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# Apollo.io vs Outreach Comparison - What are their main differences?

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Apollo.ioOutreach[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**Free** 1 user Per Month · Free

**Outreach**
 **Contact Us** · Future Outreach Customers

**Pricing Insights**
from reviews

Time to Implement

**Apollo.io**
1 month

Based on 1081 responses

**Outreach**
1 month

Based on 158 responses

Return on Investment

**Apollo.io**
8 months3 months sooner

Based on 982 responses

**Outreach**
11 months

Based on 117 responses

Perceived Cost

**Apollo.io**
$$$$$

**Outreach**
$$$$$

Average Discount

**Apollo.io**
11%

**Outreach**
12%1% more

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

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**Pros & Cons**
from reviews

**Apollo.io**
[
Ease of Use (1587)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)[
Lead Generation (1349)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)[
Missing Features (559)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)[
Inaccurate Data (469)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews)

**Outreach**
[
Ease of Use (80)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1661800&qs=pros-and-cons#reviews)[
Features (50)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1657600&qs=pros-and-cons#reviews)[
Missing Features (32)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1662492&qs=pros-and-cons#reviews)[
Learning Curve (23)
](https://www.g2.com/products/outreach/reviews?filters%5Bsentiment_snippet%5D=1657367&qs=pros-and-cons#reviews)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image")

Bullhorn

](https://www.g2.com/products/bullhorn/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**Outreach**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc8badc9729846eda58f936bcfe9b05e/asana-for-gmail-for-g-suite.jpg "Product Avatar Image")

Asana for Gmail for G Suite

](https://www.g2.com/products/asana-for-gmail-for-g-suite/reviews)[
View all
](https://www.g2.com/products/outreach/integrations)

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**Outreach**
 ![Outreach screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/73872/pipeline-management-screenshot.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

9.1

9.17,624

**Outreach**

8.7

8.72,787

Ease of Use

**Apollo.io**

9.0

9.07,734

**Outreach**

8.3

8.32,804

Ease of Setup

**Apollo.io**

8.9

8.93,953

**Outreach**

7.8

7.8964

Ease of Admin

**Apollo.io**

9.0

9.02,577

**Outreach**

7.8

7.8776

Quality of Support

**Apollo.io**

8.8

8.86,542

**Outreach**

8.3

8.32,529

Has the product been a good partner in doing business?

**Apollo.io**

9.1

9.12,557

**Outreach**

8.5

8.5762

Product Direction (% positive)

**Apollo.io**

9.3

9.37,322

**Outreach**

8.4

8.42,534

**Features**
ratings from reviews

Email Tracking

8.0

818

7.7

1,581

Outbound Call Tracking

8.1

351

7.7

1,326

Sales Coaching

8.2

68

8.1

254

Sales Performance Management

8.3

261

8.1

403

Conversation Intelligence

7.9

128

6.7

187

Sales Engagement

8.1

3,233

7.7

1,168

AI Sales Assistant

8.1

835

7.7

67

Revenue Operations & Intelligence (RO&I)

8.2

59

7.9

115

Sales Intelligence

8.7

3,442

Not enough data

AI Meeting Assistants

7.3

32

Not enough data

AI SDRs

Not enough data

6.4

7

Lead Capture

8.3

1,022

Not enough data

Lead Mining

7.9

97

Not enough data

Lead Scoring

8.6

405

Not enough data

Marketing Account Intelligence

8.6

1,354

Not enough data

Revenue AI Platforms

Not enough data

5.5

34

Sales Analytics

Not enough data

7.4

227

Visitor Identification

8.3

8

Not enough data

Calendar

7.8

73

Not enough data

Buyer Intent Data Providers

8.1

273

Not enough data

Email Deliverability

7.8

460

Not enough data

Auto Dialer

7.2

95

Not enough data

Email Verification

7.8

760

Not enough data

AI Writing Assistant

8.5

250

Not enough data

Business Scheduling

8.0

117

Not enough data

Account Data Management

8.0

642

Not enough data

Lead Intelligence

8.8

3,708

Not enough data

Lead-to-Account Matching and Routing

8.3

170

Not enough data

Transcription

7.9

49

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.6%

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.6%

Small-Business(50 or fewer emp.)
19.1%

Mid-Market(51-1000 emp.)
59.2%

Enterprise(\> 1000 emp.)
21.7%

Small-Business(50 or fewer emp.)
19.1%

Mid-Market(51-1000 emp.)
59.2%

Enterprise(\> 1000 emp.)
21.7%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")](https://www.g2.com/products/outreach/reviews)
Outreach

Computer Software
36.7%

Information Technology and Services
18.2%

Marketing and Advertising
7.2%

Internet
6.2%

Financial Services
3.1%

Other
28.5%

FAQs

## Apollo.io vs Outreach FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Outreach vs Apollo.io?

Apollo.io stands out for its higher G2 rating, larger review volume, and stronger Ease of Setup and Quality of Support scores, while Outreach is more prominent in the mid-market segment and is noted for its automation capabilities.

| | [Outreach](https://www.g2.com/products/outreach/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (3,574 reviews) | 4.7/5 (9,778 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 7.7 | 8.9 |
| Quality of Support score | 8.3 | 8.8 |
| Top Reviewer-Cited Strength | Automation (49 all-time mentions) | Ease of Use (1,587 all-time mentions) |

### How do the pricing models of Outreach and Apollo.io compare?

Apollo.io is considered the stronger value by reviewers, reflected in its higher satisfaction with price and cost-related dimensions.

