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At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Appcues
Star Rating
(341)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," where it received a score of 9.0, while Appcues, although strong, does not match this level of performance.
- Reviewers mention that Appcues shines in "Customization" and "Segmentation," scoring 9.4 in both areas, which allows for more tailored user experiences compared to Iterable's scores of 8.2 and 8.6, respectively.
- G2 users highlight that Appcues has a superior "Quality of Support" with a score of 9.1, compared to Iterable's 8.9, indicating that users may find more responsive assistance when using Appcues.
- Users on G2 report that Iterable's "Ease of Setup" is rated lower at 7.7 compared to Appcues' 8.4, suggesting that new users may find Appcues easier to implement and start using effectively.
- Reviewers say that Iterable's "Manage Email Deliverability" feature, scoring 8.3, is a critical aspect for businesses focused on email marketing, while Appcues does not emphasize this area as strongly.
- Users report that Appcues offers a more robust "Triggered Notifications" feature, scoring 9.1, which enhances user engagement through timely messages, whereas Iterable's score in this area is not as high, indicating a potential gap in functionality.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Iterable
No pricing availableFree Trial
Appcues
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.6
285
8.5
610
Ease of Use
8.6
288
8.4
623
Ease of Setup
8.3
163
7.7
312
Ease of Admin
8.7
149
8.4
231
Quality of Support
9.1
270
8.8
594
Has the product been a good partner in doing business?
9.2
147
9.0
233
Product Direction (% positive)
9.0
267
9.1
603
Features by Category
Email Marketing
Not enough data
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Campaign Management
Not enough data
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Social
Not enough data
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Reporting & Analytics
Not enough data
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
Not enough data
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.4
9
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.5
8
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
8.3
156
7.9
18
8.7
157
8.4
16
8.0
141
9.4
20
8.7
165
Not enough data
8.5
162
Analytics
8.9
15
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
6.7
6
7.3
123
|
Verified
6.4
6
7.7
168
|
Verified
5.6
6
6.4
110
|
Verified
6.7
6
6.9
137
|
Verified
Campaigns
5.8
6
7.0
112
6.9
6
8.3
143
|
Verified
4.7
6
7.7
122
|
Verified
5.0
6
6.0
100
|
Verified
5.8
6
9.2
163
|
Verified
6.9
6
9.1
161
|
Verified
Engagement
5.3
6
7.0
107
|
Verified
Platform
7.5
6
8.1
139
|
Verified
5.8
6
7.7
124
6.9
6
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Iterable are categorized as Personalization, Mobile Marketing, Personalization Engines, and Push Notification
Unique Categories
Appcues is categorized as Digital Adoption Platform and Mobile App Optimization
Iterable is categorized as Marketing Automation, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.4%
Information Technology and Services
15.7%
Marketing and Advertising
8.9%
Financial Services
6.5%
Internet
4.7%
Other
30.8%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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