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# Apollo.io vs LinkedIn Sales Navigator Comparison - What are their main differences?

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Apollo.ioSales Navigator[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**$0.00** per\_user Per Month · Free

**$49.00** per\_user Per Month · Basic

**$99.00** per\_user Per Month · Professional

**$5,000.00** per\_user Per Year · Custom

Show more

**LinkedIn Sales Navigator**
Free Trial

**Contact Us** · Core

**Contact Us** · Advanced

**Contact Us** · Advanced Plus

**Pricing Insights**
from reviews

Perceived Cost

**Apollo.io**
$$$$$

**LinkedIn Sales Navigator**
$$$$$

Average Discount

**Apollo.io**
11%3% more

**LinkedIn Sales Navigator**
8%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Apollo.io** 6 months
Based on 100 responses

**LinkedIn Sales Navigator** 6 months
Based on 100 responses

Return on Investment

**Apollo.io** 6 months
Based on 100 responses

**LinkedIn Sales Navigator** 6 months
Based on 100 responses

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator")

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**Pros & Cons**
from reviews

**Apollo.io**
[
Easy Navigation (357)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[
Saves Time on Sales (218)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[
Outdated Contact Records (226)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[
Confusing Interface Navigation (164)
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews)

**LinkedIn Sales Navigator**
[
Lead Generation (110)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1103198&qs=pros-and-cons#reviews)[
Ease of Use (96)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1102949&qs=pros-and-cons#reviews)[
Expensive (53)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1104623&qs=pros-and-cons#reviews)[
Missing Features (40)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1103097&qs=pros-and-cons#reviews)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image")

Barracuda Web Security and...

](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**LinkedIn Sales Navigator**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16082973aa4de2f6dabe8d5b0b6ae948/callhippo.png "Product Avatar Image")

CallHippo

](https://www.g2.com/products/callhippo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image")

Cognism

](https://www.g2.com/products/cognism/reviews)[
View all
](https://www.g2.com/products/linkedin-sales-navigator/integrations)

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**LinkedIn Sales Navigator**
 ![LinkedIn Sales Navigator screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/35893/Homepage-Redesign---Populated-State-_2_.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

**9.1** /10

Based on 7,629 responses

**LinkedIn Sales Navigator**

**8.7** /10

Based on 1,815 responses

Ease of Use

**Apollo.io**

**9.0** /10

Based on 7,739 responses

**LinkedIn Sales Navigator**

**8.6** /10

Based on 1,842 responses

Ease of Setup

**Apollo.io**

**8.9** /10

Based on 3,958 responses

**LinkedIn Sales Navigator**

**8.9** /10

Based on 545 responses

Ease of Admin

**Apollo.io**

**9.0** /10

Based on 2,582 responses

**LinkedIn Sales Navigator**

**8.7** /10

Based on 283 responses

Quality of Support

**Apollo.io**

**8.8** /10

Based on 6,547 responses

**LinkedIn Sales Navigator**

**8.1** /10

Based on 1,478 responses

Has the product been a good partner in doing business?

**Apollo.io**

**9.1** /10

Based on 2,562 responses

**LinkedIn Sales Navigator**

**8.2** /10

Based on 280 responses

Product Direction (% positive)

**Apollo.io**

**9.3** /10

Based on 7,325 responses

**LinkedIn Sales Navigator**

**7.9** /10

Based on 1,761 responses

**Features**
ratings from reviews

Sales Intelligence

**8.6** /10

Based on 3,451 responses

**8.2** /10

Based on 1,539 responses

Buyer Intent Data Providers

**8.1** /10

Based on 273 responses

**8.4** /10

Based on 127 responses

AI Meeting Assistants

**7.3** /10

Based on 32 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Account Data Management

**8.0** /10

Based on 642 responses

Not enough data

AI Sales Assistant

**8.1** /10

Based on 835 responses

Not enough data

Email Deliverability

**7.8** /10

Based on 460 responses

Not enough data

Sales Engagement

**8.1** /10

Based on 3,233 responses

Not enough data

Auto Dialer

**7.2** /10

Based on 95 responses

Not enough data

Conversation Intelligence

**7.9** /10

Based on 128 responses

Not enough data

AI Writing Assistant

**8.5** /10

Based on 250 responses

Not enough data

Transcription

**7.9** /10

Based on 49 responses

Not enough data

Lead Intelligence

**8.8** /10

Based on 3,708 responses

Not enough data

Lead Capture

**8.3** /10

Based on 1,022 responses

Not enough data

Lead-to-Account Matching and Routing

**8.3** /10

Based on 170 responses

Not enough data

Revenue Operations & Intelligence (RO&I)

