Link copied to clipboard # Apollo.io vs Mailshake Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/mailshake/export.csv) Apollo.ioMailshake[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **Mailshake** **$99.00** 10 Mail Accounts Per Month · Sales Engagement **Pricing Insights** from reviews Time to Implement **Apollo.io** 1 month Based on 1082 responses **Mailshake** \<1 monthFaster Based on 83 responses Return on Investment **Apollo.io** 8 months Based on 983 responses **Mailshake** 6 months2 months sooner Based on 78 responses Perceived Cost **Apollo.io** $$$$$ **Mailshake** $$$$$ Average Discount **Apollo.io** 11%3% more **Mailshake** 8% ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![Mailshake](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fcee87ee3969b84c3586e927fda31dce/mailshake.jpg "Mailshake") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Easy Navigation (358) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[ Saves Time on Sales (220) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[ Outdated Contact Records (225) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[ Confusing Interface Navigation (166) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews) **Mailshake** [ Ease of Use (38) ](https://www.g2.com/products/mailshake/reviews?filters%5Bsentiment_snippet%5D=1159108&qs=pros-and-cons#reviews)[ Time-saving (26) ](https://www.g2.com/products/mailshake/reviews?filters%5Bsentiment_snippet%5D=1158756&qs=pros-and-cons#reviews)[ Missing Features (8) ](https://www.g2.com/products/mailshake/reviews?filters%5Bsentiment_snippet%5D=1159281&qs=pros-and-cons#reviews)[ Integration Issues (6) ](https://www.g2.com/products/mailshake/reviews?filters%5Bsentiment_snippet%5D=1940194&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **Mailshake** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image") Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ View all ](https://www.g2.com/products/mailshake/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Mailshake** ![Mailshake screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/76162/Screen-Shot-2022-12-20-at-3.40.41-PM.png) **Ratings** from reviews Meets Requirements **Apollo.io** 9.1 9.17,628 **Mailshake** 9.1 9.1274 Ease of Use **Apollo.io** 9.0 9.07,738 **Mailshake** 9.1 9.1283 Ease of Setup **Apollo.io** 8.9 8.93,957 **Mailshake** 9.0 9.0180 Ease of Admin **Apollo.io** 9.0 9.02,581 **Mailshake** 9.3 9.3104 Quality of Support **Apollo.io** 8.8 8.86,546 **Mailshake** 9.4 9.4252 Has the product been a good partner in doing business? **Apollo.io** 9.1 9.12,561 **Mailshake** 9.4 9.496 Product Direction (% positive) **Apollo.io** 9.3 9.37,325 **Mailshake** 9.0 9.0267 **Features** ratings from reviews Sales Intelligence 8.7 3,449 7.5 19 Sales Engagement 8.1 3,233 7.7 198 AI Meeting Assistants 7.3 32 Not enough data Email Tracking 8.0 818 Not enough data Lead Capture 8.3 1,022 Not enough data Lead Mining 7.9 97 Not enough data Lead Scoring 8.5 405 Not enough data Marketing Account Intelligence 8.6 1,354 Not enough data Outbound Call Tracking 8.1 351 Not enough data Sales Coaching 8.2 68 Not enough data Sales Performance Management 8.3 261 Not enough data Visitor Identification 8.3 8 Not enough data Calendar 7.8 73 Not enough data Conversation Intelligence 7.9 128 Not enough data Buyer Intent Data Providers 8.1 273 Not enough data Email Deliverability 7.8 460 Not enough data Auto Dialer 7.2 95 Not enough data Email Verification 7.8 760 Not enough data AI Writing Assistant 8.5 250 Not enough data Business Scheduling 8.0 117 Not enough data AI Sales Assistant 8.1 835 Not enough data Account Data Management 8.0 642 Not enough data Lead Intelligence 8.8 3,708 Not enough data Lead-to-Account Matching and Routing 8.3 170 Not enough data Revenue Operations & Intelligence (RO&I) 8.2 59 Not enough data Transcription 7.9 49 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 91.1% Mid-Market(51-1000 emp.) 8.1% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 91.1% Mid-Market(51-1000 emp.) 8.1% Enterprise(\> 1000 emp.) 