# Appfigures vs Sensor Tower Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sensor Tower excels in providing comprehensive data and insights for app performance analysis, with users appreciating its ability to track competitive apps and search performance insights. This makes it a strong choice for those needing detailed market intelligence.
- **Users say** that Appfigures stands out for its affordability and ease of use, with one reviewer noting it is cheaper than Sensor Tower while still offering valuable features like keyword research and download tracking. This makes it particularly appealing for small businesses looking for cost-effective solutions.
- **Reviewers mention** that Sensor Tower's app overview tab is highly praised for displaying useful data such as revenue and downloads, which helps users quickly assess app performance. This feature is crucial for users who need to make informed decisions based on real-time data.
- **According to verified reviews** , Appfigures is noted for its user-friendly interface, allowing users to navigate easily and respond to app reviews directly from the platform. This functionality enhances user engagement and streamlines the review management process.
- **G2 reviewers highlight** that while both platforms offer keyword tools, Appfigures receives positive feedback for its organic keyword protection and competitor analysis capabilities, helping users refine their strategies effectively.
- **Users express** that Sensor Tower provides a more robust support experience, with higher ratings for quality of support and product direction. This can be a deciding factor for users who prioritize ongoing assistance and product development in their software choice.



---
## Frequently Asked Questions

### What is the difference between Appfigures vs Sensor Tower?

Sensor Tower stands out over Appfigures with a higher G2 rating, stronger support scores, and a larger review base, while Appfigures is favored for ease of administration.

| [Appfigures](https://www.g2.com/products/appfigures/reviews) | [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) |
| --- | --- |
| 4.0/5 (18 reviews) | 4.3/5 (144 reviews) |
| Small-Business | Mid-Market |
| 8.3 | 8.1 |
| 7.0 | 8.6 |
| Comprehensive app analytics and competitor analysis | High data accuracy and robust competitor intelligence |



### How do the pricing models of Appfigures and Sensor Tower compare?

Appfigures is perceived as the stronger value on pricing satisfaction, with reviewers noting cost advantages over Sensor Tower.

- **Appfigures:** In recent reviews, several users highlight Appfigures as cheaper than Sensor Tower and appreciate its value for app tracking and competitor analysis.
- **Sensor Tower:** Reviewers frequently mention that Sensor Tower is expensive, especially for the data provided, and cite cost as a limitation for startups and smaller businesses.
- **Switching reasons:** Recent reviewers report switching from Appfigures due to dissatisfaction with feature gating and customer service, despite its lower cost.



### What are the best alternatives to Appfigures and Sensor Tower?

The top 3 alternatives to Appfigures and Sensor Tower are AppTweak, AppFollow, and Similarweb.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Appfigures](https://www.g2.com/products/appfigures/reviews) | 4.0/5 (18 reviews) | Small-Business | Cheaper than Sensor Tower, but feature gating noted | Comprehensive app analytics and competitor analysis |
| [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) | 4.3/5 (144 reviews) | Mid-Market | Expensive for startups, high data accuracy | Robust competitor intelligence and market insights |
| [AppTweak](https://www.g2.com/products/apptweak/reviews) | 4.6/5 (208 reviews) | Small-Business | — | Powerful ASO tools and actionable keyword insights |
| [AppFollow](https://www.g2.com/products/appfollow/reviews) | 4.6/5 (197 reviews) | Small-Business | — | Efficient review management and app monitoring |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | Extensive market intelligence and competitive benchmarking |



### Which App Store Optimization features should I prioritize when comparing Appfigures and Sensor Tower?

Buyers should prioritize keyword tracking, competitor analysis, app analytics, ease of use, and customer support when comparing Appfigures and Sensor Tower.

- **Keyword tracking:** Appfigures is praised for robust keyword performance tracking; Sensor Tower offers strong keyword tracking with high data accuracy.
- **Competitor analysis:** Both products are highlighted for competitor intelligence, with Sensor Tower noted for market insights and Appfigures for detailed competitor breakdowns.
- **App analytics:** Appfigures is valued for consolidating app data and analytics; Sensor Tower is recognized for accurate download and revenue estimates.
- **Ease of use:** Both products score 8.1 on Ease of Use, indicating parity in user experience.
- **Customer support:** Sensor Tower leads with a Quality of Support score of 8.6 versus Appfigures' 7.0.



### What are the pros and cons of Appfigures vs Sensor Tower?

Sensor Tower's headline strength is high data accuracy and robust competitor intelligence, while Appfigures is recognized for comprehensive app analytics and cost-effectiveness.