**8.2** /10

Based on 59 responses

Not enough data

Calendar

**7.8** /10

Based on 73 responses

Not enough data

Business Scheduling

**8.0** /10

Based on 117 responses

Not enough data

Email Verification

**7.8** /10

Based on 760 responses

Not enough data

Lead Mining

**7.9** /10

Based on 97 responses

Not enough data

Visitor Identification

**8.3** /10

Based on 8 responses

Not enough data

Lead Scoring

**8.6** /10

Based on 405 responses

Not enough data

Sales Performance Management

**8.3** /10

Based on 261 responses

Not enough data

Email Tracking

**8.0** /10

Based on 818 responses

Not enough data

Outbound Call Tracking

**8.1** /10

Based on 351 responses

Not enough data

Sales Coaching

**8.2** /10

Based on 68 responses

Not enough data

Marketing Account Intelligence

**8.6** /10

Based on 1,354 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
32.7%

Mid-Market(51-1000 emp.)
48.3%

Enterprise(\> 1000 emp.)
19.0%

Small-Business(50 or fewer emp.)
32.7%

Mid-Market(51-1000 emp.)
48.3%

Enterprise(\> 1000 emp.)
19.0%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator")](https://www.g2.com/products/linkedin-sales-navigator/reviews)
LinkedIn Sales Navigator

Computer Software
26.3%

Information Technology and Services
20.2%

Marketing and Advertising
8.1%

Internet
5.8%

Financial Services
3.5%

Other
36.1%

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**LinkedIn Sales Navigator Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Seamless (formally Seamless.AI)](https://images.g2crowd.com/uploads/product/hd_favicon/9e6713083f7afe3c721cb824da88ba1c/seamless-formally-seamless-ai.svg "Seamless (formally Seamless.AI)")

[
Seamless (formally...
](/products/seamless-formally-seamless-ai/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
](/products/uplead/reviews)

## Apollo.io vs Sales Navigator FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Sales Navigator vs Apollo.io?

Apollo.io stands out for its higher G2 rating, larger review volume, and stronger ease-of-use and support scores, while Sales Navigator is most recognized for its advanced filtering and data accuracy.

| [Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) |
| --- | --- |
| 4.4/5 (2,210 reviews) | 4.7/5 (9,778 reviews) |
| Mid-Market | Small-Business |
| 9.0 | 8.9 |
| 8.1 | 8.8 |
| Advanced filtering and data accuracy | Ease of use and lead generation |

### How do the pricing models of Sales Navigator and Apollo.io compare?

Apollo.io is rated as the stronger value on price and cost satisfaction, with a higher reviewer score than Sales Navigator.

- **Sales Navigator:** Reviewers frequently cite high cost as a trade-off, especially for small businesses and light users, but acknowledge the ROI for consistent prospecting.
- **Apollo.io:** Reviewers highlight Apollo.io's cost-effectiveness, especially for startups and small agencies, and appreciate the availability of a free tier, though note that costs can rise with higher usage and expiring credits.
- **Switching-reason:** Recent reviewers mention switching from Sales Navigator to Apollo.io due to pricing concerns and the need for more affordable, scalable data access.

### What are the best alternatives to Sales Navigator and Apollo.io?

The top three alternatives to Sales Navigator and Apollo.io are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Seamless (formally Seamless.AI).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5 (2,210 reviews) | Mid-Market | High cost for small teams, strong ROI for heavy users | Advanced filtering and data accuracy |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Cost-effective, free tier available, costs rise with usage | Ease of use and lead generation |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | Comprehensive B2B data and integrations |
| [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automation and outreach efficiency |
| [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5 (5,358 reviews) | Small-Business | — | Lead generation and contact accuracy |

### Which Sales Intelligence features should I prioritize when comparing Sales Navigator and Apollo.io?

Buyers should prioritize data accuracy, filtering capabilities, outreach automation, integrations, and ease of use when comparing Sales Navigator and Apollo.io.

