# Appcues vs UserGuiding Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UserGuiding excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup without extensive training. This ease of use is a significant advantage for teams looking to onboard users rapidly.
- **Users say** that Appcues offers a powerful build interface that is particularly effective for creating onboarding flows and surveys. Reviewers appreciate its ability to meet various product and marketing needs while remaining easy to set up, making it a versatile tool for user engagement.
- **According to verified reviews** , UserGuiding's customer support is noted for being reliable and responsive, which helps organizations feel confident in their onboarding processes. Users have mentioned that the targeting features are both reliable and easy to understand, enhancing the overall experience.
- **Reviewers mention** that Appcues shines in its customer support, with many praising the team's attentiveness and willingness to escalate issues when necessary. This level of support is often highlighted as a key strength, contributing to a positive user experience.
- **Users report** that while both platforms offer free trials, UserGuiding's competitive pricing and ease of setup make it particularly appealing for small businesses. This accessibility can be a deciding factor for teams with limited resources looking for effective digital adoption tools.
- **According to recent feedback** , Appcues is recognized for its robust analytics capabilities, although some users feel that it could improve in areas like data analysis compared to UserGuiding. This suggests that while Appcues has strong features, there may be room for enhancement in meeting specific analytical needs.



| | Appcues | UserGuiding | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 344 | 764 | 
| **Largest Market Segment** | Mid-Market (58.4% of reviews) | Small-Business (56.6% of reviews) | 
| **Entry Level Price** | Free Trial | Free Trial | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### UserGuiding

Pros:
- Ease of Use (177 reviews)
- Customer Support (95 reviews)

Cons:
- Limited Customization (41 reviews)
- Learning Curve (21 reviews)

---
## Ratings Comparison
| Rating | Appcues | UserGuiding | 
|---|---|---|
  | **Meets Requirements** | 8.6 (288 reviews) | 8.9 (669 reviews) | 
  | **Ease of Use** | 8.6 (290 reviews) | 9.1 (689 reviews) | 
  | **Ease of Setup** | 8.3 (164 reviews) | 8.9 (623 reviews) | 
  | **Ease of Admin** | 8.7 (149 reviews) | 9.1 (410 reviews) | 
  | **Quality of Support** | 9.1 (273 reviews) | 9.5 (644 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 9.4 (399 reviews) | 
  | **Product Direction (% positive)** | 9.0 (269 reviews) | 9.6 (671 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### UserGuiding

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: 14-day free trial, no credit-card needed!

Key Features:
- All Professional Plan Features are included in the Free Trial

[Browse all 4 editions](https://www.g2.com/products/userguiding/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 195 |
| **UserGuiding** | 8.5/10 | 445 |

#### User Analysis

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Survey Implementation** | 8.5 (153 reviews) | 9.0 (401 reviews) | 
| **Data Analysis** | 7.5 (177 reviews) | 8.5 (405 reviews) | 

#### User Support

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **User Segmentation** | 8.5 (180 reviews) | 8.7 (406 reviews) | 
| **Multi-Language Support** | 7.0 (102 reviews) | 8.4 (367 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (147 reviews) | 8.4 (383 reviews) | 

#### Walkthrough Type

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.6 (383 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 9.1 (411 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Integration** | 8.9 (9 reviews) | 8.5 (99 reviews) | 
| **Communications** | 9.5 (10 reviews) | 8.8 (108 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Analytics** | 7.7 (8 reviews) | 8.1 (99 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Customer self-service** | 8.1 (8 reviews) | 8.6 (100 reviews) | 
| **In-app guidance** | 8.7 (9 reviews) | 8.6 (106 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.4 (85 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **UserGuiding** | N/A | N/A |

#### Campaigns

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **UserGuiding** | N/A | N/A |

#### Segmentation

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **UserGuiding** | 7.8/10 | 381 |

#### Generative AI

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.8 (137 reviews) | 

#### Self-Service Experience

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.9 (372 reviews) | 
| **Searchable Articles** | Not enough data | 8.8 (367 reviews) | 
| **Community Forums** | Not enough data | 7.6 (339 reviews) | 
| **Mobile Optimization** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 8.6 (356 reviews) | 

#### Self-Service Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Branding** | Not enough data | 8.8 (364 reviews) | 
| **Automation** | Not enough data | 8.5 (207 reviews) | 
| **Artificial Intelligence** | Not enough data | 7.2 (189 reviews) | 
| **Integrations** | Not enough data | 8.4 (352 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (46 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (47 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (47 reviews) | 
| **Decision Making** | Not enough data | 7.4 (47 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **UserGuiding** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.3/10 | 6 |
| **UserGuiding** | N/A | N/A |

#### Analysis

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | 

#### Campaigns

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Push Notifications** | 6.9 (6 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 

#### Engagement

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 

#### Platform

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **UserGuiding** | N/A | N/A |

#### Variation Testing

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | 
| **Conversion Goal** | 7.6 (11 reviews) | Not enough data | 
| **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (11 reviews) | Not enough data | 
| **Data Segmentation** | 7.4 (11 reviews) | Not enough data | 

#### Administration

| Feature | Appcues | UserGuiding | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | Not enough data | 
| **QA Testing** | 7.8 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Appcues (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to UserGuiding (1):** [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | UserGuiding | 
|---|---|---|
| **Small-Business** | 33.1% | 56.6% | 
| **Mid-Market** | 58.4% | 37.0% | 
| **Enterprise** | 8.5% | 6.4% | 

### By Industry

#### Appcues

- **Computer Software:** 33.2%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 8.8%
- **Financial Services:** 6.5%
- **Internet:** 4.7%
- **Education Management:** 1.8%
- **E-Learning:** 1.8%
- **Hospital & Health Care:** 1.8%
- **Computer & Network Security:** 1.5%
- **Telecommunications:** 1.5%
- **Other:** 22.9%

#### UserGuiding

- **Computer Software:** 38.2%
- **Information Technology and Services:** 16.6%
- **Marketing and Advertising:** 4.9%
- **Accounting:** 3.8%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **Human Resources:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Legal Services:** 1.4%
- **Construction:** 1.4%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Appcues

- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (561 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (355 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (986 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1594 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to UserGuiding

- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (115 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (561 reviews)
- [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.7/5 stars (232 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (986 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (355 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1594 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### UserGuiding

- Title: [RTL support](https://www.g2.com/discussions/34724-rtl-support) — 2 comments, 1 upvote
  > **Top comment:** "Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:..."
- Title: [What is UserGuiding used for?](https://www.g2.com/discussions/what-is-userguiding-used-for) — 1 comment
  > **Top comment:** "User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education."
- Title: [Are there adoption tools for products that change often?](https://www.g2.com/discussions/are-there-adoption-tools-for-products-that-change-often) — 1 comment, 1 upvote
  > **Top comment:** "For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-userguiding)