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Compare Apollo.io and Muraena 
Featured Products
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (59.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Per Month
Apollo.io
Star Rating
(9,353)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansMuraena
Star Rating
(22)4.9 out of 5
Market Segments
Small-Business (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing a comprehensive platform for both prospecting and outreach, allowing users to manage sequences, track engagement, and prioritize leads effectively. This integration makes the sales workflow more structured and efficient, which is a significant advantage for teams looking to streamline their processes.
- Users say that Muraena shines in its advanced search capabilities, enabling precise filtering for broad or narrow audiences. Reviewers appreciate the solid data quality and the ability to export data as CSV files for use in other platforms, making it a valuable tool for lead identification.
- According to verified reviews, Apollo.io has a much larger user base, with over 9,000 reviews compared to Muraena's 22. This substantial difference suggests that Apollo.io's performance and user satisfaction metrics are more reliable and reflective of a broader range of experiences.
- Reviewers mention that while Muraena offers a clean and user-friendly interface, Apollo.io is noted for being feature-packed without overwhelming users. This balance makes Apollo.io easier to implement and use on a day-to-day basis, which is crucial for teams that need to hit the ground running.
- Users highlight that Apollo.io's support quality is commendable, with a score that reflects a strong commitment to customer service. In contrast, Muraena, while having a higher score in some areas, lacks the same level of user feedback regarding support, which could be a concern for potential buyers.
- G2 reviewers indicate that Apollo.io's overall satisfaction score is significantly higher than Muraena's, suggesting that users find it to be a more reliable partner in their sales efforts. This is reinforced by feedback praising Apollo.io's ability to find the perfect list of prospects, making it a preferred choice for many small businesses.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Muraena
Free
Free
Per Month
50 email credits / month
- 50 email credits / month
- Technographics data
- Buyers Intent insights
Free Trial
Apollo.io
Free Trial is available
Muraena
Free Trial is available
Ratings
Meets Requirements
9.1
7,396
9.8
22
Ease of Use
9.0
7,494
10.0
22
Ease of Setup
8.9
3,722
10.0
17
Ease of Admin
9.1
2,440
Not enough data
Quality of Support
8.8
6,338
9.8
22
Has the product been a good partner in doing business?
9.2
2,423
Not enough data
Product Direction (% positive)
9.4
7,116
10.0
21
Features by Category
Data Availability
8.8
2636
10.0
9
8.9
2586
9.8
9
8.6
2419
9.8
9
7.5
597
9.5
7
Data Accuracy
8.3
2575
10.0
9
8.6
2508
9.8
9
7.4
580
9.8
7
Agentic AI - Sales Intelligence
7.7
192
Not enough data
7.7
188
Not enough data
7.6
185
Not enough data
7.6
187
Not enough data
7.4
185
Not enough data
7.6
185
Not enough data
Platform
8.4
1148
9.6
8
8.8
1726
|
Verified
9.4
8
8.9
1851
9.8
8
8.6
1685
|
Verified
9.6
8
7.7
1338
|
Verified
9.8
8
8.3
1340
10.0
8
Features
8.9
2151
10.0
9
8.6
1890
9.8
8
8.5
1957
|
Verified
Feature Not Available
8.7
2087
|
Verified
9.6
8
9.0
2426
|
Verified
9.8
8
8.2
1657
9.4
8
8.3
1082
9.6
8
8.4
1871
|
Verified
9.6
8
8.5
1800
|
Verified
9.4
9
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Not enough data
8.3
712
Not enough data
8.4
708
Not enough data
8.0
677
Not enough data
Organization
8.3
682
Not enough data
8.3
683
Not enough data
8.3
676
Not enough data
Performance Analysis
7.9
697
Not enough data
8.4
714
Not enough data
Sales Analysis
7.8
685
Not enough data
8.0
690
Not enough data
Generative AI
7.9
569
Not enough data
7.9
567
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Feature Not Available
8.5
251
Not enough data
7.6
240
Feature Not Available
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Feature Not Available
7.6
240
Not enough data
8.1
242
Feature Not Available
Feature Not Available
Feature Not Available
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
10.0
14
8.9
3156
|
Verified
10.0
14
8.8
3348
|
Verified
9.9
15
8.8
3028
|
Verified
10.0
14
9.2
3129
9.0
14
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
102
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
880
Not enough data
Analytics
8.6
877
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
847
Not enough data
8.5
873
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
96
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
78
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.1
47
Not enough data
8.1
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.1
369
Not enough data
8.7
342
Not enough data
8.7
361
Not enough data
Management
8.5
333
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
242
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
721
Not enough data
8.8
726
Not enough data
8.4
726
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
620
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Muraena are categorized as Lead Intelligence, Sales Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Muraena is categorized as Market Intelligence
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Muraena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
27.3%
Computer Software
27.3%
Information Technology and Services
22.7%
Staffing and Recruiting
4.5%
Program Development
4.5%
Other
13.6%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Muraena has no discussions with answers
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