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# Apollo.io vs Selling.com Comparison - What are their main differences?

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Apollo.ioSelling.com[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**Free** 1 user Per Month · Free

**Selling.com**
Free Trial

**Free** 1 User · Chrome extension

**Pricing Insights**
from reviews

Time to Implement

**Apollo.io**
1 month

Based on 1082 responses

**Selling.com**
1 month

Based on 13 responses

Return on Investment

**Apollo.io**
8 months5 months sooner

Based on 983 responses

**Selling.com**
13 months

Based on 13 responses

Perceived Cost

**Apollo.io**
$$$$$

**Selling.com**
$$$$$

Average Discount

**Apollo.io**
11%1% more

**Selling.com**
10%

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![Selling.com](https://images.g2crowd.com/uploads/product/hd_favicon/90b04d250277e1c6ab87881c093c7f61/selling-com.svg "Selling.com")

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**Pros & Cons**
from reviews

**Apollo.io**
[
Easy Navigation (358)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[
Saves Time on Sales (220)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[
Outdated Contact Records (225)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[
Confusing Interface Navigation (166)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews)

**Selling.com**
[
Ease of Use (16)
](https://www.g2.com/products/selling-com/reviews?filters%5Bsentiment_snippet%5D=1646963&qs=pros-and-cons#reviews)[
Helpful (11)
](https://www.g2.com/products/selling-com/reviews?filters%5Bsentiment_snippet%5D=1647963&qs=pros-and-cons#reviews)[
Inaccurate Data (8)
](https://www.g2.com/products/selling-com/reviews?filters%5Bsentiment_snippet%5D=1646950&qs=pros-and-cons#reviews)[
Outdated Contacts (5)
](https://www.g2.com/products/selling-com/reviews?filters%5Bsentiment_snippet%5D=1649003&qs=pros-and-cons#reviews)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image")

Bullhorn

](https://www.g2.com/products/bullhorn/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**Selling.com**
Not enough data

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**Selling.com**
 ![Selling.com screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1364264/Homepage.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

9.1

9.17,628

**Selling.com**

8.5

8.599

Ease of Use

**Apollo.io**

9.0

9.07,738

**Selling.com**

9.0

9.0107

Ease of Setup

**Apollo.io**

8.9

8.93,957

**Selling.com**

9.1

9.184

Ease of Admin

**Apollo.io**

9.0

9.02,581

**Selling.com**

9.2

9.226

Quality of Support

**Apollo.io**

8.8

8.86,546

**Selling.com**

9.2

9.297

Has the product been a good partner in doing business?

**Apollo.io**

9.1

9.12,561

**Selling.com**

9.4

9.426

Product Direction (% positive)

**Apollo.io**

9.3

9.37,325

**Selling.com**

8.8

8.884

**Features**
ratings from reviews

Sales Intelligence

8.7

3,449

7.6

49

Email Tracking

8.0

818

8.1

25

Marketing Account Intelligence

8.6

1,354

7.6

20

Buyer Intent Data Providers

8.1

273

7.4

23

Sales Engagement

8.1

3,233

7.8

24

AI Sales Assistant

8.1

835

7.3

11

Lead Intelligence

8.8

3,708

8.0

51

AI Meeting Assistants

7.3

32

Not enough data

Lead Capture

8.3

1,022

Not enough data

Lead Mining

7.9

97

Not enough data

Lead Scoring

8.5

405

Not enough data

Outbound Call Tracking

8.1

351

Not enough data

Sales Coaching

8.2

68

Not enough data

Sales Performance Management

8.3

261

Not enough data

Visitor Identification

8.3

8

Not enough data

Calendar

7.8

73

Not enough data

Conversation Intelligence

7.9

128

Not enough data

Email Deliverability

7.8

460

Not enough data

Auto Dialer

7.2

95

Not enough data

Email Verification

7.8

760

Not enough data

AI Writing Assistant

8.5

250

Not enough data

Business Scheduling

8.0

117

Not enough data

Account Data Management

8.0

642

Not enough data

Lead-to-Account Matching and Routing

8.3

170

Not enough data

Revenue Operations & Intelligence (RO&I)

