiment_snippet%5D=1117894&qs=pros-and-cons#reviews) Integrations **AppFolio Property Manager** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e330a28237a724fb2c2a258f513cb700/apartments-com-rental-manager.png "Product Avatar Image") Apartments.com Rental Manager ](https://www.g2.com/products/apartments-com-rental-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_565c6b93a9c417bfb9b873dab48838ee/aptly.png "Product Avatar Image") Aptly ](https://www.g2.com/products/aptly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7c789e8ecca104fbec0f437e313b894b/avidxchange.jpg "Product Avatar Image") AvidXchange ](https://www.g2.com/products/avidxchange/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0de304e1be1de34eeffbb91a9bf44557/axela.png "Product Avatar Image") Axela ](https://www.g2.com/products/axela/reviews)[ View all ](https://www.g2.com/products/appfolio-property-manager/integrations) **Entrata** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43e461cfd7337726bd4a40ae53e32851/bluemoon-enterprise.png "Product Avatar Image") Bluemoon Enterprise ](https://www.g2.com/products/bluemoon-enterprise/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ce6083360b9d32949ccac4c8fd8f0b27/checkpoint.png "Product Avatar Image") CheckPoint ](https://www.g2.com/products/checkpoint/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11cc6cd442df0d918610c449fda65d52/easytour.png "Product Avatar Image") EasyTour ](https://www.g2.com/products/easytour/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bdf1bc4810705547aeea0166a4fa69f3/eliseai.png "Product Avatar Image") EliseAI ](https://www.g2.com/products/eliseai/reviews)[ View all ](https://www.g2.com/products/entrata/integrations) Screenshots **AppFolio Property Manager** ![AppFolio Property Manager screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1455382/G2-Review-Realm-Assistant.png) **Entrata** ![Entrata screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1226692/Unified-Workflows-8.png) **Ratings** from reviews Meets Requirements **AppFolio Property Manager** 9.0 9.0692 **Entrata** 9.0 9.0573 Ease of Use **AppFolio Property Manager** 9.0 9.01,046 **Entrata** 9.1 9.1728 Ease of Setup **AppFolio Property Manager** 8.5 8.5791 **Entrata** 8.9 8.9441 Ease of Admin **AppFolio Property Manager** 9.0 9.0260 **Entrata** 9.0 9.0165 Quality of Support **AppFolio Property Manager** 8.6 8.6669 **Entrata** 8.8 8.8550 Has the product been a good partner in doing business? **AppFolio Property Manager** 9.1 9.1260 **Entrata** 9.2 9.2164 Product Direction (% positive) **AppFolio Property Manager** 9.5 9.5683 **Entrata** 9.3 9.3553 **Features** ratings from reviews Residential Property Management 8.5 776 9.1 445 Lease Administration 8.6 310 9.1 251 Property Intelligence Not enough data 9.1 24 Community Association Management 8.6 98 Not enough data Real Estate Marketing 7.9 108 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 83.9% Mid-Market(51-1000 emp.) 15.4% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 83.9% Mid-Market(51-1000 emp.) 15.4% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 44.0% Mid-Market(51-1000 emp.) 44.5% Enterprise(\> 1000 emp.) 11.5% Small-Business(50 or fewer emp.) 44.0% Mid-Market(51-1000 emp.) 44.5% Enterprise(\> 1000 emp.) 11.5% **Reviewers' Industry** [![AppFolio Property Manager](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio-property-manager.svg "AppFolio Property Manager")](https://www.g2.com/products/appfolio-property-manager/reviews) AppFolio Property Manager Real Estate 70.1% Accounting 10.4% Commercial Real Estate 7.6% Management Consulting 2.0% Marketing and Advertising 1.1% Other 8.8% [![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata")](https://www.g2.com/products/entrata/reviews) Entrata Real Estate 59.7% Commercial Real Estate 8.1% Accounting 6.2% Hospitality 4.2% Management Consulting 3.0% Other 18.7% Alternatives **AppFolio Property Manager Alternatives** ![Buildium](https://images.g2crowd.com/uploads/product/hd_favicon/1487565687/buildium.svg "Buildium") [ Buildium ](/products/buildium/reviews) ![DoorLoop](https://images.g2crowd.com/uploads/product/hd_favicon/2002c68714754c1e527d13a68df06de2/doorloop.svg "DoorLoop") [ DoorLoop ](/products/doorloop/reviews) ![Innago](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c9a536032091aeee69ec87806846dfa/innago.png "Innago") [ Innago ](/products/innago/reviews) ![ResMan](https://images.g2crowd.com/uploads/product/hd_favicon/02ec97fd6ad6c3a735ed3577d515d12b/resman.svg "ResMan") [ ResMan ](/products/resman/reviews) **Entrata Alternatives** ![Buildium](https://images.g2crowd.com/uploads/product/hd_favicon/1487565687/buildium.svg "Buildium") [ Buildium ](/products/buildium/reviews) ![Yardi Voyager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4842f1cd3ecb6e1bc17115a7c1c5211/yardi-voyager.png "Yardi Voyager") [ Yardi Voyager ](/products/yardi-voyager/reviews) ![ResMan](https://images.g2crowd.com/uploads/product/hd_favicon/02ec97fd6ad6c3a735ed3577d515d12b/resman.svg "ResMan") [ ResMan ](/products/resman/reviews) ![Innago](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c9a536032091aeee69ec87806846dfa/innago.png "Innago") [ Innago ](/products/innago/reviews) ## AppFolio vs Entrata FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between AppFolio vs Entrata? AppFolio and Entrata are both highly rated property management platforms, but Entrata is more frequently cited for its ease of use and centralized management, while AppFolio is noted for its robust reporting and user-friendly interface. | [AppFolio](https://www.g2.com/products/appfolio/reviews) | [Entrata](https://www.g2.com/products/entrata/reviews) | | --- | --- | | 4.6/5 (1035 reviews) | 4.6/5 (820 reviews) | | Small-Business | Mid-Market | | 8.6 | 8.9 | | 8.6 | 8.8 | | User-friendly interface and robust reporting | Ease of use and centralized management (195 and 24 all-time mentions) | ### How do the pricing models of AppFolio and Entrata compare? Entrata is rated higher for value with a stronger Price/Cost satisfaction score, while AppFolio reviewers note recent increases in costs and additional fees for features. - **AppFolio:** Recent reviews highlight increased costs and additional fees for formerly included features, with some dissatisfaction around value. - **Entrata:** Reviewers consistently describe Entrata as user-friendly and efficient, with positive sentiment around its all-in-one value proposition. - **Switching reasons:** Reviewers mention switching to Entrata for its centralized management and ease of use. ### What are the best alternatives to AppFolio and Entrata? The top 3 alternatives to AppFolio and Entrata are ResMan, Buildium, and DoorLoop. