Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Smartlead 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Byteplant Email Validator
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Allo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alta | AI Revenue Workforce
Visit Website
At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (96.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$39.00 2000 Active Lead Per Month
Apollo.io
Star Rating
(9,259)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSmartlead
Star Rating
(282)4.6 out of 5
Market Segments
Small-Business (96.7% of reviews)
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Apollo.io excels in user-friendliness, scoring 9.0 in Ease of Use, while Smartlead follows closely with a score of 8.9. Users appreciate Apollo.io's intuitive interface, making it easier for small businesses to navigate and utilize its features effectively.
- Users report that Smartlead has a slight edge in IP Address management, with a score of 8.5 compared to Apollo.io's 7.6. Reviewers mention that Smartlead's capabilities in managing IP addresses contribute to better deliverability rates for email campaigns.
- Reviewers mention that Smartlead outperforms Apollo.io in Campaign Performance, scoring 8.6 against Apollo.io's 8.2. Users highlight Smartlead's advanced analytics and reporting features, which provide deeper insights into campaign effectiveness.
- Users on G2 indicate that both products are strong partners in business, each scoring 9.2 in the "Has the product been a good partner in doing business?" category. Reviewers appreciate the consistent support and reliability of both platforms.
- G2 users note that Smartlead has a better score in Policy Compliance (8.6) compared to Apollo.io (8.1). Reviewers mention that Smartlead's adherence to compliance standards is a significant advantage for businesses concerned about regulatory issues.
- Users report that Apollo.io has a larger total number of reviews (8,935) compared to Smartlead (276), indicating a more established user base. This volume of feedback suggests that Apollo.io may have more diverse insights and experiences shared by its users.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Free Trial
Apollo.io
Free Trial is available
Smartlead
Free Trial is available
Ratings
Meets Requirements
9.1
7,336
9.0
241
Ease of Use
9.0
7,433
8.9
265
Ease of Setup
8.9
3,666
8.9
234
Ease of Admin
9.1
2,418
9.0
119
Quality of Support
8.8
6,282
8.8
238
Has the product been a good partner in doing business?
9.2
2,401
9.2
118
Product Direction (% positive)
9.4
7,057
9.3
243
Features by Category
Email Marketing
Not enough data
8.4
158
Not enough data
8.7
155
Not enough data
9.4
154
Not enough data
9.1
152
Not enough data
9.5
152
Not enough data
9.1
150
Not enough data
8.5
149
Not enough data
9.1
140
Not enough data
7.3
136
Reporting & Analytics
Not enough data
9.1
150
Not enough data
8.6
147
Generative AI
Not enough data
7.9
139
Not enough data
7.8
40
Agentic AI - Email Marketing
Not enough data
7.3
22
Not enough data
7.9
22
Not enough data
8.1
22
Not enough data
8.1
21
Not enough data
8.3
23
Integration
Not enough data
8.7
148
Not enough data
9.1
146
Not enough data
8.6
144
Not enough data
8.5
139
Not enough data
7.0
135
Not enough data
6.7
131
Data Availability
8.8
2589
Not enough data
8.9
2561
Not enough data
8.6
2402
Not enough data
7.5
580
Not enough data
Data Accuracy
8.3
2532
Not enough data
8.6
2488
Not enough data
7.4
565
Not enough data
Agentic AI - Sales Intelligence
7.7
179
Not enough data
7.7
178
Not enough data
7.6
176
Not enough data
7.5
178
Not enough data
7.3
177
Not enough data
7.6
176
Not enough data
Platform
8.4
1139
Not enough data
8.8
1717
|
Verified
Not enough data
8.9
1838
Not enough data
8.6
1676
|
Verified
Not enough data
7.7
1330
|
Verified
Not enough data
8.3
1332
Not enough data
Features
8.9
2107
Not enough data
8.6
1864
Not enough data
8.5
1931
|
Verified
Not enough data
8.7
2049
|
Verified
Not enough data
9.0
2389
|
Verified
Not enough data
8.2
1643
Not enough data
8.3
1069
Not enough data
8.4
1855
|
Verified
Not enough data
8.5
1781
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