- **Outreach:** Reviewers frequently cite Outreach as comparatively expensive, especially for smaller teams, and mention a higher cost as a trade-off for its robust feature set.
- **Apollo.io:** Reviewers highlight Apollo.io's cost-effectiveness, with many noting its transparent pricing and strong value for the breadth of features and data provided.
- **Switching Reason:** Recent reviews mention switching from Outreach to Apollo.io due to lower costs and broader feature coverage for small businesses and startups.

### What are the best alternatives to Outreach and Apollo.io?

The top 3 alternatives to Outreach and Apollo.io are GTM Workspace - Powered by ZoomInfo, Agentforce Sales, and Clari.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Outreach](https://www.g2.com/products/outreach/reviews) | 4.3/5 (3,574 reviews) | Mid-Market | Comparatively expensive for smaller teams | Automation (49 all-time mentions) |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Cost-effective, strong value for features | Ease of Use (1,587 all-time mentions) |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | Comprehensive B2B data coverage |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | CRM integration and scalability |
| [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5 (5,610 reviews) | Enterprise | — | Forecasting and pipeline management |

### Which Revenue AI Platforms features should I prioritize when comparing Outreach and Apollo.io?

Buyers should prioritize Data Quality, Automation & Sequencing, Integrations, Reporting & Analytics, and AI-Powered Features when comparing Outreach and Apollo.io.

- **Data Quality:** Apollo.io is cited for its large B2B database (275M+ contacts) and 1,349 all-time mentions for lead generation; Outreach is noted for tracking ease (19 all-time mentions) and prospecting (27 all-time mentions).
- **Automation & Sequencing:** Outreach has 49 all-time mentions for automation and 27 for prospecting; Apollo.io is praised for outreach efficiency (543 all-time mentions) and email tracking (516 all-time mentions).
- **Integrations:** Outreach is mentioned in 39 reviews for integrations; Apollo.io is referenced in 1,397 reviews for integration with Outreach and 62 for Salesloft.
- **Reporting & Analytics:** Outreach is cited in 18 reviews for reporting; Apollo.io is mentioned in 131 reviews for analysis.
- **AI-Powered Features:** Apollo.io is highlighted for AI workflow acceleration and personalized sequence drafting; Outreach is noted for AI-driven coaching cards and conversation intelligence.

### What are the pros and cons of Outreach vs Apollo.io?

Apollo.io's headline strength is its ease of use and data coverage, while Outreach is recognized for its automation and integration capabilities.

- **Outreach strengths:** Automation (49 all-time mentions), integrations (39 all-time mentions), ease of use (80 all-time mentions), and time-saving (41 all-time mentions).
- **Outreach trade-offs:** Missing features (32 all-time mentions), limited customization (19 all-time mentions), and higher cost for smaller teams.
- **Apollo.io strengths:** Ease of use (1,587 all-time mentions), lead generation (1,349 all-time mentions), helpfulness (1,317 all-time mentions), and time-saving (1,123 all-time mentions).
- **Apollo.io trade-offs:** Reviewers note data accuracy can vary, especially outside the US, and the credit system can be restrictive for high-volume users.

### Is Outreach or Apollo.io better for small businesses?

Apollo.io is the better fit for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment.

- **Outreach:** Largest segment is Mid-Market; reviewers note Outreach is more expensive and complex for small teams.
- **Apollo.io:** Largest segment is Small-Business; reviewers consistently highlight its affordability, ease of use, and suitability for startups and lean teams.

### Which Revenue AI Platforms platform has better integrations?

Apollo.io is favored by reviewers for integrations, with a significantly higher volume of integration mentions.

- **Outreach:** Integrates with Gong (16 all-time mentions), Nooks (8), and Lusha (1); reviewers highlight integration with Salesforce and Sales Navigator.
- **Apollo.io:** Integrates with Outreach (1,397 all-time mentions) and Salesloft (62); reviewers frequently mention CRM integrations and Chrome extension support.

### How do Outreach and Apollo.io compare on customer support?

Apollo.io leads Outreach on Quality of Support by 0.5 points, a material difference in reviewer satisfaction.

- **Outreach:** Reviewers describe support as inconsistent, with some citing slow response times and others noting helpful onboarding and ongoing assistance.
- **Apollo.io:** Reviewers report generally positive support experiences, with higher satisfaction scores and frequent mentions of responsive customer service and onboarding help.

### Which is easier to implement, Outreach or Apollo.io?

Apollo.io outperforms Outreach on Ease of Setup by 1.2 points, a significant advantage for implementation.

- **Outreach:** Reviewers describe setup as straightforward for experienced teams but note a steeper learning curve and more complex onboarding for new users.
- **Apollo.io:** Reviewers consistently highlight fast, easy setup and a user-friendly onboarding process, even for small teams and first-time users.

### Which product has better Data?

Apollo.io is the stronger product for Data, with higher reviewer scores and significantly more all-time mentions for data-related strengths.

- **Outreach:** Data-related strengths include tracking ease (19 all-time mentions) and reporting (18 all-time mentions); Data is not a top-cited feature.
- **Apollo.io:** Data is the most frequently mentioned feature, with 1,349 all-time mentions for lead generation, 1,587 for ease of use, and a large B2B database (275M+ contacts) cited in reviews.

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**Outreach Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

[
HubSpot Sales Hub
](/products/hubspot-sales-hub/reviews)

 ![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")

[
Gong
](/products/gong/reviews)