Link copied to clipboard # Apollo.io vs Surfe Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/surfe/export.csv) Apollo.ioSurfe[+ Add Product](#) Pricing **Apollo.io** Free Trial **$0.00** per\_user Per Month · Free **$49.00** per\_user Per Month · Basic **$99.00** per\_user Per Month · Professional **$5,000.00** per\_user Per Year · Custom Show more **Surfe** Free Trial **$23.00** per\_user Per Year · Basic **Pricing Insights** from reviews Perceived Cost **Apollo.io** $$$$$ **Surfe** $$$$$ Average Discount **Apollo.io** 11%3% more **Surfe** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Apollo.io** 6 months Based on 100 responses **Surfe** 6 months Based on 100 responses Return on Investment **Apollo.io** 6 months Based on 100 responses **Surfe** 6 months Based on 100 responses ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![Surfe](https://images.g2crowd.com/uploads/product/hd_favicon/365aa1d340d315e01676a4f0bfece968/surfe.svg "Surfe") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Easy Navigation (357) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[ Saves Time on Sales (218) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[ Outdated Contact Records (226) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[ Confusing Interface Navigation (164) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews) **Surfe** [ CRM Integration (168) ](https://www.g2.com/products/surfe/reviews?filters%5Bsentiment_snippet%5D=1466907&qs=pros-and-cons#reviews)[ LinkedIn Integration (148) ](https://www.g2.com/products/surfe/reviews?filters%5Bsentiment_snippet%5D=1466647&qs=pros-and-cons#reviews)[ Expensive (41) ](https://www.g2.com/products/surfe/reviews?filters%5Bsentiment_snippet%5D=1466787&qs=pros-and-cons#reviews)[ Limited Credits (28) ](https://www.g2.com/products/surfe/reviews?filters%5Bsentiment_snippet%5D=1950199&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image") Barracuda Web Security and... ](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **Surfe** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f492e42430e2d3dd2ca317c5c485dd81/apollo-ils-lsp.png "Product Avatar Image") Apollo ILS/LSP ](https://www.g2.com/products/apollo-ils-lsp/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03b329fe159904d94e1fb38deebee716/dropcontact.png "Product Avatar Image") Dropcontact ](https://www.g2.com/products/dropcontact/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34ba97c05f91de52d1150eb17a5c48c3/hubspot-smart-crm.png "Product Avatar Image") HubSpot Smart CRM ](https://www.g2.com/products/hubspot-smart-crm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_649340e61c1484a801494fdd5ad26834/hunter.jpg "Product Avatar Image") Hunter ](https://www.g2.com/products/hunter/reviews)[ View all ](https://www.g2.com/products/surfe/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Surfe** ![Surfe screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1303351/Image-1.png) **Ratings** from reviews Meets Requirements **Apollo.io** **9.1** /10 Based on 7,629 responses **Surfe** **8.7** /10 Based on 453 responses Ease of Use **Apollo.io** **9.0** /10 Based on 7,739 responses **Surfe** **9.1** /10 Based on 464 responses Ease of Setup **Apollo.io** **8.9** /10 Based on 3,958 responses **Surfe** **8.9** /10 Based on 442 responses Ease of Admin **Apollo.io** **9.0** /10 Based on 2,582 responses **Surfe** **8.5** /10 Based on 127 responses Quality of Support **Apollo.io** **8.8** /10 Based on 6,547 responses **Surfe** **8.5** /10 Based on 336 responses Has the product been a good partner in doing business? **Apollo.io** **9.1** /10 Based on 2,562 responses **Surfe** **8.6** /10 Based on 113 responses Product Direction (% positive) **Apollo.io** **9.3** /10 Based on 7,325 responses **Surfe** **9.2** /10 Based on 452 responses **Features** ratings from reviews Sales Intelligence **8.6** /10 Based on 3,451 responses **8.0** /10 Based on 190 responses Lead Intelligence **8.8** /10 Based on 3,708 responses **8.4** /10 Based on 163 responses Lead Capture **8.3** /10 Based on 1,022 responses **8.4** /10 Based on 348 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free AI Meeting Assistants **7.3** /10 Based on 32 responses Not enough data Account Data Management **8.0** /10 Based on 642 responses Not enough data AI Sales Assistant **8.1** /10 Based on 835 responses Not enough data Email Deliverability **7.8** /10 Based on 460 responses Not enough data Sales Engagement **8.1** /10 Based on 3,233 responses Not enough data Auto Dialer **7.2** /10 Based on 95 responses Not enough data Conversation Intelligence **7.9** /10 Based on 128 responses