Introducing G2.ai, the future of software buying.Try now
Compare Appcues and UserGuiding 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Product Fruits
Visit Website
At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
Free Trial
Free Trial
Appcues
Star Rating
(341)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesUserGuiding
Star Rating
(745)4.7 out of 5
Market Segments
Small-Business (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Appcues excels in its "Quality of Support" with a score of 9.1, while UserGuiding shines even brighter with a score of 9.5, indicating a more responsive and helpful support team.
- Reviewers mention that UserGuiding offers a superior "Ease of Use" experience, scoring 9.1 compared to Appcues' 8.7, making it more accessible for users who may not be tech-savvy.
- G2 users highlight that Appcues has a strong "User Segmentation" feature with a score of 8.5, but UserGuiding slightly edges it out with a score of 8.6, providing more refined targeting options for campaigns.
- Users on G2 say that Appcues' "Text Bubble Walkthroughs" are effective, scoring 8.9, but UserGuiding's similar feature scores higher at 9.2, suggesting a more engaging user experience.
- Reviewers mention that while both platforms offer a "Free Trial," UserGuiding has a larger total number of reviews (502) compared to Appcues (325), indicating a broader user base and potentially more feedback on its features.
- Users report that Appcues has a "Knowledge Base" score of 8.8, which is commendable, but UserGuiding's higher score of 9.5 in this area suggests a more comprehensive resource for users seeking assistance.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
UserGuiding
Free Trial
Free Trial
14-day free trial, no credit-card needed!
- All Professional Plan Features are included in the Free Trial
Free Trial
Appcues
Free Trial is available
UserGuiding
Free Trial is available
Ratings
Meets Requirements
8.6
285
8.9
657
Ease of Use
8.6
288
9.1
676
Ease of Setup
8.3
163
8.9
609
Ease of Admin
8.7
149
9.1
408
Quality of Support
9.1
270
9.5
632
Has the product been a good partner in doing business?
9.2
147
9.4
397
Product Direction (% positive)
9.0
267
9.6
659
Features by Category
User Analysis
8.5
153
8.9
391
7.5
177
8.5
399
User Support
8.5
180
8.7
402
7.0
102
8.4
363
8.1
147
8.4
377
Walkthrough Type
8.1
119
8.6
380
8.9
178
9.1
406
Platform Basics - Digital Adoption Platform
8.8
8
8.4
94
9.4
9
8.8
95
Analytics - Digital Adoption Platform
7.7
8
8.1
95
Functions - Digital Adoption Platform
8.1
8
8.5
93
8.5
8
8.6
97
Agentic AI - Digital Adoption Platform
Not enough data
7.3
81
Campaigns
8.9
21
Not enough data
7.9
18
Not enough data
8.4
16
Not enough data
9.4
20
Not enough data
Not enough data
Not enough data
Analytics
8.9
15
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.8
137
Self-Service Experience
Not enough data
8.9
367
Not enough data
8.8
365
Not enough data
7.6
339
Not enough data
Feature Not Available
Not enough data
8.6
353
Self-Service Platform
Not enough data
8.8
360
Not enough data
8.4
204
Not enough data
7.1
188
Not enough data
8.3
350
Agentic AI - Customer Self-Service
Not enough data
7.1
48
Not enough data
7.6
48
Not enough data
7.6
46
Not enough data
7.4
46
Not enough data
7.2
47
Not enough data
7.1
46
Not enough data
7.3
46
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
Not enough data
6.4
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
Campaigns
5.8
6
Not enough data
6.9
6
Not enough data
4.7
6
Not enough data
5.0
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Engagement
5.3
6
Not enough data
Platform
7.5
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and UserGuiding are categorized as Digital Adoption Platform
Unique Categories
Appcues is categorized as Personalization, Mobile App Optimization, Mobile Marketing, Personalization Engines, and Push Notification
UserGuiding is categorized as Customer Self-Service
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserGuiding
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.4%
Information Technology and Services
15.7%
Marketing and Advertising
8.9%
Financial Services
6.5%
Internet
4.7%
Other
30.8%
Computer Software
38.5%
Information Technology and Services
16.7%
Marketing and Advertising
4.8%
Financial Services
3.7%
Accounting
3.3%
Other
32.9%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
RTL support
2 Comments
HV
Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:...Read more
Are there adoption tools for products that change often?
1 Comment
TG
For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly.Read more
What is UserGuiding used for?
1 Comment
CD
User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
