# AppFolio, CINC vs BoomTown Comparison

| | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,034 | 204 | 588 | 
| **Largest Market Segment** | Small-Business (84.4% of reviews) | Small-Business (89.4% of reviews) | Small-Business (78.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | Contact us to learn more! | 

---
## Top Pros & Cons

### AppFolio

Pros:
- Ease of Use (332 reviews)
- User-Friendly (126 reviews)

Cons:
- Missing Features (129 reviews)
- Poor Customer Support (54 reviews)

### CINC

Pros:
- Ease of Use (9 reviews)
- Features (6 reviews)

Cons:
- Missing Features (3 reviews)
- App Issues (2 reviews)

### BoomTown

Pros:
- Ease of Use (7 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

---
## Ratings Comparison
| Rating | AppFolio | CINC | BoomTown | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (689 reviews) | 8.4 (160 reviews) | 9.0 (404 reviews) | 
  | **Ease of Use** | 9.1 (885 reviews) | 8.4 (166 reviews) | 9.1 (408 reviews) | 
  | **Ease of Setup** | 8.6 (632 reviews) | 7.8 (92 reviews) | 8.9 (147 reviews) | 
  | **Ease of Admin** | 9.0 (260 reviews) | 8.1 (53 reviews) | 9.2 (133 reviews) | 
  | **Quality of Support** | 8.6 (666 reviews) | 9.0 (150 reviews) | 9.1 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (260 reviews) | 8.7 (51 reviews) | 9.3 (136 reviews) | 
  | **Product Direction (% positive)** | 9.5 (680 reviews) | 7.5 (166 reviews) | 8.5 (370 reviews) | 

---
## Pricing

### AppFolio

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Description: An out of the box solution giving you one powerful platform to run any property management business.

Key Features:
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management

[Browse all 3 editions](https://www.g2.com/products/appfolio/pricing)

#### Free Trial

No

### CINC

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **CINC** | N/A | N/A |
| **BoomTown** | 8.5/10 | 188 |

#### Administrative

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **E-Signature Capabilities** | Not enough data | Not enough data | 7.9 (86 reviews) | 
| **Document Management** | Not enough data | Not enough data | 7.7 (81 reviews) | 
| **Contact Management** | Not enough data | Not enough data | 9.3 (160 reviews) | 

#### Operational

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Contract Management** | Not enough data | Not enough data | 7.8 (86 reviews) | 
| **Communication Tools** | Not enough data | Not enough data | 9.2 (167 reviews) | 
| **Transaction Management** | Not enough data | Not enough data | 7.7 (96 reviews) | 
| **Mobile App** | Not enough data | Not enough data | 8.6 (171 reviews) | 
| **Opportunity Tracking** | Not enough data | Not enough data | 9.2 (160 reviews) | 
| **Agent Monitoring** | Not enough data | Not enough data | 9.2 (138 reviews) | 

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 288 |
| **CINC** | N/A | N/A |
| **BoomTown** | N/A | N/A |

#### Lease Administration Platform Features

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Portfolio Administration** | 9.0 (254 reviews) | Not enough data | Not enough data | 
| **Lease Accounting** | 9.0 (251 reviews) | Not enough data | Not enough data | 
| **Lease Auditing** | 8.7 (228 reviews) | Not enough data | Not enough data | 
| **Document Management** | 9.0 (253 reviews) | Not enough data | Not enough data | 
| **Critical Date Alarms** | 8.2 (212 reviews) | Not enough data | Not enough data | 
| **Regulatory Compliance** | 8.3 (190 reviews) | Not enough data | Not enough data | 
| **Localization** | 8.3 (181 reviews) | Not enough data | Not enough data | 
| **Integration / APIs** | 8.1 (189 reviews) | Not enough data | Not enough data | 
| **Reporting** | 8.8 (264 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.2 (264 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Lease Administration

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 630 |
| **CINC** | N/A | N/A |
| **BoomTown** | N/A | N/A |

#### Leasing

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Vacancy Advertising** | 8.8 (465 reviews) | Not enough data | Not enough data | 
| **Rental Applications** | 9.1 (487 reviews) | Not enough data | Not enough data | 
| **Tenant Screening** | 8.7 (475 reviews) | Not enough data | Not enough data | 
| **Lease Templates** | 8.4 (435 reviews) | Not enough data | Not enough data | 
| **Document Management** | 9.0 (489 reviews) | Not enough data | Not enough data | 

#### Building Operations

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Maintenance Service Requests** | 9.0 (519 reviews) | Not enough data | Not enough data | 
| **Property Inspections** | 8.1 (439 reviews) | Not enough data | Not enough data | 
| **Service Portals** | 9.0 (500 reviews) | Not enough data | Not enough data | 
| **Building Announcements** | 8.6 (451 reviews) | Not enough data | Not enough data | 
| **Resource Reservations** | 7.9 (338 reviews) | Not enough data | Not enough data | 