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5 (1035 reviews) | Small-Business | Recent reviews note increased costs and add-on fees | User-friendly interface and robust reporting | | [Entrata](https://www.g2.com/products/entrata/reviews) | 4.6/5 (820 reviews) | Mid-Market | Reviewers describe strong value and efficiency | Ease of use and centralized management | | [ResMan](https://www.g2.com/products/resman/reviews) | 4.8/5 (451 reviews) | Small-Business | — | — | | [Buildium](https://www.g2.com/products/buildium/reviews) | 4.4/5 (275 reviews) | Small-Business | — | — | | [DoorLoop](https://www.g2.com/products/doorloop/reviews) | 4.8/5 (253 reviews) | Small-Business | — | — | ### Which Property Management features should I prioritize when comparing AppFolio and Entrata? Buyers should prioritize reporting, ease of use, centralized management, communication tools, and integration capabilities when comparing AppFolio and Entrata. - **Reporting:** AppFolio is frequently praised for robust and customizable reporting; Entrata has 46 all-time mentions for reporting features. - **Ease of Use:** Both products score 9.1/10 on Ease of Use; Entrata has 195 all-time mentions for ease of use. - **Centralized Management:** Entrata has 24 all-time mentions for centralized management; AppFolio reviewers highlight its all-in-one platform in recent reviews. - **Communication Tools:** AppFolio is noted for integrated messaging and communication features; Entrata reviewers mention efficient resident communication and mass email options. - **Integration Capabilities:** AppFolio reviewers mention integration options and desire for more third-party integrations; Entrata reviewers cite helpful integrations like elise.ai and hunter.ai. ### What are the pros and cons of AppFolio vs Entrata? AppFolio's headline strength is its user-friendly interface and robust reporting, while Entrata stands out for ease of use and centralized management. - **AppFolio strengths:** Reviewers highlight its user-friendly interface, customizable reporting, and all-in-one property management capabilities. - **AppFolio trade-offs:** Recent reviews note increased costs, additional fees for features, and some limitations in integrations and data recovery. - **Entrata strengths:** Entrata is cited for ease of use (195 all-time mentions), user-friendly navigation (87 mentions), centralized management (24 mentions), and efficient communication tools. - **Entrata trade-offs:** Reviewers mention missing features (43 all-time mentions), limited customization (18 mentions), and occasional software bugs (18 mentions). ### Is AppFolio or Entrata better for small businesses? AppFolio is the stronger fit for small businesses, as it is most popular in the Small-Business segment and receives positive sentiment from small-business reviewers. - **AppFolio:** Largest segment is Small-Business; reviewers describe it as beginner-friendly, easy to set up, and efficient for managing multiple properties. - **Entrata:** Largest segment is Mid-Market; reviewers note its user-friendly interface and centralized management, but it is more frequently adopted by mid-sized organizations. ### Which Property Management platform has better integrations? AppFolio and Entrata are at parity for integrations, with both products receiving positive but limited recent reviewer mentions for integration capabilities. - **AppFolio:** Reviewers mention integration options and express interest in expanded third-party integrations, including with accounting tools. - **Entrata:** Reviewers cite integrations with elise.ai and hunter.ai as helpful for workflow automation and communication. ### How do AppFolio and Entrata compare on customer support? Entrata and AppFolio are at near-parity on Quality of Support, with Entrata scoring 8.8 and AppFolio 8.6. - **AppFolio:** Reviewers describe support as knowledgeable and helpful, but some note recent challenges with reaching live agents and slower response times. - **Entrata:** Reviewers highlight helpful and knowledgeable support, with positive experiences calling customer service, though some mention delays with chat-based support and escalations. ### Which is easier to implement, AppFolio or Entrata? Entrata has a slight edge in Ease of Setup with a score of 8.9 versus AppFolio's 8.6, but both products are described as easy to implement by reviewers. - **AppFolio:** Reviewers frequently describe setup as easy and self-explanatory, with many citing a smooth onboarding process. - **Entrata:** Reviewers consistently mention straightforward and quick setup, with several noting that onboarding new properties or employees is efficient and intuitive. ### Which product has better Reporting? Entrata is more frequently cited for its reporting features, but both AppFolio and Entrata are praised for reporting capabilities in recent reviews. - **AppFolio:** Reviewers highlight robust and customizable reporting, with frequent praise for the ability to compile detailed financial and operational reports. - **Entrata:** Reporting features have 46 all-time mentions, and reviewers describe reports as easy to navigate and useful for monitoring property performance, though some note a desire for improved customization.