# Appcues vs ClickLearn Comparison | | Appcues | ClickLearn | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 344 | 40 | | **Largest Market Segment** | Mid-Market (58.4% of reviews) | Enterprise (45.0% of reviews) | | **Entry Level Price** | Free Trial | Starting at $6,350.00 1 Basic Per Year | --- ## Top Pros & Cons ### Appcues Pros: - Ease of Use (37 reviews) - Easy Setup (16 reviews) Cons: - Limitations (6 reviews) - Missing Features (6 reviews) ### ClickLearn Pros: - Ease of Use (6 reviews) - Efficiency (4 reviews) Cons: - Audio Issues (2 reviews) - Editor Issues (2 reviews) --- ## Ratings Comparison | Rating | Appcues | ClickLearn | |---|---|---| | **Meets Requirements** | 8.6 (288 reviews) | 8.8 (31 reviews) | | **Ease of Use** | 8.6 (290 reviews) | 8.2 (31 reviews) | | **Ease of Setup** | 8.3 (164 reviews) | 8.6 (27 reviews) | | **Ease of Admin** | 8.7 (149 reviews) | 8.7 (26 reviews) | | **Quality of Support** | 9.1 (273 reviews) | 9.4 (30 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 9.1 (25 reviews) | | **Product Direction (% positive)** | 9.0 (269 reviews) | 10.0 (29 reviews) | --- ## Pricing ### Appcues #### Entry-Level Pricing Plan: Start Free Price: Free Trial Description: Full-featured, 14-day free trial of Appcues. No credit card required. Key Features: - Boost activation with tailored onboarding - Improve conversion by reducing time to value - Create stickiness with feature adoption [Learn more about Appcues](https://www.g2.com/products/appcues/reviews) #### Free Trial Yes ### ClickLearn #### Entry-Level Pricing Plan: Basic Price: Starting at $6,350.00 1 Basic Per Year Description: Basic edition with 1 author and 500 end-users. Key Features: - Produce content [Browse all 4 editions](https://www.g2.com/products/clicklearn/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Adoption Platform | Product | Score | Reviews | |---|---|---| | **Appcues** | 8.3/10 | 195 | | **ClickLearn** | 8.9/10 | 14 | #### User Analysis | Feature | Appcues | ClickLearn | |---|---|---| | **Survey Implementation** | 8.5 (153 reviews) | 8.7 (5 reviews) | | **Data Analysis** | 7.5 (177 reviews) | 7.9 (8 reviews) | #### User Support | Feature | Appcues | ClickLearn | |---|---|---| | **User Segmentation** | 8.5 (180 reviews) | 9.0 (7 reviews) | | **Multi-Language Support** | 7.0 (102 reviews) | 8.7 (10 reviews) | | **Behavior-responsive Messaging** | 8.1 (147 reviews) | Feature Not Available | #### Walkthrough Type | Feature | Appcues | ClickLearn | |---|---|---| | **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 9.5 (13 reviews) | | **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 9.3 (10 reviews) | #### Platform Basics - Digital Adoption Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Integration** | 8.9 (9 reviews) | Not enough data | | **Communications** | 9.5 (10 reviews) | Not enough data | #### Analytics - Digital Adoption Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Analytics** | 7.7 (8 reviews) | Not enough data | #### Functions - Digital Adoption Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Customer self-service** | 8.1 (8 reviews) | Not enough data | | **In-app guidance** | 8.7 (9 reviews) | Not enough data | #### Agentic AI - Digital Adoption Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Campaigns | Feature | Appcues | ClickLearn | |---|---|---| | **Customize** | 8.9 (21 reviews) | Not enough data | | **Scheduling** | 7.9 (18 reviews) | Not enough data | | **Retarget** | 8.4 (16 reviews) | Not enough data | | **Segmentation** | 9.4 (20 reviews) | Not enough data | | **Triggered Notifications** | Not enough data | Not enough data | #### Analytics | Feature | Appcues | ClickLearn | |---|---|---| | **Campaign Performance** | 8.9 (15 reviews) | Not enough data | | **Audience Insights** | Not enough data | Not enough data | #### Optimization | Feature | Appcues | ClickLearn | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Rich Notifications** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Push Notification | Feature | Appcues | ClickLearn | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Segmentation | Feature | Appcues | ClickLearn | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | #### Targeting | Feature | Appcues | ClickLearn | |---|---|---| | **Behavioral Targeting** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Triggered Content | Feature | Appcues | ClickLearn | |---|---|---| | **Geofencing** | Not