Introducing G2.ai, the future of software buying.Try now
Compare App Builder and Figma 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Anima
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AwareIM
Visit Website
At a Glance
Market Segments
Small-Business (64.4% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
App Builder
Star Rating
(46)4.5 out of 5
Market Segments
Small-Business (64.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansFigma
Star Rating
(1,373)4.7 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FigmaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Figma excels in collaboration features, allowing multiple users to work on designs in real-time directly in the browser. This ease of collaboration is a significant advantage for teams, as users appreciate the ability to inspect components and check design details without needing to install heavy software.
- Users say that App Builder stands out for its comprehensive development capabilities, offering features like drag-and-drop UI creation and AI-generated layouts. Reviewers highlight that it serves as a full development accelerator, making it easier to create usable prototypes quickly.
- According to verified reviews, Figma's user interface is praised for its simplicity and intuitive design, which helps new users understand the app quickly. This ease of use is a critical factor for teams looking to onboard new members without extensive training.
- Reviewers mention that App Builder's unique features, such as built-in data source creation and reusable components, significantly speed up the UI creation process. Users appreciate the clean and portable code generated, which allows for easy framework switching without vendor lock-in.
- G2 reviewers highlight that while App Builder has a strong focus on small businesses, Figma's broader market presence and higher overall satisfaction scores indicate a more robust solution for diverse design needs. This makes Figma a preferred choice for larger teams and organizations.
- Users report that both platforms have their strengths, but Figma's higher G2 Score reflects a more consistent user experience across various metrics, including support quality and ease of setup, which are crucial for teams looking for reliable design tools.
Pricing
Entry-Level Pricing
App Builder
App Builder On-Prem
Contact Us
- All the same great features and functionality of App Builder
- Brought in a version to be used in your network, behind your firewalls
- Easy to download, install, and start using to build new apps within your environment
Figma
No pricing availableFree Trial
App Builder
Free Trial is available
Figma
No trial information availableRatings
Meets Requirements
8.9
37
9.2
1,074
Ease of Use
9.3
37
9.0
1,081
Ease of Setup
9.7
21
9.2
380
Ease of Admin
9.0
8
8.6
155
Quality of Support
9.0
35
8.7
808
Has the product been a good partner in doing business?
9.0
7
8.9
142
Product Direction (% positive)
9.3
34
9.4
1,026
Features by Category
Functionality
7.9
13
Not enough data
8.0
10
Not enough data
8.6
12
Not enough data
8.7
14
Not enough data
Data Control
7.8
9
Not enough data
8.5
8
Not enough data
9.6
8
Not enough data
Agentic AI - Drag and Drop App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.7
13
8.8
380
9.2
13
8.8
379
10.0
13
8.8
375
9.7
13
9.2
394
Platform Additional Functionality
9.7
13
9.1
388
10.0
13
7.6
330
9.7
13
8.8
374
9.7
13
8.6
370
Agentic AI - Prototyping
9.6
12
7.5
55
10.0
12
7.6
53
9.9
12
7.8
51
10.0
12
7.5
54
9.7
12
7.4
52
Platform Basics
10.0
5
8.6
376
10.0
5
9.0
392
10.0
5
8.7
368
10.0
5
8.7
365
10.0
5
9.0
381
Platform Additional Functionality
10.0
5
8.9
374
10.0
5
8.8
374
10.0
5
8.8
372
Platform Basics
8.9
6
9.0
343
9.3
5
8.8
332
9.0
5
8.5
330
9.2
6
8.8
328
8.6
6
8.7
331
9.2
6
8.9
337
Platform Basics - Software Design Platforms
Not enough data
8.4
72
Not enough data
8.6
73
Not enough data
8.0
72
Not enough data
9.1
74
Platform Additional Functionality
9.2
6
9.3
347
Not enough data
9.2
345
8.0
5
8.8
330
8.7
5
7.9
301
Platform Additional Functionality - Software Design Platforms
Not enough data
9.1
74
Not enough data
8.7
72
Not enough data
8.8
71
Not enough data
8.8
72
Application Design
9.6
13
Not enough data
9.4
13
Not enough data
9.0
13
Not enough data
9.1
15
Not enough data
9.0
14
Not enough data
Data Control
9.2
13
Not enough data
8.9
12
Not enough data
9.3
12
Not enough data
Publishing
9.6
12
Not enough data
9.1
13
Not enough data
9.0
12
Not enough data
Agentic AI - Low-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
App Builder and Figma are categorized as Prototyping, Wireframing, and Software Design Platforms
Unique Categories
App Builder is categorized as Drag and Drop App Builder and Low-Code Development Platforms
Figma has no unique categories
Reviews
Reviewers' Company Size
App Builder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Figma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Information Technology and Services
15.6%
Construction
6.7%
Computer & Network Security
6.7%
Consulting
4.4%
Other
46.7%
Computer Software
20.9%
Information Technology and Services
15.9%
Design
15.5%
Marketing and Advertising
6.9%
Financial Services
5.0%
Other
35.8%
Discussions
What is App Builder used for?
2 Comments
SC
App Builder is a powerful tool designed for users to create custom applications or customize existing onesRead more
App Builder has no more discussions with answers
What is Figma used for?
8 Comments
DF
UX/UI designing, prototyping, wireframing. Really easy UI and cloud-based. Read more
Is Figma a free software?
7 Comments
RS
Figma has a limited free plan. For more complex projects a premium plan would be needed though as you may need multiple pages. Figma makes it easy to share...Read more
Should I use Figma?
6 Comments
SK
Figma is a fantastic collaboration tool that will assist you in working as a team and easily identifying who is working on what. The prototyping...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
