Link copied to clipboard # AppFolio Investment Manager vs Update Capital Comparison - What are their main differences? Share [ Export ](/compare/appfolio-investment-manager/update-capital/export.csv) AppFolio Investment ManagerUpdate Capital[+ Add Product](#) Pricing **AppFolio Investment Manager** Free Trial No pricing available **Update Capital** No pricing available **Pricing Insights** from reviews Time to Implement **AppFolio Investment Manager** 2 months Based on 71 responses **Update Capital** Not enough reviews yet Return on Investment **AppFolio Investment Manager** 14 months Based on 60 responses **Update Capital** Not enough reviews yet Perceived Cost **AppFolio Investment Manager** $$$$$ **Update Capital** Not enough reviews yet Average Discount **AppFolio Investment Manager** 8% **Update Capital** Not enough reviews yet **Pros & Cons** from reviews **AppFolio Investment Manager** [ Ease of Use (5) ](https://www.g2.com/products/appfolio-investment-manager/reviews?filters%5Bsentiment_snippet%5D=2307772&qs=pros-and-cons#reviews)[ Features (3) ](https://www.g2.com/products/appfolio-investment-manager/reviews?filters%5Bsentiment_snippet%5D=2025026&qs=pros-and-cons#reviews)[ Integration Issues (3) ](https://www.g2.com/products/appfolio-investment-manager/reviews?filters%5Bsentiment_snippet%5D=2025031&qs=pros-and-cons#reviews)[ Poor Reporting (3) ](https://www.g2.com/products/appfolio-investment-manager/reviews?filters%5Bsentiment_snippet%5D=2307786&qs=pros-and-cons#reviews) **Update Capital** Not enough data Integrations **AppFolio Investment Manager** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_82fc1e9c237ef89f7dfac67a73569ec0/appfolio.png "Product Avatar Image") AppFolio ](https://www.g2.com/products/appfolio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b6acf3177fb0599b625cd534de6299a/butterflymx.png "Product Avatar Image") ButterflyMX ](https://www.g2.com/products/butterflymx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e312602428c13af97eafea9768c6767/conserve.png "Product Avatar Image") Conserve ](https://www.g2.com/products/conserve/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47543c1e612802edf12c592bec85bb1d/flex-rent.png "Product Avatar Image") Flex Rent ](https://www.g2.com/products/flex-rent/reviews)[ View all ](https://www.g2.com/products/appfolio-investment-manager/integrations) **Update Capital** Not enough data Screenshots **AppFolio Investment Manager** ![AppFolio Investment Manager screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/191697/G2-Review-AppFolio-Alpha.png) **Update Capital** ![Update Capital screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/123740/investor-dashboard.png) **Ratings** from reviews Meets Requirements **AppFolio Investment Manager** 8.9 8.9123 **Update Capital** 9.3 9.37 Ease of Use **AppFolio Investment Manager** 8.9 8.9129 **Update Capital** 9.8 9.810 Ease of Setup **AppFolio Investment Manager** 8.3 8.3102 **Update Capital** 9.5 9.510 Ease of Admin **AppFolio Investment Manager** 8.8 8.886 **Update Capital** 9.6 9.69 Quality of Support **AppFolio Investment Manager** 8.8 8.8117 **Update Capital** 9.8 9.810 Has the product been a good partner in doing business? **AppFolio Investment Manager** 9.0 9.086 **Update Capital** 9.8 9.810 Product Direction (% positive) **AppFolio Investment Manager** 9.4 9.4114 **Update Capital** 8.1 8.16 **Features** ratings from reviews Real Estate Investment Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);) 8.4 116 Not enough data Platform Basics Interoperability 7.8(won by default) 72 Not enough data Reporting 8.5(won by default) 92 Not enough data Portfolio Monitoring Asset Management 8.4(won by default) 74 Not enough data Portfolio Management 8.9(won by default) 86 Not enough data Investment Management 8.9(won by default) 94 Not enough data Market Research Feature Not Available Not enough data Investment Operations Management Investor Portal 9.1(won by default) 98 Not enough data Back-Office Operations 8.3(won by default) 81 Not enough data Fundraising Management 8.4(won by default) 85 Not enough data Deal Management 8.2(won by default) 77 Not enough data Financial Calculator 7.6(won by default) 67 Not enough data Investor Reporting 8.6(won by default) 88 Not enough data