Compare Appcues and Bloomreach 
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
Free Trial
Contact Us 1 License Per Year
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesBloomreach
Star Rating
(751)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Appcues and Bloomreach have received high star ratings, but Appcues stands out for its user-friendly interface. Users appreciate how easy it is to set up onboarding flows and surveys, which enhances their ability to onboard users quickly and effectively.
- Users say that Bloomreach excels in its powerful personalization capabilities, allowing for tailored content and product recommendations based on real user behavior. This feature is particularly praised for its ability to connect data with actionable insights, making it a robust tool for marketers.
- Reviewers mention that Appcues shines in customer support, with many highlighting the responsiveness and helpfulness of the support team. Users feel that their feedback is valued, which contributes to a positive overall experience with the platform.
- According to verified reviews, Bloomreach's integration capabilities are noted as a significant advantage, enabling users to achieve complex tasks and workflows. This flexibility is often described as a game-changer for teams looking to leverage data effectively.
- G2 reviewers highlight that while Appcues is praised for its ease of setup, Bloomreach faces some challenges in this area, with users noting that it can be more complex to implement. However, once integrated, the potential for customization and personalization is seen as worth the initial effort.
- Users report that both platforms have their strengths, but Bloomreach's higher number of recent reviews suggests a more active user base, which may indicate ongoing improvements and updates. This is contrasted with Appcues, which, while still highly rated, has fewer recent reviews, potentially reflecting a less dynamic user experience.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
Free Trial
Appcues
Free Trial is available
Bloomreach
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.9
615
Ease of Use
8.6
289
8.3
626
Ease of Setup
8.3
164
7.8
331
Ease of Admin
8.7
149
8.4
279
Quality of Support
9.1
271
9.2
612
Has the product been a good partner in doing business?
9.2
147
9.1
281
Product Direction (% positive)
9.0
268
9.1
590
Features by Category
Email Marketing
Not enough data
9.1
367
|
Verified
Not enough data
9.2
345
|
Verified
Not enough data
8.9
337
|
Verified
Not enough data
8.9
318
|
Verified
Online Marketing
Not enough data
7.7
254
|
Verified
Not enough data
8.6
317
|
Verified
Not enough data
8.9
344
|
Verified
Not enough data
8.4
317
|
Verified
Not enough data
7.9
209
Lead Management
Not enough data
8.8
274
|
Verified
Not enough data
8.5
292
|
Verified
Not enough data
9.2
335
|
Verified
Not enough data
8.2
224
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
8.8
299
|
Verified
Not enough data
8.2
246
|
Verified
Not enough data
8.5
246
|
Verified
Campaign Management
Not enough data
8.3
249
|
Verified
Not enough data
7.7
177
Not enough data
7.6
185
|
Verified
Not enough data
7.1
166
Social
Not enough data
7.2
150
Not enough data
7.4
154
Not enough data
7.4
169
|
Verified
Not enough data
7.2
154
|
Verified
Not enough data
7.6
185
|
Verified
Reporting & Analytics
Not enough data
8.6
336
|
Verified
Not enough data
8.4
286
|
Verified
Not enough data
8.2
254
|
Verified
Not enough data
8.2
262
|
Verified
Not enough data
7.1
157
Platform
Not enough data
8.6
252
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.7
259
|
Verified
Not enough data
8.4
201
|
Verified
Not enough data
8.4
219
|
Verified
Not enough data
8.8
248
|
Verified
Not enough data
8.0
187
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.3
20
Not enough data
7.2
20
Not enough data
7.0
19
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.3
20
Integration
Not enough data
8.5
258
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
7.8
213
|
Verified
Content
Not enough data
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Design
Not enough data
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Platform
Not enough data
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Channels
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Content Management
Not enough data
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Design & Development
Not enough data
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Templates
Not enough data
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Personalization
Not enough data
8.4
85
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
80
Not enough data
8.4
80
Not enough data
8.8
91
Not enough data
8.6
81
Multichannel
Not enough data
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Administration
Not enough data
9.1
91
Not enough data
8.4
98
Not enough data
8.8
88
Not enough data
8.3
85
Agentic AI - E-Commerce Personalization
Not enough data
8.3
5
Not enough data
8.3
5
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.5
10
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.7
9
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
9.0
76
7.9
18
9.2
79
8.4
16
9.0
75
9.4
20
9.2
85
Not enough data
9.2
80
Analytics
8.9
15
8.7
85
Not enough data
8.5
80
Optimization
Not enough data
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.2
55
Not enough data
9.4
54
Targeting
Not enough data
9.2
50
Not enough data
8.9
50
Triggered Content
Not enough data
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Personalized Content
Not enough data
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
SMS Platform
Not enough data
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Intelligence
Not enough data
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Merchandising
Not enough data
8.5
24
Not enough data
8.5
25
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Analytics
Not enough data
8.9
24
Not enough data
8.9
22
Administration
Not enough data
8.7
24
Not enough data
9.1
28
Functionality
Not enough data
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Management
Not enough data
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Support
Not enough data
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
SEO Auditing & Monitoring
Not enough data
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
SEO Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Generative AI
Not enough data
8.6
6
Not enough data
7.2
6
Publishing
Not enough data
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Development
Not enough data
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Analytics
Not enough data
8.7
20
Not enough data
8.2
21
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Product Discovery
Not enough data
8.6
30
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
35
Integration
Not enough data
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Development
Not enough data
7.6
43
Not enough data
7.5
40
Management
Not enough data
8.2
48
Not enough data
8.5
47
Integration Options
Not enough data
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Computing
Not enough data
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Experimental Design
Not enough data
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Analytics
Not enough data
8.3
116
Not enough data
7.5
98
Agentic AI - A/B Testing
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Conversational AI - Conversational Commerce Platforms
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
6.7
6
7.6
39
6.4
6
8.4
48
5.6
6
7.5
34
6.7
6
8.4
41
Campaigns
5.8
6
7.6
37
6.9
6
8.7
42
4.7
6
8.1
39
5.0
6
7.8
32
5.8
6
9.4
42
6.9
6
9.0
42
Engagement
5.3
6
8.4
39
Platform
7.5
6
8.3
35
5.8
6
8.2
35
Feature Not Available
8.1
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
5.2
10
Not enough data
7.0
10
Not enough data
7.6
11
Not enough data
6.8
10
Not enough data
Feature Not Available
Not enough data
6.5
10
Not enough data
Reporting
8.5
11
Not enough data
7.7
11
Not enough data
Personalization
8.5
11
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
Administration
7.6
11
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
9.1
11
Not enough data
Categories
Categories
Shared Categories
Appcues and Bloomreach are categorized as Personalization, Mobile Marketing, Personalization Engines, and Push Notification
Unique Categories
Appcues is categorized as Digital Adoption Platform and Mobile App Optimization
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, and RCS Business Messaging
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Retail
19.9%
Apparel & Fashion
8.6%
Marketing and Advertising
8.5%
Financial Services
5.4%
Leisure, Travel & Tourism
4.5%
Other
53.1%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
What is Bloomreach used for?
3 Comments
Official Response from Bloomreach
Bloomreach is used by marketing and merchandising teams for e-commerce personalization. Its solutions include marketing automation, e-commerce search and...Read more
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