Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Pipeline CRM 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Outreach
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alta | AI Revenue Workforce
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Allo
Visit Website
At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Starting at $25.00
Apollo.io
Star Rating
(9,271)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansPipeline CRM
Star Rating
(946)4.4 out of 5
Market Segments
Small-Business (66.7% of reviews)
Entry-Level Pricing
Starting at $25.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pipeline CRM excels in Contact & Account Management with a score of 8.7, while Apollo.io offers a slightly lower score in this area, indicating that Pipeline CRM may provide a more robust solution for managing customer relationships.
- Reviewers mention that Apollo.io shines in Email Marketing, particularly in features like Automated Email Responses and High-Volume Sending, scoring 8.8 and 8.2 respectively, which suggests it may be better suited for businesses focused on email campaigns.
- G2 users highlight that Pipeline CRM has a strong performance in Sales Force Automation, particularly in Opportunity & Pipeline Management with a score of 8.7, which reviewers say helps streamline sales processes effectively compared to Apollo.io.
- Users on G2 report that Apollo.io's Lead Generation capabilities, especially in Lead Builder with a score of 9.1, are superior, making it a preferred choice for businesses looking to enhance their lead acquisition strategies.
- Reviewers mention that both products have similar scores in Quality of Support at 8.9, but users say that Apollo.io's support is more responsive, which can be crucial for businesses needing timely assistance.
- Users say that while both platforms offer integrations, Apollo.io's CRM Integration and Social Media Integration features score higher, indicating a more seamless experience for users who rely on these functionalities for their marketing efforts.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Pipeline CRM
Start
Starting at $25.00
Pre-sales pipeline management
- Unlimited file storage
- Deal and Activity Reporting
- Free CRM switching tool
Free Trial
Apollo.io
Free Trial is available
Pipeline CRM
Free Trial is available
Ratings
Meets Requirements
9.1
7,339
8.6
830
Ease of Use
9.0
7,436
8.9
833
Ease of Setup
8.9
3,669
8.8
385
Ease of Admin
9.1
2,421
8.9
376
Quality of Support
8.8
6,285
8.9
764
Has the product been a good partner in doing business?
9.2
2,404
9.1
368
Product Direction (% positive)
9.4
7,060
8.6
826
Features by Category
Sales Force Automation
Not enough data
8.7
644
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
634
|
Verified
Not enough data
8.4
649
|
Verified
Not enough data
7.8
393
|
Verified
Not enough data
8.1
457
|
Verified
Not enough data
7.6
313
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
8.2
424
|
Verified
Marketing Automation
Not enough data
7.5
368
|
Verified
Not enough data
7.6
362
|
Verified
Not enough data
8.6
495
|
Verified
Not enough data
7.5
321
|
Verified
Customer Support
Not enough data
8.4
377
|
Verified
Not enough data
8.5
398
Not enough data
8.4
419
Not enough data
8.3
329
|
Verified
Not enough data
8.3
329
|
Verified
Reporting & Analytics
Not enough data
8.1
597
|
Verified
Not enough data
8.3
635
|
Verified
Not enough data
7.8
474
|
Verified
Mobile & Social
Not enough data
7.6
276
|
Verified
Not enough data
7.5
264
|
Verified
Not enough data
7.6
416
|
Verified
Platform
Not enough data
8.2
293
|
Verified
Not enough data
8.1
276
|
Verified
Not enough data
8.4
303
|
Verified
Not enough data
8.3
79
Not enough data
7.7
61
Not enough data
7.9
246
|
Verified
Not enough data
8.9
304
|
Verified
Not enough data
8.1
133
|
Verified
Integration
Not enough data
8.4
277
|
Verified
Not enough data
7.9
188
|
Verified
Not enough data
7.3
167
|
Verified
Generative AI
Not enough data
8.2
17
Agentic AI - CRM
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Data Availability
8.8
2589
Not enough data
8.9
2561
Not enough data
8.6
2401
Not enough data
7.5
579
Not enough data
Data Accuracy
8.3
2531
Not enough data
8.6
2487
Not enough data
7.4
564
Not enough data
Agentic AI - Sales Intelligence
7.7
178
Not enough data
7.7
177
Not enough data
7.6
175
Not enough data
7.5
177
Not enough data
7.3
176
Not enough data
7.6
175
Not enough data
Platform
8.4
1137
Not enough data
8.8
1716
|
Verified
Not enough data
8.9
1838
Not enough data
8.6
1674
|
Verified
Not enough data
7.7
1328
|
Verified
Not enough data
8.3
1330
Not enough data
Features
8.9
2107
Not enough data
8.6
1863
Not enough data
8.5
1931
|
Verified
Not enough data
8.7
2049
|
Verified
Not enough data
9.0
2390
|
Verified
Not enough data
8.2
1642
Not enough data
8.3
1067
Not enough data
8.4
1853
|
Verified
Not enough data
8.5
1779
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
585
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
20
Not enough data
8.3
20