Not enough data AI Writing Assistant **8.5** /10 Based on 250 responses Not enough data Buyer Intent Data Providers **8.1** /10 Based on 273 responses Not enough data Transcription **7.9** /10 Based on 49 responses Not enough data Lead-to-Account Matching and Routing **8.3** /10 Based on 170 responses Not enough data Revenue Operations & Intelligence (RO&I) **8.2** /10 Based on 59 responses Not enough data Calendar **7.8** /10 Based on 73 responses Not enough data Business Scheduling **8.0** /10 Based on 117 responses Not enough data Email Verification **7.8** /10 Based on 760 responses Not enough data Lead Mining **7.9** /10 Based on 97 responses Not enough data Visitor Identification **8.3** /10 Based on 8 responses Not enough data Lead Scoring **8.6** /10 Based on 405 responses Not enough data Sales Performance Management **8.3** /10 Based on 261 responses Not enough data Email Tracking **8.0** /10 Based on 818 responses Not enough data Outbound Call Tracking **8.1** /10 Based on 351 responses Not enough data Sales Coaching **8.2** /10 Based on 68 responses Not enough data Marketing Account Intelligence **8.6** /10 Based on 1,354 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 83.9% Mid-Market(51-1000 emp.) 13.6% Enterprise(\> 1000 emp.) 2.5% Small-Business(50 or fewer emp.) 83.9% Mid-Market(51-1000 emp.) 13.6% Enterprise(\> 1000 emp.) 2.5% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![Surfe](https://images.g2crowd.com/uploads/product/hd_favicon/365aa1d340d315e01676a4f0bfece968/surfe.svg "Surfe")](https://www.g2.com/products/surfe/reviews) Surfe Computer Software 14.1% Consulting 13.9% Information Technology and Services 13.0% Marketing and Advertising 8.7% Financial Services 3.6% Other 46.7% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **Surfe Alternatives** ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Kaspr](https://images.g2crowd.com/uploads/product/hd_favicon/f05560864be077dfe781f3f84d18377c/kaspr.svg "Kaspr") [ Kaspr ](/products/kaspr/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![RocketReach](https://images.g2crowd.com/uploads/product/hd_favicon/b7a244595b400403ba387f758974e2bf/rocketreach.svg "RocketReach") [ RocketReach ](/products/rocketreach/reviews) ## Apollo.io vs Surfe FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Apollo.io vs Surfe? Apollo.io stands out for its all-in-one sales intelligence and automation platform, while Surfe is favored for its CRM and LinkedIn integration capabilities. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Surfe](https://www.g2.com/products/surfe/reviews) | | --- | --- | | 4.7/5 (9,793 reviews) | 4.6/5 (465 reviews) | | Small-Business | Small-Business | | 8.9 | 8.9 | | 8.8 | 8.5 | | All-in-one prospecting, enrichment, and outreach automation | CRM and LinkedIn integration (151 and 134 all-time mentions) | ### How do the pricing models of Apollo.io and Surfe compare? G2 reviewers rate Apollo.io and Surfe at parity for price satisfaction, with no material difference in value sentiment. - **Apollo.io:** In recent reviews, many cite Apollo.io as cost-effective for consolidating multiple sales tools, but note that pricing can become expensive as usage scales or for small teams. - **Surfe:** Recent reviewers frequently mention Surfe as expensive relative to its feature set, with 38 all-time mentions of cost concerns, but also highlight its time-saving value for CRM integration. - **Switching reasons:** Reviewers switching to Apollo.io often cite the desire to consolidate data sourcing and outreach tools, while those choosing Surfe highlight the need for direct LinkedIn-to-CRM workflows. ### What are the best alternatives to Apollo.io and Surfe? The top three alternatives to Apollo.io and Surfe are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Lusha. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,793 reviews) | Small-Business | Pricing can become expensive for higher usage | All-in-one prospecting, enrichment, and outreach automation | | [Surfe](https://www.g2.com/products/surfe/reviews) | 4.6/5 (465 reviews) | Small-Business | Frequently cited as expensive for its feature set | CRM and LinkedIn integration (151 and 134 all-time mentions) | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | — | Comprehensive B2B data coverage and integration | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automated outbound and lead generation | | [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1,665 reviews) | Mid-Market | — | Contact data accuracy and ease of use | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Surfe? Buyers should prioritize Data