Compare Appcues and Ortto 
Featured Products
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Free Trial
Starting at $199.00 5000 Contacts
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in providing a comprehensive all-in-one platform for marketing needs, with users highlighting its ability to unify customer data and automate personalized journeys across multiple channels. This makes marketing efforts not only smarter but also more human-centric.
- Users say that Appcues stands out for its user-friendly build interface, which allows for easy setup of onboarding flows, walkthroughs, and surveys. This intuitiveness significantly enhances the user experience, making it a powerful tool for quickly onboarding users and gathering feedback.
- According to verified reviews, Ortto's quality of support is highly rated, with users appreciating the responsiveness and helpfulness of the support team. This is particularly beneficial for small businesses that may require more hands-on assistance during their marketing efforts.
- Reviewers mention that while Appcues has a strong focus on user engagement features, such as event tracking and user feedback integration, some users feel that it may not cover as broad a range of marketing automation needs as Ortto does, which could limit its effectiveness for certain businesses.
- G2 reviewers highlight that Ortto's ease of setup is a significant advantage, with many users finding it straightforward to integrate with existing CRM systems. This ease of implementation can save valuable time for small businesses looking to streamline their marketing processes.
- Users report that Appcues' customer support is a standout feature, often praised for its attentiveness and willingness to address user concerns. This level of support can be crucial for mid-market companies that rely on effective communication and problem resolution to maintain their operations.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Appcues
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.5
561
Ease of Use
8.6
289
8.7
566
Ease of Setup
8.3
164
8.6
314
Ease of Admin
8.7
149
8.8
296
Quality of Support
9.1
271
8.9
528
Has the product been a good partner in doing business?
9.2
147
8.9
287
Product Direction (% positive)
9.0
268
8.9
558
Features by Category
Email Marketing
Not enough data
8.4
398
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Online Marketing
Not enough data
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Lead Management
Not enough data
8.2
298
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Campaign Management
Not enough data
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Social
Not enough data
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Reporting & Analytics
Not enough data
8.2
347
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Platform
Not enough data
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
Not enough data
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.5
10
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.7
9
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
Not enough data
7.9
18
Not enough data
8.4
16
Not enough data
9.4
20
Not enough data
Not enough data
Not enough data
Analytics
8.9
15
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
8.4
18
|
Verified
6.4
6
9.3
22
|
Verified
5.6
6
8.3
17
|
Verified
6.7
6
7.9
21
|
Verified
Campaigns
5.8
6
7.5
21
6.9
6
8.9
17
4.7
6
8.2
19
5.0
6
8.8
16
|
Verified
5.8
6
9.3
25
|
Verified
6.9
6
8.9
23
|
Verified
Engagement
5.3
6
8.4
18
|
Verified
Platform
7.5
6
8.7
23
|
Verified
5.8
6
8.3
22
|
Verified
Feature Not Available
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Ortto are categorized as Personalization and Mobile Marketing
Unique Categories
Appcues is categorized as Digital Adoption Platform, Mobile App Optimization, Personalization Engines, and Push Notification
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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