8.2

59

Not enough data

Transcription

7.9

49

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.0%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.6%

Small-Business(50 or fewer emp.)
67.0%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.6%

Small-Business(50 or fewer emp.)
31.1%

Mid-Market(51-1000 emp.)
49.3%

Enterprise(\> 1000 emp.)
19.6%

Small-Business(50 or fewer emp.)
31.1%

Mid-Market(51-1000 emp.)
49.3%

Enterprise(\> 1000 emp.)
19.6%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![Selling.com](https://images.g2crowd.com/uploads/product/hd_favicon/90b04d250277e1c6ab87881c093c7f61/selling-com.svg "Selling.com")](https://www.g2.com/products/selling-com/reviews)
Selling.com

Information Technology and Services
31.8%

Marketing and Advertising
10.1%

Computer Software
10.1%

Computer & Network Security
6.1%

Financial Services
2.7%

Other
39.2%

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**Selling.com Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![Seamless (formally Seamless.AI)](https://images.g2crowd.com/uploads/product/hd_favicon/9e6713083f7afe3c721cb824da88ba1c/seamless-formally-seamless-ai.svg "Seamless (formally Seamless.AI)")

[
Seamless (formally...
](/products/seamless-formally-seamless-ai/reviews)

 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
](/products/uplead/reviews)

## Apollo.io vs Selling.com FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Apollo.io vs Selling.com?

Apollo.io stands out for its advanced sales engagement and automation features, while Selling.com is favored for its user-friendly interface and real-time intent capabilities.

| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Selling.com](https://www.g2.com/products/selling-com/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.7/5 (9793 reviews) | G2 Rating (reviews): 4.6/5 (151 reviews) |
| Largest Segment: Small-Business | Largest Segment: Mid-Market |
| Ease of Setup score: 8.9 | Ease of Setup score: 9.1 |
| Quality of Support score: 8.8 | Quality of Support score: 9.2 |
| Top Reviewer-Cited Strength: Advanced sales engagement and automation features | Top Reviewer-Cited Strength: User-friendly interface and real-time intent features |

### How do the pricing models of Apollo.io and Selling.com compare?

Reviewers consider Selling.com the stronger value, as reflected in its higher satisfaction with price and cost-related dimensions.

- **Apollo.io:** Reviewers note that while Apollo.io offers a robust feature set, the credit system and pricing can become expensive for higher usage, especially for small teams.
- **Selling.com:** Selling.com is frequently praised for its budget-friendly pricing and delivering strong value compared to larger competitors, with reviewers highlighting its affordability and cost-effectiveness.
- **Switching Reason:** Several reviewers switched from higher-priced competitors to Selling.com for its lower cost and comparable data quality.

### What are the best alternatives to Apollo.io and Selling.com?

The top 3 alternatives to Apollo.io and Selling.com are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Agentforce Sales.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | Pricing can be expensive for higher usage | Advanced sales engagement and automation features |
| [Selling.com](https://www.g2.com/products/selling-com/reviews) | 4.6/5 (151 reviews) | Mid-Market | Budget-friendly and cost-effective | User-friendly interface and real-time intent features |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Comprehensive data coverage and integration capabilities |
| [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Strong automation and lead generation tools |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25876 reviews) | Mid-Market | — | Robust CRM and sales process management |

### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Selling.com?

Buyers should prioritize data accuracy, automation and sequencing, intent data, integrations, and ease of use when comparing Apollo.io and Selling.com.

