# Appcues vs Whatfix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Whatfix excels in providing comprehensive onboarding experiences, with users highlighting the effectiveness of its pop-ups and detailed instructions for new users. This feature is particularly beneficial for organizations looking to enhance user engagement from the start.
- **Users say** that Appcues offers a user-friendly build interface, making it easy to create customizable flows that cater to different user segments. This flexibility is appreciated by teams needing to address various product and marketing needs efficiently.
- **According to verified reviews** , Whatfix stands out for its exceptional support quality, with users praising the team's proactive approach and commitment to continuous improvement. This level of support can be crucial for businesses that require ongoing assistance and guidance.
- **Reviewers mention** that while Appcues is easy to get started with, some users feel it may not provide the same depth of resources and training materials as Whatfix. This could be a consideration for teams that prioritize extensive self-help options and training resources.
- **G2 reviewers highlight** that Whatfix's analytics capabilities are well-received, allowing users to track engagement and performance effectively. This feature is essential for organizations aiming to optimize their digital adoption strategies based on data-driven insights.
- **Users express** that Appcues' customer success managers are highly supportive, which can enhance the overall user experience. However, the lack of recent reviews compared to Whatfix may indicate a need for more current user feedback to assess its ongoing performance.



| | Appcues | Whatfix | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 358 | 550 | 
| **Largest Market Segment** | Mid-Market (59.0% of reviews) | Enterprise (46.4% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### Whatfix

Pros:
- Ease of Use (75 reviews)
- Customer Support (58 reviews)

Cons:
- Learning Curve (26 reviews)
- Limitations (18 reviews)

---
## Ratings Comparison
| Rating | Appcues | Whatfix | 
|---|---|---|
  | **Meets Requirements** | 8.6 (298 reviews) | 8.8 (364 reviews) | 
  | **Ease of Use** | 8.6 (300 reviews) | 8.6 (446 reviews) | 
  | **Ease of Setup** | 8.3 (173 reviews) | 8.3 (394 reviews) | 
  | **Ease of Admin** | 8.8 (151 reviews) | 8.5 (286 reviews) | 
  | **Quality of Support** | 9.1 (281 reviews) | 9.7 (364 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (149 reviews) | 9.5 (285 reviews) | 
  | **Product Direction (% positive)** | 9.0 (277 reviews) | 9.7 (344 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### Whatfix

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 205 |
| **Whatfix** | 8.3/10 | 255 |

#### User Analysis

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Survey Implementation** | 8.5 (154 reviews) | 8.0 (156 reviews) | 
| **Data Analysis** | 7.4 (178 reviews) | 8.0 (173 reviews) | 

#### User Support

| Feature | Appcues | Whatfix | 
|---|---|---|
| **User Segmentation** | 8.5 (182 reviews) | 8.2 (166 reviews) | 
| **Multi-Language Support** | 7.1 (103 reviews) | 8.0 (143 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (148 reviews) | 8.0 (143 reviews) | 

#### Walkthrough Type

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.5 (165 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 9.0 (195 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Integration** | 9.2 (12 reviews) | 8.2 (44 reviews) | 
| **Communications** | 9.1 (17 reviews) | 8.8 (59 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Analytics** | 7.8 (9 reviews) | 8.3 (46 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Customer self-service** | 8.3 (9 reviews) | 8.7 (57 reviews) | 
| **In-app guidance** | 8.7 (15 reviews) | 9.0 (76 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.1 (28 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Whatfix** | N/A | N/A |

#### Campaigns

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Campaign Performance** | 9.0 (16 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | Whatfix | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Whatfix** | 7.7/10 | 57 |

#### Product Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (51 reviews) | 
| **User-Level Analytics** | Not enough data | 8.1 (52 reviews) | 
| **Segmentation** | Not enough data | 7.8 (48 reviews) | 
| **Funnels** | Not enough data | 7.6 (46 reviews) | 
| **Alerts** | Not enough data | 7.5 (46 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.2 (41 reviews) | 
| **User Scoring** | Not enough data | 7.0 (36 reviews) | 
| **Integrations** | Not enough data | 7.4 (43 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (5 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appcues | Whatfix | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Whatfix** | 7.7/10 | 180 |

#### Generative AI

| Feature | Appcues | Whatfix | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (51 reviews) | 

