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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$139.94 Per Month
Apollo.io
Star Rating
(9,297)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSemrush
Star Rating
(2,963)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in ease of use, scoring 9.1 compared to Semrush's 8.4. Reviewers mention that Apollo.io's intuitive interface and streamlined navigation make it easier for small businesses to adopt and utilize effectively.
- Reviewers say that Apollo.io offers a free entry-level price, making it more accessible for startups and small businesses compared to Semrush's $249.95 starting price. This affordability is a significant factor for users looking to maximize their budget.
- Users on G2 highlight that Apollo.io has a higher total number of reviews (8619) compared to Semrush (2567), indicating a larger user base and potentially more robust community support and feedback.
- Reviewers mention that Apollo.io outperforms Semrush in terms of product direction, with a score of 9.4 versus 8.9. Users appreciate the consistent updates and feature enhancements that align with their evolving needs.
- Users say that both products are strong in content generation, but Apollo.io edges out with a score of 8.7 compared to Semrush's 8.4. Reviewers highlight Apollo.io's advanced AI capabilities, particularly in generating engaging content that resonates with audiences.
- G2 users report that Apollo.io provides superior support, scoring 8.9 against Semrush's 8.6. Reviewers mention that Apollo.io's customer service is responsive and helpful, which is crucial for small businesses needing quick resolutions.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Apollo.io
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.1
7,363
8.8
2,406
Ease of Use
9.0
7,460
8.3
2,430
Ease of Setup
8.9
3,693
8.6
1,637
Ease of Admin
9.1
2,429
8.6
1,243
Quality of Support
8.8
6,308
8.6
2,112
Has the product been a good partner in doing business?
9.2
2,412
8.7
1,224
Product Direction (% positive)
9.4
7,084
8.9
2,314
Features by Category
Data Availability
8.8
2609
Not enough data
8.9
2577
Not enough data
8.6
2413
Not enough data
7.5
591
Not enough data
Data Accuracy
8.3
2549
Not enough data
8.6
2500
Not enough data
7.4
575
Not enough data
Agentic AI - Sales Intelligence
7.7
187
Not enough data
7.7
185
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1147
Not enough data
8.8
1725
|
Verified
Not enough data
9.0
1849
Not enough data
8.6
1684
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1339
Not enough data
Features
8.9
2126
Not enough data
8.6
1876
Not enough data
8.5
1944
|
Verified
Not enough data
8.7
2068
|
Verified
Not enough data
9.0
2407
|
Verified
Not enough data
8.2
1653
Not enough data
8.2
1077
Not enough data
8.4
1864
|
Verified
Not enough data
8.5
1792
|
Verified
Not enough data
Metrics
Not enough data
8.4
432
Not enough data
8.2
427
Not enough data
7.9
411
Not enough data
7.7
385
Not enough data
7.4
374
Not enough data
7.5
368
Not enough data
7.4
371
Not enough data
7.5
381
Not enough data
7.1
366
Reporting
Not enough data
8.0
422
Not enough data
8.2
411
Not enough data
7.8
397
Not enough data
7.7
397
Not enough data
7.8
392
Not enough data
7.6
372
Not enough data
8.0
406
Other
Not enough data
7.7
384
Not enough data
8.1
397
Not enough data
7.7
386
Not enough data
8.0
388
Not enough data
7.4
353
Not enough data
7.0
332
Not enough data
7.6
351
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
351
Not enough data
8.5
401
Not enough data
8.3
394
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
Not enough data
8.3
713
Not enough data
8.4
709
Not enough data
8.0
678
Not enough data
Organization
8.3
683
Not enough data
8.3
683
Not enough data
8.3
677
Not enough data
Performance Analysis
7.9
698
Not enough data
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
262
|
Verified
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Local Search Optimization
Not enough data
8.9
585
|
Verified
Not enough data
8.4
546
|
Verified
Not enough data
8.4
517
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
8.8
574
|
Verified
Platform Basics
Not enough data
8.5
556
Not enough data
8.5
571
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
527
Platform Content
Not enough data
7.3
467
Platform Reporting
Not enough data
8.0
541
Not enough data
8.3
548
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1012
Not enough data
9.0
869
Not enough data
8.8
848
Not enough data
8.8
853
Agentic AI - SEO Tools
Not enough data
6.6
175
Not enough data
6.7
174
Not enough data
6.6
172
Not enough data
6.7
173
Not enough data
6.5
172
Not enough data
6.6
169
Not enough data
6.7
169
SEO Content & Rankings
Not enough data
8.2
1481
Not enough data
9.1
1581
Not enough data
8.8
1506
Not enough data
8.2
921
Not enough data
8.4
833
SEO Reporting
Not enough data
8.9
1555
Not enough data
8.6
1004
Not enough data
8.2
959
Not enough data
7.8
838
Generative AI
Not enough data
6.7
396
Not enough data
6.8
396
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
229
Not enough data
Feature Not Available
Not enough data
8.4
227
Not enough data
7.9
204
Not enough data
8.0
178
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Lead Intelligence
8.9
3305
|
Verified
Not enough data
8.9
3153
|
Verified
Not enough data
8.8
3344
|
Verified
Not enough data
8.8
3027
|
Verified
Not enough data
9.2
3128
Not enough data
Agentic AI - Lead Intelligence
8.0
77
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Data collection
Not enough data
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Segment Trending
Not enough data
8.6
244
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Analysis
Not enough data
8.3
232
Not enough data
8.6
253
|
Verified
Not enough data
8.3
214
|
Verified
Platform
Not enough data
8.7
258
|
Verified
Not enough data
8.4
237
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
139
Not enough data
7.8
124
Not enough data
8.4
143
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
146
Not enough data
8.3
131
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Planning
Not enough data
7.7
232
Publishing
Not enough data
7.7
234
Social Media
Not enough data
7.6
234
Planning
Not enough data
7.9
359
Generative AI
Not enough data
7.4
141
Not enough data
7.2
139
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
AI Visibility & Tracking
Not enough data
7.8
59
Not enough data
7.7
59
Sentiment & Brand Analysis
Not enough data
7.6
58
Not enough data
6.4
54
Competitive Benchmarking
Not enough data
7.2
56
Not enough data
7.4
56
AI Content Optimization
Not enough data
7.5
56
Not enough data
7.6
54
Reporting & Alerts
Not enough data
6.7
54
Not enough data
7.6
56
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
663
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
653
Not enough data
8.2
639
Not enough data
8.0
580
Not enough data
7.8
578
Not enough data
8.9
711
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
388
|
Verified
Not enough data
8.4
408
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
389
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
352
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Semrush share no categories
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.8%
Other
45.8%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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