Compare Apollo.io and Unify 
Featured Products
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us 200000 Credits Per Year
Apollo.io
Star Rating
(9,526)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansUnify
Star Rating
(42)4.7 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200000 Credits Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in lead intelligence and sales engagement, with users highlighting its new AI features that streamline prospect research and email personalization. One user noted, "Apollo’s new AI features actually make day-to-day outbound much easier," showcasing its effectiveness in enhancing productivity.
- Users say that Unify shines in team collaboration, with its all-in-one workspace significantly reducing communication friction. Reviewers appreciate how it consolidates various tools into one platform, making it easier to manage projects and meetings, as one user mentioned, "I love using Unify as it acts as an all-in-one workspace."
- According to verified reviews, Apollo.io has a substantial edge in user satisfaction, reflected in its higher G2 Scores across lead intelligence and sales engagement categories. Users have praised the quality and accuracy of contact data, stating, "The quality of data of the contacts, email ids are authentic," which is crucial for effective outreach.
- Reviewers mention that while Unify offers strong support and user management features, it faces challenges in lead quality and engagement compared to Apollo.io. Users have noted that Apollo.io's lead validation and enrichment capabilities are superior, with one user stating, "The accuracy of the data is almost around 90%," emphasizing its reliability.
- Users highlight that Apollo.io's ease of use and setup are significant advantages, with many finding the onboarding process intuitive. This is contrasted with Unify, where some users have expressed a desire for more streamlined setup experiences, indicating that Apollo.io may be more user-friendly for new adopters.
- G2 reviewers note that Unify's built-in calling systems and lead automation features are beneficial for teams, but Apollo.io's advanced data enrichment and AI capabilities provide a more robust solution for sales teams looking to optimize their outreach efforts. One user remarked on Apollo.io's ability to "schedule data enrichment to happen automatically," showcasing its innovative approach to lead management.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Unify
Pro
Contact Us
200000 Credits Per Year
For teams looking to start automated outbound
- 200,000 Credits
- 2 Sequencing Users
- 8 Unify Managed Mailboxes
Free Trial
Apollo.io
Free Trial is available
Unify
No trial information availableRatings
Meets Requirements
9.1
7,462
9.0
35
Ease of Use
9.0
7,562
8.9
39
Ease of Setup
8.9
3,788
8.6
34
Ease of Admin
9.1
2,475
9.3
19
Quality of Support
8.8
6,397
9.6
35
Has the product been a good partner in doing business?
9.2
2,457
9.6
19
Product Direction (% positive)
9.4
7,181
9.7
38
Features by Category
Data Availability
8.8
2676
9.0
8
8.9
2600
9.6
8
8.6
2425
9.0
8
7.5
600
8.3
5
Data Accuracy
8.3
2617
9.2
8
8.6
2515
8.8
7
7.4
582
8.3
5
Agentic AI - Sales Intelligence
7.7
195
Not enough data
7.8
193
Not enough data
7.6
188
Not enough data
7.6
190
Not enough data
7.4
188
Not enough data
7.7
188
Not enough data
Platform
8.4
1150
Feature Not Available
8.8
1728
|
Verified
8.6
7
8.9
1855
9.0
7
8.6
1687
|
Verified
8.6
7
7.7
1339
|
Verified
Feature Not Available
8.3
1343
8.3
7
Features
8.9
2178
8.8
7
8.6
1906
9.0
7
8.5
1972
|
Verified
8.6
6
8.7
2108
|
Verified
8.6
7
9.0
2454
|
Verified
7.9
7
8.2
1661
7.9
7
8.2
1087
7.9
7
8.4
1876
|
Verified
8.1
7
8.5
1810
|
Verified
9.0
7
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
5.7
5
8.3
713
8.6
7
8.4
709
9.3
7
8.0
678
8.1
6
Organization
8.3
683
7.7
5
8.3
684
9.2
6
8.3
677
8.1
6
Performance Analysis
7.9
698
7.3
5
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
38
Not enough data
8.0
38
Not enough data
8.0
38
Not enough data
8.2
38
Not enough data
8.0
38
Not enough data
7.8
37
Not enough data
8.4
37
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2258
|
Verified
Not enough data
9.0
2610
|
Verified
Not enough data
8.0
1833
|
Verified
Not enough data
8.4
2055
Not enough data
8.5
2179
|
Verified
Not enough data
8.4
1913
Not enough data
8.4
1933
Not enough data
Repeatability and Reportability
8.5
2067
|
Verified
Not enough data
8.7
2135
|
Verified
Not enough data
8.7
2121
|
Verified
Not enough data
8.3
1987
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2162
Not enough data
8.5
2136
Not enough data
8.5
1993
Not enough data
8.3
1938
Not enough data
8.1
1780
Not enough data
Generative AI
7.7
983
Not enough data
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
9.0
8
8.9
3160
|
Verified
8.5
8
8.8
3354
|
Verified
9.2
8
8.8
3029
|
Verified
9.0
8
9.2
3130
6.9
7
Agentic AI - Lead Intelligence
8.0
79
Not enough data
Lead Monitoring
8.7
904
8.8
13
8.5
899
8.9
12
8.4
896
9.0
12
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
7.2
10
8.4
856
9.2
10
8.1
851
7.0
9
8.5
881
9.5
11
Analytics
8.6
879
9.2
12
8.5
865
8.5
12
Customization
8.1
852
7.6
9
8.3
869
7.9
11
8.3
848
8.3
11
8.5
873
8.9
12
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
730
Not enough data
8.3
718
Not enough data
8.0
707
Not enough data
Customizations
8.5
719
Not enough data
8.8
724
Not enough data
8.4
724
Not enough data
8.3
715
Not enough data
8.5
705
Not enough data
Generative AI
7.9
618
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
326
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
323
Not enough data
8.1
316
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
316
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Unify are categorized as Visitor Identification, Lead Intelligence, Sales Engagement, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Unify is categorized as Account-Based Orchestration Platforms and Account-Based Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
52.5%
Financial Services
12.5%
Information Technology and Services
10.0%
Consulting
7.5%
Human Resources
5.0%
Other
12.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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