enough data | Not enough data | | **Triggered Emails** | Not enough data | Not enough data | | **Triggered Messages** | Not enough data | Not enough data | #### Personalized Content | Feature | Appcues | ClickLearn | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | Not enough data | Not enough data | | **Website Personalization** | Not enough data | Not enough data | #### Agentic AI - Personalization Engines | Feature | Appcues | ClickLearn | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Work Instructions | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Guide Options | Feature | Appcues | ClickLearn | |---|---|---| | **Rich Text Editor** | Not enough data | Not enough data | | **Drag and Drop Editor** | Not enough data | Feature Not Available | | **Page Templates** | Not enough data | Not enough data | | **Video Tutorials** | Not enough data | Not enough data | | **Document Upload** | Not enough data | Not enough data | #### Guide Tools | Feature | Appcues | ClickLearn | |---|---|---| | **Prerequisites** | Not enough data | Not enough data | | **Workflows** | Not enough data | Not enough data | | **Training Modules** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | #### Access Options | Feature | Appcues | ClickLearn | |---|---|---| | **Multi-Language Support** | Not enough data | Not enough data | | **Mobile Device Support** | Not enough data | Feature Not Available | | **Single Sign-On (SSO)** | Not enough data | Not enough data | ### Course Authoring | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | 8.8/10 | 22 | #### Training & eLearning | Feature | Appcues | ClickLearn | |---|---|---| | **Content Creation** | Not enough data | 8.6 (22 reviews) | | **Content Libraries** | Not enough data | 8.9 (15 reviews) | #### Agentic AI - Course Authoring | Feature | Appcues | ClickLearn | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Generative AI | Feature | Appcues | ClickLearn | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Agentic AI - Personalization | Feature | Appcues | ClickLearn | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Appcues** | 6.3/10 | 6 | | **ClickLearn** | N/A | N/A | #### Analysis | Feature | Appcues | ClickLearn | |---|---|---| | **Application Attribution** | 6.7 (6 reviews) | Not enough data | | **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | | **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | | **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | #### Campaigns | Feature | Appcues | ClickLearn | |---|---|---| | **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | | **Push Notifications** | 6.9 (6 reviews) | Not enough data | | **Bulk SMS** | 4.7 (6 reviews) | Not enough data | | **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | | **Email Campaigns** | 5.8 (6 reviews) | Not enough data | | **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | #### Engagement | Feature | Appcues | ClickLearn | |---|---|---| | **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | #### Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Optimization** | 7.5 (6 reviews) | Not enough data | | **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | #### Agentic AI - Mobile Marketing | Feature | Appcues | ClickLearn | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Knowledge Management | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Knowledge Base | Feature | Appcues | ClickLearn | |---|---|---| | **Q & A** | Not enough data | Not enough data | | **Link Sharing** | Not enough data | Not enough data | | **Searchable** | Not enough data | Not enough data | #### Security | Feature | Appcues | ClickLearn | |---|---|---| | **Verification** | Not enough data | Not enough data | | **Role-Based Permission** | Not enough data | Not enough data | | **Public vs Private** | Not enough data | Not enough data | #### Content | Feature | Appcues | ClickLearn | |---|---|---| | **Trackable Analytics** | Not enough data | Not enough data | | **Import** | Not enough data | Not enough data | | **File Viewing** | Not enough data | Not enough data | | **Update Notifications** | Not enough data | Not enough data | #### Communication | Feature | Appcues | ClickLearn | |---|---|---| | **Social Features** | Not enough data | Not enough data | | **Tagging ** | Not enough data | Not enough data | | **Upload ** | Not enough data | Not enough data | | **Comments** | Not enough data | Not enough data | ### Training