Compare Apollo.io and Outreach 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(9,553)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansOutreach
Star Rating
(3,554)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user-friendliness, with many users highlighting its straightforward setup process. One user mentioned that the initial setup was very easy, making it smooth to start using the platform, which is a significant advantage for teams looking to get up and running quickly.
- Users say that Outreach provides a powerful and structured sales engagement experience, with features that help organize the entire sales journey. Reviewers appreciate its ability to automate mundane tasks within a unified interface, which enhances productivity for sales teams.
- According to verified reviews, Apollo.io stands out for its robust lead generation capabilities, particularly in finding contacts and running email sequences. Users have praised its AI-generated email suggestions, which help create personalized outreach, making it a valuable tool for prospecting.
- Reviewers mention that while Outreach has a plethora of features, some users find it challenging to match their specific workflow needs, indicating potential configuration difficulties. This feedback suggests that teams may need to invest more time in customizing the platform to fit their processes.
- G2 reviewers highlight that Apollo.io is perceived as an inexpensive tool that offers a wealth of business information, aiding users in finding the right prospects. This affordability, combined with its ease of use, makes it particularly appealing for small businesses looking to maximize their outreach efforts.
- Users report that Outreach's support team is professional and responsive, which is a significant plus for users who may encounter challenges. However, some users feel that Apollo.io's support is also commendable, with many finding it easy to navigate and utilize the platform effectively.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
Apollo.io
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
9.1
7,476
8.7
2,689
Ease of Use
9.0
7,577
8.3
2,706
Ease of Setup
8.9
3,804
7.7
869
Ease of Admin
9.1
2,488
7.8
774
Quality of Support
8.8
6,410
8.3
2,439
Has the product been a good partner in doing business?
9.1
2,472
8.5
760
Product Direction (% positive)
9.4
7,195
8.5
2,516
Features by Category
Data Availability
8.8
2685
Not enough data
8.9
2602
Not enough data
8.6
2427
Not enough data
7.5
603
Not enough data
Data Accuracy
8.3
2627
Not enough data
8.6
2518
Not enough data
7.5
584
Not enough data
Agentic AI - Sales Intelligence
7.7
196
Not enough data
7.8
196
Not enough data
7.6
189
Not enough data
7.6
191
Not enough data
7.4
189
Not enough data
7.7
189
Not enough data
Platform
8.4
1150
Not enough data
8.8
1729
|
Verified
Not enough data
8.9
1855
Not enough data
8.6
1687
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Not enough data
Features
8.9
2186
Not enough data
8.6
1911
Not enough data
8.5
1975
|
Verified
Not enough data
8.7
2116
|
Verified
Not enough data
9.0
2459
|
Verified
Not enough data
8.2
1663
Not enough data
8.2
1089
Not enough data
8.4
1877
|
Verified
Not enough data
8.5
1812
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.3
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Feature Not Available
8.3
711
7.5
34
8.4
707
8.1
36
8.0
676
8.1
38
Organization
8.3
681
7.9
33
8.3
683
8.0
35
8.3
675
8.1
33
Performance Analysis
7.9
696
7.4
38
8.4
713
8.3
41
Sales Analysis
7.8
684
7.3
37
8.0
690
7.8
38
Generative AI
7.9
569
7.8
26
7.9
567
7.6
24
Agentic AI - AI Sales Assistant
7.9
38
Not enough data
8.0
38
Not enough data
8.0
38
Not enough data
8.2
38
Not enough data
8.0
38
Not enough data
7.8
37
6.3
5
8.4
37
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2257
|
Verified
8.7
1011
|
Verified
9.0
2610
|
Verified
9.1
1064
|
Verified
8.0
1832
|
Verified
8.4
875
|
Verified
8.4
2055
8.2
798
|
Verified
8.5
2180
|
Verified
8.5
1010
|
Verified
8.4
1913
8.6
401
8.4
1932
8.2
348
Repeatability and Reportability
8.5
2068
|
Verified
8.4
863
|
Verified
8.7
2135
|
Verified
8.6
958
|
Verified
8.7
2120
|
Verified
8.5
929
|
Verified
8.3
1986
|
Verified
7.8
770
|
Verified
Feature Not Available
7.0
314
AI and Automation
8.6
2162
7.8
343
8.5
2136
7.3
