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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(9,302)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,514)4.6 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Reply excels in Quality of Support with a score of 9.3, where reviewers mention prompt and helpful responses, while Apollo.io's support is rated lower at 8.8, indicating potential delays in assistance.
- Reviewers mention that Apollo.io offers superior Lead Enrichment features, scoring 8.9 compared to Reply's 8.7, highlighting Apollo.io's ability to provide more comprehensive data on leads, which users find invaluable for targeted outreach.
- Users on G2 say that Reply's Email Tracking/Automation capabilities are robust, scoring 9.1, with many praising its intuitive interface, while Apollo.io follows closely with a score of 9.0, indicating both products are strong but Reply has a slight edge.
- Reviewers mention that Apollo.io shines in Browser Extension functionality, scoring 9.2, which users find enhances their workflow by allowing seamless integration with their browsing experience, whereas Reply's score of 8.3 suggests room for improvement in this area.
- Users say that Reply's Lead Follow-up feature is particularly effective, scoring 9.4, with many noting its automation capabilities that streamline their sales processes, while Apollo.io's score of 8.4 indicates it may not be as efficient in this regard.
- G2 users report that both products perform well in Reporting/Dashboards, with Reply scoring 9.3 and Apollo.io at 8.6, but users highlight that Reply's reporting tools are more customizable, allowing for better insights into sales performance.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Apollo.io
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.1
7,363
9.0
1,145
Ease of Use
9.0
7,460
8.9
1,172
Ease of Setup
8.9
3,693
8.7
579
Ease of Admin
9.1
2,429
8.8
423
Quality of Support
8.8
6,308
9.3
1,134
Has the product been a good partner in doing business?
9.2
2,412
9.2
423
Product Direction (% positive)
9.4
7,084
9.1
1,082
Features by Category
Data Availability
8.8
2609
8.2
60
8.9
2577
8.1
61
8.6
2413
7.9
56
7.5
591
7.6
27
Data Accuracy
8.3
2549
8.2
57
8.6
2500
8.3
55
7.4
575
8.3
27
Agentic AI - Sales Intelligence
7.7
187
Not enough data
7.7
185
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1147
8.8
60
8.8
1725
|
Verified
9.1
63
9.0
1849
9.2
64
8.6
1684
|
Verified
9.3
64
7.7
1337
|
Verified
8.4
58
8.3
1339
8.6
60
Features
8.9
2126
8.7
58
8.6
1876
8.9
59
8.5
1944
|
Verified
8.5
56
8.7
2068
|
Verified
8.9
55
9.0
2407
|
Verified
8.9
59
8.2
1653
8.1
53
8.2
1077
8.5
52
8.4
1864
|
Verified
9.2
55
8.5
1792
|
Verified
9.4
56
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
8.1
73
8.3
713
8.3
69
8.4
709
9.4
69
8.0
678
8.5
66
Organization
8.3
683
8.4
67
8.3
683
8.8
68
8.3
677
8.7
68
Performance Analysis
7.9
698
8.3
67
8.4
715
8.8
71
Sales Analysis
7.8
686
7.8
65
8.0
691
8.0
65
Generative AI
7.9
570
8.5
42
7.9
568
8.0
41
Agentic AI - AI Sales Assistant
7.9
37
7.8
6
8.1
37
7.5
6
8.1
37
7.5
6
8.2
37
7.8
6
8.0
37
7.8
6
7.8
36
7.8
6
8.4
36
7.8
6
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
8.0
437
|
Verified
9.0
2608
|
Verified
9.1
585
|
Verified
8.0
1831
|
Verified
7.4
305
|
Verified
8.4
2054
8.2
386
|
Verified
8.5
2176
|
Verified
8.0
409
|
Verified
8.4
1910
7.9
279
8.4
1932
8.0
274
Repeatability and Reportability
8.5
2065
|
Verified
8.2
395
|
Verified
8.7
2132
|
Verified
8.5
453
|
Verified
8.7
2119
|
Verified
8.5
454
|
Verified
8.3
1986
|
Verified
8.0
374
Feature Not Available
7.2
258
AI and Automation
8.6
2159
8.0
280
8.5
2133
7.8
275
8.5
1991
8.4
303
8.3
1936
7.5
258
8.2
1778
7.9
272
Generative AI
7.8
980
8.1
153
Agentic AI - Sales Engagement
7.4
120
6.9
42
7.6
118
6.5
42
7.2
120
6.8
42
7.3
120
6.7
41
7.2
119
6.6
41
7.1
122
6.6
40
7.5
121
6.6
40
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3305
|
Verified
8.9
87
8.9
3153
|
Verified
8.7
87
8.8
3344
|
Verified
8.5
87
8.8
3027
|
Verified
8.6
86
9.2
3128
8.3
86
Agentic AI - Lead Intelligence
8.0
77
8.7
9
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
6.4
26
7.7
91
7.0
27
7.7
91
7.0
26
7.7
90
6.7
26
7.5
90
6.5
26
7.6
89
6.7
26
7.6
89
6.4
26
Analytics
8.4
732
8.6
669
8.3
720
8.2
485
8.0
709
8.1
449
Customizations
8.5
720
8.7
567
8.8
725
9.0
661
8.4
725
8.4
568
8.3
717
8.5
543
8.5
707
8.6
600
Generative AI
7.9
619
7.9
145
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
8.0
58
|
Verified
7.9
325
8.2
61
|
Verified
8.1
322
7.9
61
|
Verified
8.3
319
8.4
59
7.6
48
6.4
6
Contacts
8.3
322
8.9
84
|
Verified
8.1
315
8.6
64
|
Verified
8.3
320
8.4
72
|
Verified
Insights
8.3
317
8.6
69
|
Verified
8.2
315
8.6
73
|
Verified
7.8
310
8.0
54
|
Verified
8.5
316
9.1
86
|
Verified
8.2
308
8.5
68
|
Verified
8.2
47
6.0
5
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Reply are categorized as Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Outbound Call Tracking, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
18.3%
Marketing and Advertising
16.3%
Information Technology and Services
11.8%
Financial Services
5.5%
Staffing and Recruiting
5.2%
Other
43.0%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 Comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 Comments
TC
......Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
AD
Extracting emails from LinkedInRead more
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