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
681
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.9
35
Not enough data
8.1
35
Not enough data
8.1
35
Not enough data
8.3
35
Not enough data
8.0
35
Not enough data
7.8
34
Not enough data
8.5
34
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
391
Not enough data
8.1
388
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
65
Not enough data
7.8
64
Not enough data
7.6
63
Not enough data
7.7
64
Not enough data
7.4
64
Not enough data
Integrated Workflows
8.6
2251
|
Verified
Not enough data
9.0
2602
|
Verified
Not enough data
8.0
1826
|
Verified
Not enough data
8.4
2049
Not enough data
8.5
2170
|
Verified
Not enough data
8.4
1904
Not enough data
8.4
1927
Not enough data
Repeatability and Reportability
8.5
2060
|
Verified
Not enough data
8.7
2127
|
Verified
Not enough data
8.7
2114
|
Verified
Not enough data
8.3
1981
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2153
Not enough data
8.5
2127
Not enough data
8.5
1986
Not enough data
8.3
1931
Not enough data
8.2
1774
Not enough data
Generative AI
7.7
975
Not enough data
Agentic AI - Sales Engagement
7.4
117
Not enough data
7.6
115
Not enough data
7.3
117
Not enough data
7.3
117
Not enough data
7.2
116
Not enough data
7.1
119
Not enough data
7.5
118
Not enough data
Dialing Options
8.0
80
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agent Tools
6.6
77
Not enough data
7.0
79
Not enough data
7.9
80
Not enough data
Automation
7.1
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
Not enough data
8.5
248
Not enough data
7.6
237
Not enough data
Platform Additional Functionality
8.5
253
Not enough data
8.2
242
Not enough data
7.7
238
Not enough data
8.1
239
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3299
|
Verified
Not enough data
8.9
3147
|
Verified
Not enough data
8.8
3337
|
Verified
Not enough data
8.8
3021
|
Verified
Not enough data
9.2
3122
Not enough data
Agentic AI - Lead Intelligence
8.0
72
Not enough data
Lead Monitoring
8.7
895
Not enough data
8.5
891
Not enough data
8.4
887
Not enough data
Agentic AI - Lead Capture
7.7
97
Not enough data
7.4
96
Not enough data
Data Capture
8.0
884
Not enough data
8.4
848
Not enough data
8.1
844
Not enough data
8.5
872
Not enough data
Analytics
8.6
869
Not enough data
8.5
856
Not enough data
Customization
8.1
845
Not enough data
8.3
863
Not enough data
8.3
841
Not enough data
8.5
866
Not enough data
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
92
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
Not enough data
7.6
76
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
8.6
7
Feature Not Available
9.5
7
Feature Not Available
9.3
7
7.9
227
9.5
7
Personalization
Feature Not Available
9.3
7
8.3
235
9.3
7
8.5
239
9.5
7
8.3
234
9.5
7
Administrative
8.4
233
9.5
7
8.4
229
9.5
7
8.2
228
9.8
7
Agentic AI - Email Tracking
7.9
87
Not enough data
7.7
87
Not enough data
7.7
87
Not enough data
7.7
86
Not enough data
7.5
86
Not enough data
7.6
85
Not enough data
7.6
85
Not enough data
Analytics
8.4
727
Not enough data
8.3
715
Not enough data
8.0
704
Not enough data
Customizations
8.5
715
Not enough data
8.8
720
Not enough data
8.4
720
Not enough data
8.3
712
Not enough data
8.5
702
Not enough data
Generative AI
7.9
614
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
7.9
43
Not enough data
8.0
43
Not enough data
Calling
8.1
331
Not enough data
7.9
323
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.6
46
Not enough data
Contacts
8.3
320
Not enough data
8.1
313
Not enough data
8.3
318
Not enough data
Insights
8.4
315
Not enough data
8.2
313
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
45
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
Lead Intelligence
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1010
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Pipeline CRM are categorized as Sales Performance Management
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipeline CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Construction
9.6%
Marketing and Advertising
8.3%
Information Technology and Services
7.5%
Computer Software
4.6%
Internet
3.7%
Other
66.4%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How do I get a buy-in from my sales team to move from spreadsheets or another CRM to PipelineDeals?
5 Comments
Official Response from Pipeline CRM
PipelineDeals picks up where Excel leaves off. It’s familiar to Excel but more powerful and the learning curve is low. Our training helps salespeople get...Read more
How long does it take to implement a new CRM?
4 Comments
Official Response from Pipeline CRM
Because our CRM is so easy to use, 95% of customers often go live within a day or maximum within two weeks — not three or four months like with other CRMs....Read more
What’s the cost like?
3 Comments
Official Response from Pipeline CRM
Our customer see ROI three times faster than with some other CRM providers (validated by G2 Crowd) because it’s only $1.10 per sales person per day. Some of...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
