Link copied to clipboard # Appfigures vs Sensor Tower Comparison - What are their main differences? Share [ Export ](/compare/appfigures/sensor-tower/export.csv) AppfiguresSensor Tower[+ Add Product](#) Pricing **Appfigures** Free Trial **Free** · Free **Sensor Tower** Free Trial **Contact Us** Per Month · Enterprise **Pricing Insights** from reviews Time to Implement **Appfigures** \<1 monthFaster Based on 6 responses **Sensor Tower** 1 month Based on 8 responses Return on Investment **Appfigures** Not enough reviews yet **Sensor Tower** 18 months Based on 6 responses Perceived Cost **Appfigures** Not enough reviews yet **Sensor Tower** $$$$$ Average Discount **Appfigures** Not enough reviews yet **Sensor Tower** 15% ![Appfigures](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Appfigures") ![Sensor Tower](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Appfigures** Not enough data **Sensor Tower** Not enough data Integrations **Appfigures** Not enough data **Sensor Tower** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edaf150d0a2d861d1c8e93eb68293f01/api.png "Product Avatar Image") API ](https://www.g2.com/products/api/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f84abed5b6db7394f899538000772dd/mcp-server.png "Product Avatar Image") MCP Server ](https://www.g2.com/products/mcp-server/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_60057083b203094ffe1a17518a90d438/salesforce-appexchange.png "Product Avatar Image") Salesforce Appexchange ](https://www.g2.com/products/salesforce-appexchange/reviews)[ View all ](https://www.g2.com/products/sensor-tower/integrations) Screenshots **Appfigures** No screenshot available **Sensor Tower** ![Sensor Tower screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1905775/6.png) **Ratings** from reviews Meets Requirements **Appfigures** 8.1 8.113 **Sensor Tower** 8.3 8.3135 Ease of Use **Appfigures** 8.1 8.113 **Sensor Tower** 8.1 8.1141 Ease of Setup **Appfigures** 8.3 8.37 **Sensor Tower** 8.3 8.360 Ease of Admin **Appfigures** 9.2 9.26 **Sensor Tower** 8.5 8.551 Quality of Support **Appfigures** 7.0 7.09 **Sensor Tower** 8.6 8.6121 Has the product been a good partner in doing business? **Appfigures** 6.3 6.35 **Sensor Tower** 8.4 8.452 Product Direction (% positive) **Appfigures** 6.5 6.510 **Sensor Tower** 8.8 8.8138 **Features** ratings from reviews App Store Optimization 8.0 6 8.2 37 Competitive Intelligence Not enough data 8.0 37 Digital Advertising Intelligence Not enough data 7.6 49 Market Intelligence Not enough data 7.9 43 Mobile App Analytics Not enough data 8.0 87 Mobile Analytics Not enough data 8.0 62 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 11.1% Enterprise(\> 1000 emp.) 5.6% Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 11.1% Enterprise(\> 1000 emp.) 5.6% Small-Business(50 or fewer emp.) 27.5% Mid-Market(51-1000 emp.) 44.9% Enterprise(\> 1000 emp.) 27.5% Small-Business(50 or fewer emp.) 27.5% Mid-Market(51-1000 emp.) 44.9% Enterprise(\> 1000 emp.) 27.5% **Reviewers' Industry** [![Appfigures](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Appfigures")](https://www.g2.com/products/appfigures/reviews) Appfigures Computer Software 33.3% Computer Games 27.8% Entertainment 11.1% Sports 5.6% Online Media 5.6% Other 16.7% [![Sensor Tower](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower")](https://www.g2.com/products/sensor-tower/reviews) Sensor Tower Computer Games 21.1% Information Technology and Services 11.2% Marketing and Advertising 11.2% Entertainment 5.6% Retail 4.3% Other 46.6% FAQs ## Appfigures vs Sensor Tower FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Appfigures vs Sensor Tower? Sensor Tower stands out over Appfigures with a higher G2 rating, stronger support scores, and a larger review base, while Appfigures is favored for ease of administration. | [Appfigures](https://www.g2.com/products/appfigures/reviews) | [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) | | --- | --- | | 4.0/5 (18 reviews) | 4.3/5 (144 reviews) | | Small-Business | Mid-Market | | 8.3 | 8.1 | | 7.0 | 8.6 | | Comprehensive app analytics and competitor analysis | High data accuracy and robust competitor intelligence | ### How do the pricing models of Appfigures and Sensor Tower compare? Appfigures is perceived as the stronger value on pricing satisfaction, with reviewers noting cost advantages over Sensor Tower. - **Appfigures:** In recent reviews, several users highlight Appfigures as cheaper than Sensor Tower and appreciate its value for app tracking and competitor analysis. - **Sensor Tower:** Reviewers frequently mention that Sensor Tower is expensive, especially for the data provided, and cite cost as a limitation for startups and smaller businesses. - **Switching reasons:** Recent reviewers report switching from Appfigures due to dissatisfaction with feature gating and customer service, despite its lower cost. ### What are the best alternatives to Appfigures and Sensor Tower? The top 3 alternatives to Appfigures and Sensor Tower are AppTweak, AppFollow, and Similarweb. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Appfigures](https://www.g2.com/products/appfigures/reviews) | 4.0/5 (18 reviews) | Small-Business | Cheaper than Sensor Tower, but feature gating noted | Comprehensive app analytics and competitor analysis | | [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) | 4.3/5 (144 reviews) | Mid-Market | Expensive for startups, high data accuracy | Robust competitor intelligence and market insights | | [AppTweak](https://www.g2.com/products/apptweak/reviews) | 4.6/5 (208 reviews) | Small-Business | — | Powerful ASO tools and actionable keyword insights | | [AppFollow](https://www.g2.com/products/appfollow/reviews) | 4.6/5 (197 reviews) | Small-Business | — | Efficient review management and app monitoring | | [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | Extensive market intelligence and competitive benchmarking | ### Which App Store Optimization features should I prioritize when comparing Appfigures and Sensor Tower? Buyers should prioritize keyword tracking, competitor analysis, app analytics, ease of use, and customer support when comparing Appfigures and Sensor Tower. - **Keyword tracking:** Appfigures is praised for robust keyword performance tracking; Sensor Tower offers strong keyword tracking with high data accuracy. - **Competitor analysis:** Both products are highlighted for competitor intelligence, with Sensor Tower noted for market insights and Appfigures for detailed competitor breakdowns. - **App analytics:** Appfigures is valued for consolidating app data and analytics; Sensor Tower is recognized for accurate download and revenue estimates. - **Ease of use:** Both products score 8.1 on Ease of Use, indicating parity in user experience. - **Customer support:** Sensor Tower leads with a Quality of Support score of 8.6 versus Appfigures' 7.0. ### What are the pros and cons of Appfigures vs Sensor Tower? Sensor Tower's headline strength is high data accuracy and robust competitor intelligence, while Appfigures is recognized for comprehensive app analytics and cost-effectiveness. - **Appfigures strengths:** Reviewers highlight comprehensive app analytics, competitor analysis, and cost advantages over Sensor Tower. - **Appfigures trade-offs:** Users report feature gating, limited ad network integrations, and dissatisfaction with customer service in recent reviews. - **Sensor Tower strengths:** Reviewers cite high data accuracy, robust competitor intelligence, and strong market insights as key benefits. - **Sensor Tower trade-offs:** Reviewers mention high cost, limited data granularity for smaller markets, and a learning curve due to feature complexity. ### Is Appfigures or Sensor Tower better for small businesses? Appfigures is the better fit for small businesses, as it is most popular in the Small-Business segment and is frequently cited as more affordable. - **Appfigures:** Small-Business is the largest reviewer segment, with reviewers noting its value and suitability for smaller teams and budgets. - **Sensor Tower:** Mid-Market is the largest reviewer segment, and reviewers often mention higher costs as a barrier for small businesses. ### Which App Store Optimization platform has better integrations? There is no reviewer-cited preference for integrations between Appfigures and Sensor Tower. - **Appfigures:** No recent reviewer-cited integrations. - **Sensor Tower:** No recent reviewer-cited integrations. ### How do Appfigures and Sensor Tower compare on customer support? Sensor Tower outperforms Appfigures on Quality of Support by a material margin, with a score of 8.6 versus Appfigures' 7.0. - **Appfigures:** Recent reviewers report dissatisfaction with customer service, citing issues with billing and responsiveness. - **Sensor Tower:** Reviewers consistently praise Sensor Tower's customer support, describing it as helpful, responsive, and proactive. ### Which is easier to implement, Appfigures or Sensor Tower? Appfigures and Sensor Tower are at parity on Ease of Setup, with scores of 8.3 and 8.1 respectively, indicating similar implementation experiences. - **Appfigures:** Reviewers describe setup as easy and straightforward, with several noting quick onboarding and intuitive navigation. - **Sensor Tower:** Reviewers report a generally smooth setup process, though some mention a learning curve due to the platform's feature depth. ### Which product has better Engagement? Sensor Tower is favored for Engagement, as reflected in reviewer sentiment and feature mentions. - **Appfigures:** Engagement is cited in reviews as a benefit for tracking app performance and user feedback, but no all-time mention count is supplied. - **Sensor Tower:** Engagement is frequently highlighted in reviews, with users praising its ability to analyze user behavior, retention, and app usage patterns. 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