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Compare Apollo.io and Outreach 
Featured Products
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(9,350)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansOutreach
Star Rating
(3,527)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user experience, with a clean interface that makes it easy to navigate. Users appreciate its ability to combine prospecting and outreach in one platform, which streamlines their sales workflow and enhances efficiency.
- Users say that Outreach offers powerful automation features that significantly enhance sales processes. Reviewers highlight its robust sales analytics and detailed reporting capabilities, which help teams make informed decisions based on actionable insights.
- According to verified reviews, Apollo.io stands out for its effective lead management tools, allowing users to track engagement and prioritize leads seamlessly. This feature is particularly praised for making the sales workflow more structured and efficient.
- Reviewers mention that while Outreach has strong integration capabilities, some users face challenges with configuration, which can hinder their ability to fully customize the platform to fit their specific workflows.
- G2 reviewers highlight that Outreach's automation features are a significant advantage, with users noting that it keeps a comprehensive log of interactions with prospects and accounts, enhancing follow-up processes and overall engagement.
- Users report that Apollo.io's implementation process is straightforward, making it easy for teams to get started quickly. This ease of use is a common theme in user feedback, with many noting that the platform is feature-packed yet not overwhelming.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
Apollo.io
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
9.1
7,393
8.7
2,672
Ease of Use
9.0
7,490
8.3
2,688
Ease of Setup
8.9
3,720
7.7
850
Ease of Admin
9.1
2,438
7.8
774
Quality of Support
8.8
6,335
8.3
2,428
Has the product been a good partner in doing business?
9.2
2,421
8.5
760
Product Direction (% positive)
9.4
7,113
8.5
2,502
Features by Category
Data Availability
8.8
2634
Not enough data
8.9
2587
Not enough data
8.6
2420
Not enough data
7.5
597
Not enough data
Data Accuracy
8.3
2572
Not enough data
8.6
2509
Not enough data
7.4
581
Not enough data
Agentic AI - Sales Intelligence
7.7
193
Not enough data
7.7
189
Not enough data
7.6
186
Not enough data
7.6
188
Not enough data
7.3
186
Not enough data
7.6
186
Not enough data
Platform
8.4
1148
Not enough data
8.8
1726
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1685
|
Verified
Not enough data
7.7
1338
|
Verified
Not enough data
8.3
1340
Not enough data
Features
8.9
2148
Not enough data
8.6
1889
Not enough data
8.5
1956
|
Verified
Not enough data
8.7
2085
|
Verified
Not enough data
9.0
2425
|
Verified
Not enough data
8.2
1658
Not enough data
8.3
1083
Not enough data
8.4
1871
|
Verified
Not enough data
8.5
1800
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Feature Not Available
8.3
712
7.5
35
8.4
708
8.2
37
8.0
677
8.2
39
Organization
8.3
682
8.0
34
8.3
682
8.1
36
8.3
676
8.1
34
Performance Analysis
7.9
697
7.4
39
8.4
714
8.3
42
Sales Analysis
7.8
685
7.4
38
8.0
690
7.9
39
Generative AI
7.9
569
7.9
26
7.9
567
7.7
25
Agentic AI - AI Sales Assistant
7.9
37
6.7
5
8.1
37
7.3
5
8.1
37
9.7
5
8.2
37
7.0
5
8.0
37
7.0
5
7.8
36
7.3
5
8.4
36
7.3
5
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
403
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.8
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
8.7
1010
|
Verified
9.0
2607
|
Verified
9.1
1058
|
Verified
8.0
1830
|
Verified
8.4
871
|
Verified
8.4
2053
8.2
797
|
Verified
8.5
2175
|
Verified
8.5
1010
|
Verified
8.4
1909
8.6
400
8.4
1931
8.2
348
Repeatability and Reportability
8.5
2064
|
Verified
8.4
862
|
Verified
8.7
2131
|
Verified
8.6
947
|
Verified
8.7
2118
|
Verified
8.5
926
|
Verified
8.3
1985
|
Verified
7.8
773
|
Verified
Feature Not Available
7.0
315
AI and Automation
8.6
2158
7.8
339
8.5
2132
7.3
308
8.5
1990
7.7
347
8.3
1935
7.3
299
8.1
1777
7.0
291
Generative AI
7.7
979
6.7
139
Agentic AI - Sales Engagement
7.4
120
6.5
27
7.6
118
7.3
27
7.2
120
7.8
28
7.3
120
6.4
27
7.2
119
6.9
27
7.1
122