- **Data Accuracy:** Apollo.io: Reviewers note US data accuracy at 88%, with international accuracy between 60% and 73%. Selling.com: Data accuracy is a recurring strength, with 6 all-time mentions, but some reviewers cite outdated contacts (5 all-time mentions).
- **Automation and Sequencing:** Apollo.io: Advanced automation and sequencing features are frequently highlighted. Selling.com: Automation and sequences are cited as strengths, with 5 and 4 all-time mentions respectively.
- **Intent Data:** Selling.com offers real-time intent features not present in Apollo.io, with reviewers praising its impact on targeting and segmentation.
- **Integrations:** Apollo.io: Integrates with Outreach (1,400+ all-time mentions) and Salesloft (62 all-time mentions). Selling.com: Easy integrations are cited in 4 all-time mentions, including HubSpot and LinkedIn Sales Navigator.
- **Ease of Use:** Both products score 9.0 or higher on Ease of Use, with Selling.com receiving 15 all-time mentions for this strength.

### What are the pros and cons of Apollo.io vs Selling.com?

Apollo.io's headline strength is its advanced sales engagement and automation, while Selling.com is most praised for its user-friendly interface and real-time intent features.

- **Apollo.io strengths:** Advanced sales engagement, automation, and a large B2B contact database; robust integrations with Outreach and Salesloft; AI-powered personalization and workflow acceleration.
- **Apollo.io trade-offs:** Data accuracy drops outside the US (60–73%); complex credit system can increase costs; some reviewers cite a steep learning curve and occasional support delays.
- **Selling.com strengths:** User-friendly interface (15 all-time mentions); real-time intent features; cost-effectiveness; praised for easy integrations and responsive customer support (5 all-time mentions).
- **Selling.com trade-offs:** Some reviewers report inaccurate or outdated data (7 and 5 all-time mentions respectively); intent module and reporting could be more robust; occasional limitations in data depth for niche industries.

### Is Apollo.io or Selling.com better for small businesses?

Selling.com is the better fit for small businesses, with reviewers consistently highlighting its affordability and ease of use for smaller teams.

- **Apollo.io:** Largest reviewer segment is Small-Business; reviewers appreciate its all-in-one prospecting and automation but note pricing can be a challenge for small teams.
- **Selling.com:** Largest reviewer segment is Mid-Market, but small-business reviewers consistently praise its budget-friendly pricing and straightforward setup, making it accessible for lean teams.

### Which Sales Intelligence platform has better integrations?

Apollo.io is favored for integrations, with a significantly higher volume of reviewer-cited integration mentions.

- **Apollo.io:** Integrates with Outreach (1,400+ all-time mentions) and Salesloft (62 all-time mentions), with reviewers frequently highlighting these connections as key workflow enablers.
- **Selling.com:** Reviewers mention easy integrations with HubSpot and LinkedIn Sales Navigator, with 4 all-time mentions for integrations, but at a lower volume than Apollo.io.

### How do Apollo.io and Selling.com compare on customer support?

Selling.com leads on Quality of Support, with a 0.4-point advantage over Apollo.io (9.2 vs 8.8).

- **Apollo.io:** Reviewers describe support as generally helpful, though some cite slow response times for technical issues and limited documentation.
- **Selling.com:** Reviewers consistently praise responsive and helpful customer support, with 5 all-time mentions and frequent positive feedback on dedicated account managers and quick resolutions.

### Which is easier to implement, Apollo.io or Selling.com?

Selling.com has a slight edge in Ease of Setup, scoring 9.1 versus Apollo.io's 8.9, but both are rated highly for implementation.

- **Apollo.io:** Reviewers note a straightforward setup process, though some mention a learning curve due to the platform's extensive features.
- **Selling.com:** Reviewers consistently highlight easy and quick setup, with many citing the platform's user-friendly onboarding and simple training for new users.

### Which product has better Data?

Apollo.io is favored for Data, with reviewers highlighting its extensive B2B contact database and advanced enrichment features.

- **Apollo.io:** Data is the most frequently mentioned feature; reviewers cite a database of over 275 million contacts, advanced filters, and enrichment tools, though some note US data is more accurate than international records.
- **Selling.com:** Reviewers praise data accuracy and real-time verification, with 6 all-time mentions for data accuracy and 7 for accuracy of information, but also note occasional outdated contacts and regional gaps.