# App Builder, Figma vs Adobe XD Comparison

| | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 46 | 1,556 | 511 | 
| **Largest Market Segment** | Small-Business (64.4% of reviews) | Small-Business (57.0% of reviews) | Small-Business (62.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | No pricing available | 

---
## Top Pros & Cons

### App Builder

Pros:
- Ease of Use (12 reviews)
- Drag (8 reviews)

Cons:
- Customization Issues (3 reviews)
- Integration Issues (3 reviews)

### Figma

Pros:
- Ease of Use (164 reviews)
- Real-time Collaboration (108 reviews)

Cons:
- Slow Performance (66 reviews)
- Performance Issues (59 reviews)

### Adobe XD

Pros:
- Ease of Use (10 reviews)
- Integrations (5 reviews)

Cons:
- Update Issues (5 reviews)
- Lack of Features (4 reviews)

---
## Ratings Comparison
| Rating | App Builder | Figma | Adobe XD | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (37 reviews) | 9.2 (1210 reviews) | 8.3 (431 reviews) | 
  | **Ease of Use** | 9.3 (37 reviews) | 9.0 (1226 reviews) | 8.8 (433 reviews) | 
  | **Ease of Setup** | 9.7 (21 reviews) | 9.2 (517 reviews) | 8.9 (80 reviews) | 
  | **Ease of Admin** | 9.0 (8 reviews) | 8.5 (166 reviews) | 8.4 (51 reviews) | 
  | **Quality of Support** | 9.0 (35 reviews) | 8.7 (907 reviews) | 8.0 (334 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (7 reviews) | 8.9 (151 reviews) | 8.2 (49 reviews) | 
  | **Product Direction (% positive)** | 9.3 (34 reviews) | 9.3 (1151 reviews) | 7.9 (414 reviews) | 

---
## Pricing

### App Builder

#### Entry-Level Pricing

Plan: App Builder On-Prem

Price: Contact Us

Key Features:
- All the same great features and functionality of App Builder
- Brought in a version to be used in your network, behind your firewalls
- Easy to download, install, and start using to build new apps within your environment

[Browse all 3 editions](https://www.g2.com/products/appbuilder/pricing)

#### Free Trial

Yes

### Figma

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Adobe XD

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **App Builder** | 8.4/10 | 16 |
| **Figma** | N/A | N/A |
| **Adobe XD** | N/A | N/A |

#### Functionality

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **App complexity** | 7.9 (13 reviews) | Not enough data | Not enough data | 
| **App Variety** | 8.0 (10 reviews) | Not enough data | Not enough data | 
| **Customized Branding** | 8.6 (12 reviews) | Not enough data | Not enough data | 
| **Application Templates** | 8.7 (14 reviews) | Not enough data | Not enough data | 

#### Data Control

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Data Migration** | 7.8 (9 reviews) | Not enough data | Not enough data | 
| **Data Synchronization** | 8.5 (8 reviews) | Not enough data | Not enough data | 
| **Data Security** | 9.6 (8 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Prototyping

| Product | Score | Reviews |
|---|---|---|
| **App Builder** | 9.8/10 | 13 |
| **Figma** | 8.3/10 | 452 |
| **Adobe XD** | 7.1/10 | 81 |

#### Platform Basics

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Modeling Tools** | 9.7 (13 reviews) | 8.9 (404 reviews) | 8.2 (60 reviews) | 
| **Feedback and Communication** | 9.2 (13 reviews) | 8.9 (395 reviews) | 7.6 (60 reviews) | 
| **Framework Libraries** | 10.0 (13 reviews) | 8.8 (384 reviews) | 7.3 (57 reviews) | 
| **Editing Tools** | 9.7 (13 reviews) | 9.2 (407 reviews) | 8.1 (63 reviews) | 

#### Platform Additional Functionality

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Sharing Components** | 9.7 (13 reviews) | 9.1 (407 reviews) | 8.0 (58 reviews) | 
| **Error Documentation** | 10.0 (13 reviews) | 7.6 (332 reviews) | 6.3 (44 reviews) | 
| **User Interface Testing** | 9.7 (13 reviews) | 8.8 (387 reviews) | 8.0 (52 reviews) | 
| **Presentation Integrations** | 9.7 (13 reviews) | 8.7 (378 reviews) | 8.0 (49 reviews) | 