585
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
20
Not enough data
8.3
20
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
681
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.9
35
Not enough data
8.1
35
Not enough data
8.1
35
Not enough data
8.3
35
Not enough data
8.0
35
Not enough data
7.8
34
Not enough data
8.5
34
Not enough data
Diagnosis
7.6
405
8.6
15
7.7
405
8.8
15
7.9
402
8.2
15
8.1
397
8.7
14
Tracking
8.0
403
8.6
15
7.8
394
8.7
15
8.3
401
8.2
15
8.0
397
8.1
15
7.9
388
8.1
14
Reporting
8.2
391
8.7
15
8.1
388
8.7
15
7.8
383
8.6
13
7.5
382
8.2
15
Agentic AI - Email Deliverability
7.8
65
7.9
15
7.8
64
7.9
15
7.6
63
8.0
15
7.7
64
7.9
15
7.4
64
7.8
15
Integrated Workflows
8.6
2253
|
Verified
Not enough data
9.0
2603
|
Verified
Not enough data
8.0
1827
|
Verified
Not enough data
8.4
2051
Not enough data
8.5
2172
|
Verified
Not enough data
8.4
1906
Not enough data
8.4
1929
Not enough data
Repeatability and Reportability
8.5
2062
|
Verified
Not enough data
8.7
2128
|
Verified
Not enough data
8.7
2116
|
Verified
Not enough data
8.3
1983
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2155
Not enough data
8.5
2129
Not enough data
8.5
1988
Not enough data
8.3
1933
Not enough data
8.2
1776
Not enough data
Generative AI
7.8
976
Not enough data
Agentic AI - Sales Engagement
7.4
118
Not enough data
7.6
116
Not enough data
7.3
118
Not enough data
7.3
118
Not enough data
7.2
117
Not enough data
7.1
120
Not enough data
7.5
119
Not enough data
Dialing Options
8.0
80
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agent Tools
6.6
77
Not enough data
7.0
79
Not enough data
7.9
80
Not enough data
Automation
7.1
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
Not enough data
8.5
248
Not enough data
7.6
237
Not enough data
Platform Additional Functionality
8.5
253
Not enough data
8.2
242
Not enough data
7.7
238
Not enough data
8.1
239
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3300
|
Verified
Not enough data
8.9
3148
|
Verified
Not enough data
8.8
3338
|
Verified
Not enough data
8.8
3022
|
Verified
Not enough data
9.2
3123
Not enough data
Agentic AI - Lead Intelligence
8.0
72
Not enough data
Lead Monitoring
8.7
895
Not enough data
8.5
892
Not enough data
8.4
888
Not enough data
Agentic AI - Lead Capture
7.7
98
Not enough data
7.4
97
Not enough data
Data Capture
8.0
885
Not enough data
8.4
849
Not enough data
8.1
845
Not enough data
8.5
873
Not enough data
Analytics
8.6
870
Not enough data
8.5
857
Not enough data
Customization
8.1
846
Not enough data
8.3
864
Not enough data
8.3
842
Not enough data
8.5
867
Not enough data
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
92
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
Not enough data
7.6
76
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
240
Not enough data
8.3
235
Not enough data
Administrative
8.4
234
Not enough data
8.4
230
Not enough data
8.2
229
Not enough data
Agentic AI - Email Tracking
7.9
87
Not enough data
7.7
87
Not enough data
7.7
87
Not enough data
7.7
86
Not enough data
7.5
86
Not enough data
7.6
85
Not enough data
7.6
85
Not enough data
Analytics
8.4
727
Not enough data
8.3
715
Not enough data
8.0
704
Not enough data
Customizations
8.5
715
Not enough data
8.8
720
Not enough data
8.4
720
Not enough data
8.3
712
Not enough data
8.5
702
Not enough data
Generative AI
7.9
614
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
8.0
44
Not enough data
Calling
8.1
332
Not enough data
7.9
324
Not enough data
8.1
321
Not enough data
8.3
318
Not enough data
7.6
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
319
Not enough data
Insights
8.4
316
Not enough data
8.2
314
Not enough data
7.8
309
Not enough data
8.5
315
Not enough data
8.2
307
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Smartlead are categorized as Email Deliverability
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Smartlead is categorized as Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
47.0%
Computer Software
12.8%
Consulting
7.1%
Information Technology and Services
6.4%
Financial Services
4.6%
Other
22.1%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Smartlead has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
