Link copied to clipboard # Apollo.io vs Ocean.io Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/ocean-io/export.csv) Apollo.ioOcean.io[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **$49.00** 1 user Per Month · Basic **$79.00** 1 user Per Month · Professional **$119.00** 3 User Per Month · Organization Show more **Ocean.io** Free Trial **Free** · Free **Starting at $249.00** Per Month · Growth **Contact Us** Per Year · Revenue Navigator **Pricing Insights** from reviews Perceived Cost **Apollo.io** $$$$$ **Ocean.io** Not enough reviews yet Average Discount **Apollo.io** 11% **Ocean.io** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Apollo.io** 6 months Based on 100 responses **Ocean.io** 6 months Based on 100 responses Return on Investment **Apollo.io** 6 months Based on 100 responses **Ocean.io** 6 months Based on 100 responses ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![Ocean.io](https://images.g2crowd.com/uploads/product/hd_favicon/dc2a840817dbcbbb751368285c185c46/ocean-io.png "Ocean.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Easy Navigation (357) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[ Saves Time on Sales (218) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[ Outdated Contact Records (226) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[ Confusing Interface Navigation (164) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews) **Ocean.io** [ Lead Generation (2) ](https://www.g2.com/products/ocean-io/reviews?filters%5Bsentiment_snippet%5D=1710352&qs=pros-and-cons#reviews)[ Contact Information (1) ](https://www.g2.com/products/ocean-io/reviews?filters%5Bsentiment_snippet%5D=1958570&qs=pros-and-cons#reviews)[ Data Inaccuracy (1) ](https://www.g2.com/products/ocean-io/reviews?filters%5Bsentiment_snippet%5D=2518741&qs=pros-and-cons#reviews)[ Expensive (1) ](https://www.g2.com/products/ocean-io/reviews?filters%5Bsentiment_snippet%5D=2518742&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image") Barracuda Web Security and... ](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **Ocean.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a45358798c292981f351f096c165556/instantly.png "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ View all ](https://www.g2.com/products/ocean-io/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Ocean.io** ![Ocean.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1897772/feat-ai-search.webp) **Ratings** from reviews Meets Requirements **Apollo.io** **9.1** /10 Based on 7,629 responses **Ocean.io** **8.8** /10 Based on 29 responses Ease of Use **Apollo.io** **9.0** /10 Based on 7,739 responses **Ocean.io** **8.7** /10 Based on 31 responses Ease of Setup **Apollo.io** **8.9** /10 Based on 3,958 responses **Ocean.io** **8.5** /10 Based on 26 responses Ease of Admin **Apollo.io** **9.0** /10 Based on 2,582 responses **Ocean.io** **9.2** /10 Based on 12 responses Quality of Support **Apollo.io** **8.8** /10 Based on 6,547 responses **Ocean.io** **8.3** /10 Based on 24 responses Has the product been a good partner in doing business? **Apollo.io** **9.1** /10 Based on 2,562 responses **Ocean.io** **9.0** /10 Based on 12 responses Product Direction (% positive) **Apollo.io** **9.3** /10 Based on 7,325 responses **Ocean.io** **7.6** /10 Based on 24 responses **Features** ratings from reviews Account Data Management **8.0** /10 Based on 642 responses **8.9** /10 Based on 14 responses Lead Intelligence **8.8** /10 Based on 3,708 responses **8.8** /10 Based on 15 responses Sales Intelligence **8.6** /10 Based on 3,451 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free AI Meeting Assistants **7.3** /10 Based on 32 responses Not enough data AI Sales Assistant **8.1** /10 Based on 835 responses Not enough data Email Deliverability **7.8** /10 Based on 460 responses Not enough data Sales Engagement **8.1** /10 Based on 3,233 responses Not enough data Auto Dialer **7.2** /10 Based on 95 responses Not enough data Conversation Intelligence **7.9** /10 Based on 128 responses Not enough data AI Writing Assistant **8.5** /10 Based on 250 responses Not enough data Buyer Intent Data Providers **8.1** /10 Based on 273 responses Not enough data Transcription **7.9** /10 Based on 49 responses Not enough data Lead Capture **8.3** /10 Based on 1,022 