Compare Apollo.io and Salesloft 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (56.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(9,527)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSalesloft
Star Rating
(4,269)4.5 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user experience, particularly with its AI features that streamline tasks like researching prospects and writing personalized emails. Users appreciate how these tools significantly reduce the time spent on manual outreach, making day-to-day operations much more efficient.
- Users say Salesloft shines in its call management capabilities, with features like call recording and the ability to view call durations in the productivity tab. This functionality is particularly praised for enhancing productivity and providing valuable insights during prospect interactions.
- According to verified reviews, Apollo.io's data quality is a standout feature, with users noting that the accuracy of contact information is around 90%. This reliability is crucial for building effective pre-sales and client databases, making it a preferred choice for many users.
- Reviewers mention that Salesloft offers a user-friendly interface and flexibility in building outreach cadences. Users appreciate the organized prospect profiling and the ability to include notes during interactions, which helps tailor their approach based on buyer signals.
- G2 reviewers highlight that Apollo.io's automation capabilities, such as scheduling data enrichment, are particularly beneficial for users who want to optimize their workflows. This feature allows for a more hands-off approach to maintaining up-to-date prospect information.
- Users report that while Salesloft has a strong presence in the mid-market segment, Apollo.io is favored by small businesses, as evidenced by its higher G2 Score and recent review activity. This suggests that Apollo.io may be better suited for smaller teams looking for comprehensive sales engagement tools.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Salesloft
Advanced
Contact Us
For revenue teams that need to build pipeline, increase revenue, convert deals, and win customers.
- Pipeline Generation
- Rep Coaching
- Full Customer Lifecycle Workflows
Free Trial
Apollo.io
Free Trial is available
Salesloft
No trial information availableRatings
Meets Requirements
9.1
7,460
8.9
3,392
Ease of Use
9.0
7,559
8.8
3,437
Ease of Setup
8.9
3,786
8.6
1,028
Ease of Admin
9.1
2,475
8.5
783
Quality of Support
8.8
6,395
8.6
3,070
Has the product been a good partner in doing business?
9.2
2,457
8.9
773
Product Direction (% positive)
9.4
7,179
8.8
3,292
Features by Category
Data Availability
8.8
2673
Not enough data
8.9
2599
Not enough data
8.6
2423
Not enough data
7.5
598
Not enough data
Data Accuracy
8.3
2616
Not enough data
8.6
2514
Not enough data
7.4
580
Not enough data
Agentic AI - Sales Intelligence
7.7
194
Not enough data
7.8
192
Not enough data
7.6
187
Not enough data
7.6
189
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1149
Not enough data
8.8
1727
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1341
Not enough data
Features
8.9
2177
Not enough data
8.6
1905
Not enough data
8.5
1971
|
Verified
Not enough data
8.7
2107
|
Verified
Not enough data
9.0
2454
|
Verified
Not enough data
8.2
1660
Not enough data
8.2
1085
Not enough data
8.4
1874
|
Verified
Not enough data
8.5
1808
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
8.7
1523
|
Verified
9.0
2609
|
Verified
9.2
1656
|
Verified
8.0
1831
|
Verified
8.6
1488
|
Verified
8.4
2054
8.3
1329
|
Verified
8.5
2178
|
Verified
8.8
1601
|
Verified
8.4
1912
8.7
752
8.4
1931
8.4
671
Repeatability and Reportability
8.5
2066
|
Verified
8.7
1424
|
Verified
8.7
2134
|
Verified
8.8
1551
|
Verified
8.7
2119
|
Verified
8.8
1516
|
Verified
8.3
1985
|
Verified
8.3
1275
|
Verified
Feature Not Available
7.8
601
AI and Automation
8.6
2161
8.2
683
8.5
2135
8.0
637
8.5
1992
8.3
664
8.3
1936
7.9
590
8.1
1778
7.7
560
Generative AI
7.7
981
7.4
208
Agentic AI - Sales Engagement
7.4
121
7.3
50
7.6
119
7.3
50
7.2
121
7.6
50
7.3
121
7.6
50
7.2
120
7.4
50
7.2
123
7.3
50
7.5
122
7.4
49
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
9.0
741
|
Verified
8.4
116
8.3
595
|
Verified
8.7
117
8.5
667
|
Verified
