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Compare Appcues and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesBraze
Star Rating
(1,490)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Appcues excels in user-friendliness, with many users praising its intuitive build interface. They appreciate how easy it is to create onboarding flows and surveys, which significantly enhances user engagement and onboarding processes.
- Users say that Braze stands out for its powerful segmentation capabilities, allowing marketers to send highly targeted email communications. This feature helps ensure that the right messages reach the right audience, which is crucial for effective marketing strategies.
- According to verified reviews, Appcues offers a quick implementation process, making it easy for teams to get started. Users highlight the platform's customizability, which allows them to tailor experiences for different user segments without a steep learning curve.
- Reviewers mention that Braze's robust API functionality is a game-changer, enabling seamless data integration with other platforms. This flexibility is particularly beneficial for users who need to pull or send data across various systems, enhancing overall operational efficiency.
- G2 reviewers note that while Appcues has a higher rating for quality of support, Braze still provides solid assistance. Users appreciate the responsiveness of both platforms, but Appcues users feel particularly supported in their onboarding and troubleshooting processes.
- Users highlight that Braze's advanced features for push notifications and campaign analysis are impressive, helping businesses optimize their marketing efforts. However, some users feel that Appcues' focus on onboarding and user engagement tools makes it a better fit for companies prioritizing user experience.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Braze
No pricing availableFree Trial
Appcues
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.5
971
Ease of Use
8.6
289
8.3
1,179
Ease of Setup
8.3
164
7.6
658
Ease of Admin
8.7
149
8.5
362
Quality of Support
9.1
271
8.5
921
Has the product been a good partner in doing business?
9.2
147
8.9
370
Product Direction (% positive)
9.0
268
9.2
934
Features by Category
Email Marketing
Not enough data
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Lead Management
Not enough data
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Reporting & Analytics
Not enough data
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.5
10
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.7
9
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
8.6
448
7.9
18
9.0
484
8.4
16
8.6
443
9.4
20
8.8
492
Not enough data
8.9
469
Analytics
8.9
15
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
472
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Agentic AI - Push Notification
Not enough data
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
211
Not enough data
8.5
199
Targeting
Not enough data
8.6
193
Not enough data
8.5
178
Triggered Content
Not enough data
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Edit
Not enough data
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Logistics
Not enough data
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
86
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
6.7
6
7.5
385
6.4
6
7.7
475
|
Verified
5.6
6
7.1
343
|
Verified
6.7
6
6.9
371
|
Verified
Campaigns
5.8
6
7.6
330
|
Verified
6.9
6
9.0
465
|
Verified
4.7
6
7.6
312
5.0
6
6.6
233
5.8
6
8.9
444
|
Verified
6.9
6
8.7
461
|
Verified
Engagement
5.3
6
7.4
267
Platform
7.5
6
8.2
391
5.8
6
8.2
367
|
Verified
Feature Not Available
7.9
323
Agentic AI - Mobile Marketing
Not enough data
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Braze are categorized as Personalization, Mobile Marketing, Personalization Engines, and Push Notification
Unique Categories
Appcues is categorized as Digital Adoption Platform and Mobile App Optimization
Braze is categorized as Email Template Builder, Customer Journey Analytics, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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