responses Not enough data Lead-to-Account Matching and Routing **8.3** /10 Based on 170 responses Not enough data Revenue Operations & Intelligence (RO&I) **8.2** /10 Based on 59 responses Not enough data Calendar **7.8** /10 Based on 73 responses Not enough data Business Scheduling **8.0** /10 Based on 117 responses Not enough data Email Verification **7.8** /10 Based on 760 responses Not enough data Lead Mining **7.9** /10 Based on 97 responses Not enough data Visitor Identification **8.3** /10 Based on 8 responses Not enough data Lead Scoring **8.5** /10 Based on 405 responses Not enough data Sales Performance Management **8.3** /10 Based on 261 responses Not enough data Email Tracking **8.0** /10 Based on 818 responses Not enough data Outbound Call Tracking **8.1** /10 Based on 351 responses Not enough data Sales Coaching **8.2** /10 Based on 68 responses Not enough data Marketing Account Intelligence **8.6** /10 Based on 1,354 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 71.8% Mid-Market(51-1000 emp.) 25.6% Enterprise(\> 1000 emp.) 2.6% Small-Business(50 or fewer emp.) 71.8% Mid-Market(51-1000 emp.) 25.6% Enterprise(\> 1000 emp.) 2.6% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![Ocean.io](https://images.g2crowd.com/uploads/product/hd_favicon/dc2a840817dbcbbb751368285c185c46/ocean-io.png "Ocean.io")](https://www.g2.com/products/ocean-io/reviews) Ocean.io Marketing and Advertising 21.9% Computer Software 21.9% Telecommunications 12.5% Staffing and Recruiting 6.3% Information Technology and Services 6.3% Other 31.3% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **Ocean.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead") [ UpLead ](/products/uplead/reviews) ![Cognism](https://images.g2crowd.com/uploads/product/hd_favicon/e5c694be072e8acebd318d1412cb05ba/cognism%282%29.svg "Cognism") [ Cognism ](/products/cognism/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ## Apollo.io vs Ocean.io FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Apollo.io vs Ocean.io? Apollo.io stands out for its significantly higher G2 rating, broader reviewer base, and stronger scores in setup and support compared to Ocean.io. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Ocean.io](https://www.g2.com/products/ocean-io/reviews) | | --- | --- | | 4.7/5 (9789 reviews) | 3.1/5 (12 reviews) | | — | — | | 8.9 | 5.0 | | 8.8 | 7.6 | | All-in-one prospecting, enrichment, and outreach platform | Precision in B2B lead generation with Lookalike Search | ### How do the pricing models of Apollo.io and Ocean.io compare? Apollo.io is rated as the stronger value on price and cost satisfaction compared to Ocean.io. - **Apollo.io:** In recent reviews, many buyers highlight Apollo.io's cost-effectiveness and value, especially for startups and small agencies, though some note that costs can rise with higher usage and team size. - **Ocean.io:** Recent reviewers describe Ocean.io as expensive, with several citing low data quality relative to price and concerns about predatory renewal practices. - **Switching reasons:** Reviewers switching to Apollo.io cite its transparent freemium model and lower cost-per-seat as key drivers. ### What are the best alternatives to Apollo.io and Ocean.io? The top three alternatives to Apollo.io and Ocean.io are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Agentforce Sales. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9789 reviews) | — | Cost-effective for startups and small agencies | All-in-one prospecting, enrichment, and outreach platform | | [Ocean.io](https://www.g2.com/products/ocean-io/reviews) | 3.1/5 (12 reviews) | — | Described as expensive by recent reviewers | Precision in B2B lead generation with Lookalike Search | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Comprehensive B2B data and integrations | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automated outbound and lead generation | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25876 reviews) | Mid-Market | — | Robust CRM and sales automation capabilities | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Ocean.io? Buyers should prioritize data quality, lead generation capabilities, ease of setup, integrations, and support when comparing Apollo.io and Ocean.io. - **Data quality:** Apollo.io receives consistent