Compare Apollo.io and Scratchpad 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$0.00 Per Month
Apollo.io
Star Rating
(9,543)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansScratchpad
Star Rating
(1,494)4.8 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in sales engagement, with users praising its ability to generate leads through effective email sequences and AI-generated suggestions. One user highlighted how it helps streamline outreach efforts, making it a valuable tool for prospecting.
- Users say Scratchpad stands out for its customization options and integration with Salesforce, allowing for tailored workflows. Reviewers appreciate the ability to share notes and organize tasks among team members, which enhances collaboration and efficiency.
- According to verified reviews, Apollo.io's ease of use is a significant advantage, with many users finding the setup process straightforward. One reviewer noted that the initial setup was smooth, enabling them to quickly start utilizing the platform for sales data and outreach.
- Reviewers mention that Scratchpad provides an excellent workspace for task management and pipeline organization. Users have highlighted its real-time updates feature, which eliminates the need to navigate through multiple tools, making it a go-to for managing deals effectively.
- G2 reviewers report that while Apollo.io has a higher overall satisfaction score, Scratchpad receives praise for its quality of support. Users have noted that Scratchpad's support team is responsive and helpful, which can be crucial for teams needing assistance with their sales processes.
- Users say Apollo.io's market presence is notable, with a larger user base and more recent reviews indicating a strong community. This can provide new users with a wealth of shared experiences and resources, enhancing their onboarding and ongoing use of the platform.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Apollo.io
Free Trial is available
Scratchpad
Free Trial is available
Ratings
Meets Requirements
9.1
7,467
9.2
976
Ease of Use
9.0
7,568
9.6
987
Ease of Setup
8.9
3,797
9.4
115
Ease of Admin
9.1
2,482
9.0
76
Quality of Support
8.8
6,402
9.7
897
Has the product been a good partner in doing business?
9.2
2,465
9.6
76
Product Direction (% positive)
9.4
7,187
9.3
823
Features by Category
Data Availability
8.8
2680
Not enough data
8.9
2601
Not enough data
8.6
2425
Not enough data
7.5
601
Not enough data
Data Accuracy
8.3
2623
Not enough data
8.6
2517
Not enough data
7.5
583
Not enough data
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
196
Not enough data
7.6
189
Not enough data
7.6
191
Not enough data
7.4
189
Not enough data
7.7
189
Not enough data
Platform
8.4
1150
Not enough data
8.8
1729
|
Verified
Not enough data
8.9
1855
Not enough data
8.6
1687
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Not enough data
Features
8.9
2180
Not enough data
8.6
1909
Not enough data
8.5
1973
|
Verified
Not enough data
8.7
2110
|
Verified
Not enough data
9.0
2456
|
Verified
Not enough data
8.2
1662
Not enough data
8.2
1088
Not enough data
8.4
1876
|
Verified
Not enough data
8.5
1810
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
7.7
53
8.3
711
8.8
61
8.4
707
8.8
72
8.0
676
8.3
61
Organization
8.3
681
9.6
168
8.3
682
9.7
162
8.3
675
9.1
124
Performance Analysis
7.9
696
8.3
68
8.4
713
8.6
81
Sales Analysis
7.8
684
8.6
75
8.0
689
9.5
111
Generative AI
7.9
568
6.6
17
7.9
566
6.2
17
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
8.9
182
9.0
2609
|
Verified
6.4
116
8.0
1831
|
Verified
5.0
100
8.4
2054
6.4
85
8.5
2179
|
Verified
9.5
195
8.4
1912
7.6
130
8.4
1931
8.6
148
Repeatability and Reportability
8.5
2067
|
Verified
7.9
143
8.7
2134
|
Verified
9.0
171
8.7
2119
|
Verified
8.8
155
8.3
1985
|
Verified
7.2
118
Feature Not Available
5.6
96
AI and Automation
8.6
2161
7.8
129
8.5
2135
7.0
110
8.5
1992
6.1
95
8.3
1936
5.5
94
8.2
1778
5.5
95
Generative AI
7.7
982
5.4
74
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
4.3
5
8.4
116
4.7
6
8.7
117
3.3
6
8.5
118
3.9
6
Artificial Intelligence - Conversation Intelligence
8.4
115
3.3
6
8.3
114
6.0
5
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
7.2
9
Not enough data
7.3
8
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3312
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3355
|
Verified
Not enough data
8.8
3030
|
Verified
Not enough data
9.2
3130
Not enough data
Agentic AI - Lead Intelligence
8.0
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
99
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
82
Not enough data
7.6
80
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Feature Not Available
Feature Not Available
7.3
148
Feature Not Available
Feature Not Available
7.9
228
7.0
131
Personalization
Feature Not Available
Feature Not Available
8.3
236
8.9
262
8.5
242
9.1
264
8.3
235
8.0
167
Administrative
8.4
236
9.4
282
8.4
230
8.2
149
8.2
230
7.9
145
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
42
Not enough data
8.0
42
Not enough data
7.4
38
Not enough data
9.1
46
Not enough data
9.2
40
Predictive Analytics
Not enough data
7.1
39
Not enough data
8.5
39
Not enough data
8.1
38
Not enough data
8.6
43
Sales Management
Not enough data
9.3
46
Not enough data
7.1
40
Not enough data
8.4
41
Not enough data
8.6
43
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
9.2
6
Feature Not Available
7.9
7
7.6
64
8.1
6
Feature Not Available
Not enough data
Feedback
8.0
64
8.3
5
7.7
65
6.3
5
Feature Not Available
8.3
5
7.8
65
6.0
5
8.0
63
10.0
7
7.9
63
8.3
5
Feature Not Available
7.5
6
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Agentic AI - Productivity Bots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Scratchpad are categorized as Sales Performance Management, Sales Coaching, Sales Engagement, Conversation Intelligence, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Scratchpad is categorized as Productivity Bots and Sales Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Scratchpad
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
45.5%
Information Technology and Services
18.9%
Financial Services
4.2%
Marketing and Advertising
3.1%
Telecommunications
2.3%
Other
26.0%
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
How do you get Scratchpad on Google Chrome?
3 Comments
CC
Go to the Chrome Web Store:
https://chrome.google.com/webstore/detail/scratchpad/amfkipihkmaplngfikedhgfmjndaboep?hl=en
Click install.
Recommend:...Read more
What does Scratchpad do?
2 Comments
JC
Scratchpad makes salesforce tolerable. If you are in sales or sales management you need to get it and use it. Take your updates from many clicks and...Read more
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