#### Agentic AI - Prototyping

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.6 (12 reviews) | 7.5 (59 reviews) | 6.0 (5 reviews) | 
| **Multi-step Planning** | 10.0 (12 reviews) | 7.8 (56 reviews) | 6.0 (5 reviews) | 
| **Cross-system Integration** | 9.9 (12 reviews) | 7.9 (56 reviews) | 7.8 (12 reviews) | 
| **Natural Language Interaction** | 10.0 (12 reviews) | 7.6 (58 reviews) | 6.0 (5 reviews) | 
| **Proactive Assistance** | 9.7 (12 reviews) | 7.4 (55 reviews) | 5.3 (5 reviews) | 

### Wireframing

| Product | Score | Reviews |
|---|---|---|
| **App Builder** | 10.0/10 | 5 |
| **Figma** | 8.9/10 | 542 |
| **Adobe XD** | 7.7/10 | 51 |

#### Platform Basics

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Importing Abilities** | 10.0 (5 reviews) | 8.6 (381 reviews) | 7.7 (47 reviews) | 
| **Content Design Tools** | 10.0 (5 reviews) | 9.1 (415 reviews) | 8.3 (49 reviews) | 
| **Framework Libraries** | 10.0 (5 reviews) | 8.7 (381 reviews) | 7.2 (43 reviews) | 
| **Outlining Tools** | 10.0 (5 reviews) | 8.8 (375 reviews) | 7.6 (38 reviews) | 
| **Mockup Creations** | 10.0 (5 reviews) | 9.0 (415 reviews) | 8.4 (46 reviews) | 

#### Platform Additional Functionality

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Collaboration Software Integration** | 10.0 (5 reviews) | 9.0 (452 reviews) | 7.0 (40 reviews) | 
| **Feedback Communication** | 10.0 (5 reviews) | 8.9 (415 reviews) | 7.1 (44 reviews) | 
| **Exporting Capabilities** | 10.0 (5 reviews) | 8.9 (416 reviews) | 8.0 (48 reviews) | 

### Software Design Platforms

| Product | Score | Reviews |
|---|---|---|
| **App Builder** | 8.9/10 | 7 |
| **Figma** | 8.8/10 | 410 |
| **Adobe XD** | 8.3/10 | 42 |

#### Platform Basics

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Mockup Creations** | 8.9 (6 reviews) | 9.0 (356 reviews) | 8.8 (41 reviews) | 
| **Outlining Tools** | 9.3 (5 reviews) | 8.8 (336 reviews) | 8.2 (41 reviews) | 
| **Import Graphic Design Tools** | 9.0 (5 reviews) | 8.6 (337 reviews) | 8.4 (41 reviews) | 
| **Feedback Communication** | 9.2 (6 reviews) | 8.8 (343 reviews) | 7.5 (39 reviews) | 
| **Content Libraries** | 8.6 (6 reviews) | 8.7 (338 reviews) | 7.7 (40 reviews) | 
| **Export Wireframes and Prototypes** | 9.2 (6 reviews) | 8.9 (349 reviews) | 8.9 (41 reviews) | 

#### Platform Basics - Software Design Platforms

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **User Interface Testing** | Not enough data | 8.4 (78 reviews) | Not enough data | 
| **Presentation Integrations** | Not enough data | 8.6 (79 reviews) | Not enough data | 
| **Error Documentation** | Not enough data | 7.9 (75 reviews) | Not enough data | 
| **Sharing Components** | Not enough data | 9.2 (86 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Design and Editing Tools** | 9.2 (6 reviews) | 9.3 (364 reviews) | 8.7 (41 reviews) | 
| **Collaboration Capabilities** | Not enough data | 9.3 (372 reviews) | 8.2 (41 reviews) | 
| **Diagramming and Collaborative Whiteboard Integrations** | 8.0 (5 reviews) | 8.8 (335 reviews) | 7.9 (40 reviews) | 
| **Documenting Trial Errors** | 8.7 (5 reviews) | 7.9 (305 reviews) | 7.0 (35 reviews) | 

#### Platform Additional Functionality - Software Design Platforms

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Editing Tools** | Not enough data | 9.1 (82 reviews) | Not enough data | 
| **Framework Libraries** | Not enough data | 8.7 (81 reviews) | Not enough data | 
| **Feedback and Communication** | Not enough data | 8.9 (80 reviews) | Not enough data | 
| **Modeling Tools** | Not enough data | 8.8 (86 reviews) | Not enough data | 

