Compare Apollo.io and Vanillasoft 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (59.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 5 Users and Platform Fee Per Year
Apollo.io
Star Rating
(9,619)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansVanillasoft
Star Rating
(650)4.5 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 5 Users and Platform Fee Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in lead generation capabilities, with users praising its ability to find contacts, emails, and phone numbers efficiently. One user highlighted how it helps with running email sequences for cold outreach, making the process smoother and more effective.
- Users say that Vanillasoft offers a more hands-on experience, allowing for greater control over tools and processes. Reviewers appreciate the improved data routing and filtering, which, while requiring a few more steps, results in more accurate targeting for their daily needs.
- According to verified reviews, Apollo.io's setup process is notably straightforward, making it easy for new users to get started quickly. Users have mentioned that the initial setup was smooth, which is a significant advantage for teams looking to implement a new tool without extensive downtime.
- Reviewers mention that Vanillasoft shines in its user interface, being easy to navigate and learn. Users have expressed satisfaction with its efficiency, indicating that it runs smoothly and supports their workflow effectively.
- G2 reviewers highlight that while Apollo.io provides great contact information, it may not offer the same level of customization in workflow management as Vanillasoft. Users have noted that Vanillasoft allows for more tailored approaches to lead management, which can be crucial for small businesses with specific needs.
- Users report that Vanillasoft's quality of support is a strong point, with many praising the responsiveness and helpfulness of the support team. In contrast, while Apollo.io's support is adequate, some users feel it could be improved, particularly in more complex scenarios.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Vanillasoft
Core
Contact Us
5 Users and Platform Fee Per Year
A complete multi-channel engagement platform, including automated sales email nurturing. Powered by our lead prioritization engine, reps focus on the leads most likely to convert and leave the busy-work behind.
Pricing is per user, after a platform fee that includes initial set-up, ongoing support and updates.
- CRM
- Lead Management and Prioritization
- Email Automation
Free Trial
Apollo.io
Free Trial is available
Vanillasoft
No trial information availableRatings
Meets Requirements
9.1
7,513
9.0
488
Ease of Use
9.0
7,615
9.1
489
Ease of Setup
8.9
3,841
8.6
243
Ease of Admin
9.1
2,521
8.9
142
Quality of Support
8.8
6,446
9.0
458
Has the product been a good partner in doing business?
9.1
2,503
9.4
142
Product Direction (% positive)
9.4
7,226
8.7
460
Features by Category
Data Availability
8.8
2710
Not enough data
8.9
2609
Not enough data
8.6
2430
Not enough data
7.6
606
Not enough data
Data Accuracy
8.3
2647
Not enough data
8.6
2521
Not enough data
7.5
584
Not enough data
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
190
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1682
|
Verified
Not enough data
7.7
1334
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2206
Not enough data
8.6
1918
Not enough data
8.5
1979
|
Verified
Not enough data
8.7
2128
|
Verified
Not enough data
9.0
2466
|
Verified
Not enough data
8.2
1663
Not enough data
8.3
1092
Not enough data
8.4
1879
|
Verified
Not enough data
8.5
1816
|
Verified
Not enough data
Lead Intelligence
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Not enough data
Lead Management
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
Not enough data
8.3
709
Not enough data
8.4
705
Not enough data
8.0
674
Not enough data
Organization
8.3
680
Not enough data
8.3
682
Not enough data
8.3
673
Not enough data
Performance Analysis
7.9
694
Not enough data
8.4
711
Not enough data
Sales Analysis
7.8
682
Not enough data
8.0
