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Apollo.io vs ZoomInfo Sales Comparison - What are their main differences? 
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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 1 Seat
Apollo.io
Star Rating
(9,261)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,902)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in ease of use, scoring 9.0 compared to ZoomInfo Sales' 8.8. Reviewers mention that Apollo's intuitive interface and streamlined navigation make it easier for new users to get started quickly.
- Reviewers mention that Apollo.io offers a free entry-level price, making it more accessible for small businesses, while ZoomInfo Sales does not provide a free tier, which can be a barrier for budget-conscious users.
- G2 users highlight that Apollo.io has a higher score for meeting requirements (9.1) compared to ZoomInfo Sales (8.7). Users say that Apollo's features align more closely with their needs, particularly in lead validation and enrichment functionalities.
- Users on G2 report that Apollo.io has a superior browser extension, scoring 9.2 against ZoomInfo Sales' 8.7. Reviewers mention that the extension enhances productivity by allowing users to access contact data directly from their web browser.
- Reviewers mention that while both products provide good support, Apollo.io slightly edges out with a quality of support score of 8.8 compared to ZoomInfo Sales' 8.7. Users say that Apollo's support team is more responsive and helpful in resolving issues.
- Users report that Apollo.io shines in lead validation and enrichment, both scoring 8.9, while ZoomInfo Sales scores 8.6 in these areas. Reviewers mention that Apollo's data accuracy and depth provide a significant advantage in identifying high-quality leads.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,336
8.7
7,300
Ease of Use
9.0
7,433
8.8
7,378
Ease of Setup
8.9
3,666
8.9
2,129
Ease of Admin
9.1
2,418
8.7
1,478
Quality of Support
8.8
6,282
8.7
6,528
Has the product been a good partner in doing business?
9.2
2,401
8.6
1,494
Product Direction (% positive)
9.4
7,057
8.7
7,062
Features by Category
Data Availability
8.8
2589
8.3
4257
|
Verified
8.9
2561
8.5
4231
|
Verified
8.6
2402
8.2
2891
|
Verified
7.5
580
7.9
405
Data Accuracy
8.3
2532
7.7
4253
|
Verified
8.6
2488
8.2
4217
|
Verified
7.4
565
8.0
398
Agentic AI - Sales Intelligence
7.7
179
7.3
127
7.7
178
7.7
127
7.6
176
7.4
127
7.5
178
7.4
128
7.3
177
7.4
126
7.6
176
7.6
126
Platform
8.4
1139
7.8
427
8.8
1717
|
Verified
8.6
1322
|
Verified
8.9
1838
8.6
1619
|
Verified
8.6
1676
|
Verified
8.2
1365
|
Verified
7.7
1330
|
Verified
7.7
1056
|
Verified
8.3
1332
8.2
1240
|
Verified
Features
8.9
2107
8.4
3401
|
Verified
8.6
1864
8.4
3411
|
Verified
8.5
1931
|
Verified
8.0
3163
|
Verified
8.7
2049
|
Verified
8.3
3440
|
Verified
9.0
2389
|
Verified
8.6
4162
|
Verified
8.2
1643
8.1
3333
|
Verified
8.3
1069
Feature Not Available
8.4
1855
|
Verified
8.0
2699
|
Verified
8.5
1781
|
Verified
7.8
1240
|
Verified
Lead Intelligence
8.1
575
8.6
1274
|
Verified
8.2
571
8.7
1302
8.3
570
8.6
1284
Lead Management
8.5
585
8.6
1263
7.8
578
8.3
1226
8.4
575
8.8
1313
Marketing Campaigns
Feature Not Available
8.0
1111
7.4
557
7.9
1101
7.4
548
7.8
1057
7.7
548
8.1
1102
7.9
550
8.3
1154
Campaign Execution
Feature Not Available
8.0
1073
8.0
548
8.6
1212
7.9
539
8.5
1197
8.3
541
8.3
1154
Agentic AI - Account Data Management
8.3
20
7.7
34
8.3
20
7.6
34
8.2
20
7.4
34
7.8
20
7.5
33
8.3
20
7.5
33
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
8.0
335
8.3
711
8.6
468
|
Verified
8.4
707
8.5
465
8.0
676
8.0
439
|
Verified
Organization
8.3
681
8.3
453
8.3
681
8.5
474
8.3
675
8.5
464
|
Verified
Performance Analysis
7.9
696
8.3
458
8.4
713
8.3
453
|
Verified
Sales Analysis
7.8
684
8.0
444
8.0
689
8.3
453
Generative AI
7.9
568
7.9
264
7.9
566
7.9
264
Agentic AI - AI Sales Assistant
7.9
35
8.1
31
8.1
35
8.1
31
8.1
35
8.3
31
8.3
35
8.1
30
8.0
35
7.9
30
7.8
34
8.1
30
8.5
34
8.2
30
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
391
Not enough data
8.1
388
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
65
Not enough data
7.8
64
Not enough data
7.6
63
Not enough data
7.7
64
Not enough data
7.4
64
Not enough data
Integrated Workflows
8.6
2253
|
Verified
8.2
911
|
Verified
9.0
2603
|
Verified
8.2
919
|
Verified
8.0
1827
|
Verified
7.7
883
|
Verified
8.4
2051
8.0
861
8.5
2172
|
Verified