praise for its large B2B database, but reviewers note variable accuracy, especially outside the US; Ocean.io is frequently cited for data inaccuracy and outdated information (multiple all-time mentions). - **Lead generation:** Apollo.io is highlighted for all-in-one prospecting and enrichment; Ocean.io is noted for its Lookalike Search and targeted ABM list building (2 all-time mentions for lead generation). - **Ease of setup:** Apollo.io scores 8.9, while Ocean.io scores 5.0, indicating a smoother onboarding experience with Apollo.io. - **Integrations:** Apollo.io is frequently mentioned for integrations with Outreach (1,400+ all-time mentions) and Salesloft (62 all-time mentions); Ocean.io has no integration mentions. - **Support:** Apollo.io scores 8.8 for Quality of Support, compared to Ocean.io's 7.6. ### What are the pros and cons of Apollo.io vs Ocean.io? Apollo.io's headline strength is its all-in-one prospecting and outreach platform, while Ocean.io's is its Lookalike Search for targeted lead generation. - **Apollo.io strengths:** All-in-one platform for prospecting, enrichment, and outreach; large B2B contact database; advanced filters; AI-powered workflow acceleration; cost-effective for startups and small agencies; integrations with Outreach and Salesloft (1,400+ and 62 all-time mentions). - **Apollo.io trade-offs:** Data accuracy varies, especially internationally; credit system complexity; feature gating on higher tiers; interface can feel overwhelming; support SLAs can be slow for technical issues. - **Ocean.io strengths:** Lookalike Search for finding similar companies; targeted ABM list building; praised for UI and fast implementation in some reviews. - **Ocean.io trade-offs:** Data inaccuracy and outdated information (multiple all-time mentions); described as expensive; limited customization for data exports; negative sentiment on renewal practices and support in recent reviews. ### Is Apollo.io or Ocean.io better for small businesses? Apollo.io is the better fit for small businesses, with strong reviewer sentiment on value and accessibility for startups and small agencies. - **Apollo.io:** Reviewers consistently highlight Apollo.io's cost-effectiveness, accessible freemium model, and suitability for lean teams and startups. - **Ocean.io:** Recent reviews note that Ocean.io may be out of budget for small agencies and cite concerns about value for money. ### Which Sales Intelligence platform has better integrations? Apollo.io is favored by reviewers for integrations, especially with leading sales engagement platforms. - **Apollo.io:** Integrations with Outreach (1,400+ all-time mentions) and Salesloft (62 all-time mentions) are frequently cited as valuable for workflow automation. - **Ocean.io:** No reviewer-cited integrations are mentioned. ### How do Apollo.io and Ocean.io compare on customer support? Apollo.io and Ocean.io are separated by more than 1 point on Quality of Support, with Apollo.io scoring higher. - **Apollo.io:** Reviewers describe support as generally responsive and helpful, though some note slow SLAs for technical issues. - **Ocean.io:** Support is described as responsive in some reviews, but recent feedback includes negative experiences with renewal practices and limited support for data issues. ### Which is easier to implement, Apollo.io or Ocean.io? Apollo.io is rated significantly easier to implement than Ocean.io, with a 3.9-point advantage in Ease of Setup. - **Apollo.io:** Reviewers frequently mention straightforward onboarding, fast setup, and an intuitive interface, though some note a learning curve due to feature depth. - **Ocean.io:** Implementation is described as more challenging, with lower Ease of Setup scores and several reviewers citing difficulties with onboarding and usability. ### Which product has better Data? Apollo.io is rated higher for Data, with more consistent reviewer satisfaction and a larger, more frequently cited database. - **Apollo.io:** Data is the most frequently mentioned feature, with reviewers praising the size and filtering capabilities of the B2B database, though noting variable accuracy, especially outside the US. - **Ocean.io:** Data quality is a recurring trade-off, with multiple all-time mentions for data inaccuracy, outdated information, and limited customization.