Platform Content Automation 8.0(won by default) 85 Not enough data Platform Data Visualization 8.5(won by default) 88 Not enough data Dashboard 8.8(won by default) 96 Not enough data Alerts and Notifications 8.4(won by default) 79 Not enough data Platform Additional Functionality Cloud 8.3(won by default) 67 Not enough data Portal 8.8(won by default) 101 Not enough data Investor Statements 8.3(won by default) 85 Not enough data Mobility 8.1(won by default) 76 Not enough data User Insights Reviewers' Company Size [![AppFolio Investment Manager](https://images.g2crowd.com/uploads/product/hd_favicon/fd094c622cf8f3cd58d335fa6789b4a5/appfolio-investment-manager.svg "AppFolio Investment Manager")](https://www.g2.com/products/appfolio-investment-manager/reviews) AppFolio Investment Manager Small-Business(50 or fewer emp.) 87.1% Mid-Market(51-1000 emp.) 11.7% Enterprise(\> 1000 emp.) 1.2% [![Update Capital](https://images.g2crowd.com/uploads/product/hd_favicon/1625ad8ea9382f8dfdbe4072f2bd9a7d/update-capital.png "Update Capital")](https://www.g2.com/products/update-capital/reviews) Update Capital Small-Business(50 or fewer emp.) 85.7% Mid-Market(51-1000 emp.) 14.3% Enterprise(\> 1000 emp.) 0% Small-Business (50 or fewer emp.) 87.1% 85.7% Mid-Market (51-1000 emp.) 11.7% 14.3% Enterprise (\> 1000 emp.) 1.2% 0% Reviewers' Industry [![AppFolio Investment Manager](https://images.g2crowd.com/uploads/product/hd_favicon/fd094c622cf8f3cd58d335fa6789b4a5/appfolio-investment-manager.svg "AppFolio Investment Manager")](https://www.g2.com/products/appfolio-investment-manager/reviews) AppFolio Investment Manager Real Estate 46.0% Commercial Real Estate 37.9% Investment Management 7.5% Accounting 2.5% Financial Services 1.9% Other 4.3% [![Update Capital](https://images.g2crowd.com/uploads/product/hd_favicon/1625ad8ea9382f8dfdbe4072f2bd9a7d/update-capital.png "Update Capital")](https://www.g2.com/products/update-capital/reviews) Update Capital Real Estate 42.9% Commercial Real Estate 42.9% Investment Management 14.3% ‐ ‐ Other 0.0% FAQs ## AppFolio Investment Manager vs Update Capital FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Update Capital vs AppFolio Investment Manager? Update Capital stands out for higher reviewer satisfaction in setup and support, while AppFolio Investment Manager has a larger review base and broader feature mentions. | [Update Capital](https://www.g2.com/products/update-capital/reviews) | [AppFolio Investment Manager](https://www.g2.com/products/appfolio-investment-manager/reviews) | | --- | --- | | 4.8/5 (14 reviews) | 4.5/5 (175 reviews) | | Small-Business | Small-Business | | 9.5 | 8.3 | | 9.8 | 8.8 | | Highly responsive support and intuitive onboarding | Ease of use and broad feature set (5 all-time mentions) | ### How do the pricing models of Update Capital and AppFolio Investment Manager compare? Update Capital is rated higher for value satisfaction compared to AppFolio Investment Manager. - **Update Capital:** Reviewers consistently highlight strong value, with high satisfaction on cost and features for small businesses. - **AppFolio Investment Manager:** Reviewers note competitive pricing but mention that costs can be a concern for smaller firms, with some citing limited customization for the price. ### What are the best alternatives to Update Capital and AppFolio Investment Manager? The top three alternatives to Update Capital and AppFolio Investment Manager are Agora Real Estate, Juniper Square, and — (no third alternative supported in the data). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Update Capital](https://www.g2.com/products/update-capital/reviews) | 4.8/5 (14 reviews) | Small-Business | Strong value for small businesses | Highly responsive support and intuitive onboarding | | [AppFolio Investment Manager](https://www.g2.com/products/appfolio-investment-manager/reviews) | 4.5/5 (175 reviews) | Small-Business | Competitive pricing, but can be costly for smaller firms | Ease of use and broad feature set (5 all-time mentions) | | [Agora Real Estate](https://www.g2.com/products/agora-real-estate/reviews) | 4.8/5 (318 reviews) | Small-Business | — | — | | [Juniper Square](https://www.g2.com/products/juniper-square/reviews) | 4.7/5 (106 reviews) | Small-Business | — | — | ### Which Real Estate Investment Management features should I prioritize when comparing Update Capital and AppFolio Investment Manager? Buyers should prioritize Ease of Use, Ease of Setup, Quality of Support, Investor Portal, and Integration capabilities when comparing Update Capital and AppFolio Investment Manager. - **Ease of Use:** Update Capital scores 9.8, AppFolio Investment Manager 8.9. - **Ease of Setup:** Update Capital scores 9.5, AppFolio Investment Manager 8.3. - **Quality of Support:** Update Capital scores 9.8, AppFolio Investment Manager 8.8. - **Investor Portal:** Both products are frequently praised for professional, intuitive investor portals. - **Integrations:** AppFolio Investment Manager is mentioned in 102 reviews for its integration with AppFolio Property Manager; Update Capital integrates with DocuSign and CRM tools per recent reviews. ### What are the pros and cons of Update Capital vs AppFolio Investment Manager? Update Capital's headline strength is its highly responsive support and intuitive onboarding, while AppFolio Investment Manager is recognized for its ease of use and broad feature set. - **Update Capital strengths:** Reviewers highlight highly responsive support, intuitive onboarding, professional investor portal, and strong value for small businesses. - **Update Capital trade-offs:** Some reviewers note limited CRM functionality and desire for more customization and integrations. - **AppFolio Investment Manager strengths:** Ease of use (5 all-time mentions), broad feature set (3 all-time mentions), strong investment management and organization, and time-saving automation. - **AppFolio Investment Manager trade-offs:** Reviewers cite integration issues (3 all-time mentions), limited customization, reporting limitations, and higher costs for smaller firms. ### Is Update Capital or AppFolio Investment Manager better for small businesses? Update Capital is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **Update Capital:** Small-Business segment, with reviewers praising ease of setup, support, and value for smaller firms. - **AppFolio Investment Manager:** Small-Business segment, but reviewers note that pricing and customization can be challenging for smaller organizations. ### Which Real Estate Investment Management platform has better integrations? AppFolio Investment Manager is favored for integrations, especially with AppFolio Property Manager. - **Update Capital:** Integrates with DocuSign and CRM tools, as cited in recent reviews. - **AppFolio Investment Manager:** 102 reviews mention its integration with AppFolio Property Manager. ### How do Update Capital and AppFolio Investment Manager compare on customer support? Update Capital and AppFolio Investment Manager are rated within 0.2 points on Quality of Support, indicating near parity (Update Capital 9.8, AppFolio Investment Manager 8.8). - **Update Capital:** Reviewers consistently praise highly responsive and attentive support, with multiple mentions of quick resolutions and proactive assistance. - **AppFolio Investment Manager:** Reviewers describe support as knowledgeable and helpful, though some note inconsistent response times and limited customization support. ### Which is easier to implement, Update Capital or AppFolio Investment Manager? Update Capital is rated higher for Ease of Setup (9.5 vs. 8.3), indicating a smoother implementation experience. - **Update Capital:** Reviewers describe onboarding as thorough, intuitive, and quick, with most up and running in a few days. - **AppFolio Investment Manager:** Reviewers note generally easy setup, but some mention laborious onboarding and challenges with complex deal structures. ### Which product has better Investor Portal? Both Update Capital and AppFolio Investment Manager are highly rated for their Investor Portal features, with strong reviewer sentiment for professional, intuitive portals. - **Update Capital:** Reviewers consistently praise the professional quality, ease of use, and comprehensive investor dashboard. - **AppFolio Investment Manager:** 5 all-time mentions for ease of use, with reviewers highlighting the portal's intuitive design, real-time reporting, and positive investor feedback. 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