- **Appfigures strengths:** Reviewers highlight comprehensive app analytics, competitor analysis, and cost advantages over Sensor Tower.
- **Appfigures trade-offs:** Users report feature gating, limited ad network integrations, and dissatisfaction with customer service in recent reviews.
- **Sensor Tower strengths:** Reviewers cite high data accuracy, robust competitor intelligence, and strong market insights as key benefits.
- **Sensor Tower trade-offs:** Reviewers mention high cost, limited data granularity for smaller markets, and a learning curve due to feature complexity.



### Is Appfigures or Sensor Tower better for small businesses?

Appfigures is the better fit for small businesses, as it is most popular in the Small-Business segment and is frequently cited as more affordable.

- **Appfigures:** Small-Business is the largest reviewer segment, with reviewers noting its value and suitability for smaller teams and budgets.
- **Sensor Tower:** Mid-Market is the largest reviewer segment, and reviewers often mention higher costs as a barrier for small businesses.



### Which App Store Optimization platform has better integrations?

There is no reviewer-cited preference for integrations between Appfigures and Sensor Tower.

- **Appfigures:** No recent reviewer-cited integrations.
- **Sensor Tower:** No recent reviewer-cited integrations.



### How do Appfigures and Sensor Tower compare on customer support?

Sensor Tower outperforms Appfigures on Quality of Support by a material margin, with a score of 8.6 versus Appfigures' 7.0.

- **Appfigures:** Recent reviewers report dissatisfaction with customer service, citing issues with billing and responsiveness.
- **Sensor Tower:** Reviewers consistently praise Sensor Tower's customer support, describing it as helpful, responsive, and proactive.



### Which is easier to implement, Appfigures or Sensor Tower?

Appfigures and Sensor Tower are at parity on Ease of Setup, with scores of 8.3 and 8.1 respectively, indicating similar implementation experiences.

- **Appfigures:** Reviewers describe setup as easy and straightforward, with several noting quick onboarding and intuitive navigation.
- **Sensor Tower:** Reviewers report a generally smooth setup process, though some mention a learning curve due to the platform's feature depth.



### Which product has better Engagement?

Sensor Tower is favored for Engagement, as reflected in reviewer sentiment and feature mentions.

- **Appfigures:** Engagement is cited in reviews as a benefit for tracking app performance and user feedback, but no all-time mention count is supplied.
- **Sensor Tower:** Engagement is frequently highlighted in reviews, with users praising its ability to analyze user behavior, retention, and app usage patterns.



| | Appfigures | Sensor Tower | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 18 | 144 | 
| **Largest Market Segment** | Small-Business (83.3% of reviews) | Mid-Market (47.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 


---
## Ratings Comparison
| Rating | Appfigures | Sensor Tower | 
|---|---|---|
  | **Meets Requirements** | 8.1 (13 reviews) | 8.2 (114 reviews) | 
  | **Ease of Use** | 8.1 (13 reviews) | 8.1 (119 reviews) | 
  | **Ease of Setup** | 8.3 (7 reviews) | 8.1 (40 reviews) | 
  | **Ease of Admin** | 9.2 (6 reviews) | 8.4 (39 reviews) | 
  | **Quality of Support** | 7.0 (9 reviews) | 8.6 (107 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.3 (5 reviews) | 8.3 (41 reviews) | 
  | **Product Direction (% positive)** | 6.5 (10 reviews) | 8.9 (120 reviews) | 

---
## Pricing

### Appfigures

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Our free tier is great for getting into analytics 

Key Features:
- Download & Revenue Analytics
- Subscription analytics
- Advertiser analytics

[Browse all 6 editions](https://www.g2.com/products/appfigures/pricing)

#### Free Trial

Yes

### Sensor Tower

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | N/A | N/A |
| **Sensor Tower** | 7.5/10 | 74 |

#### User Identification

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Demographics** | Not enough data | 7.4 (65 reviews) | 
| **User Segmentation** | Not enough data | 7.4 (60 reviews) | 
| **Geolocation** | Not enough data | 8.4 (62 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 6.8 (48 reviews) | 
| **Real-Time Insights** | Not enough data | 7.5 (62 reviews) | 
| **Attribution** | Not enough data | 7.2 (53 reviews) | 
| **Activity Dashboard** | Not enough data | 8.1 (67 reviews) | 
| **User Path Tracking** | Not enough data | 7.1 (49 reviews) | 
| **User Activity History** | Not enough data | 7.5 (53 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Engagement** | Not enough data | 8.0 (49 reviews) | 
| **Exit Tracking** | Not enough data | 7.1 (38 reviews) | 
| **Retention** | Not enough data | 8.0 (46 reviews) | 
| **Return** | Not enough data | 7.5 (38 reviews) | 
| **Conversions** | Not enough data | 7.3 (41 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | 8.0/10 | 6 |
| **Sensor Tower** | 8.0/10 | 37 |