### Low-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **App Builder** | 9.2/10 | 17 |
| **Figma** | N/A | N/A |
| **Adobe XD** | N/A | N/A |

#### Application Design

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **UI Code Extending** | 9.6 (13 reviews) | Not enough data | Not enough data | 
| **Programming Code Extending** | 9.4 (13 reviews) | Not enough data | Not enough data | 
| **Customized Branding** | 9.0 (13 reviews) | Not enough data | Not enough data | 
| **Application Templates** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Workflows** | 9.0 (14 reviews) | Not enough data | Not enough data | 

#### Data Control

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Data Migration** | 9.2 (13 reviews) | Not enough data | Not enough data | 
| **Data Synchronization** | 8.9 (12 reviews) | Not enough data | Not enough data | 
| **Data Security** | 9.3 (12 reviews) | Not enough data | Not enough data | 

#### Publishing

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Application Deployment** | 9.6 (12 reviews) | Not enough data | Not enough data | 
| **Platform Compatability** | 9.1 (13 reviews) | Not enough data | Not enough data | 
| **Lifecycle Management** | 9.0 (12 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Low-Code Development Platforms

| Feature | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Prototyping Software](https://www.g2.com/categories/prototyping), [Wireframing Software](https://www.g2.com/categories/wireframing), [Software Design Platforms](https://www.g2.com/categories/software-design-platforms)

**Unique to App Builder (2):** [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder), [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)




---
## Reviewer Demographics

### By Company Size

| Segment | App Builder | Figma | Adobe XD | 
|---|---|---|---|
| **Small-Business** | 64.4% | 57.0% | 62.8% | 
| **Mid-Market** | 15.6% | 31.5% | 25.6% | 
| **Enterprise** | 20.0% | 11.6% | 11.6% | 

### By Industry

#### App Builder

- **Computer Software:** 20.0%
- **Information Technology and Services:** 15.6%
- **Computer & Network Security:** 6.7%
- **Construction:** 6.7%
- **Consulting:** 4.4%
- **Retail:** 4.4%
- **Higher Education:** 4.4%
- **Consumer Services:** 4.4%
- **Apparel & Fashion:** 2.2%
- **Architecture & Planning:** 2.2%
- **Other:** 28.9%

#### Figma

- **Computer Software:** 21.0%
- **Information Technology and Services:** 16.1%
- **Design:** 15.2%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 5.1%
- **Graphic Design:** 4.3%
- **Education Management:** 2.0%
- **Internet:** 1.6%
- **Higher Education:** 1.5%
- **Retail:** 1.4%
- **Other:** 24.6%

#### Adobe XD

- **Design:** 20.2%
- **Computer Software:** 12.8%
- **Information Technology and Services:** 12.6%
- **Graphic Design:** 9.2%
- **Marketing and Advertising:** 9.0%
- **Higher Education:** 2.6%
- **Internet:** 2.4%
- **Hospital & Health Care:** 2.0%
- **Education Management:** 2.0%
- **Financial Services:** 1.6%
- **Other:** 25.5%

---
## Alternatives

### Alternatives to App Builder

- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (683 reviews)
- [Claris FileMaker](https://www.g2.com/products/claris-filemaker/reviews) — 4.5/5 stars (578 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7580 reviews)
- [Retool](https://www.g2.com/products/retool/reviews) — 4.6/5 stars (359 reviews)
- [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews) — 4.3/5 stars (544 reviews)
- [Appy Pie](https://www.g2.com/products/appy-pie/reviews) — 4.7/5 stars (1389 reviews)
- [OutSystems](https://www.g2.com/products/outsystems/reviews) — 4.5/5 stars (1797 reviews)
- [Balsamiq](https://www.g2.com/products/balsamiq/reviews) — 4.2/5 stars (500 reviews)
- [ServiceNow App Engine](https://www.g2.com/products/servicenow-app-engine/reviews) — 4.5/5 stars (1055 reviews)
- [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) — 4.5/5 stars (8671 reviews)

