Compare Apollo.io and ZoomInfo Operations 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (65.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(9,532)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Operations
Star Rating
(354)4.4 out of 5
Market Segments
Mid-Market (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user-friendliness, with many users highlighting its straightforward setup process. Reviewers appreciate how easy it is to run email sequences for cold outreach, making it a favorite for sales teams looking to streamline their prospecting efforts.
- Users say that ZoomInfo Operations stands out for its robust no-code workflow capabilities, which significantly simplify processes. Many users have praised its strong deduplication and data hygiene features, which help maintain clean and accurate contact lists, a crucial aspect for effective sales strategies.
- According to verified reviews, Apollo.io offers a wealth of contact information that enhances efficiency in lead generation. Users have noted that the AI-generated email suggestions are particularly beneficial for creating personalized outreach, making it a valuable tool for sales professionals.
- Reviewers mention that while ZoomInfo Operations is effective for managing go-to-market strategies, it may not be as intuitive as Apollo.io for new users. However, its capabilities in segmentation and workflow automation are frequently highlighted as key advantages for teams focused on targeted marketing efforts.
- G2 reviewers indicate that Apollo.io's extensive user base and high volume of recent reviews contribute to its strong overall satisfaction ratings. Users appreciate the platform's affordability and the comprehensive business information it provides, which helps them identify the right prospects efficiently.
- Users report that while ZoomInfo Operations has a solid reputation for customer support, Apollo.io's ease of use and quick implementation process often lead to a smoother onboarding experience. This aspect is particularly appealing for small businesses looking to get up and running without extensive training.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Operations
ZoomInfo Operations
Contact Us
Data orchestration and automation platform that enriches, cleanses, and maintains accurate B2B data across your CRM and marketing automation systems in real-time.
- Automated deduplication and merge rules
- Contact and company data enrichment
- Lead-to-account matching
Free Trial
Apollo.io
Free Trial is available
ZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.1
7,462
8.7
289
Ease of Use
9.0
7,561
8.4
297
Ease of Setup
8.9
3,791
8.5
219
Ease of Admin
9.1
2,479
8.7
152
Quality of Support
8.8
6,397
8.6
274
Has the product been a good partner in doing business?
9.1
2,461
9.0
150
Product Direction (% positive)
9.4
7,181
8.5
285
Features by Category
Data Availability
8.8
2674
Not enough data
8.9
2600
Not enough data
8.6
2424
Not enough data
7.5
600
Not enough data
Data Accuracy
8.3
2618
Not enough data
8.6
2516
Not enough data
7.5
582
Not enough data
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
191
Not enough data
7.4
189
Not enough data
7.7
189
Not enough data
Platform
8.4
1149
Not enough data
8.8
1728
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Not enough data
Features
8.9
2179
Not enough data
8.6
1908
Not enough data
8.5
1972
|
Verified
Not enough data
8.7
2109
|
Verified
Not enough data
9.0
2455
|
Verified
Not enough data
8.2
1661
Not enough data
8.2
1087
Not enough data
8.4
1875
|
Verified
Not enough data
8.5
1809
|
Verified
Not enough data
Lead Intelligence
8.1
575
8.7
54
|
Verified
8.2
571
8.2
56
8.3
570
8.5
56
Lead Management
8.5
586
9.0
62
7.8
578
8.3
54
8.4
575
8.8
59
Marketing Campaigns
Feature Not Available
8.1
55
7.4
557
8.1
55
7.4
548
7.9
55
7.7
548
8.2
51
7.9
550
8.4
54
Campaign Execution
Feature Not Available
8.1
50
8.0
548
8.4
54
7.9
539
8.4
53
8.3
541
8.3
53
Agentic AI - Account Data Management
8.3
21
8.3
24
8.3
21
8.2
24
8.2
21
8.8
24
7.9
21
8.5
24
8.2
21
8.7
22
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2609
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2179
|
Verified
Not enough data
8.4
1912
Not enough data
8.4
1931
Not enough data
Repeatability and Reportability
8.5
2067
|
Verified
Not enough data
8.7
2134
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1985