0.8% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![Mailshake](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fcee87ee3969b84c3586e927fda31dce/mailshake.jpg "Mailshake")](https://www.g2.com/products/mailshake/reviews) Mailshake Marketing and Advertising 28.4% Computer Software 10.4% Information Technology and Services 9.6% Financial Services 3.3% Consulting 2.7% Other 45.6% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **Mailshake Alternatives** ![Reply](https://images.g2crowd.com/uploads/product/hd_favicon/edad5a172fa8078c857644f97ea8ad91/reply.svg "Reply") [ Reply ](/products/reply/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ![Mixmax](https://images.g2crowd.com/uploads/product/hd_favicon/a6ff9beeb4e6ca33be4a0f07e8193c2a/mixmax.svg "Mixmax") [ Mixmax ](/products/mixmax/reviews) ![Vendasta Yesware](https://images.g2crowd.com/uploads/product/hd_favicon/ecdb7315988c58d7ce846031f6cf9c9c/vendasta-yesware.svg "Vendasta Yesware") [ Vendasta Yesware ](/products/vendasta-yesware/reviews) ## Apollo.io vs Mailshake FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Apollo.io vs Mailshake? Apollo.io and Mailshake both score 4.7/5 on G2, but Apollo.io is distinguished by its all-in-one sales intelligence and automation features, while Mailshake is favored for its simplicity and ease of use in email outreach. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Mailshake](https://www.g2.com/products/mailshake/reviews) | | --- | --- | | 4.7/5 (9789 reviews) | 4.7/5 (377 reviews) | | Small-Business | Small-Business | | 8.9 | 9.0 | | 8.8 | 9.4 | | All-in-one sales prospecting and automation | Ease of use and time-saving (35 and 26 all-time mentions) | ### How do the pricing models of Apollo.io and Mailshake compare? Mailshake is rated higher for price satisfaction, making it the stronger value according to G2 reviewers. - **Apollo.io:** Reviewers note that while Apollo.io offers a comprehensive feature set, its credit system and pricing can become expensive as usage scales, especially for higher-volume prospecting. - **Mailshake:** Mailshake is frequently described as affordable and cost-effective, with reviewers highlighting its value for small businesses and straightforward pricing. - **Switching reasons:** Recent reviews indicate that buyers switch to Mailshake for its lower cost and simpler pricing structure, especially when seeking a focused email outreach tool. ### What are the best alternatives to Apollo.io and Mailshake? The top three G2-ranked alternatives to Apollo.io and Mailshake are Reply, GTM Workspace - Powered by ZoomInfo, and Amplemarket. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9789) | Small-Business | Pricing can become expensive as usage scales | All-in-one sales prospecting and automation | | [Mailshake](https://www.g2.com/products/mailshake/reviews) | 4.7/5 (377) | Small-Business | Frequently described as affordable and cost-effective | Ease of use and time-saving | | [Reply](https://www.g2.com/products/reply/reviews) | 4.6/5 (1552) | Small-Business | — | Automation and multi-channel outreach | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110) | Mid-Market | — | Comprehensive data and integrations | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659) | Small-Business | — | Lead generation and automation | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Mailshake? Buyers should prioritize database quality, automation and sequencing, integrations, ease of use, and support when comparing Apollo.io and Mailshake. - **Database quality:** Apollo.io is frequently cited for its large B2B contact database and advanced filters; Mailshake does not offer a comparable database feature. - **Automation and sequencing:** Apollo.io integrates prospecting, enrichment, and multi-step sequencing in one platform; Mailshake is praised for straightforward email sequencing and automation (23 all-time mentions). - **Integrations:** Apollo.io integrates with Outreach (1,400+ all-time mentions) and Salesloft (62 all-time mentions); Mailshake integrates with Pipedrive and Vidyard (temporal-qualitative mentions). - **Ease of use:** Mailshake is highlighted for ease of use (35 all-time mentions) and