### Alternatives to Figma

- [Sketch](https://www.g2.com/products/sketch/reviews) — 4.5/5 stars (1226 reviews)
- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (683 reviews)
- [Balsamiq](https://www.g2.com/products/balsamiq/reviews) — 4.2/5 stars (500 reviews)
- [Marvel](https://www.g2.com/products/marvel/reviews) — 4.4/5 stars (227 reviews)
- [UXPin](https://www.g2.com/products/uxpin/reviews) — 4.2/5 stars (118 reviews)
- [Moqups](https://www.g2.com/products/moqups/reviews) — 4.2/5 stars (91 reviews)
- [Justinmind](https://www.g2.com/products/justinmind/reviews) — 4.0/5 stars (55 reviews)
- [Penpot](https://www.g2.com/products/penpot/reviews) — 4.5/5 stars (10 reviews)
- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13144 reviews)
- [Mockplus](https://www.g2.com/products/jongde-software-llc-mockplus/reviews) — 4.5/5 stars (15 reviews)

### Alternatives to Adobe XD

- [InVision](https://www.g2.com/products/invision/reviews) — 4.4/5 stars (683 reviews)
- [Marvel](https://www.g2.com/products/marvel/reviews) — 4.4/5 stars (227 reviews)
- [UXPin](https://www.g2.com/products/uxpin/reviews) — 4.2/5 stars (118 reviews)
- [Sketch](https://www.g2.com/products/sketch/reviews) — 4.5/5 stars (1226 reviews)
- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13144 reviews)
- [Moqups](https://www.g2.com/products/moqups/reviews) — 4.2/5 stars (91 reviews)
- [Axure RP](https://www.g2.com/products/axure-rp/reviews) — 4.2/5 stars (277 reviews)
- [Visio](https://www.g2.com/products/visio/reviews) — 4.2/5 stars (690 reviews)
- [Balsamiq](https://www.g2.com/products/balsamiq/reviews) — 4.2/5 stars (500 reviews)
- [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) — 4.5/5 stars (8671 reviews)

---
## Top Discussions

### App Builder

- Title: [What is App Builder used for?](https://www.g2.com/discussions/what-is-app-builder-used-for) — 2 comments
  > **Top comment:** "App Builder is a powerful tool designed for users to create custom applications or customize existing ones"

### Figma

- Title: [What is Figma used for?](https://www.g2.com/discussions/what-is-figma-used-for) — 8 comments
  > **Top comment:** "Figma is a cloud-based design and prototyping platform used to create user interface (UI) designs for web and mobile applications. It enables designers to..."
- Title: [Is Figma a free software?](https://www.g2.com/discussions/is-figma-a-free-software) — 7 comments
  > **Top comment:** "Yes it's free to use!"
- Title: [Should I use Figma?](https://www.g2.com/discussions/should-i-use-figma) — 6 comments, 5 upvotes
  > **Top comment:** "Figma is a fantastic collaboration tool that will assist you in working as a team and easily identifying who is working on what. The prototyping..."
- Title: [What can Figma do?](https://www.g2.com/discussions/what-can-figma-do) — 3 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Figma built with?](https://www.g2.com/discussions/what-is-figma-built-with) — 2 comments
  > **Top comment:** "Comment deleted by user."

### Adobe XD

- Title: [What is Adobe XD used for?](https://www.g2.com/discussions/what-is-adobe-xd-used-for) — 2 comments, 1 upvote
  > **Top comment:** "web and app design. to go from a blank white screen to a wireframe to a prototype to the final design of your app/website."
- Title: [Can I use Adobe XD for free?](https://www.g2.com/discussions/can-i-use-adobe-xd-for-free) — 2 comments
  > **Top comment:** "Yes, You can use the free plan
It pretty much do everything which is need in UI/UX design"
- Title: [What is Adobe XD use for?](https://www.g2.com/discussions/what-is-adobe-xd-use-for) — 2 comments
  > **Top comment:** "For creating wireframes, UI designs, and prototypes."
- Title: [What are the features of Adobe XD?](https://www.g2.com/discussions/what-are-the-features-of-adobe-xd) — 2 comments
  > **Top comment:** "Rather than just listing all the features I know XD has, I think it’s more important to elaborate on the features that kept me around. There are a ton of..."
- Title: [What is the best features?](https://www.g2.com/discussions/what-is-the-best-features) — 2 comments, 1 upvote
  > **Top comment:** "XD supports and can open files from Illustrator, Photoshop, Photoshop Sketch, and After Effects. In addition to the Adobe Creative Cloud, XD can also connect..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appbuilder-vs-figma-vs-adobe-xd)