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2161
Not enough data
8.5
2135
Not enough data
8.5
1992
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.7
982
Not enough data
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
8.9
16
8.5
251
8.8
17
7.6
240
7.7
16
Platform Additional Functionality
8.4
256
8.3
15
8.1
245
8.3
17
7.6
240
Not enough data
8.1
242
7.9
16
Feature Not Available
8.3
17
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
9.3
5
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3312
|
Verified
8.7
41
|
Verified
8.9
3161
|
Verified
8.7
40
|
Verified
8.8
3355
|
Verified
9.0
38
|
Verified
8.8
3030
|
Verified
9.0
35
|
Verified
9.2
3130
8.7
35
Agentic AI - Lead Intelligence
8.0
80
8.2
12
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Not enough data
Analytics
8.6
879
Not enough data
8.5
865
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
155
9.1
29
8.0
152
8.5
27
8.1
151
8.3
35
Routing
8.2
151
8.8
30
8.3
147
8.7
29
8.2
148
9.2
25
8.6
145
9.0
26
Platform Operations
8.3
148
9.0
24
8.3
143
8.5
25
8.3
147
9.0
38
8.0
146
8.7
25
8.4
147
9.1
30
8.5
149
9.0
35
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
49
Not enough data
8.4
50
Not enough data
8.0
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
49
Not enough data
8.1
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
49
Not enough data
8.4
47
Not enough data
Account Management
8.1
47
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
8.0
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
16
Not enough data
8.4
16
Not enough data
8.5
16
Not enough data
8.2
16
Not enough data
8.8
16
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Data Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.8
10
Data as a Service
Not enough data
8.3
10
Not enough data
7.7
10
Architecture
Not enough data
8.0
10
Not enough data
7.7
10
Generative AI
7.7
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
97
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
82
Not enough data
7.6
80
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
8.5
17
8.4
48
8.3
17
7.9
47
9.0
17
7.9
48
8.6
16
Attribution
8.9
363
8.9
28
|
Verified
8.9
360
8.6
38
|
Verified
8.6
334
8.5
28
|
Verified
Discovery
9.0
369
8.9
27
8.6
342
9.0
41
|
Verified
8.7
361
8.9
43
|
Verified
Management
8.5
332
8.5
28
8.7
356
8.5
39
|
Verified
Platform
8.7
337
8.4
43
|
Verified
8.8
343
8.8
41
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
8.3
8
8.1
14
8.1
8
8.0
14
9.0
8
7.7
14
7.9
8
Lead Intelligence
8.8
1023
8.4
47
8.8
600
8.7
47
9.0
1073
7.9
43
|
Verified
Lead Management
9.0
1011
8.9
44
8.6
900
8.2
46
9.0
1027
8.9
45
Marketing Campaigns
Feature Not Available
7.6
28
Feature Not Available
7.6
28
Feature Not Available
7.5
27
Feature Not Available
7.8
29
8.9
948
8.2
30
Data Availability - Marketing Account Intelligence
8.3
95
7.9
22
Data Accuracy - Marketing Account Intelligence
8.3
94
8.8
21
Agentic AI - Account-Based Analytics
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
8.3
9
Lead Intelligence
Not enough data
8.0
16
Not enough data
7.5
17
Not enough data
8.4
16
Lead Management
Not enough data
8.6
16
Not enough data
7.5
16
Not enough data
8.0
17
Marketing Campaigns
Not enough data
8.4
16
Not enough data
7.2
16
Not enough data
7.3
16
Not enough data
6.9
16
Not enough data
8.5
17
Not enough data
7.7
17
Functionality
Not enough data
9.0
95
Not enough data
8.9
99
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
8.8
72
Management
Not enough data
8.5
82
Not enough data
8.9
92
Not enough data
8.7
59
Not enough data
8.7
61
Not enough data
8.6
58
Generative AI
Not enough data
8.1
38
Not enough data
8.5
38
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Operations are categorized as Account Data Management, Lead Intelligence, Lead-to-Account Matching and Routing, Marketing Account Intelligence, Lead Scoring, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Mining, and AI Chatbots
ZoomInfo Operations is categorized as Data as a Service (DaaS), Data Quality, Account-Based Analytics, and Account-Based Orchestration Platforms
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
32.5%
Information Technology and Services
18.7%
Marketing and Advertising
6.4%
Financial Services
5.3%
Market Research
2.9%
Other
34.2%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
ZoomInfo Operations has no discussions with answers
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