Apollo.io vs ZoomInfo Sales Comparison - What are their main differences? 
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a comprehensive database, which users find crucial for accurate lead generation. Many users appreciate how it helps them gather data about their ideal clients, ensuring they have the right companies and contacts at the right time.
- Users say that Apollo.io stands out for its user-friendly interface and efficient setup process. Reviewers highlight the ease of running email sequences for cold outreach, with AI-generated email suggestions being a notable feature that enhances personalization.
- According to verified reviews, ZoomInfo Sales has a higher overall satisfaction score, reflecting its strong performance in areas like data accuracy and integration capabilities. Users mention that it brings everything together in one place, making it easier to manage prospecting and outreach efforts.
- Reviewers mention that while Apollo.io is praised for its affordability and great contact information, some users feel it may not match the depth of data provided by ZoomInfo Sales. This difference can impact the effectiveness of lead generation for businesses that require more detailed insights.
- Users report that both platforms offer easy setup, but Apollo.io's straightforward approach is often highlighted as a significant advantage for new users. Many find that starting with Apollo.io is smooth, which can be a deciding factor for teams looking to implement a sales tool quickly.
- G2 reviewers note that while ZoomInfo Sales has a larger market presence and a wealth of features, Apollo.io's focus on small businesses and its cost-effective solutions make it an attractive option for startups and smaller teams looking to optimize their sales processes.
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 1 Seat
Apollo.io
Star Rating
(9,531)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(9,044)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansPricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,461
8.7
7,386
Ease of Use
9.0
7,560
8.8
7,467
Ease of Setup
8.9
3,788
8.9
2,215
Ease of Admin
9.1
2,476
8.7
1,488
Quality of Support
8.8
6,396
8.7
6,600
Has the product been a good partner in doing business?
9.2
2,458
8.6
1,504
Product Direction (% positive)
9.4
7,180
8.7
7,147
Features by Category
Data Availability
8.8
2672
8.3
4330
|
Verified
8.9
2598
8.5
4275
|
Verified
8.6
2422
8.2
2909
|
Verified
7.5
598
7.9
417
Data Accuracy
8.3
2616
7.7
4323
|
Verified
8.6
2514
8.2
4241
|
Verified
7.4
580
7.9
405
Agentic AI - Sales Intelligence
7.7
194
7.3
133
7.8
193
7.6
133
7.6
187
7.3
134
7.6
189
7.3
135
7.4
187
7.3
133
7.7
187
7.6
133
Platform
8.4
1149
7.8
426
8.8
1727
|
Verified
8.6
1323
|
Verified
8.9
1854
8.6
1622
|
Verified
8.6
1686
|
Verified
8.2
1366
|
Verified
7.7
1337
|
Verified
7.7
1057
|
Verified
8.3
1341
8.2
1241
|
Verified
Features
8.9
2177
8.4
3430
|
Verified
8.6
1906
8.4
3441
|
Verified
8.5
1970
|
Verified
8.0
3172
|
Verified
8.7
2107
|
Verified
8.3
3467
|
Verified
9.0
2453
|
Verified
8.6
4198
|
Verified
8.2
1659
8.1
3342
|
Verified
8.2
1085
Feature Not Available
8.4
1873
|
Verified
8.0
2705
|
Verified
8.5
1807
|
Verified
7.8
1248
|
Verified
Lead Intelligence
8.1
575
8.6
1269
|
Verified
8.2
571
8.7
1297
8.3
570
8.6
1279
Lead Management
8.5
586
8.6
1256
7.8
578
8.3
1219
8.4
575
8.8
1309
Marketing Campaigns
Feature Not Available
8.0
1104
7.4
557
7.8
1095
7.4
548
7.8
1050
7.7
548
8.0
1096
7.9
550
8.3
1147
Campaign Execution
Feature Not Available
8.0
1066
8.0
548
8.6
1206
7.9
539
8.5
1191
8.3
541
8.3
1147
Agentic AI - Account Data Management
8.3
21
7.6
32
8.3
21
7.5
32
8.2
21
7.2
32
7.9
21
7.3
31
8.2
21
7.3
31
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
8.0
333
8.3
711
8.6
466
|
Verified
8.4
707
8.5
463
8.0
676
8.0
436
|
Verified
Organization
8.3
681
8.3
450
8.3
682
8.5
472
8.3
675
8.5
461
|
Verified
Performance Analysis
