Compare Apollo.io and Pipedrive
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$24.00 1 Seats Per Month
Apollo.io
Star Rating
(9,640)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Pipedrive
Star Rating
(3,031)4.3 out of 5
Market Segments
Small-Business (72.8% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in user experience, with many users appreciating its intuitive interface and powerful sales automation tools. One user mentioned, "It's like having an assistant, telling me what to do every day," highlighting how the platform effectively manages daily tasks and reminders.
- Users say Apollo.io stands out for its lead generation capabilities, particularly in finding contact information. Reviewers noted that it is "great for generating leads" and praised its AI-generated email suggestions, which help create personalized outreach messages.
- According to verified reviews, Pipedrive's integration features are highly regarded, with users noting the "excellent integration" capabilities that streamline workflows. This is particularly beneficial for fast-moving teams that rely on seamless communication and task management.
- Reviewers mention that Apollo.io offers a straightforward setup process, making it easy for new users to get started. One user highlighted that "the initial setup was very easy," which can be a significant advantage for teams looking to implement a new tool quickly.
- G2 reviewers indicate that while Pipedrive has a strong focus on sales management, it may not meet all specific workflow needs for every user. Some users have reported challenges in configuration, suggesting that it may require more customization for certain teams.
- Users report that Apollo.io is an affordable option for small businesses, with many appreciating its free entry-level pricing. This makes it an attractive choice for startups and smaller teams looking to maximize their budget while still accessing valuable sales data and prospecting tools.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Apollo.io
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
9.1
7,520
8.5
2,616
Ease of Use
9.0
7,625
8.9
2,656
Ease of Setup
8.9
3,851
8.7
1,665
Ease of Admin
9.0
2,527
8.6
1,023
Quality of Support
8.8
6,454
8.4
2,237
Has the product been a good partner in doing business?
9.1
2,508
8.7
991
Product Direction (% positive)
9.4
7,236
8.8
2,573
Features by Category
Sales Force Automation
Not enough data
8.5
2049
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
2125
|
Verified
Not enough data
8.6
2109
|
Verified
Not enough data
7.7
1617
|
Verified
Not enough data
8.4
1128
|
Verified
Not enough data
7.7
1615
|
Verified
Not enough data
7.7
1570
Not enough data
7.8
1674
Marketing Automation
Not enough data
7.5
1517
|
Verified
Not enough data
7.5
1494
|
Verified
Not enough data
8.5
1862
|
Verified
Not enough data
7.5
1447
|
Verified
Customer Support
Not enough data
7.9
1008
Not enough data
7.8
988
Not enough data
8.0
1020
Not enough data
7.5
1475
Not enough data
7.7
961
Reporting & Analytics
Not enough data
8.0
1878
|
Verified
Not enough data
8.3
1964
|
Verified
Not enough data
7.9
1722
|
Verified
Mobile & Social
Not enough data
7.6
1425
|
Verified
Not enough data
7.4
1376
|
Verified
Not enough data
7.9
1592
|
Verified
Platform
Not enough data
8.2
1351
|
Verified
Not enough data
8.3
1349
Not enough data
8.4
1360
|
Verified
Not enough data
8.2
1169
|
Verified
Not enough data
7.3
1059
|
Verified
Not enough data
7.8
1173
Not enough data
8.8
1337
|
Verified
Not enough data
7.8
1126
Integration
Not enough data
8.1
1233
|
Verified
Not enough data
8.0
1171
|
Verified
Not enough data
7.9
1099
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.3
171
Not enough data
7.6
172
Not enough data
7.5
173
Not enough data
7.3
170
Not enough data
7.3
171
Not enough data
7.3
169
Not enough data
7.6
172
Email Marketing
Not enough data
8.2
211
Not enough data
8.2
212
Not enough data
7.8
206
Not enough data
8.2
209
Not enough data
8.3
212
Not enough data
8.2
207
Not enough data
7.9
206
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
205
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.5
25
Integration
Not enough data
8.2
227
Not enough data
7.8
224
Not enough data
7.9
221
Not enough data
8.2
221
Not enough data
7.2
213
Not enough data
7.3
210
Data Availability
8.8
2717
Not enough data
8.9
2611
