Compare Apollo.io and Mixmax 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (53.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$29.00 1 per user/month (billed annually)
Apollo.io
Star Rating
(9,532)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansMixmax
Star Rating
(1,450)4.6 out of 5
Market Segments
Small-Business (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 1 per user/month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in lead generation, with users praising its ability to find contacts, emails, and phone numbers efficiently. One user highlighted how it helps run email sequences for cold outreach, making the process smoother and more effective.
- Users say that Mixmax stands out for its automation capabilities, particularly in outreach. Reviewers appreciate how it saves time by automating follow-ups and scheduling meetings directly within emails, which reduces the back-and-forth coordination that often slows down communication.
- According to verified reviews, Apollo.io's ease of setup is a significant advantage, with many users noting that the initial configuration was straightforward. This smooth onboarding experience allows teams to start using the tool quickly without extensive training.
- Reviewers mention that Mixmax offers robust email tracking features, with users enjoying the detailed insights on email opens and link activity. This level of tracking helps users optimize their outreach strategies effectively.
- G2 reviewers highlight that while both products have similar ease of use ratings, Apollo.io's user interface is often described as more intuitive for managing sales data and prospecting tasks, making it a preferred choice for those focused on sales engagement.
- Users express mixed feelings about the support quality, with Mixmax receiving slightly higher ratings for support responsiveness. Reviewers appreciate the assistance they receive, which enhances their overall experience with the platform.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Mixmax
Inbox Copilot
$29.00
1 per user/month (billed annually)
Inbox Copilot turns your inbox from chaos into control. It automatically organizes your messages and prioritizes the most important, so you never miss what matters.
- Email tracking
- Meeting scheduling
- Inbox categorization and filtering
Free Trial
Apollo.io
Free Trial is available
Mixmax
Free Trial is available
Ratings
Meets Requirements
9.1
7,463
9.1
1,126
Ease of Use
9.0
7,562
9.0
1,137
Ease of Setup
8.9
3,791
9.1
359
Ease of Admin
9.1
2,479
9.0
261
Quality of Support
8.8
6,398
9.0
881
Has the product been a good partner in doing business?
9.2
2,461
9.2
251
Product Direction (% positive)
9.4
7,182
8.4
1,018
Features by Category
Data Availability
8.8
2674
Not enough data
8.9
2600
Not enough data
8.6
2424
Not enough data
7.5
601
Not enough data
Data Accuracy
8.3
2618
Not enough data
8.6
2516
Not enough data
7.5
583
Not enough data
Agentic AI - Sales Intelligence
7.7
197
Not enough data
7.8
196
Not enough data
7.7
190
Not enough data
7.6
192
Not enough data
7.4
190
Not enough data
7.7
190
Not enough data
Platform
8.4
1149
Not enough data
8.8
1728
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1342
Not enough data
Features
8.9
2179
Not enough data
8.6
1909
Not enough data
8.5
1973
|
Verified
Not enough data
8.7
2109
|
Verified
Not enough data
9.0
2455
|
Verified
Not enough data
8.2
1661
Not enough data
8.2
1088
Not enough data
8.4
1875
|
Verified
Not enough data
8.5
1810
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Feature Not Available
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Feature Not Available
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Feature Not Available
8.4
713
Not enough data
Sales Analysis
7.8
684
Feature Not Available
8.0
689
Feature Not Available
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Feature Not Available
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Feature Not Available
7.7
36
Not enough data
8.3
36
Feature Not Available
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
8.4
297
|
Verified
9.0
2609
|
Verified
9.5
445
|
Verified
8.0
1831
|
Verified
7.2
182
8.4
2054
8.2
237
|
Verified
8.5
2179
|
Verified
8.6
313
|
Verified
8.4
1912
8.7
255
8.4
1931
Feature Not Available
Repeatability and Reportability
8.5
2067
|
Verified
8.5
292
|
Verified
8.7
2134
|
Verified
8.8
296
|
Verified
8.7
2119
|
Verified
8.8
287
|
Verified
8.3
1985
|
Verified
8.1
224
|
Verified
Feature Not Available
6.7
100
AI and Automation
8.6
2161
Feature Not Available
8.5
2135
7.2
102
8.5
1992
8.8
228
8.3
1936
Feature Not Available
8.2
1778
6.9
98
Generative AI
7.7
982
6.8
81
Agentic AI - Sales Engagement
7.5
122
Feature Not Available
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Feature Not Available
7.2
124
Not enough data
7.5
123
Feature Not Available
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3313
|
Verified
Not enough data
8.9
3162
|
Verified
Not enough data
8.8
3355
|
Verified
Not enough data
8.8
3031
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.1
81
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
6.6
97
8.6
98
9.3
199
7.7
90
8.3
140
8.0
91
8.3
140
7.7
88
7.9
121
Branding & Customizatio
7.8
87
8.0
149
7.9
91
8.6
148
7.8
87
8.0
116
Automatic Rules & Configurations
8.6
92
8.8
161
8.7
88
8.8
145
8.3
88
8.5
140
Agentic AI - Business Scheduling
7.5
20
Feature Not Available
8.1
20
Feature Not Available
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Feature Not Available
8.5
22
Feature Not Available
8.0
22
Not enough data
Incentives
Feature Not Available
7.6
77
|
Verified
Feature Not Available
8.2
92
|
Verified
Feature Not Available
Feature Not Available
7.9
228
7.9
81
|
Verified
Personalization
Feature Not Available
Feature Not Available
8.3
236
8.4
104
|
Verified
8.5
242
8.8
121
|
Verified
8.3
235
8.1
53
Administrative
8.4
236
8.9
124
|
Verified
8.4
230
8.5
94
|
Verified
8.2
230
Feature Not Available
Agentic AI - Email Tracking
7.8
90
Feature Not Available
7.7
90
Feature Not Available
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Feature Not Available
7.6
88
Not enough data
7.6
88
Feature Not Available
Analytics
8.4
728
9.1
773
8.3
717
8.8
682
8.0
706
8.8
626
Customizations
8.5
718
9.1
724
8.8
723
9.4
789
8.4
723
9.0
722
8.3
714
8.5
561
8.5
704
9.1
750
Generative AI
7.9
617
7.0
155
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Mixmax are categorized as Sales Performance Management, Email Tracking, Sales Engagement, Business Scheduling, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Mixmax is categorized as Google Workspace for Sales
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixmax
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
19.3%
Information Technology and Services
11.7%
Marketing and Advertising
11.6%
Financial Services
3.4%
Staffing and Recruiting
3.1%
Other
50.8%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What features am I overlooking besides reminders, scheduling and templates?
4 Comments
MM
Great question Leland. Our two most jaw-dropping features are...
1. Our Rules engine, which is like an even easier Zapier for sales. For example you can...Read more
What Mixmax feature do you find most useful for maintaining good relationships with leads?
3 Comments
MB
Being able to see if they opened the email is helpful.Read more
Can I add a user to my account that has a different email extension?
2 Comments
MM
Hi Karim, you can add members to your workspace, whether that be your personal email or a team mate, from the Members & Billing section.
Hot link =>...Read more
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