688
Not enough data
Generative AI
7.9
567
Not enough data
7.9
565
Not enough data
Agentic AI - AI Sales Assistant
7.8
36
Not enough data
8.0
36
Not enough data
8.0
36
Not enough data
8.2
36
Not enough data
8.0
36
Not enough data
7.9
35
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
9.0
213
|
Verified
9.0
2611
|
Verified
8.4
211
|
Verified
8.0
1832
|
Verified
9.0
230
|
Verified
8.4
2055
8.6
183
|
Verified
8.5
2181
|
Verified
8.7
195
|
Verified
8.4
1913
8.7
121
8.4
1932
8.7
112
Repeatability and Reportability
8.5
2068
|
Verified
9.0
206
|
Verified
8.7
2136
|
Verified
9.1
205
|
Verified
8.7
2120
|
Verified
8.9
206
|
Verified
8.3
1986
|
Verified
8.5
175
|
Verified
Feature Not Available
7.9
96
AI and Automation
8.6
2162
8.4
118
8.5
2136
8.1
110
8.5
1993
8.3
110
8.3
1937
8.0
96
8.2
1779
7.6
94
Generative AI
7.7
982
7.7
50
Agentic AI - Sales Engagement
7.5
122
7.1
25
7.6
120
7.1
25
7.3
122
7.1
28
7.3
123
6.9
27
7.2
121
7.5
27
7.2
124
7.3
26
7.5
123
7.3
26
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3357
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.1
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.3
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
8.5
9
8.4
47
7.8
9
7.9
46
8.7
9
7.9
47
8.5
9
Attribution
8.9
363
9.1
143
|
Verified
8.9
360
9.1
150
|
Verified
8.6
333
9.2
144
|
Verified
Discovery
9.0
368
9.2
145
|
Verified
8.6
341
8.8
122
|
Verified
8.7
360
8.8
136
|
Verified
Management
8.5
331
9.1
131
|
Verified
8.7
356
9.2
146
|
Verified
Platform
8.7
336
9.0
152
|
Verified
8.8
342
9.0
148
|
Verified
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
7.6
71
Feature Not Available
8.2
98
|
Verified
Feature Not Available
7.6
81
|
Verified
7.9
229
8.7
111
|
Verified
Personalization
Feature Not Available
8.3
105
8.3
237
8.9
154
|
Verified
8.5
243
9.1
167
|
Verified
8.3
236
8.3
81
Administrative
8.4
237
8.7
129
|
Verified
8.4
231
8.9
121
|
Verified
8.2
231
8.7
123
Agentic AI - Email Tracking
7.8
89
Not enough data
7.7
89
Not enough data
7.7
89
Not enough data
7.7
88
Not enough data
7.5
88
Not enough data
7.5
87
Not enough data
7.6
87
Not enough data
Analytics
8.4
728
Not enough data
8.3
716
Not enough data
8.0
705
Not enough data
Customizations
8.5
717
Not enough data
8.8
724
Not enough data
8.4
722
Not enough data
8.3
713
Not enough data
8.5
703
Not enough data
Generative AI
7.9
616
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
7.2
21
7.9
44
7.0
21
Calling
8.2
332
8.9
214
7.9
324
8.8
216
8.1
320
9.2
243
8.3
318
9.4
273
7.5
47
8.3
23
Contacts
8.3
321
9.0
276
8.1
314
9.0
254
8.3
318
9.3
248
Insights
8.4
315
9.4
287
8.2
314
9.2
265
7.8
308
8.7
207
8.5
315
8.8
249
8.2
306
8.9
238
8.2
46
6.9
22
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Vanillasoft are categorized as Sales Performance Management, Sales Engagement, Outbound Call Tracking, and Lead Scoring
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Vanillasoft has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vanillasoft
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.3%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Insurance
24.1%
Marketing and Advertising
12.7%
Higher Education
9.6%
Education Management
5.8%
Fund-Raising
5.0%
Other
42.8%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
Is there any way for vanilla soft to set up automatic emailing campaigns?
3 Comments
RS
Yes. VanillaSoft has robust email campaign features including customizable triggers, routing to particular agents/teams, etc. If you expect a high bounce...Read more
What is the best way to not confirm call each time I click a contact and make an outbound call?
2 Comments
BB
If you're using Chrome, try Firefox. Chrome made an update a while ago that does not allow you to get rid of that pop up. Read more
What is the best way to avoid double clicking to confirm call each time I click a contact and make an outbound call?
2 Comments
DD
If you are using the ConnectMe integrated VoiP solution with your VS account, the system is asking you to confirm this is indeed an action you initiated. In...Read more
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