Compare Apollo.io and Pipeline CRM 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Starting at $25.00
Apollo.io
Star Rating
(9,543)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansPipeline CRM
Star Rating
(949)4.4 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipeline CRM excels in its simplicity and user-friendly interface, making it easy for teams to manage and track leads effectively. Users appreciate the visual pipeline feature, which provides clear visibility into deal stages and allows for quick updates without feeling overwhelmed.
- Users say Apollo.io stands out for its robust lead generation capabilities, particularly in finding contact information. Reviewers highlight the effectiveness of its email sequences for cold outreach, with AI-generated suggestions that enhance personalization, making it a valuable tool for sales teams.
- According to verified reviews, Pipeline CRM is praised for its organized approach to sales management, which helps keep deals moving smoothly. Users mention that the intuitive design reduces the need for extensive training, allowing teams to get up to speed quickly.
- Reviewers mention that Apollo.io's ease of setup is a significant advantage, with many users noting that the initial configuration was straightforward. This smooth onboarding process helps teams start using the tool effectively right away, contributing to its popularity among small businesses.
- G2 reviewers highlight that while Pipeline CRM offers excellent features for tracking sales performance and forecasting revenue, it may not have the same breadth of contact data as Apollo.io. Users appreciate the detailed reporting capabilities of Pipeline CRM, but some feel that Apollo.io provides a more comprehensive solution for prospecting.
- Users report that both products offer solid support, but Pipeline CRM has a slight edge in terms of being a good partner in business, with higher satisfaction ratings in this area. Reviewers express confidence in Pipeline CRM's commitment to helping users achieve their sales goals, while Apollo.io is noted for its efficient customer service.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Pipeline CRM
Start
Starting at $25.00
Pre-sales pipeline management
- Unlimited file storage
- Deal and Activity Reporting
- Free CRM switching tool
Free Trial
Apollo.io
Free Trial is available
Pipeline CRM
Free Trial is available
Ratings
Meets Requirements
9.1
7,467
8.6
830
Ease of Use
9.0
7,568
8.9
833
Ease of Setup
8.9
3,797
8.8
385
Ease of Admin
9.1
2,482
8.9
376
Quality of Support
8.8
6,402
8.9
764
Has the product been a good partner in doing business?
9.2
2,465
9.1
368
Product Direction (% positive)
9.4
7,187
8.6
826
Features by Category
Sales Force Automation
Not enough data
8.7
644
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
634
|
Verified
Not enough data
8.4
649
|
Verified
Not enough data
7.8
393
|
Verified
Not enough data
8.1
457
|
Verified
Not enough data
7.6
313
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
8.2
424
|
Verified
Marketing Automation
Not enough data
7.5
368
|
Verified
Not enough data
7.6
362
|
Verified
Not enough data
8.6
495
|
Verified
Not enough data
7.5
321
|
Verified
Customer Support
Not enough data
8.4
377
|
Verified
Not enough data
8.5
398
Not enough data
8.4
419
Not enough data
8.3
329
|
Verified
Not enough data
8.3
329
|
Verified
Reporting & Analytics
Not enough data
8.1
597
|
Verified
Not enough data
8.3
635
|
Verified
Not enough data
7.8
474
|
Verified
Mobile & Social
Not enough data
7.6
276
|
Verified
Not enough data
7.5
264
|
Verified
Not enough data
7.6
416
|
Verified
Platform
Not enough data
8.2
293
|
Verified
Not enough data
8.1
276
|
Verified
Not enough data
8.4
303
|
Verified
Not enough data
8.3
79
Not enough data
7.7
61
Not enough data
7.9
246
|
Verified
Not enough data
8.9
304
|
Verified
Not enough data
8.1
133
|
Verified
Integration
Not enough data
8.4
277
|
Verified
Not enough data
7.9
188
|
Verified
Not enough data
7.3
167
|
Verified
Generative AI
Not enough data
8.2
17
Agentic AI - CRM
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Data Availability
8.8
2680
Not enough data
8.9
2601
Not enough data
8.6
2425
Not enough data
7.5
601
Not enough data
Data Accuracy
8.3
2623
Not enough data
8.6
2517
Not enough data
7.5
583
Not enough data
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
196
Not enough data
7.6
189
Not enough data
7.6
191
Not enough data
7.4
189
Not enough data
7.7
189
Not enough data
Platform
8.4
1150
Not enough data
8.8
1729
|
Verified
Not enough data
8.9
1855
Not enough data
8.6
1687
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Not enough data
Features
8.9
2180
Not enough data
8.6
1909
Not enough data
8.5
1973
|
Verified
Not enough data
8.7
2110
|
Verified
Not enough data
9.0
2456
|
Verified
Not enough data
8.2
1662
Not enough data
8.2
1088
Not enough data
8.4
1876
|
Verified
Not enough data
8.5
1810
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2609
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2179
|
Verified
Not enough data
8.4
1912
Not enough data
8.4
1931
Not enough data
Repeatability and Reportability
8.5
2067
|
Verified
Not enough data
8.7
2134
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1985
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2161
Not enough data
8.5
2135
Not enough data
8.5
1992
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.7
982
Not enough data
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
7.2
9
Not enough data
7.3
8
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3312
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3355
|
Verified
Not enough data
8.8
3030
|
Verified
Not enough data
9.2
3130
Not enough data
Agentic AI - Lead Intelligence
8.0
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
99
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
82
Not enough data
7.6
80
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
8.6
7
Feature Not Available
9.5
7
Feature Not Available
9.3
7
7.9
228
9.5
7
Personalization
Feature Not Available
9.3
7
8.3
236
9.3
7
8.5
242
9.5
7
8.3
235
9.5
7
Administrative
8.4
236
9.5
7
8.4
230
9.5
7
8.2
230
9.8
7
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Pipeline CRM are categorized as Sales Performance Management
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipeline CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Construction
9.6%
Marketing and Advertising
8.3%
Information Technology and Services
7.5%
Computer Software
4.6%
Internet
3.7%
Other
66.4%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
How do I get a buy-in from my sales team to move from spreadsheets or another CRM to PipelineDeals?
5 Comments
Official Response from Pipeline CRM
PipelineDeals picks up where Excel leaves off. It’s familiar to Excel but more powerful and the learning curve is low. Our training helps salespeople get...Read more
How long does it take to implement a new CRM?
4 Comments
Official Response from Pipeline CRM
Because our CRM is so easy to use, 95% of customers often go live within a day or maximum within two weeks — not three or four months like with other CRMs....Read more
What’s the cost like?
3 Comments
Official Response from Pipeline CRM
Our customer see ROI three times faster than with some other CRM providers (validated by G2 Crowd) because it’s only $1.10 per sales person per day. Some of...Read more
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