8.6
927
|
Verified
8.4
1906
7.8
859
|
Verified
8.4
1929
8.1
877
Repeatability and Reportability
8.5
2062
|
Verified
8.3
888
|
Verified
8.7
2128
|
Verified
8.3
888
|
Verified
8.7
2116
|
Verified
8.3
871
|
Verified
8.3
1983
|
Verified
8.1
867
Feature Not Available
7.5
818
AI and Automation
8.6
2155
8.3
865
8.5
2129
8.4
876
|
Verified
8.5
1988
7.9
825
8.3
1933
8.5
875
8.2
1776
7.9
817
Generative AI
7.8
976
7.5
657
Agentic AI - Sales Engagement
7.4
118
7.8
56
7.6
116
8.2
56
7.3
118
8.2
55
7.3
118
8.0
57
7.2
117
7.9
55
7.1
120
7.9
54
7.5
119
8.0
55
Dialing Options
8.0
80
8.9
120
|
Verified
Feature Not Available
8.7
120
|
Verified
6.3
8
Not enough data
Agent Tools
6.6
77
Feature Not Available
7.0
79
8.4
115
|
Verified
7.9
80
8.4
111
|
Verified
Automation
7.1
77
8.3
102
6.8
77
Feature Not Available
7.1
77
8.5
105
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
8.4
1046
8.5
248
8.6
1046
7.6
237
7.7
710
Platform Additional Functionality
8.5
253
8.7
1012
8.2
242
8.4
757
7.7
238
8.0
703
8.1
239
8.5
785
Feature Not Available
8.3
792
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3300
|
Verified
8.6
1287
8.9
3148
|
Verified
8.6
1277
|
Verified
8.8
3338
|
Verified
8.5
1309
|
Verified
8.8
3022
|
Verified
8.5
1241
9.2
3123
8.7
1266
Agentic AI - Lead Intelligence
8.0
72
7.7
79
Lead Monitoring
8.7
895
8.8
1426
|
Verified
8.5
892
8.7
1356
|
Verified
8.4
888
8.6
1327
|
Verified
Agentic AI - Lead Capture
7.7
98
7.9
57
7.4
97
7.7
57
Data Capture
8.0
885
8.0
909
8.4
849
8.6
1290
|
Verified
8.1
845
8.1
1215
|
Verified
8.5
873
8.6
1348
|
Verified
Analytics
8.6
870
8.8
1443
|
Verified
8.5
857
8.5
1325
|
Verified
Customization
8.1
846
8.2
1168
|
Verified
8.3
864
8.2
1218
|
Verified
8.3
842
8.1
1189
|
Verified
8.5
867
8.7
1370
|
Verified
Data collection
Not enough data
8.1
643
Not enough data
8.5
767
|
Verified
Not enough data
8.5
754
|
Verified
Not enough data
8.7
792
|
Verified
Not enough data
8.7
774
|
Verified
Segment Trending
Not enough data
8.3
702
|
Verified
Not enough data
8.1
668
Not enough data
8.1
654
|
Verified
Not enough data
8.0
676
Analysis
Not enough data
8.2
700
Not enough data
8.5
736
|
Verified
Not enough data
8.6
759
|
Verified
Platform
Not enough data
8.9
828
|
Verified
Not enough data
8.7
775
|
Verified
Not enough data
7.9
671
|
Verified
Not enough data
8.4
748
|
Verified
Not enough data
8.3
703
|
Verified
Not enough data
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.8
34
Not enough data
7.4
34
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
7.7
614
Feature Not Available
7.4
612
Agentic AI - Email Verification
8.0
92
8.2
61
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
7.2
62
7.6
76
7.0
62
Agentic AI - Visitor Identification
8.5
8
8.1
24
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
240
Not enough data
8.3
235
Not enough data
Administrative
8.4
234
Not enough data
8.4
230
Not enough data
8.2
229
Not enough data
Agentic AI - Email Tracking
7.9
87
8.5
23
7.7
87
8.3
24
7.7
87
8.5
24
7.7
86
8.3
23
7.5
86
8.8
22
7.6
85
8.6
22
7.6
85
8.9
22
Analytics
8.4
727
8.6
510
8.3
715
8.6
504
8.0
704
8.6
466
Customizations
8.5
715
8.8
513
8.8
720
8.9
500
8.4
720
8.7
518
8.3
712
8.6
501
8.5
702
8.6
508
Generative AI
7.9
614
8.2
297
Agentic AI - Outbound Call Tracking
7.8
44
7.7
14
8.0
44
8.0
14
Calling
8.1
332
8.1
287
|
Verified
7.9
324
8.6
270
|
Verified
8.1
321
8.5
289
|
Verified
8.3
318
8.5
299
|
Verified
7.6
47
8.2
12
Contacts
8.3
321
8.6
258
|
Verified
8.1
314
8.7
288
|
Verified
8.3
319
8.8
292
|
Verified
Insights
8.4
316
8.4
288
|
Verified
8.2
314
8.6
293
|
Verified
7.8
309
8.2
285
|
Verified
8.5
315
8.5
295
|
Verified
8.2
307
8.6
289
8.2
46
8.2
12
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
8.2
19
8.1
14
8.3
19
8.0
14
7.9
18
8.0
14
8.0
19
Lead Intelligence
8.8
1024
8.4
984
8.8
601
8.5
1004
9.0
1074
8.4
975
Lead Management
9.0
1011
8.4
917
8.6
901
8.2
656
9.0
1028
8.5
929
Marketing Campaigns
Feature Not Available
8.2
128
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
131
8.9
949
8.0
336
Data Availability - Marketing Account Intelligence
8.3
96
8.6
75
Data Accuracy - Marketing Account Intelligence
8.3
95
8.5
76
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Account Data Management, Visitor Identification, Email Verification, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.5%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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