308
8.5
1993
7.7
346
8.3
1937
7.3
298
8.2
1779
7.0
293
Generative AI
7.7
983
6.7
138
Agentic AI - Sales Engagement
7.5
123
6.4
26
7.6
121
7.2
26
7.3
123
7.6
26
7.3
123
6.3
26
7.2
122
6.7
26
7.2
125
6.8
26
7.5
124
6.9
25
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
8.3
128
8.4
116
7.8
108
8.7
117
8.0
115
8.5
118
Feature Not Available
Artificial Intelligence - Conversation Intelligence
8.4
115
Feature Not Available
8.3
114
7.7
95
Not enough data
Not enough data
Generative AI
8.6
104
7.5
40
Agentic AI - Conversation Intelligence
7.7
8
6.0
7
7.3
8
6.4
7
7.8
9
6.0
7
7.2
9
5.7
7
6.7
9
5.7
7
7.2
9
5.5
7
7.3
8
6.0
7
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3312
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3355
|
Verified
Not enough data
8.8
3030
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.0
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
7.4
51
8.4
51
7.9
60
8.0
50
8.3
79
8.0
48
8.1
53
8.3
50
7.9
59
7.7
49
8.0
21
8.1
50
8.0
22
CRM Data Enrichment
8.6
50
8.7
92
8.4
49
8.7
101
8.4
49
8.2
74
8.6
50
Feature Not Available
8.4
48
8.2
22
Account Management
8.1
48
7.8
69
8.2
48
7.8
70
7.9
48
8.0
70
8.2
48
8.5
80
8.1
48
7.8
24
8.0
48
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
99
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
82
Not enough data
7.6
80
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
7.5
192
Feature Not Available
8.2
233
|
Verified
Feature Not Available
6.9
164
|
Verified
7.9
228
8.3
244
|
Verified
Personalization
Feature Not Available
8.3
262
|
Verified
8.3
236
7.8
269
|
Verified
8.5
242
8.2
321
|
Verified
8.3
235
8.1
226
|
Verified
Administrative
8.4
236
8.7
305
|
Verified
8.4
230
8.4
257
|
Verified
8.2
230
8.5
263
Agentic AI - Email Tracking
7.8
90
7.3
16
7.7
90
7.2
18
7.7
90
7.9
17
7.7
89
6.4
16
7.5
89
6.4
16
7.6
88
6.3
16
7.6
88
6.5
16
Analytics
8.4
728
8.8
1439
8.3
717
8.4
1379
8.0
706
Feature Not Available
Customizations
8.5
718
8.8
1405
8.8
723
8.9
1432
8.4
723
8.5
1404
8.3
714
8.3
1055
8.5
704
9.0
1447
Generative AI
7.9
617
6.8
162
Agentic AI - Sales Analytics
Not enough data
6.7
8
Not enough data
7.9
8
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Data Sourcing
Not enough data
7.7
157
Not enough data
7.9
173
Not enough data
Feature Not Available
Not enough data
8.1
187
Not enough data
7.6
167
Predictive Analytics
Not enough data
7.3
140
Not enough data
7.4
134
Not enough data
7.0
125
Not enough data
7.3
133
Sales Management
Not enough data
7.9
147
Not enough data
Feature Not Available
Not enough data
7.8
162
Not enough data
8.8
188
Agentic AI - Outbound Call Tracking
7.8
44
5.2
10
7.9
44
5.5
10
Calling
8.1
331
8.5
813
7.9
324
7.9
906
8.1
320
8.4
1032
8.3
317
8.8
1089
7.5
47
5.8
15
Contacts
8.3
321
8.6
1145
8.1
314
8.0
984
8.3
318
8.4
1066
Insights
8.3
315
8.3
1092
|
Verified
8.2
314
8.4
1051
7.8
308
7.7
593
8.5
314
9.1
1191
8.2
306
8.1
1035
8.2
46
6.9
14
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
8.3
197
|
Verified
Feature Not Available
8.2
196
|
Verified
7.6
64
8.2
179
|
Verified
Feature Not Available
8.0
142
|
Verified
Feedback
8.0
64
8.3
165
|
Verified
7.7
65
8.1
162
|
Verified
Feature Not Available
8.1
141
7.8
65
8.3
174
|
Verified
8.0
63
8.4
192
|
Verified
7.9
63
8.3
191
|
Verified
Feature Not Available
Feature Not Available
Generative AI
8.0
54
6.7
21
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
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Agentic AI - AI Agents
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Categories
Categories
Shared Categories
Apollo.io and Outreach are categorized as Sales Performance Management, Sales Coaching, Email Tracking, Sales Engagement, Conversation Intelligence, Outbound Call Tracking, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
36.9%
Information Technology and Services
18.2%
Marketing and Advertising
7.2%
Internet
6.3%
Financial Services
3.1%
Other
28.2%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
Can someone recommend an auto dialer that works well with outreach?
2 Comments
KG
ring centralRead more
Can I use this for Sales Development?
2 Comments
SK
Definitely...tons of features for SD...email tracking, templates, sequences, etcRead more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
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