intuitive UI (14 all-time mentions); Apollo.io is noted for a feature-rich but sometimes overwhelming interface. - **Support:** Mailshake scores higher on Quality of Support (9.4 vs 8.8), with 21 all-time mentions for customer support. ### What are the pros and cons of Apollo.io vs Mailshake? Apollo.io's headline strength is its all-in-one sales prospecting and automation, while Mailshake's is its ease of use and time-saving capabilities. - **Apollo.io strengths:** All-in-one platform for prospecting, enrichment, and outreach; large B2B contact database; advanced filters; automation and AI-powered features; integration with Outreach and Salesloft. - **Apollo.io trade-offs:** Data accuracy can be inconsistent, especially internationally; credit system and pricing can become expensive as usage scales; interface can feel overwhelming for new users; support SLAs can be slow for technical issues. - **Mailshake strengths:** Ease of use (35 all-time mentions); time-saving (26); automation (23); easy setup (22); customer support (21); intuitive UI (14); affordable for small businesses; effective email sequencing and tracking. - **Mailshake trade-offs:** Limited database and prospecting features compared to Apollo.io; some reviewers cite missing features (8 all-time mentions) and limited integrations (5); learning curve for advanced campaign setup; interface can feel basic to some users. ### Is Apollo.io or Mailshake better for small businesses? Mailshake is the better fit for small businesses, supported by its strong small-business segment share and reviewer sentiment on affordability and ease of use. - **Apollo.io:** Small-Business is the largest segment, with reviewers noting its comprehensive features but also mentioning that pricing and credit limits can be restrictive for small teams. - **Mailshake:** Small-Business is the largest segment, with reviewers consistently highlighting its affordability, ease of use, and suitability for lean teams running outbound campaigns. ### Which Sales Intelligence platform has better integrations? Apollo.io is favored for integrations, with a broader range and higher reviewer-cited integration counts. - **Apollo.io:** Integrates with Outreach (1,400+ all-time mentions) and Salesloft (62), with reviewers highlighting CRM and workflow integrations as a key strength. - **Mailshake:** Integrates with Pipedrive and Vidyard, with reviewers mentioning CRM integration and video outreach capabilities, but with fewer all-time mentions and some feedback on limited integration options. ### How do Apollo.io and Mailshake compare on customer support? Mailshake scores materially higher on Quality of Support (9.4 vs 8.8), indicating a stronger support experience according to G2 reviewers. - **Apollo.io:** Reviewers describe support as generally responsive but note slow SLAs for technical issues and limited support on lower-tier plans. - **Mailshake:** Reviewers consistently praise customer support, describing it as responsive, helpful, and a key differentiator, with 21 all-time mentions for customer support. ### Which is easier to implement, Apollo.io or Mailshake? Mailshake and Apollo.io score within a tenth of a point on Ease of Setup (9.0 vs 8.9), indicating near-parity in implementation experience. - **Apollo.io:** Reviewers report that setup is straightforward for basic use but can become complex due to the platform's extensive features and initial learning curve. - **Mailshake:** Reviewers highlight easy and fast setup, with many noting that campaigns can be launched quickly and the interface is intuitive for new users. ### Which product has better Features? Features is the most frequently mentioned area, with both Apollo.io and Mailshake receiving strong reviewer sentiment for their feature sets. - **Apollo.io:** Meets Requirements score of 9.1; offers Sales Coaching and Insights not found in Mailshake; reviewers highlight its all-in-one feature set and advanced automation. - **Mailshake:** Meets Requirements score of 9.1; 15 all-time mentions for features; reviewers praise its focused, easy-to-use feature set for email outreach and automation.