Link copied to clipboard # Apollo.io vs RocketReach Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/rocketreach/export.csv) Apollo.ioRocketReach[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **RocketReach** Free Trial **Starting at $69.00** 100 Lookups Per Month · Essentials (Email only) **Pricing Insights** from reviews Time to Implement **Apollo.io** 1 month Based on 1082 responses **RocketReach** 1 month Based on 55 responses Return on Investment **Apollo.io** 8 months5 months sooner Based on 983 responses **RocketReach** 13 months Based on 51 responses Perceived Cost **Apollo.io** $$$$$ **RocketReach** $$$$$ Average Discount **Apollo.io** 11%2% more **RocketReach** 9% ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![RocketReach](https://images.g2crowd.com/uploads/product/hd_favicon/b7a244595b400403ba387f758974e2bf/rocketreach.svg "RocketReach") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Ease of Use (1680) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)[ Lead Generation (1400) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)[ Missing Features (597) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)[ Inaccurate Data (503) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) **RocketReach** [ Contact Information (276) ](https://www.g2.com/products/rocketreach/reviews?filters%5Bsentiment_snippet%5D=1176946&qs=pros-and-cons#reviews)[ Ease of Use (267) ](https://www.g2.com/products/rocketreach/reviews?filters%5Bsentiment_snippet%5D=1175583&qs=pros-and-cons#reviews)[ Inaccurate Data (115) ](https://www.g2.com/products/rocketreach/reviews?filters%5Bsentiment_snippet%5D=1176313&qs=pros-and-cons#reviews)[ Outdated Contacts (111) ](https://www.g2.com/products/rocketreach/reviews?filters%5Bsentiment_snippet%5D=1173483&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **RocketReach** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_875175039c275eab2eed735a56ad8cee/chrome-os.jpeg "Product Avatar Image") Chrome OS ](https://www.g2.com/products/chrome-os/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ View all ](https://www.g2.com/products/rocketreach/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **RocketReach** ![RocketReach screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1541513/RRG2-25-Intent.png) **Ratings** from reviews Meets Requirements **Apollo.io** 9.1 9.17,627 **RocketReach** 8.5 8.51,055 Ease of Use **Apollo.io** 9.0 9.07,737 **RocketReach** 9.0 9.01,073 Ease of Setup **Apollo.io** 8.9 8.93,956 **RocketReach** 9.0 9.0671 Ease of Admin **Apollo.io** 9.0 9.02,580 **RocketReach** 8.8 8.8253 Quality of Support **Apollo.io** 8.8 8.86,545 **RocketReach** 8.2 8.2787 Has the product been a good partner in doing business? **Apollo.io** 9.1 9.12,560 **RocketReach** 8.6 8.6245 Product Direction (% positive) **Apollo.io** 9.3 9.37,324 **RocketReach** 8.3 8.3999 **Features** ratings from reviews Sales Intelligence 8.7 3,448 7.5 405 Lead Capture 8.3 1,022 7.3 258 Lead Mining 7.9 97 6.6 39 Marketing Account Intelligence 8.6 1,354 7.2 91 Email Verification 7.8 760 6.1 213 Lead Intelligence 8.8 3,708 7.8 549 AI Meeting Assistants 7.3 32 Not enough data Email Tracking 8.0 818 Not enough data Lead Scoring 8.5 405 Not enough data Outbound Call Tracking 8.1 351 Not enough data Sales Coaching 8.2 68 Not enough data Sales Performance Management 8.3 261 Not enough data Visitor Identification 8.3 8 Not enough data Calendar 7.8 73 Not enough data Conversation Intelligence 7.9 128 Not enough data Buyer Intent Data Providers 8.1 273 Not enough data Email Deliverability 7.8 460 Not enough data Auto Dialer 7.2 95 Not enough data AI Writing Assistant 8.5 250 Not enough data Sales Engagement 8.1 3,233 Not enough data Business Scheduling 8.0 117 Not enough data AI Sales Assistant 8.1 835 Not enough data Account Data Management 8.0 642 Not enough data Lead-to-Account Matching and Routing 8.3 170 Not enough data Revenue Operations & Intelligence (RO&I) 8.2 59 Not enough data Transcription 7.9 49 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 69.1% Mid-Market(51-1000 emp.) 24.7% Enterprise(\> 1000 emp.) 6.1% Small-Business(50 or fewer emp.) 69.1% Mid-Market(51-1000 emp.) 24.7% Enterprise(\> 1000 emp.) 6.1% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![RocketReach](https://images.g2crowd.com/uploads/product/hd_favicon/b7a244595b400403ba387f758974e2bf/rocketreach.svg "RocketReach")](https://www.g2.com/products/rocketreach/reviews) RocketReach Marketing and Advertising 8.8% Financial Services 6.3% Information Technology and Services 6.1% Computer Software 5.8% Staffing and Recruiting 4.9% Other 68.2% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **RocketReach Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Cognism](https://images.g2crowd.com/uploads/product/hd_favicon/e5c694be072e8acebd318d1412cb05ba/cognism%282%29.svg "Cognism") [ Cognism ](/products/cognism/reviews) ## Apollo.io vs RocketReach FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between RocketReach vs Apollo.io? Apollo.io stands out from RocketReach with a higher G2 rating, broader feature set, and stronger reviewer-cited strengths in lead generation and outreach efficiency. | [RocketReach](https://www.g2.com/products/rocketreach/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | | --- | --- | | 4.4/5 (1,376 reviews) | 4.7/5 (9,778 reviews) | | Small-Business | Small-Business | | 9.1 | 8.9 | | 8.3 | 8.8 | | Ease of Use (267 all-time mentions) | Lead Generation (1,349 all-time mentions) | ### How do the pricing models of RocketReach and Apollo.io compare? Apollo.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure compared to RocketReach. - **RocketReach:** In recent reviews, several reviewers describe RocketReach as expensive, with 48 all-time mentions of cost as a trade-off. - **Apollo.io:** Reviewers highlight Apollo.io as cost-effective, especially for startups and small agencies, and appreciate its free tier and transparent pricing model. - **Switching reasons:** Recent reviewers cite moving from other tools to Apollo.io for better automation, higher-quality data, and more affordable access to a large B2B contact database. ### What are the best alternatives to RocketReach and Apollo.io? The top three alternatives to RocketReach and Apollo.io are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Lusha. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [RocketReach](https://www.g2.com/products/rocketreach/reviews) | 4.4/5 (1,376 reviews) | Small-Business | Reviewers describe pricing as straightforward and more accessible than competitors | Ease of Use (267 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Reviewers highlight cost-effectiveness and a functional free tier | Lead Generation (1,349 all-time mentions) | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | Comprehensive data coverage and integration with sales workflows | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automation and workflow efficiency | | [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1,665 reviews) | Mid-Market | — | Ease of use and quick access to contact data | ### Which Lead Intelligence features should I prioritize when comparing RocketReach and Apollo.io? Buyers should prioritize data accuracy, automation and outreach, integrations, advanced filtering, and pricing flexibility when comparing RocketReach and Apollo.io. - **Data accuracy:** RocketReach is cited for over 98% email and phone accuracy in recent reviews; Apollo.io is noted for a large database but reviewers mention bounce rates of 15–35% and US data accuracy at 88% (international 60–73%). - **Automation and outreach:** Apollo.io is highlighted in 543 all-time reviews for outreach efficiency and offers built-in sequencing and AI-powered automation; RocketReach is less frequently cited for automation features. - **Integrations:** Apollo.io is mentioned in 1,397 reviews for Outreach integration and 62 for Salesloft; RocketReach is cited for LinkedIn Sales Navigator (6 mentions) and Claude (2 mentions). - **Advanced filtering:** Apollo.io provides over 65 deep filters and intent data, supporting granular targeting; RocketReach is praised for filters by industry, company size, revenue, and geography. - **Pricing flexibility:** RocketReach is described as straightforward and accessible, but 48 all-time reviews mention it as expensive; Apollo.io is praised for its free tier and cost-effectiveness for small businesses. ### What are the pros and cons of RocketReach vs Apollo.io? Apollo.io’s headline strength is its all-in-one automation and outreach platform, while RocketReach’s is its data accuracy and ease of use. - **RocketReach strengths:** Ease of use (267 all-time mentions), high data accuracy (over 98% for emails and phone numbers), straightforward setup, and effective lead generation (96 all-time mentions). - **RocketReach trade-offs:** 48 all-time mentions of being expensive, limited automation and outreach features compared to Apollo.io, and some reviewers cite outdated contact information. - **Apollo.io strengths:** Lead generation (1,349 all-time mentions), outreach efficiency (543 mentions), time-saving (1,123 mentions), helpfulness (1,317 mentions), and a large, searchable B2B database with advanced filters and automation. - **Apollo.io trade-offs:** Reviewers note data accuracy issues, especially internationally (accuracy drops to 60–73% outside the US), high bounce rates (15–35%), a complex credit system, and a learning curve due to feature richness. ### Is RocketReach or Apollo.io better for small businesses? Apollo.io is the better fit for small businesses, with a higher G2 rating and stronger small-business reviewer sentiment. - **RocketReach:** Largest segment is Small-Business; reviewers appreciate its ease of use and straightforward setup but frequently mention cost as a concern for small teams. - **Apollo.io:** Largest segment is Small-Business; reviewers highlight its cost-effectiveness, free tier, and automation features as especially valuable for startups and small agencies. ### Which Lead Intelligence platform has better integrations? Apollo.io is favored by reviewers for integrations, with significantly more mentions of third-party tool connectivity than RocketReach. - **RocketReach:** Integrates with LinkedIn Sales Navigator (6 all-time mentions) and Claude (2 mentions), with reviewers noting ease of use but limited integration options. - **Apollo.io:** Integrates with Outreach (1,397 all-time mentions) and Salesloft (62 mentions), with reviewers consistently citing these integrations as valuable for sales workflows. ### How do RocketReach and Apollo.io compare on customer support? Apollo.io scores higher on Quality of Support, with a 0.5-point advantage over RocketReach (8.8 vs 8.3). - **RocketReach:** Reviewers describe support as generally responsive and helpful, though a minority cite slow or unsatisfactory experiences. - **Apollo.io:** Reviewers highlight prompt responses and onboarding assistance, with many noting helpful customer success outreach and support for integrations. ### Which is easier to implement, RocketReach or Apollo.io? RocketReach is rated slightly higher for Ease of Setup, but both products score above 8.8, indicating near parity in implementation experience. - **RocketReach:** Reviewers consistently describe setup as quick, straightforward, and requiring minimal onboarding, with many citing "plug & play" experiences. - **Apollo.io:** Reviewers note a short learning curve due to feature richness, but most describe the initial setup as easy and fast, especially for basic use cases. ### Which product has better Data? Apollo.io is cited more frequently for Data, with a larger database and more advanced filtering, but RocketReach is praised for higher data accuracy. - **RocketReach:** Data accuracy is a recurring theme, with reviewers citing over 98% accuracy for emails and phone numbers; 96 all-time mentions for lead generation and 267 for ease of use. - **Apollo.io:** Data is the most frequently mentioned feature, with 1,349 all-time mentions for lead generation, 1,587 for ease of use, and reviewers highlighting a database of over 275 million contacts and advanced filtering capabilities.