7.9
696
8.3
455
8.4
713
8.3
450
|
Verified
Sales Analysis
7.8
684
8.0
441
8.0
689
8.3
450
Generative AI
7.9
568
7.9
263
7.9
566
7.9
263
Agentic AI - AI Sales Assistant
7.8
37
8.0
30
8.0
37
8.0
30
8.0
37
8.2
30
8.2
37
8.0
29
7.9
37
7.9
29
7.7
36
8.0
29
8.3
36
8.2
29
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
8.1
914
|
Verified
9.0
2608
|
Verified
8.2
921
|
Verified
8.0
1830
|
Verified
7.7
886
|
Verified
8.4
2053
8.0
863
8.5
2178
|
Verified
8.6
931
|
Verified
8.4
1911
7.8
861
|
Verified
8.4
1930
8.1
879
Repeatability and Reportability
8.5
2066
|
Verified
8.3
890
|
Verified
8.7
2133
|
Verified
8.3
890
|
Verified
8.7
2118
|
Verified
8.3
873
|
Verified
8.3
1984
|
Verified
8.1
869
Feature Not Available
7.4
820
AI and Automation
8.6
2160
8.3
868
8.5
2134
8.4
878
|
Verified
8.5
1991
7.9
827
8.3
1935
8.5
877
8.1
1777
7.9
819
Generative AI
7.7
981
7.5
662
Agentic AI - Sales Engagement
7.4
121
7.8
60
7.6
119
8.1
60
7.2
121
8.1
59
7.3
121
8.0
60
7.2
120
7.8
59
7.2
123
7.8
58
7.5
122
8.0
60
Dialing Options
7.9
80
8.9
118
|
Verified
Feature Not Available
8.7
118
|
Verified
6.3
9
Not enough data
Agent Tools
6.7
77
Feature Not Available
6.9
79
8.5
113
|
Verified
7.8
80
8.4
109
|
Verified
Automation
6.9
77
8.3
100
6.8
77
Feature Not Available
7.1
77
8.5
103
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
8.4
1051
8.5
251
8.6
1050
7.6
240
7.7
709
Platform Additional Functionality
8.4
256
8.7
1016
8.1
245
8.4
759
7.6
240
8.0
703
8.1
242
8.5
786
Feature Not Available
8.3
795
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
8.6
1292
8.9
3159
|
Verified
8.6
1278
|
Verified
8.8
3353
|
Verified
8.5
1321
|
Verified
8.8
3028
|
Verified
8.5
1244
9.2
3128
8.7
1268
Agentic AI - Lead Intelligence
8.0
78
7.7
85
Lead Monitoring
8.7
905
8.8
1422
|
Verified
8.5
900
8.7
1350
|
Verified
8.4
897
8.6
1321
|
Verified
Agentic AI - Lead Capture
7.7
104
7.9
56
7.5
102
7.7
56
Data Capture
8.0
893
8.0
905
8.4
857
8.6
1285
|
Verified
8.1
852
8.1
1210
|
Verified
8.5
882
8.6
1342
|
Verified
Analytics
8.6
880
8.8
1437
|
Verified
8.5
866
8.5
1319
|
Verified
Customization
8.1
853
8.2
1162
|
Verified
8.3
870
8.2
1213
|
Verified
8.3
849
8.1
1183
|
Verified
8.5
874
8.7
1364
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
671
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
7.7
616
Feature Not Available
7.4
614
Agentic AI - Email Verification
8.0
98
8.1
64
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
7.2
65
7.6
78
7.0
66
Agentic AI - Visitor Identification
8.3
7
8.2
25
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
8.3
23
7.7
90
8.1
24
7.7
90
8.3
24
7.7
89
8.2
24
7.5
89
8.5
23
7.6
88
8.3
22
7.6
88
8.7
22
Analytics
8.4
728
8.5
509
8.3
717
8.6
502
8.0
706
8.6
464
Customizations
8.5
718
8.8
511
8.8
723
8.9
499
8.4
723
8.7
516
8.3
714
8.6
499
8.5
704
8.6
506
Generative AI
7.9
617
8.2
297
Agentic AI - Outbound Call Tracking
7.8
44
7.8
15
7.9
44
8.0
15
Calling
8.1
331
8.1
286
|
Verified
7.9
324
8.6
269
|
Verified
8.1
320
8.5
288
|
Verified
8.3
317
8.5
298
|
Verified
7.5
47
8.3
13
Contacts
8.3
321
8.6
257
|
Verified
8.1
314
8.7
288
|
Verified
8.3
318
8.8
291
|
Verified
Insights
8.3
315
8.4
287
|
Verified
8.2
314
8.6
292
|
Verified
7.8
308
8.2
284
|
Verified
8.5
314
8.5
294
|
Verified
8.2
306
8.6
288
8.2
46
8.2
13
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
8.1
18
8.1
14
8.2
18
8.0
14
7.7
17
7.7
14
7.9
18
Lead Intelligence
8.8
1023
8.4
981
8.8
600
8.5
1000
9.0
1073
8.4
972
Lead Management
9.0
1011
8.4
914
8.6
900
8.2
653
9.0
1027
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
131
8.9
948
8.0
336
Data Availability - Marketing Account Intelligence
8.3
95
8.6
73
Data Accuracy - Marketing Account Intelligence
8.3
94
8.5
73
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Account Data Management, Visitor Identification, Email Verification, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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