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Apollo.io vs ZoomInfo Sales Comparison - What are their main differences? 
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At a Glance
Market Segments
Small-Business (67.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 1 Seat
Apollo.io
Star Rating
(9,343)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,941)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a powerful and intuitive platform for sales efficiency, with users highlighting its clean interface and robust data coverage, particularly for mid-market and enterprise accounts. This makes it easier for sales teams to identify the right contacts and understand company structures before outreach.
- Users say Apollo.io stands out for its seamless integration of prospecting and outreach functionalities, allowing teams to manage sequences and track engagement effectively. Reviewers appreciate how this structured approach enhances their sales workflow, making it easier to prioritize leads.
- According to verified reviews, ZoomInfo Sales has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users mention that it significantly improves prospecting accuracy and saves time compared to other tools.
- Reviewers mention that while Apollo.io is feature-rich, it maintains a user-friendly interface that doesn't overwhelm new users. This balance is particularly appealing for small businesses looking for an accessible yet comprehensive sales tool.
- G2 reviewers highlight that ZoomInfo Sales is particularly effective in its data accuracy and depth, which is crucial for sales teams targeting specific markets. Users have noted that the platform's strong search and filtering capabilities save them significant time in their prospecting efforts.
- Users report that Apollo.io's free entry-level pricing makes it an attractive option for small businesses, allowing them to access essential features without a financial commitment. This accessibility is a key advantage for startups and smaller teams looking to enhance their sales processes.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,386
8.7
7,328
Ease of Use
9.0
7,483
8.8
7,406
Ease of Setup
8.9
3,715
8.9
2,155
Ease of Admin
9.1
2,435
8.7
1,479
Quality of Support
8.8
6,328
8.7
6,550
Has the product been a good partner in doing business?
9.2
2,418
8.6
1,495
Product Direction (% positive)
9.4
7,106
8.7
7,090
Features by Category
Data Availability
8.8
2629
8.3
4283
|
Verified
8.9
2584
8.5
4249
|
Verified
8.6
2418
8.2
2899
|
Verified
7.5
595
7.9
412
Data Accuracy
8.3
2569
7.7
4283
|
Verified
8.6
2507
8.2
4229
|
Verified
7.4
579
7.9
405
Agentic AI - Sales Intelligence
7.7
192
7.3
132
7.7
189
7.6
132
7.6
186
7.3
133
7.6
188
7.4
134
7.3
186
7.4
133
7.6
186
7.6
133
Platform
8.4
1147
7.8
427
8.8
1725
|
Verified
8.6
1324
|
Verified
8.9
1850
8.6
1622
|
Verified
8.6
1684
|
Verified
8.2
1367
|
Verified
7.7
1337
|
Verified
7.7
1058
|
Verified
8.3
1339
8.2
1242
|
Verified
Features
8.9
2143
8.4
3411
|
Verified
8.6
1886
8.4
3425
|
Verified
8.5
1954
|
Verified
8.0
3170
|
Verified
8.7
2083
|
Verified
8.3
3450
|
Verified
9.0
2421
|
Verified
8.6
4180
|
Verified
8.2
1657
8.1
3339
|
Verified
8.3
1081
Feature Not Available
8.4
1870
|
Verified
8.0
2704
|
Verified
8.5
1799
|
Verified
7.8
1246
|
Verified
Lead Intelligence
8.1
576
8.6
1273
|
Verified
8.2
572
8.7
1301
8.3
571
8.6
1284
Lead Management
8.5
586
8.6
1262
7.8
579
8.3
1225
8.4
576
8.8
1314
Marketing Campaigns
Feature Not Available
8.0
1109
7.4
558
7.9
1099
7.4
549
7.8
1055
7.7
549
8.1
1101
7.9
551
8.3
1153
Campaign Execution
Feature Not Available
8.0
1071
8.0
549
8.6
1212
7.9
540
8.5
1196
8.3
542
8.3
1152
Agentic AI - Account Data Management
8.3
21
7.7
34
8.3
21
7.6
34
8.2
21
7.4
34
7.9
21
7.5
34
8.2
21
7.5
33
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
8.0
335
8.3
712
8.6
468
|
Verified
8.4
708
8.5
465
8.0
677
8.0
438
|
Verified
Organization
8.3
682
8.3
452
8.3
682
8.5
474
8.3
676
8.5
463
|
Verified
Performance Analysis
7.9
697
8.3
457
8.4
714
8.3
452
|
Verified
Sales Analysis
7.8
685
8.0
443
8.0
690
8.3
452
Generative AI
7.9
569
7.9
264
7.9
567
7.9
264
Agentic AI - AI Sales Assistant
7.9
37
8.1
31
8.1
37
8.1
31
8.1
37
8.3
31
8.2
37
8.1
30
8.0
37
7.9
30
7.8
36
8.1
30
8.4
36
8.2
30
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