#### Optimization

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Icon Testing** | Not enough data | 7.4 (29 reviews) | 
| **A/B Testing** | Not enough data | 7.7 (31 reviews) | 
| **App Store Page Design & Preview** | Not enough data | 7.8 (31 reviews) | 
| **Keyword Tools** | 8.3 (6 reviews) | 8.1 (37 reviews) | 
| **Reviews & Ratings** | 8.7 (5 reviews) | 8.8 (30 reviews) | 
| **Keyword Localization** | 7.7 (5 reviews) | 7.5 (29 reviews) | 
| **Conversion Rate Benchmarks** | Not enough data | 7.1 (23 reviews) | 

#### Reporting & Alerts

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Reports and Dashboards** | 7.7 (5 reviews) | 8.6 (31 reviews) | 
| **Traffic Source Reporting** | 7.3 (5 reviews) | 7.8 (21 reviews) | 
| **Featured App Alerts** | Not enough data | 8.3 (25 reviews) | 
| **Alert Delivery** | 7.3 (5 reviews) | 7.9 (22 reviews) | 
| **ASO Reporting** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Timeline** | 8.0 (5 reviews) | 8.0 (21 reviews) | 
| **Store Performance** | 8.3 (5 reviews) | 8.3 (25 reviews) | 
| **Financial Analysis** | 7.7 (5 reviews) | 7.5 (21 reviews) | 
| **Category Ranking** | Not enough data | 9.3 (27 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Integrations** | Not enough data | 7.3 (22 reviews) | 
| **Organic Keyword Protection** | 8.7 (5 reviews) | 8.2 (25 reviews) | 
| **App Suggestions** | 8.7 (5 reviews) | 8.5 (26 reviews) | 

#### Agentic AI - App Store Optimization

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Keyword Rank Tracking** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | N/A | N/A |
| **Sensor Tower** | 7.7/10 | 36 |

#### Platform Basics

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Centralized Platform** | Not enough data | 8.2 (32 reviews) | 
| **Web Tracking** | Not enough data | 6.6 (30 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Product Details** | Not enough data | 7.5 (29 reviews) | 
| **Customer Feedback & Reviews** | Not enough data | 8.3 (30 reviews) | 
| **Channel Acquisition** | Not enough data | 7.9 (28 reviews) | 

#### Platform Content 

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Battlecards** | Not enough data | 6.7 (31 reviews) | 

#### Platform Reporting

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 8.0 (35 reviews) | 
| **Benchmark Reporting** | Not enough data | 8.2 (34 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Real-Time Data** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Real Time Comparisons** | Not enough data | Not enough data | 
| **Website Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 
| **Custom Pricing Rules** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Repricing engine** | Not enough data | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Market Data Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Pricing Analytics** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Price List Management** | Not enough data | Not enough data | 
| **Automatic Adjustments** | Not enough data | Not enough data | 
| **Predictive Pricing Models** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | N/A | N/A |
| **Sensor Tower** | 7.8/10 | 31 |

#### Data collection

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 6.7 (26 reviews) | 
| **Data Sources** | Not enough data | 8.3 (29 reviews) | 
| **Custom Research Sources** | Not enough data | 7.7 (27 reviews) | 
| **Lead Enrichment** | Not enough data | 7.0 (25 reviews) | 
| **Advanced Data Collection** | Not enough data | 8.3 (26 reviews) | 

#### Segment Trending

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Web** | Not enough data | 6.5 (27 reviews) | 
| **Social** | Not enough data | 6.5 (27 reviews) | 
| **Benchmarks** | Not enough data | 8.2 (28 reviews) | 
| **Finance ** | Not enough data | 7.1 (28 reviews) | 

#### Analysis

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.1 (30 reviews) | 
| **Reports** | Not enough data | 8.2 (30 reviews) | 
| **Integrations** | Not enough data | 7.6 (28 reviews) | 