Not enough data
8.6
2431
Not enough data
7.6
607
Not enough data
Data Accuracy
8.3
2655
Not enough data
8.6
2522
Not enough data
7.5
584
Not enough data
Agentic AI - Sales Intelligence
7.7
197
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
190
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1682
|
Verified
Not enough data
7.7
1334
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2211
Not enough data
8.6
1918
Not enough data
8.5
1980
|
Verified
Not enough data
8.7
2133
|
Verified
Not enough data
9.0
2473
|
Verified
Not enough data
8.2
1663
Not enough data
8.3
1092
Not enough data
8.4
1879
|
Verified
Not enough data
8.5
1818
|
Verified
Not enough data
Lead Intelligence
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Not enough data
Lead Management
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
Not enough data
8.3
709
Not enough data
8.4
705
Not enough data
8.0
674
Not enough data
Organization
8.3
680
Not enough data
8.3
682
Not enough data
8.3
673
Not enough data
Performance Analysis
7.9
694
Not enough data
8.4
711
Not enough data
Sales Analysis
7.8
682
Not enough data
8.0
688
Not enough data
Generative AI
7.9
567
Not enough data
7.9
565
Not enough data
Agentic AI - AI Sales Assistant
7.8
36
Not enough data
8.0
36
Not enough data
8.0
36
Not enough data
8.2
36
Not enough data
8.0
36
Not enough data
7.9
35
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2611
|
Verified
Not enough data
8.0
1832
|
Verified
Not enough data
8.4
2055
Not enough data
8.5
2181
|
Verified
Not enough data
8.4
1913
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2068
|
Verified
Not enough data
8.7
2136
|
Verified
Not enough data
8.7
2120
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2162
Not enough data
8.5
2136
Not enough data
8.5
1993
Not enough data
8.3
1937
Not enough data
8.2
1779
Not enough data
Generative AI
7.7
982
Not enough data
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
123
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3357
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.1
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Customization
Not enough data
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.3
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Not enough data
Discovery
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Not enough data
Management
8.5
331
Not enough data
8.7
356
Not enough data
Platform
8.7
336
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.0
24
7.2
66
8.6
23
7.3
65
8.0
23
7.4
64
Incentives
Feature Not Available
6.9
391
Feature Not Available
7.4
401
Feature Not Available
Feature Not Available
7.9
229
7.1
395
Personalization
Feature Not Available
7.7
414
8.3
237
7.9
409
8.5
243
8.3
429
8.3
236
8.0
411
Administrative
8.4
237
7.8
409
8.4
231
7.7
401
8.2
231
7.5
387
Agentic AI - Email Tracking
7.8
89
7.7
56
7.7
89
7.8
57
7.7
89
7.7
57
7.7
88
7.5
55
7.5
88
7.6
56
7.5
87
7.8
56
7.6
87
8.1
55
Analytics
8.4
728
8.0
256
8.3
716
8.2
257
8.0
705
8.1
249
Customizations
8.5
717
8.2
268
8.8
724
8.3
257
8.4
722
8.4
270
8.3
713
7.9
257
8.5
703
8.3
259
Generative AI
7.9
616
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
58
Not enough data
7.4
58
Not enough data
7.3
58
Not enough data
7.3
57
Data Sourcing
Not enough data
7.8
425
Not enough data
8.0
432
Not enough data
7.9
427
Not enough data
8.4
436
Not enough data
8.0
421
Predictive Analytics
Not enough data
7.7
422
Not enough data
7.8
424
Not enough data
7.4
407
Not enough data
7.7
416
Sales Management
Not enough data
8.7
442
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
443
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.2
332
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
318
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.4
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
315
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Pipedrive are categorized as Sales Performance Management and Email Tracking
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.4%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Computer Software
11.0%
Information Technology and Services
10.1%
Marketing and Advertising
9.9%
Financial Services
4.2%
Construction
3.3%
Other
61.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
What is Pipedrive used for?
2 Comments
AS
Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key...Read more
