Compare Apollo.io and Reply 
Featured Products
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (80.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(9,516)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,534)4.6 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Reply excels in user-friendliness, with many users appreciating its straightforward interface for managing multi-step outreach. One user highlighted how it saves time with automation and personalization, making it a go-to for daily outreach tasks.
- Users say Apollo.io stands out for its AI capabilities, particularly in automating data enrichment and streamlining the prospecting process. Reviewers noted that the AI features significantly reduce the time needed for researching prospects and crafting personalized emails.
- According to verified reviews, Reply's customer support receives high praise, with users mentioning the helpfulness of the support team. This aspect is crucial for small businesses that may need more guidance during implementation and daily use.
- Reviewers mention that Apollo.io offers a more comprehensive data quality experience, with users reporting a high accuracy rate of contact information. This reliability is essential for building effective pre-sales and client databases, as highlighted by long-term users.
- G2 reviewers indicate that while Reply is favored for its ease of use, it may not have as extensive features as Apollo.io, which offers a broader range of tools for sales engagement and lead management. Users appreciate the simplicity of Reply but also recognize the depth of Apollo.io's offerings.
- Users report that Apollo.io's integration capabilities with CRM and marketing automation tools are superior, making it easier to manage workflows and data across platforms. This integration is a significant advantage for teams looking to streamline their sales processes.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Apollo.io
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.1
7,455
9.0
1,164
Ease of Use
9.0
7,555
8.9
1,191
Ease of Setup
8.9
3,783
8.7
598
Ease of Admin
9.1
2,470
8.8
430
Quality of Support
8.8
6,392
9.3
1,153
Has the product been a good partner in doing business?
9.2
2,453
9.2
430
Product Direction (% positive)
9.4
7,174
9.1
1,101
Features by Category
Data Availability
8.8
2671
8.2
60
8.9
2599
8.1
61
8.6
2425
7.9
56
7.5
600
7.6
27
Data Accuracy
8.3
2614
8.2
57
8.6
2515
8.3
55
7.4
582
8.2
27
Agentic AI - Sales Intelligence
7.7
195
Not enough data
7.7
192
Not enough data
7.6
188
Not enough data
7.6
190
Not enough data
7.4
188
Not enough data
7.7
188
Not enough data
Platform
8.4
1150
8.9
61
8.8
1728
|
Verified
9.1
64
8.9
1854
9.2
65
8.6
1687
|
Verified
9.3
65
7.7
1339
|
Verified
8.4
58
8.3
1343
8.6
60
Features
8.9
2178
8.7
58
8.6
1905
8.9
59
8.5
1972
|
Verified
8.5
56
8.7
2106
|
Verified
8.9
55
9.0
2451
|
Verified
8.9
59
8.2
1661
8.1
53
8.2
1087
8.4
52
8.4
1876
|
Verified
9.2
55
8.5
1810
|
Verified
9.4
56
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
8.1
73
8.3
713
8.3
69
8.4
709
9.4
69
8.0
678
8.5
66
Organization
8.3
683
8.4
67
8.3
684
8.8
68
8.3
677
8.7
68
Performance Analysis
7.9
698
8.3
67
8.4
715
8.8
71
Sales Analysis
7.8
686
7.8
65
8.0
691
8.0
65
Generative AI
7.9
570
8.5
42
7.9
568
8.0
41
Agentic AI - AI Sales Assistant
7.9
38
7.8
6
8.0
38
7.5
6
8.0
38
7.5
6
8.2
38
7.8
6
8.0
38
7.8
6
7.8
37
7.8
6
8.4
37
7.8
6
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2258
|
Verified
8.0
439
|
Verified
9.0
2610
|
Verified
9.1
594
|
Verified
8.0
1833
|
Verified
7.4
305
|
Verified
8.4
2055
8.2
388
|
Verified
8.5
2179
|
Verified
8.0
411
|
Verified
8.4
1913
7.9
279
8.4
1933
8.0
275
Repeatability and Reportability
8.5
2067
|
Verified
8.2
396
|
Verified
8.7
2135
|
Verified
8.6
465
|
Verified
8.7
2121
|
Verified
8.5
459
|
Verified
8.3
1987
|
Verified
8.0
374
Feature Not Available
7.2
258
AI and Automation
8.6
2162
8.0
280
8.5
2136
7.8
275
8.5
1993
8.4
303
8.3
1938
7.5
258
8.1
1780
7.9
272
Generative AI
7.7
983
8.1
153
Agentic AI - Sales Engagement
7.5
122
6.9
42
7.6
120
6.5
42
7.3
122
6.8
42
7.3
122
6.7
41
7.2
121
6.7
42
7.2
124
6.6
41
7.5
123
6.6
40
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
8.9
87
8.9
3160
|
Verified
8.7
87
8.8
3354
|
Verified
8.5
87
8.8
3029
|
Verified
8.6
86
9.2
3129
8.3
86
Agentic AI - Lead Intelligence
8.0
78
8.7
9
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Not enough data
Analytics
8.6
879
Not enough data
8.5
865
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
79
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
6.4
26
7.7
91
7.0
27
7.7
91
7.0
26
7.7
90
6.7
26
7.5
90
6.5
26
7.6
89
6.7
26
7.6
89
6.4
26
Analytics
8.4
730
8.6
671
8.3
718
8.2
486
8.0
707
8.1
449
Customizations
8.5
719
8.7
568
8.8
724
9.0
662
8.4
724
8.4
568
8.3
715
8.5
543
8.5
705
8.6
601
Generative AI
7.9
618
7.9
145
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
8.0
58
|
Verified
7.9
326
8.2
61
|
Verified
8.1
322
7.9
61
|
Verified
8.3
319
8.4
59
7.6
48
6.4
6
Contacts
8.3
323
8.9
84
|
Verified
8.1
316
8.6
64
|
Verified
8.3
320
8.4
72
|
Verified
Insights
8.3
317
8.6
69
|
Verified
8.2
316
8.6
73
|
Verified
7.8
310
8.0
54
|
Verified
8.5
316
9.1
86
|
Verified
8.2
308
8.5
68
|
Verified
8.2
47
6.0
5
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Reply are categorized as Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Outbound Call Tracking, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reply is categorized as AI SDRs
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
18.2%
Marketing and Advertising
16.4%
Information Technology and Services
11.7%
Financial Services
5.6%
Staffing and Recruiting
5.2%
Other
43.0%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 Comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 Comments
TC
......Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
AD
Extracting emails from LinkedInRead more
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