#### Platform

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Search** | Not enough data | 8.0 (27 reviews) | 
| **User, Role, And Access Management** | Not enough data | 8.5 (29 reviews) | 
| **Mobile User Support** | Not enough data | 8.6 (28 reviews) | 
| **Alerts** | Not enough data | 8.2 (28 reviews) | 
| **Collaboration** | Not enough data | 8.2 (28 reviews) | 
| **Compliance** | Not enough data | 8.0 (28 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | N/A | N/A |
| **Sensor Tower** | 7.5/10 | 40 |

#### Platform Insights

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Ad Creatives** | Not enough data | 8.2 (36 reviews) | 
| **Buying Strategies** | Not enough data | 7.0 (27 reviews) | 
| **Publisher Data** | Not enough data | 8.1 (32 reviews) | 
| **Advertising Spend** | Not enough data | 6.7 (33 reviews) | 
| **Websites and Social Channels** | Not enough data | 7.3 (31 reviews) | 
| **Device Insights** | Not enough data | 7.6 (34 reviews) | 
| **Ad Intelligence Reporting** | Not enough data | 7.5 (32 reviews) | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Ad Competitive Benchmarking** | Not enough data | 7.8 (33 reviews) | 
| **Alerts** | Not enough data | 7.7 (32 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appfigures** | N/A | N/A |
| **Sensor Tower** | 7.6/10 | 54 |

#### Metrics

| Feature | Appfigures | Sensor Tower | 
|---|---|---|
| **Engagement** | Not enough data | 8.0 (49 reviews) | 
| **Exit Tracking** | Not enough data | 7.1 (38 reviews) | 
| **Retention** | Not enough data | 8.0 (46 reviews) | 
| **Return** | Not enough data | 7.5 (38 reviews) | 
| **Conversions** | Not enough data | 7.3 (41 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization)


**Unique to Sensor Tower (4):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Appfigures | Sensor Tower | 
|---|---|---|
| **Small-Business** | 83.3% | 30.0% | 
| **Mid-Market** | 11.1% | 47.1% | 
| **Enterprise** | 5.6% | 22.9% | 

### By Industry

#### Appfigures

- **Computer Software:** 33.3%
- **Computer Games:** 27.8%
- **Entertainment:** 11.1%
- **Sports:** 5.6%
- **Online Media:** 5.6%
- **Mechanical or Industrial Engineering:** 5.6%
- **Information Technology and Services:** 5.6%
- **Education Management:** 5.6%

#### Sensor Tower

- **Computer Games:** 22.9%
- **Information Technology and Services:** 11.4%
- **Marketing and Advertising:** 10.0%
- **Entertainment:** 5.7%
- **Computer Software:** 4.3%
- **Retail:** 4.3%
- **Financial Services:** 4.3%
- **Food & Beverages:** 2.9%
- **Online Media:** 2.9%
- **Internet:** 2.9%
- **Other:** 28.6%

---
## Alternatives

### Alternatives to Appfigures

- [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (208 reviews)
- [AppFollow](https://www.g2.com/products/appfollow/reviews) — 4.6/5 stars (195 reviews)
- [App Radar](https://www.g2.com/products/app-radar/reviews) — 4.3/5 stars (32 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (733 reviews)
- [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews) — 4.6/5 stars (69 reviews)
- [MobileAction](https://www.g2.com/products/mobileaction/reviews) — 4.4/5 stars (113 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (137 reviews)
- [Asodesk](https://www.g2.com/products/asodesk/reviews) — 4.6/5 stars (44 reviews)
- [Apptopia](https://www.g2.com/products/apptopia/reviews) — 3.7/5 stars (18 reviews)
- [MightySignal](https://www.g2.com/products/mightysignal/reviews) — 4.7/5 stars (21 reviews)

### Alternatives to Sensor Tower

- [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (208 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1207 reviews)
- [Apptopia](https://www.g2.com/products/apptopia/reviews) — 3.7/5 stars (18 reviews)
- [AppMagic](https://www.g2.com/products/appmagic/reviews) — 4.8/5 stars (36 reviews)
- [AppFollow](https://www.g2.com/products/appfollow/reviews) — 4.6/5 stars (195 reviews)
- [MobileAction](https://www.g2.com/products/mobileaction/reviews) — 4.4/5 stars (113 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (733 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6869 reviews)

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## Top Discussions

### Appfigures

No discussions available for this product.

### Sensor Tower

- Title: [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) — 1 comment
  > **Top comment:** "Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appfigures-vs-sensor-tower)