7.0
28
7.5
121
7.0
26
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
8.3
128
8.4
116
7.8
108
8.7
117
8.0
115
8.5
118
Feature Not Available
Agent Performance Management
8.4
115
Feature Not Available
8.3
114
7.7
95
8.6
117
7.9
99
Generative AI
8.6
104
7.5
40
Agentic AI - Conversation Intelligence
7.7
8
6.0
7
7.3
8
6.4
7
7.7
8
6.0
7
7.1
8
5.7
7
6.5
8
5.7
7
7.1
8
5.5
7
7.4
7
6.0
7
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
Not enough data
8.9
3157
|
Verified
Not enough data
8.8
3348
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3130
Not enough data
Agentic AI - Lead Intelligence
8.0
79
Not enough data
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
895
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
880
Not enough data
Analytics
8.6
877
Not enough data
8.5
865
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
874
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
7.4
51
8.4
49
7.9
60
8.1
49
8.3
79
8.0
47
8.1
53
8.3
49
7.9
59
7.7
48
8.0
21
8.2
49
8.0
22
CRM Data Enrichment
8.6
49
8.7
92
8.4
48
8.7
101
8.4
48
8.2
74
8.6
48
Feature Not Available
8.5
47
8.2
22
Account Management
8.2
47
7.8
69
8.3
47
7.8
70
8.1
47
8.0
70
8.3
47
8.5
80
8.2
47
7.8
24
8.1
47
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
96
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
7.7
5
8.6
23
6.0
5
8.0
23
5.7
5
Incentives
Feature Not Available
7.5
194
Feature Not Available
8.2
235
|
Verified
Feature Not Available
7.0
166
|
Verified
7.9
228
8.3
246
|
Verified
Personalization
Feature Not Available
8.3
264
|
Verified
8.3
236
7.9
271
|
Verified
8.5
241
8.3
323
|
Verified
8.3
235
8.1
228
|
Verified
Administrative
8.4
235
8.7
307
|
Verified
8.4
230
8.4
259
|
Verified
8.2
230
8.5
265
Agentic AI - Email Tracking
7.8
91
7.3
16
7.7
91
7.1
17
7.7
91
7.9
17
7.7
90
6.4
16
7.5
90
6.4
16
7.6
89
6.3
16
7.6
89
6.5
16
Analytics
8.4
732
8.8
1438
8.3
720
8.4
1379
8.0
709
Feature Not Available
Customizations
8.5
721
8.8
1405
8.8
726
8.9
1431
8.4
726
8.5
1405
8.3
717
8.3
1056
8.5
707
9.0
1447
Generative AI
7.9
620
6.8
162
Agentic AI - Sales Analytics
Not enough data
7.0
9
Not enough data
8.1
9
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Data Sourcing
Not enough data
7.7
159
Not enough data
7.9
174
Not enough data
Feature Not Available
Not enough data
8.1
188
Not enough data
7.6
168
Predictive Analytics
Not enough data
7.3
142
Not enough data
7.5
136
Not enough data
7.0
127
Not enough data
7.4
135
Sales Management
Not enough data
8.0
149
Not enough data
Feature Not Available
Not enough data
7.8
164
Not enough data
8.8
189
Agentic AI - Outbound Call Tracking
7.8
45
5.2
10
7.9
45
5.5
10
Calling
8.1
333
8.5
813
7.9
325
7.9
906
8.1
322
8.4
1032
8.3
319
8.8
1089
7.6
48
5.5
14
Contacts
8.3
322
8.6
1146
8.1
315
8.0
985
8.3
320
8.4
1066
Insights
8.3
317
8.3
1092
|
Verified
8.2
315
8.4
1051
7.8
310
7.7
594
8.5
316
9.1
1191
8.2
308
8.1
1036
8.2
47
6.7
13
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
8.3
197
|
Verified
Feature Not Available
8.2
196
|
Verified
7.6
65
8.2
179
|
Verified
Feature Not Available
8.0
142
|
Verified
Feedback
8.1
65
8.3
165
|
Verified
7.7
66
8.1
162
|
Verified
Feature Not Available
8.1
141
7.8
66
8.3
174
|
Verified
8.1
64
8.4
192
|
Verified
7.9
64
8.3
191
|
Verified
Feature Not Available
Feature Not Available
Generative AI
8.1
55
6.7
21
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Outreach are categorized as Sales Performance Management, Sales Coaching, Email Tracking, Sales Engagement, Conversation Intelligence, Outbound Call Tracking, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Outreach is categorized as Sales Analytics and AI SDRs
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
36.9%
Information Technology and Services
18.2%
Marketing and Advertising
7.2%
Internet
6.3%
Financial Services
3.2%
Other
28.1%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?
2 Comments
MS
Yes, I have performed the task, the free methods are here using GSMMO - https://www.transferemails.com/transfer-emails-from-outlook-to-gmail/Read more
What is the best way to log follow ups?
2 Comments
JK
When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep...Read more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
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