- **Data accuracy:** Sales Navigator (20 all-time mentions for accuracy of information, 13 for data accuracy); Apollo.io (data accuracy cited in recent reviews, but reviewers note variability, especially outside the US).
- **Filtering capabilities:** Sales Navigator (44 all-time mentions for features, 13 for filtering difficulty, 12 for complex filtering); Apollo.io (advanced filters and segmentation cited in recent reviews, 65+ filters mentioned in feature breakdowns).
- **Outreach automation:** Apollo.io (543 all-time mentions for outreach efficiency, 516 for email tracking, 386 for email management); Sales Navigator does not offer built-in outreach automation.
- **Integrations:** Apollo.io (APIs and CRM integrations, 62 all-time mentions for Salesloft integration); Sales Navigator integrates with Salesforce and Outreach (228 all-time mentions for Outreach integration).
- **Ease of use:** Apollo.io (1,587 all-time mentions for ease of use, 786 for simple, 741 for intuitive); Sales Navigator (ease of use cited in recent reviews, but not at the same volume).

### What are the pros and cons of Sales Navigator vs Apollo.io?

Apollo.io's headline strength is ease of use and integrated outreach, while Sales Navigator's is advanced filtering and data accuracy.

- **Sales Navigator strengths:** Advanced filtering (44 all-time mentions for features), data accuracy (20 for accuracy of information, 13 for data accuracy), and integration with LinkedIn's professional network.
- **Sales Navigator trade-offs:** High cost for small businesses, limited direct contact information, complex filtering (13 all-time mentions for filtering difficulty, 12 for complex filtering), and limited outreach automation.
- **Apollo.io strengths:** Ease of use (1,587 all-time mentions), lead generation (1,349), helpfulness (1,317), time-saving (1,123), intuitive interface (741), integrated outreach automation (543 for outreach efficiency, 516 for email tracking), and CRM/API integrations.
- **Apollo.io trade-offs:** Data accuracy can be inconsistent, especially outside the US, credit system complexity, and feature gating at higher tiers.

### Is Sales Navigator or Apollo.io better for small businesses?

Apollo.io is the better fit for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment.

- **Sales Navigator:** Largest segment is Mid-Market; reviewers note high cost and limited suitability for small businesses, with several citing price as a barrier.
- **Apollo.io:** Largest segment is Small-Business; reviewers consistently highlight its affordability, free tier, and suitability for startups and small agencies.

### Which Sales Intelligence platform has better integrations?

Apollo.io is favored by reviewers for integrations, with higher mention counts and broader integration support.

- **Sales Navigator:** Integrates with Outreach (228 all-time mentions) and Lusha (11 all-time mentions); Salesforce integration is also cited in recent reviews.
- **Apollo.io:** Integrates with Outreach (1,397 all-time mentions) and Salesloft (62 all-time mentions); CRM integrations and APIs are frequently highlighted in reviews.

### How do Sales Navigator and Apollo.io compare on customer support?

Apollo.io has a higher Quality of Support score than Sales Navigator, with a 0.7-point advantage, indicating a material difference in reviewer satisfaction.

- **Sales Navigator:** Reviewers describe support as generally responsive and helpful, though some note limited need for support due to platform intuitiveness.
- **Apollo.io:** Reviewers consistently praise support responsiveness and onboarding, with several citing positive experiences and helpful customer success teams.

### Which is easier to implement, Sales Navigator or Apollo.io?

Sales Navigator and Apollo.io score within a tenth of a point on Ease of Setup, indicating near-parity in implementation experience.

- **Sales Navigator:** Reviewers describe setup as straightforward and user-friendly, with onboarding checklists and guided steps making it easy to get started quickly.
- **Apollo.io:** Reviewers report a simple and fast setup process, though some mention a learning curve due to the platform's breadth of features.

### Which product has better Data?

Sales Navigator is most recognized for data accuracy, while Apollo.io is praised for its large database and integrated data enrichment, though reviewers note variability in data quality.

- **Sales Navigator:** 20 all-time mentions for accuracy of information, 13 for data accuracy, and frequent reviewer praise for up-to-date company and prospect data.
- **Apollo.io:** Reviewers highlight the massive B2B database and advanced enrichment, with 1,349 all-time mentions for lead generation and 419 for reliability, but also note that data accuracy is strongest in the US and can be inconsistent internationally.