#### Accounting

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Property Accounting** | 9.0 (499 reviews) | Not enough data | Not enough data | 
| **Online Payment** | 9.2 (514 reviews) | Not enough data | Not enough data | 
| **Company Financials** | 8.7 (459 reviews) | Not enough data | Not enough data | 
| **Certificates of Insurance (COI)** | 8.5 (402 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.2 (500 reviews) | Not enough data | Not enough data | 

#### Operations

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Tenant Portal** | 9.3 (385 reviews) | Not enough data | Not enough data | 
| **Integration with Rental Payment Solution** | 9.0 (320 reviews) | Not enough data | Not enough data | 
| **Lease Application Management** | 8.9 (341 reviews) | Not enough data | Not enough data | 
| **Tenant Screening** | 8.7 (341 reviews) | Not enough data | Not enough data | 
| **Amenity Management** | 8.1 (290 reviews) | Not enough data | Not enough data | 
| **Accounting Module** | 8.8 (352 reviews) | Not enough data | Not enough data | 
| **Maintenance Management** | 8.9 (364 reviews) | Not enough data | Not enough data | 
| **Listing Syndication** | 8.6 (315 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Property Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (15 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.2 (12 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (19 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.9 (21 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.6 (11 reviews) | Not enough data | Not enough data | 

### Community Association Management

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.6/10 | 97 |
| **CINC** | N/A | N/A |
| **BoomTown** | N/A | N/A |

#### Communication

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Mass Communication** | 9.1 (89 reviews) | Not enough data | Not enough data | 
| **Calendar** | 8.0 (70 reviews) | Not enough data | Not enough data | 
| **Member Notifications** | 9.1 (81 reviews) | Not enough data | Not enough data | 
| **Digital Bulletin Board** | 7.7 (61 reviews) | Not enough data | Not enough data | 
| **Website Builder** | 7.5 (65 reviews) | Not enough data | Not enough data | 

#### Member Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Member Profiles** | 9.0 (84 reviews) | Not enough data | Not enough data | 
| **Member Database** | 8.8 (80 reviews) | Not enough data | Not enough data | 

#### Property Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Payment Gateway** | 9.2 (79 reviews) | Not enough data | Not enough data | 
| **Maintenance Requests** | 9.0 (88 reviews) | Not enough data | Not enough data | 
| **Property Management Tools - Community Association Management** | 8.8 (80 reviews) | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | 8.0/10 | 105 |
| **CINC** | 7.2/10 | 34 |
| **BoomTown** | 8.4/10 | 168 |

#### Relationship Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Lead Generation** | 8.3 (88 reviews) ✓ Verified | 8.1 (29 reviews) | 9.2 (153 reviews) ✓ Verified | 
| **Social Media Integration** | 7.0 (68 reviews) ✓ Verified | 5.9 (28 reviews) | 8.7 (126 reviews) ✓ Verified | 
| **CRM Integration** | 7.6 (62 reviews) ✓ Verified | 7.0 (28 reviews) | 9.2 (143 reviews) ✓ Verified | 

#### Presentation

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Website Builder** | 7.9 (64 reviews) ✓ Verified | 7.0 (28 reviews) | 8.6 (119 reviews) ✓ Verified | 
| **MLS Integration** | 7.6 (48 reviews) | 7.4 (29 reviews) | 9.0 (74 reviews) | 
| **SEO Strategization** | 7.4 (53 reviews) ✓ Verified | 6.9 (27 reviews) | 8.6 (60 reviews) | 
| **IDX Website** | 7.5 (42 reviews) | 8.1 (27 reviews) | 9.1 (121 reviews) ✓ Verified | 

#### Platform Branding

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Operability** | 8.9 (69 reviews) | 8.1 (27 reviews) | 8.4 (26 reviews) | 
| **Brand Management** | 8.4 (61 reviews) | 8.0 (27 reviews) | 8.4 (23 reviews) | 

#### Platform Content

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Social Media Management** | 7.5 (51 reviews) | 5.7 (27 reviews) | 7.4 (17 reviews) | 
| **Communication Management** | 8.8 (64 reviews) | 7.2 (27 reviews) | 8.4 (22 reviews) | 
| **Website Management** | 8.2 (54 reviews) | 7.6 (27 reviews) | 7.9 (21 reviews) | 
| **Campaign Building** | 8.2 (46 reviews) | 7.3 (27 reviews) | 7.9 (19 reviews) | 

#### Platform Additional Functionality

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Reporting** | 8.8 (68 reviews) | 7.5 (26 reviews) | 8.1 (22 reviews) | 

#### Platform Integrations

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 7.8 (47 reviews) | 7.2 (27 reviews) | 8.3 (21 reviews) | 
| **Integration with Virtual Tour** | 7.4 (47 reviews) | 6.3 (27 reviews) | 7.8 (17 reviews) | 
| **Integration with Real Estate Activities Management** | 8.0 (48 reviews) | 6.7 (27 reviews) | 7.5 (19 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **AppFolio** | N/A | N/A |
| **CINC** | 7.2/10 | 160 |
| **BoomTown** | 8.7/10 | 308 |