403
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.8
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
8.1
912
|
Verified
9.0
2607
|
Verified
8.2
920
|
Verified
8.0
1830
|
Verified
7.7
884
|
Verified
8.4
2053
8.0
862
8.5
2175
|
Verified
8.6
928
|
Verified
8.4
1909
7.8
860
|
Verified
8.4
1931
8.1
878
Repeatability and Reportability
8.5
2064
|
Verified
8.3
889
|
Verified
8.7
2131
|
Verified
8.3
889
|
Verified
8.7
2118
|
Verified
8.3
872
|
Verified
8.3
1985
|
Verified
8.1
868
Feature Not Available
7.5
819
AI and Automation
8.6
2158
8.3
866
8.5
2132
8.4
877
|
Verified
8.5
1990
7.9
826
8.3
1935
8.5
876
8.1
1777
7.9
818
Generative AI
7.7
979
7.5
659
Agentic AI - Sales Engagement
7.4
120
7.9
58
7.6
118
8.2
58
7.2
120
8.1
57
7.3
120
8.0
58
7.2
119
7.8
57
7.1
122
7.9
56
7.5
121
8.0
57
Dialing Options
7.9
81
8.9
119
|
Verified
Feature Not Available
8.7
119
|
Verified
6.3
9
Not enough data
Agent Tools
6.6
78
Feature Not Available
6.9
80
8.4
114
|
Verified
7.8
81
8.4
110
|
Verified
Automation
7.0
78
8.3
101
6.8
78
Feature Not Available
7.1
78
8.5
104
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Agent Performance Management
8.4
115
Not enough data
8.3
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
8.4
1050
8.5
251
8.6
1048
7.6
240
7.7
710
Platform Additional Functionality
8.4
256
8.7
1014
8.1
245
8.4
757
7.6
240
8.0
703
8.1
242
8.5
786
Feature Not Available
8.3
794
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
8.6
1289
8.9
3157
|
Verified
8.6
1278
|
Verified
8.8
3348
|
Verified
8.5
1313
|
Verified
8.8
3029
|
Verified
8.5
1241
9.2
3130
8.7
1267
Agentic AI - Lead Intelligence
8.0
79
7.7
81
Lead Monitoring
8.7
903
8.8
1423
|
Verified
8.5
898
8.7
1353
|
Verified
8.4
894
8.6
1324
|
Verified
Agentic AI - Lead Capture
7.7
104
8.0
56
7.5
103
7.8
57
Data Capture
8.0
891
8.0
906
8.4
855
8.6
1288
|
Verified
8.1
851
8.1
1213
|
Verified
8.5
879
8.6
1345
|
Verified
Analytics
8.6
876
8.8
1440
|
Verified
8.5
864
8.5
1323
|
Verified
Customization
8.1
852
8.2
1165
|
Verified
8.3
870
8.2
1216
|
Verified
8.3
848
8.1
1187
|
Verified
8.5
873
8.7
1367
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.1
679
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.9
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.7
37
Not enough data
7.5
38
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
7.7
617
Feature Not Available
7.4
615
Agentic AI - Email Verification
7.9
96
8.2
64
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
7.3
65
7.6
79
7.1
66
Agentic AI - Visitor Identification
8.5
8
8.1
24
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.6
12
Not enough data
8.1
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
7.8
12
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
241
Not enough data
8.3
235
Not enough data
Administrative
8.4
235
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
91
8.4
25
7.7
91
8.2
26
7.7
91
8.4
26
7.7
90
8.3
26
7.5
90
8.6
25
7.6
89
8.5
24
7.6
89
8.8
24
Analytics
8.4
732
8.5
511
8.3
720
8.6
505
8.0
709
8.6
467
Customizations
8.5
720
8.8
514
8.8
725
8.9
502
8.4
725
8.7
519
8.3
717
8.6
502
8.5
707
8.6
509
Generative AI
7.9
619
8.2
299
Agentic AI - Outbound Call Tracking
7.8
45
7.8
15
7.9
45
8.0
15
Calling
8.1
333
8.1
287
|
Verified
7.9
325
8.6
270
|
Verified
8.1
322
8.5
289
|
Verified
8.3
319
8.5
299
|
Verified
7.6
48
8.3
13
Contacts
8.3
322
8.6
258
|
Verified
8.1
315
8.7
288
|
Verified
8.3
320
8.8
292
|
Verified
Insights
8.3
317
8.4
288
|
Verified
8.2
315
8.6
293
|
Verified
7.8
310
8.2
285
|
Verified
8.5
316
8.5
295
|
Verified
8.2
308
8.6
289
8.2
47
8.2
13
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
8.3
18
8.1
15
8.5
18
7.9
15
7.9
17
7.8
15
8.1
18
Lead Intelligence
8.8
1025
8.4
982
8.8
602
8.5
1002
9.0
1075
8.4
974
Lead Management
9.0
1012
8.4
915
8.6
902
8.2
654
9.0
1029
8.5
927
Marketing Campaigns
Feature Not Available
8.2
128
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
131
8.9
950
8.0
336
Data Availability - Marketing Account Intelligence
8.3
97
8.6
73
Data Accuracy - Marketing Account Intelligence
8.3
96
8.5
74
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Account Data Management, Visitor Identification, Email Verification, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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