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Compare Appcues and UserGuiding 
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Small-Business (56.6% of reviews)
Entry-Level Pricing
Free Trial
Free Trial
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesUserGuiding
Star Rating
(756)4.7 out of 5
Market Segments
Small-Business (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that UserGuiding excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup without extensive training. This ease of use is a significant advantage for teams looking to onboard users rapidly.
- Users say that Appcues offers a powerful build interface that is particularly effective for creating onboarding flows and surveys. Reviewers appreciate its ability to meet various product and marketing needs while remaining easy to set up, making it a versatile tool for user engagement.
- According to verified reviews, UserGuiding's customer support is noted for being reliable and responsive, which helps organizations feel confident in their onboarding processes. Users have mentioned that the targeting features are both reliable and easy to understand, enhancing the overall experience.
- Reviewers mention that Appcues shines in its customer support, with many praising the team's attentiveness and willingness to escalate issues when necessary. This level of support is often highlighted as a key strength, contributing to a positive user experience.
- Users report that while both platforms offer free trials, UserGuiding's competitive pricing and ease of setup make it particularly appealing for small businesses. This accessibility can be a deciding factor for teams with limited resources looking for effective digital adoption tools.
- According to recent feedback, Appcues is recognized for its robust analytics capabilities, although some users feel that it could improve in areas like data analysis compared to UserGuiding. This suggests that while Appcues has strong features, there may be room for enhancement in meeting specific analytical needs.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
UserGuiding
Free Trial
Free Trial
14-day free trial, no credit-card needed!
- All Professional Plan Features are included in the Free Trial
Free Trial
Appcues
Free Trial is available
UserGuiding
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.9
664
Ease of Use
8.6
289
9.1
683
Ease of Setup
8.3
164
8.9
616
Ease of Admin
8.7
149
9.1
410
Quality of Support
9.1
271
9.5
639
Has the product been a good partner in doing business?
9.2
147
9.4
399
Product Direction (% positive)
9.0
268
9.6
666
Features by Category
User Analysis
8.5
153
8.9
396
7.5
177
8.5
404
User Support
8.5
180
8.7
404
7.0
102
8.4
365
8.1
147
8.4
381
Walkthrough Type
8.1
119
8.6
381
8.9
178
9.1
410
Platform Basics - Digital Adoption Platform
8.8
8
8.5
97
9.5
10
8.8
100
Analytics - Digital Adoption Platform
7.7
8
8.1
97
Functions - Digital Adoption Platform
8.1
8
8.5
97
8.7
9
8.6
102
Agentic AI - Digital Adoption Platform
Not enough data
7.3
83
Campaigns
8.9
21
Not enough data
7.9
18
Not enough data
8.4
16
Not enough data
9.4
20
Not enough data
Not enough data
Not enough data
Analytics
8.9
15
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.8
137
Self-Service Experience
Not enough data
8.9
369
Not enough data
8.8
365
Not enough data
7.6
339
Not enough data
Feature Not Available
Not enough data
8.6
355
Self-Service Platform
Not enough data
8.8
361
Not enough data
8.4
205
Not enough data
7.1
188
Not enough data
8.3
351
Agentic AI - Customer Self-Service
Not enough data
7.1
48
Not enough data
7.6
48
Not enough data
7.6
46
Not enough data
7.4
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.3
46
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
Not enough data
6.4
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
Campaigns
5.8
6
Not enough data
6.9
6
Not enough data
4.7
6
Not enough data
5.0
6
Not enough data
5.8
6
Not enough data
6.9
6
Not enough data
Engagement
5.3
6
Not enough data
Platform
7.5
6
Not enough data
5.8
6
Not enough data
Feature Not Available
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and UserGuiding are categorized as Digital Adoption Platform
Unique Categories
Appcues is categorized as Personalization, Mobile App Optimization, Mobile Marketing, Personalization Engines, and Push Notification
UserGuiding is categorized as Customer Self-Service
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserGuiding
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Computer Software
38.2%
Information Technology and Services
16.7%
Marketing and Advertising
4.8%
Financial Services
3.8%
Accounting
3.8%
Other
32.6%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
RTL support
2 Comments
HV
Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:...Read more
Are there adoption tools for products that change often?
1 Comment
TG
For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly.Read more
What is UserGuiding used for?
1 Comment
CD
User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education.Read more
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