8.5
118
8.3
633
Artificial Intelligence - Conversation Intelligence
8.4
115
8.2
591
|
Verified
8.3
114
8.0
484
|
Verified
Not enough data
Not enough data
Generative AI
8.6
104
7.7
123
Agentic AI - Conversation Intelligence
7.7
8
6.7
13
7.3
8
7.5
12
7.7
8
7.8
12
7.1
8
7.6
12
6.5
8
6.4
12
7.1
8
7.1
12
7.4
7
7.9
12
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3160
|
Verified
Not enough data
8.8
3354
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3129
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Not enough data
Analytics
8.6
879
Not enough data
8.5
865
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
7.6
56
8.4
51
8.1
59
8.0
50
8.2
59
8.0
48
7.8
54
8.3
50
8.0
57
7.7
49
7.5
52
8.1
50
7.5
53
CRM Data Enrichment
8.6
50
8.5
55
8.4
49
8.5
56
8.4
49
8.2
49
8.6
50
7.8
48
8.4
48
7.6
48
Account Management
8.1
48
7.9
49
8.2
48
7.8
49
7.9
48
8.0
47
8.2
48
8.1
47
8.1
48
8.3
50
8.0
48
7.7
46
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
6.9
17
8.5
22
6.8
17
8.0
22
7.1
17
Incentives
Feature Not Available
8.1
350
Feature Not Available
8.2
515
Feature Not Available
7.3
296
7.9
228
8.5
551
|
Verified
Personalization
Feature Not Available
8.4
412
8.3
236
8.4
567
|
Verified
8.5
242
8.8
693
|
Verified
8.3
235
8.5
412
|
Verified
Administrative
8.4
236
8.8
663
|
Verified
8.4
230
8.4
568
|
Verified
8.2
230
8.6
561
Agentic AI - Email Tracking
7.8
90
7.0
38
7.7
90
7.5
38
7.7
90
7.4
38
7.7
89
7.1
38
7.5
89
6.7
37
7.6
88
6.7
38
7.6
88
6.7
38
Analytics
8.4
728
8.7
2102
8.3
717
8.6
2047
8.0
706
8.4
1832
Customizations
8.5
718
8.9
2051
8.8
723
9.1
2035
8.4
723
8.8
2045
8.3
714
8.6
1767
8.5
704
9.0
2057
Generative AI
7.9
617
7.4
252
Agentic AI - Sales Analytics
Not enough data
6.9
25
Not enough data
7.5
25
Not enough data
7.2
25
Not enough data
6.9
25
Not enough data
6.9
25
Data Sourcing
Not enough data
7.9
296
Not enough data
8.1
303
Not enough data
7.8
286
Not enough data
8.5
317
Not enough data
8.0
291
Predictive Analytics
Not enough data
8.1
310
Not enough data
8.1
312
Not enough data
7.3
290
Not enough data
7.7
294
Sales Management
Not enough data
8.2
305
Not enough data
7.7
283
Not enough data
8.2
319
Not enough data
9.2
333
Agentic AI - Outbound Call Tracking
7.8
44
6.4
33
7.9
44
6.8
32
Calling
8.1
331
9.0
1592
|
Verified
7.9
324
8.3
1410
8.1
320
8.7
1523
8.3
317
9.0
1668
|
Verified
7.5
47
7.7
37
Contacts
8.3
321
8.8
1682
|
Verified
8.1
314
8.4
1498
|
Verified
8.3
318
8.7
1567
|
Verified
Insights
8.3
315
8.8
1678
8.2
314
8.7
1545
7.8
308
8.5
1274
8.5
314
9.1
1646
|
Verified
8.2
306
8.4
1418
|
Verified
8.2
46
7.3
36
Agentic AI - Sales Coaching
8.9
11
8.1
7
9.1
11
8.1
7
8.9
11
8.3
7
8.6
11
8.1
7
Training
Feature Not Available
8.6
590
|
Verified
Feature Not Available
8.5
585
|
Verified
7.6
64
8.2
492
|
Verified
Feature Not Available
8.3
494
|
Verified
Feedback
8.0
64
8.8
530
|
Verified
7.7
65
8.6
462
|
Verified
Feature Not Available
8.5
429
|
Verified
7.8
65
8.7
529
|
Verified
8.0
63
8.8
576
|
Verified
7.9
63
8.8
573
|
Verified
Feature Not Available
8.5
481
|
Verified
Generative AI
8.0
54
8.1
54
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
600
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Salesloft are categorized as Sales Performance Management, Sales Coaching, Email Tracking, Sales Engagement, Conversation Intelligence, Outbound Call Tracking, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Salesloft is categorized as Sales Analytics and Revenue AI Platforms
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesloft
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
33.1%
Information Technology and Services
18.0%
Marketing and Advertising
5.9%
Internet
4.1%
Financial Services
3.9%
Other
35.0%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
can I compare metrics of team members month on month? for example reply rate for individuals and teams over the last 3 months in a graph?
7 Comments
AR
Hi Kat!
There are a couple different ways of getting to this information in SalesLoft. The first place I'd check out is the "Email Leaderboard" panel on...Read more
What is SalesLoft used for?
4 Comments
JM
Developing outreach cadences, organizing outreach, and putting email templates together for outreach purposesRead more
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