#### Client Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 7.2 (124 reviews) | 8.7 (212 reviews) | 
| **Contact Management** | Not enough data | 8.6 (133 reviews) | 9.1 (229 reviews) | 
| **Lead Generation** | Not enough data | 8.2 (134 reviews) | 8.8 (228 reviews) | 

#### Task Management

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Marketing Automation** | Not enough data | 7.7 (131 reviews) | 8.8 (212 reviews) | 
| **Document Management** | Not enough data | 6.6 (104 reviews) | 8.1 (131 reviews) | 
| **Third-Party Integration** | Not enough data | 7.2 (110 reviews) | 8.5 (164 reviews) | 

#### Platform Features

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Contact & Account Management** | Not enough data | 8.6 (144 reviews) | 9.0 (267 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 8.5 (145 reviews) | 9.1 (265 reviews) | 
| **Task / Activity Management** | Not enough data | 8.3 (139 reviews) | 9.0 (278 reviews) | 
| **Listing Management** | Not enough data | 6.7 (117 reviews) | 8.2 (204 reviews) | 
| **Email Marketing** | Not enough data | 8.0 (138 reviews) | 9.0 (265 reviews) | 
| **Transaction Management** | Not enough data | 6.3 (110 reviews) | 8.2 (184 reviews) | 
| **Lead Management** | Not enough data | 8.6 (148 reviews) | 9.2 (286 reviews) | 
| **CMA Management** | Not enough data | 7.1 (108 reviews) | 8.5 (203 reviews) | 
| **Forecasting & Reporting** | Not enough data | 6.6 (105 reviews) | 8.4 (204 reviews) | 
| **Dashboards** | Not enough data | 8.4 (145 reviews) | 8.9 (270 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 4.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.5 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to AppFolio (3):** [Community Association Management Software](https://www.g2.com/categories/community-association-management), [Lease Administration Software](https://www.g2.com/categories/lease-administration), [Property Management Software](https://www.g2.com/categories/property-management)

**Unique to CINC (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to BoomTown (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)


---
## Reviewer Demographics

### By Company Size

| Segment | AppFolio | CINC | BoomTown | 
|---|---|---|---|
| **Small-Business** | 84.4% | 89.4% | 78.8% | 
| **Mid-Market** | 14.6% | 9.6% | 18.5% | 
| **Enterprise** | 0.9% | 1.1% | 2.7% | 

### By Industry

#### AppFolio

- **Real Estate:** 70.1%
- **Accounting:** 10.1%
- **Commercial Real Estate:** 8.1%
- **Management Consulting:** 1.6%
- **Non-Profit Organization Management:** 1.2%
- **Marketing and Advertising:** 1.1%
- **Hospitality:** 0.7%
- **Construction:** 0.6%
- **Investment Management:** 0.6%
- **Consulting:** 0.6%
- **Other:** 5.2%

#### CINC

- **Real Estate:** 97.9%
- **Banking:** 1.1%
- **Financial Services:** 0.5%
- **Broadcast Media:** 0.5%

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

---
## Alternatives

### Alternatives to AppFolio

- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (653 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (247 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (273 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 4.0/5 stars (234 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)

### Alternatives to CINC

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) — 2.2/5 stars (55 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)

---
## Top Discussions

### AppFolio

- Title: [What other programs can Appfolio link to?](https://www.g2.com/discussions/11933-what-other-programs-can-appfolio-link-to) — 3 comments, 1 upvote
  > **Top comment:** "Hi Kaila! Thank you so much for asking that question. My name is Jasmine and I'm a Research Analyst at G2. I specialize in a few vertical industries,..."
- Title: [What software do property managers use?](https://www.g2.com/discussions/what-software-do-property-managers-use) — 2 comments
  > **Top comment:** "AppFolio"
- Title: [What is AppFolio Property Manager used for?](https://www.g2.com/discussions/what-is-appfolio-property-manager-used-for) — 1 comment
  > **Top comment:** "AppFolio Property Manager is a cloud-based platform designed to help property managers run their operations more efficiently. It’s not just about collecting..."
- Title: [Is AppFolio a CRM?](https://www.g2.com/discussions/is-appfolio-a-crm) — 1 comment
  > **Top comment:** "Yes it is."
- Title: [What is AppFolio used for?](https://www.g2.com/discussions/what-is-appfolio-used-for) — 1 comment
  > **Top comment:** "Property Management"

### CINC

- Title: [What is the best way to use CINC as a full CRM?  Currently using as lead management/CRM only for CINC leads...](https://www.g2.com/discussions/27130-what-is-the-best-way-to-use-cinc-as-a-full-crm-currently-using-as-lead-management-crm-only-for-cinc-leads) — 3 comments
  > **Top comment:** "Haven't used Top Producer for years. So I'm not the best for answering that."

### BoomTown

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfolio-vs-cinc-vs-boomtown)