Compare Apollo.io and Reply 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (80.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(9,621)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,536)4.6 out of 5
Market Segments
Small-Business (80.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing comprehensive contact information, making it a go-to tool for lead generation. Users appreciate its ability to find emails and phone numbers efficiently, which significantly enhances their outreach efforts.
- Users say that Reply stands out for its user-friendly interface and automation capabilities, particularly for LinkedIn outreach. Reviewers highlight how it allows them to scale lead generation without needing to be involved in every step, making it a favorite among sales professionals.
- According to verified reviews, Apollo.io's setup process is notably straightforward, with many users mentioning that the initial configuration was smooth and easy. This ease of setup helps teams get started quickly and effectively.
- Reviewers mention that while Reply offers robust automation features, some users feel it occasionally struggles to meet specific workflow needs, indicating that there may be room for improvement in customization options.
- G2 reviewers highlight that Reply's quality of support is a strong point, with many users praising the responsiveness and helpfulness of the support team, which can be crucial for teams needing quick assistance.
- Users find that Apollo.io provides valuable AI-generated email suggestions, which help in crafting personalized outreach messages. This feature is particularly appreciated by users looking to enhance their cold outreach strategies.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Apollo.io
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.1
7,514
9.0
1,166
Ease of Use
9.0
7,616
8.9
1,193
Ease of Setup
8.9
3,842
8.7
601
Ease of Admin
9.1
2,522
8.8
430
Quality of Support
8.8
6,447
9.3
1,155
Has the product been a good partner in doing business?
9.1
2,504
9.2
430
Product Direction (% positive)
9.4
7,227
9.1
1,103
Features by Category
Data Availability
8.8
2710
8.2
60
8.9
2609
8.1
61
8.6
2430
7.9
56
7.6
606
7.6
27
Data Accuracy
8.3
2648
8.2
57
8.6
2521
8.3
55
7.5
584
8.2
27
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
190
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1146
8.9
61
8.8
1724
|
Verified
9.1
64
8.9
1851
9.2
65
8.6
1682
|
Verified
9.3
65
7.7
1334
|
Verified
8.4
58
8.3
1338
8.6
60
Features
8.9
2207
8.7
58
8.6
1918
8.9
59
8.5
1979
|
Verified
8.5
56
8.7
2128
|
Verified
8.9
55
9.0
2467
|
Verified
8.9
59
8.2
1663
8.1
53
8.3
1092
8.4
52
8.4
1879
|
Verified
9.2
55
8.5
1816
|
Verified
9.4
56
Lead Intelligence
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Not enough data
Lead Management
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
8.1
73
8.3
709
8.3
69
8.4
705
9.4
69
8.0
674
8.5
66
Organization
8.3
680
8.4
67
8.3
682
8.8
68
8.3
673
8.7
68
Performance Analysis
7.9
694
8.3
67
8.4
711
8.8
71
Sales Analysis
7.8
682
7.8
65
8.0
688
8.0
65
Generative AI
7.9
567
8.5
42
7.9
565
8.0
41
Agentic AI - AI Sales Assistant
7.8
36
7.8
6
8.0
36
7.5
6
8.0
36
7.5
6
8.2
36
7.8
6
8.0
36
7.8
6
7.9
35
7.8
6
8.3
36
7.8
6
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
8.0
439
|
Verified
9.0
2611
|
Verified
9.1
596
|
Verified
8.0
1832
|
Verified
7.4
305
|
Verified
8.4
2055
8.2
389
|
Verified
8.5
2181
|
Verified
8.0
411
|
Verified
8.4
1913
7.9
279
8.4
1932
8.0
275
Repeatability and Reportability
8.5
2068
|
Verified
8.2
396
|
Verified
8.7
2136
|
Verified
8.6
466
|
Verified
8.7
2120
|
Verified
8.5
460
|
Verified
8.3
1986
|
Verified
8.0
374
Feature Not Available
7.2
258
AI and Automation
8.6
2162
8.0
280
8.5
2136
7.8
275
8.5
1993
8.4
303
8.3
1937
7.5
258
8.2
1779
7.9
272
Generative AI
7.7
982
8.1
154
Agentic AI - Sales Engagement
7.5
122
6.9
43
7.6
120
6.5
42
7.3
122
6.8
42
7.3
123
6.7
41
7.2
121
6.7
42
7.2
124
6.6
41
7.5
123
6.6
40
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
8.9
87
8.9
3161
|
Verified
8.7
87
8.8
3357
|
Verified
8.5
87
8.8
3029
|
Verified
8.6
86
9.2
3131
8.3
86
Agentic AI - Lead Intelligence
8.1
80
8.7
9
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.3
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Not enough data
Discovery
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Not enough data
Management
8.5
331
Not enough data
8.7
356
Not enough data
Platform
8.7
336
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
89
6.4
26
7.7
89
7.0
27
7.7
89
7.0
26
7.7
88
6.7
26
7.5
88
6.5
26
7.5
87
6.7
26
7.6
87
6.4
26
Analytics
8.4
728
8.6
670
8.3
716
8.2
486
8.0
705
8.1
448
Customizations
8.5
717
8.7
567
8.8
724
9.0
661
8.4
722
8.4
567
8.3
713
8.5
542
8.5
703
8.6
601
Generative AI
7.9
616
7.9
145
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.2
332
8.0
58
|
Verified
7.9
324
8.2
61
|
Verified
8.1
320
7.9
61
|
Verified
8.3
318
8.4
59
7.5
47
6.4
6
Contacts
8.3
321
8.9
84
|
Verified
8.1
314
8.6
64
|
Verified
8.3
318
8.4
72
|
Verified
Insights
8.4
315
8.6
69
|
Verified
8.2
314
8.6
73
|
Verified
7.8
308
8.0
54
|
Verified
8.5
315
9.1
86
|
Verified
8.2
306
8.5
68
|
Verified
8.2
46
6.0
5
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Reply are categorized as Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Outbound Call Tracking, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reply is categorized as AI SDRs
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.3%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Computer Software
18.2%
Marketing and Advertising
16.4%
Information Technology and Services
11.7%
Financial Services
5.6%
Staffing and Recruiting
5.2%
Other
43.0%
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
How does the AB test algorithm work, does the system send the best emails? Where to see examples of efficient tunnels, for different fields of activity.
2 Comments
Official Response from Reply
Hi Alekas, thanks for the question!
With A/B testing you create several options of an email that are equally distributed among the contacts on your list....Read more
When exactly would Linked-in be automated completely i am really excited about that part.
2 Comments
Official Response from Reply
Hi Javel, thank you for your interest! LinkedIn automation is expected to appear in Reply this autumn 🙌Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
DV
Depending on your industry and the source of contacts, sms can be very affective, though it should be used with a light touch.Read more
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