eLearning | Product | Score | Reviews | |---|---|---| | **Appcues** | N/A | N/A | | **ClickLearn** | N/A | N/A | #### Platform | Feature | Appcues | ClickLearn | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Mobility** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Appcues** | 7.6/10 | 11 | | **ClickLearn** | N/A | N/A | #### Variation Testing | Feature | Appcues | ClickLearn | |---|---|---| | **A/B Testing** | 5.2 (10 reviews) | Not enough data | | **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | | **Conversion Goal** | 7.6 (11 reviews) | Not enough data | | **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | | **Confidence Level** | Feature Not Available | Not enough data | | **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | #### Reporting | Feature | Appcues | ClickLearn | |---|---|---| | **Segmentation** | 8.5 (11 reviews) | Not enough data | | **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | #### Personalization | Feature | Appcues | ClickLearn | |---|---|---| | **Standard Targeting** | 8.5 (11 reviews) | Not enough data | | **Custom Targeting** | 8.0 (11 reviews) | Not enough data | | **Data Segmentation** | 7.4 (11 reviews) | Not enough data | #### Administration | Feature | Appcues | ClickLearn | |---|---|---| | **API / Integrations** | 7.6 (11 reviews) | Not enough data | | **QA Testing** | 7.8 (10 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | | **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Unique to Appcues (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification) **Unique to ClickLearn (2):** [Course Authoring Software](https://www.g2.com/categories/course-authoring), [Work Instructions Software](https://www.g2.com/categories/work-instructions) --- ## Reviewer Demographics ### By Company Size | Segment | Appcues | ClickLearn | |---|---|---| | **Small-Business** | 33.1% | 15.0% | | **Mid-Market** | 58.4% | 40.0% | | **Enterprise** | 8.5% | 45.0% | ### By Industry #### Appcues - **Computer Software:** 33.2% - **Information Technology and Services:** 15.6% - **Marketing and Advertising:** 8.8% - **Financial Services:** 6.5% - **Internet:** 4.7% - **Education Management:** 1.8% - **E-Learning:** 1.8% - **Hospital & Health Care:** 1.8% - **Computer & Network Security:** 1.5% - **Telecommunications:** 1.5% - **Other:** 22.9% #### ClickLearn - **Computer Software:** 10.0% - **Construction:** 10.0% - **Information Technology and Services:** 10.0% - **Manufacturing:** 5.0% - **Building Materials:** 5.0% - **Consumer Goods:** 5.0% - **Financial Services:** 5.0% - **Food & Beverages:** 5.0% - **Health, Wellness and Fitness:** 5.0% - **Automotive:** 2.5% - **Other:** 37.5% --- ## Alternatives ### Alternatives to Appcues - [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (566 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (357 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3872 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews) - [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (994 reviews) - [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (766 reviews) - [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (545 reviews) - [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1602 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) ### Alternatives to ClickLearn - [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (545 reviews) - [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (566 reviews) - [Scribe](https://www.g2.com/products/scribe/reviews) — 4.8/5 stars (868 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews) - [Tango](https://www.g2.com/products/tango-tango/reviews) — 4.7/5 stars (505 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3872 reviews) - [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (994 reviews) - [iSpring Suite](https://www.g2.com/products/ispring-suite/reviews) — 4.6/5 stars (830 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews) - [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1602 reviews) --- ## Top Discussions ### Appcues - Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments > **Top comment:** "To build user flows & test pop up flows in your app or sites" - Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..." - Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)* > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. " ### ClickLearn No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-clicklearn)