#### Self-Service Experience

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.9 (149 reviews) | 
| **Searchable Articles** | Not enough data | 8.8 (142 reviews) | 
| **Community Forums** | Not enough data | 8.2 (95 reviews) | 
| **Mobile Optimization** | Not enough data | 7.0 (68 reviews) | 
| **Personalization** | Not enough data | 8.2 (85 reviews) | 

#### Self-Service Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Branding** | Not enough data | 8.6 (92 reviews) | 
| **Automation** | Not enough data | 8.1 (89 reviews) | 
| **Artificial Intelligence** | Not enough data | 7.6 (78 reviews) | 
| **Integrations** | Not enough data | 8.0 (89 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (13 reviews) | 
| **Decision Making** | Not enough data | 7.1 (13 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.1/10 | 7 |
| **Whatfix** | N/A | N/A |

#### Analysis

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | 

#### Campaigns

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Push Notifications** | 7.4 (7 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 

#### Engagement

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 

#### Platform

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **Whatfix** | N/A | N/A |

#### Variation Testing

| Feature | Appcues | Whatfix | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | 
| **Conversion Goal** | 7.6 (11 reviews) | Not enough data | 
| **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Appcues | Whatfix | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (11 reviews) | Not enough data | 
| **Data Segmentation** | 7.4 (11 reviews) | Not enough data | 

#### Administration

| Feature | Appcues | Whatfix | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | Not enough data | 
| **QA Testing** | 7.8 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Appcues (3):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Whatfix (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | Whatfix | 
|---|---|---|
| **Small-Business** | 32.5% | 17.2% | 
| **Mid-Market** | 59.0% | 36.5% | 
| **Enterprise** | 8.5% | 46.4% | 

### By Industry

#### Appcues

- **Computer Software:** 33.1%
- **Information Technology and Services:** 15.1%
- **Marketing and Advertising:** 8.6%
- **Financial Services:** 6.3%
- **Internet:** 4.6%
- **E-Learning:** 2.0%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.7%
- **Market Research:** 1.4%
- **Insurance:** 1.4%
- **Other:** 24.0%

#### Whatfix

- **Computer Software:** 14.7%
- **Information Technology and Services:** 13.3%
- **Financial Services:** 3.7%
- **Banking:** 3.5%
- **Insurance:** 3.5%
- **Pharmaceuticals:** 3.3%
- **Automotive:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Staffing and Recruiting:** 2.9%
- **Telecommunications:** 2.7%
- **Other:** 46.6%

---
## Alternatives

### Alternatives to Appcues

- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (572 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3890 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1807 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (999 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (772 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (359 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1604 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (118 reviews)

### Alternatives to Whatfix

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3890 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1807 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (999 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (572 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (772 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (359 reviews)
- [EdCast MyGuide](https://www.g2.com/products/edcast-myguide/reviews) — 4.9/5 stars (22 reviews)
- [Spekit](https://www.g2.com/products/spekit/reviews) — 4.6/5 stars (301 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### Whatfix

- Title: [What does Whatfix do?](https://www.g2.com/discussions/what-does-whatfix-do) — 3 comments
  > **Top comment:** "What fix provides in-app help guidance, tool tips, etc and minimal analytics for (user funnel, etc) with an added ability to export guides as pdfs or videos..."
- Title: [At what rate is Whatfix growing year on year?](https://www.g2.com/discussions/at-what-rate-is-whatfix-growing-year-on-year) — 1 comment, 1 upvote
  > **Top comment:** "I don't have a number, but having a keen interest in this category I can tell you this... the digital adoption platform (DAP) market has been experiencing..."
- Title: [Which of the following is a widget of Whatfix?](https://www.g2.com/discussions/which-of-the-following-is-a-widget-of-whatfix) — 1 comment, 1 upvote
  > **Top comment:** "Whatfix is a Digital Adoption Platform. The platform has several products and features. 
Product Analytics is a product where a customer can see user..."
- Title: [Which one of them is a direct competitor of Whatfix?](https://www.g2.com/discussions/which-one-of-them-is-a-direct-competitor-of-whatfix) — 1 comment, 1 upvote
  > **Top comment:** "Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of..."
- Title: [What is the best way to showcase videos using the platform?](https://www.g2.com/discussions/23999-what-is-the-best-way-to-showcase-videos-using-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Hi Christopher

I have added a video to the self-help tab.

You can do this if you have created the video and have it saved.  I use Vimeo.   Once you..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-whatfix)