Quality, CRM Integration, Outreach Automation, Ease of Use, and International Coverage when comparing Apollo.io and Surfe. - **Data Quality:** Apollo.io is frequently cited for its large B2B database and advanced filters; Surfe receives 44 all-time mentions for accurate data and 36 for data accuracy. - **CRM Integration:** Surfe is mentioned 151 times for CRM integration and 134 times for LinkedIn integration; Apollo.io integrates with major CRMs but with fewer explicit reviewer mentions. - **Outreach Automation:** Apollo.io is highlighted for automated sequences and all-in-one outreach; Surfe is noted for automating LinkedIn-to-CRM workflows. - **Ease of Use:** Surfe has 120 all-time mentions for ease of use; Apollo.io is praised for its unified interface but can feel overwhelming due to feature density. - **International Coverage:** Apollo.io reviewers note strong US data but mention limitations in EMEA and international markets; Surfe is chosen by some for improved EMEA coverage. ### What are the pros and cons of Apollo.io vs Surfe? Apollo.io's headline strength is its all-in-one sales intelligence and automation, while Surfe excels in CRM and LinkedIn integration. - **Apollo.io strengths:** All-in-one prospecting, enrichment, and outreach automation; large B2B database; advanced filters; AI-powered personalization; cost-effective tool consolidation. - **Apollo.io trade-offs:** Data accuracy can vary, especially internationally; credit system complexity; higher costs for advanced features and larger teams; learning curve due to feature density. - **Surfe strengths:** CRM integration (151 all-time mentions); LinkedIn integration (134); ease of use (120); time-saving (85); accurate data (44); fast setup and intuitive workflow. - **Surfe trade-offs:** Frequently cited as expensive (38); limited customization; occasional performance lags; phone number accuracy can be inconsistent; feature set is narrower than Apollo.io. ### Is Apollo.io or Surfe better for small businesses? Both Apollo.io and Surfe are primarily used by small businesses, but Surfe is more frequently praised for ease of use and rapid setup in small-business reviews. - **Apollo.io:** Largest segment is Small-Business; reviewers highlight its value for consolidating sales tools but note a learning curve and potential cost issues for small teams. - **Surfe:** Largest segment is Small-Business; reviewers consistently cite ease of use, fast setup, and time savings as key benefits for small teams. ### Which Sales Intelligence platform has better integrations? Surfe is favored by reviewers for CRM and LinkedIn integrations, while Apollo.io is preferred for integrations with sales engagement platforms. - **Apollo.io:** Outreach (1,400 all-time mentions), Salesloft (62); integrates with major CRMs and sales tools. - **Surfe:** Pipedrive (86), LinkedIn Sales Navigator (16), LinkedIn Premium; strong focus on CRM and LinkedIn ecosystem integrations. ### How do Apollo.io and Surfe compare on customer support? Apollo.io and Surfe score within 0.3 points on Quality of Support, with Apollo.io at 8.8 and Surfe at 8.5, indicating near-parity in reviewer satisfaction. - **Apollo.io:** Reviewers describe support as generally responsive, though some note slow response times and limited documentation for complex issues. - **Surfe:** Reviewers highlight helpful and friendly support, with several citing positive onboarding experiences, but a few mention inconsistent support quality and lack of live assistance. ### Which is easier to implement, Apollo.io or Surfe? Apollo.io and Surfe are rated equally on Ease of Setup, both scoring 8.9, indicating no material difference in implementation difficulty. - **Apollo.io:** Reviewers describe setup as straightforward for basic use, but note a learning curve for advanced features and initial configuration. - **Surfe:** Reviewers consistently praise Surfe for quick, easy setup and minimal onboarding time, especially for integrating with CRMs and LinkedIn. ### Which product has better Data? Apollo.io is favored for Data, with a larger B2B database and more advanced data enrichment features, while Surfe is praised for data accuracy and CRM enrichment. - **Apollo.io:** Data is the most frequently mentioned feature; reviewers highlight its massive B2B database, advanced filters, and AI-powered enrichment, but note that international data accuracy can be lower than US data. - **Surfe:** Data accuracy is cited in 44 all-time mentions; reviewers value its waterfall enrichment from up to 15 providers and its ability to keep CRM data current, especially for LinkedIn-sourced contacts.