Compare Appfigures and MobileAction 
At a Glance
Market Segments
Small-Business (82.4% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
Free
$69.00 Per Month
Appfigures
Star Rating
(17)4.2 out of 5
Market Segments
Small-Business (82.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 6 pricing plansMobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansAppfigures vs MobileAction
When assessing the two solutions, reviewers found Appfigures easier to use and administer. However, reviewers felt that MobileAction was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Appfigures meets the needs of their business better than MobileAction.
- When comparing quality of ongoing product support, reviewers felt that MobileAction is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MobileAction over Appfigures.
Pricing
Entry-Level Pricing
Appfigures
Free
Free
Our free tier is great for getting into analytics
- Download & Revenue Analytics
- Subscription analytics
- Advertiser analytics
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
Appfigures
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
8.6
12
8.4
96
Ease of Use
8.8
12
8.5
101
Ease of Setup
8.9
6
8.9
68
Ease of Admin
9.2
6
8.9
30
Quality of Support
7.9
8
9.0
91
Has the product been a good partner in doing business?
6.3
5
8.9
31
Product Direction (% positive)
6.5
10
9.3
94
Features by Category
Email Marketing
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Online Marketing
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Lead Management
Not enough data
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Campaign Management
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Social
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Reporting & Analytics
Not enough data
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Platform
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Campaign Management & Optimization
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Analytics & Administration
Not enough data
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Platform
Not enough data
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
User Identification
Not enough data
5.3
10
Not enough data
6.0
10
Not enough data
7.2
10
Tracking & Reporting
Not enough data
7.3
11
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.2
10
Not enough data
6.8
10
Metrics
Not enough data
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Optimization
Not enough data
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
8.0
5
9.0
38
8.7
5
8.5
31
7.7
5
8.6
32
Not enough data
8.7
17
Reporting & Alerts
7.7
5
8.5
37
7.3
5
7.8
28
Not enough data
Feature Not Available
7.3
5
8.1
29
Competition Monitoring
8.0
5
7.9
29
8.3
5
8.4
30
7.7
5
6.9
23
Not enough data
8.9
29
Platform Additional Functionality
Not enough data
7.7
30
8.7
5
8.2
30
8.7
5
7.8
31
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
18
Not enough data
6.7
17
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.9
17
Not enough data
8.4
17
Not enough data
7.9
17
Platform Content
Not enough data
6.9
17
Platform Reporting
Not enough data
8.6
18
Not enough data
8.5
18
Platform Interoperability
Not enough data
8.3
6
Mobile Functionality
Not enough data
9.5
10
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Targeting
Not enough data
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Mobile
Not enough data
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Platform
Not enough data
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Segment Trending
Not enough data
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Analysis
Not enough data
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Platform
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.6
11
Not enough data
8.5
11
Platform Basics
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Campaign Activity
Not enough data
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Categories
Categories
Shared Categories
Appfigures and MobileAction are categorized as App Store Optimization
Unique Categories
Appfigures has no unique categories
Reviews
Reviewers' Company Size
Appfigures
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
35.3%
Computer Games
23.5%
Entertainment
11.8%
Sports
5.9%
Online Media
5.9%
Other
17.6%
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Discussions
Appfigures has no discussions with answers
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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