Compare Apollo.io and lemlist 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (85.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$87.00 Per Month
Apollo.io
Star Rating
(9,534)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing planslemlist
Star Rating
(1,396)4.6 out of 5
Market Segments
Small-Business (85.6% of reviews)
Pros & Cons
Entry-Level Pricing
$87.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in email deliverability, with users appreciating its ability to run effective email sequences for cold outreach. One user highlighted the AI-generated email suggestions as a significant advantage for creating personalized messages.
- Users say that Apollo.io offers a more intuitive user experience, with many finding the setup process straightforward and efficient. Reviewers noted that the initial setup was smooth, making it easy to start using the platform right away.
- According to verified reviews, lemlist shines in its multichannel capabilities, allowing users to manage domain warming and sequencing from a unified platform. This feature has been praised for enhancing campaign effectiveness and user convenience.
- Reviewers mention that while lemlist has a strong people database, Apollo.io's contact information is often regarded as more comprehensive, helping users find the right prospects more effectively for their outreach efforts.
- Users highlight that Apollo.io's sales engagement features are robust, with tools that assist in prospecting and outreach. Many users find it to be an affordable option that provides valuable business information, making it a favorite among small businesses.
- G2 reviewers note that while lemlist has a slightly higher score in quality of support, Apollo.io still receives positive feedback for its support services, with users appreciating the guidance provided during their sales processes.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
lemlist
Multichannel Expert
$87.00
Per Month
For scaling businesses
- Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp messages
Free Trial
Apollo.io
Free Trial is available
lemlist
Free Trial is available
Ratings
Meets Requirements
9.1
7,461
8.8
798
Ease of Use
9.0
7,560
8.8
1,267
Ease of Setup
8.9
3,788
8.7
685
Ease of Admin
9.1
2,476
8.6
287
Quality of Support
8.8
6,396
8.9
751
Has the product been a good partner in doing business?
9.2
2,458
8.8
281
Product Direction (% positive)
9.4
7,180
9.6
779
Features by Category
Email Marketing
Not enough data
Feature Not Available
Not enough data
8.8
237
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
248
|
Verified
Not enough data
9.2
244
|
Verified
Not enough data
9.0
217
Not enough data
Feature Not Available
Not enough data
8.5
204
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.5
210
|
Verified
Not enough data
8.6
234
|
Verified
Generative AI
Not enough data
7.5
106
Not enough data
7.3
103
Agentic AI - Email Marketing
Not enough data
7.7
101
Not enough data
7.7
97
Not enough data
7.8
103
Not enough data
7.7
97
Not enough data
7.6
97
Integration
Not enough data
8.3
213
|
Verified
Not enough data
7.7
200
|
Verified
Not enough data
7.7
203
|
Verified
Not enough data
7.7
204
|
Verified
Not enough data
7.7
194
Not enough data
Feature Not Available
Data Availability
8.8
2672
Not enough data
8.9
2598
Not enough data
8.6
2422
Not enough data
7.5
598
Not enough data
Data Accuracy
8.3
2616
Not enough data
8.6
2514
Not enough data
7.4
580
Not enough data
Agentic AI - Sales Intelligence
7.7
194
Not enough data
7.8
193
Not enough data
7.6
187
Not enough data
7.6
189
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1149
Not enough data
8.8
1727
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1341
Not enough data
Features
8.9
2177
Not enough data
8.6
1906
Not enough data
8.5
1970
|
Verified
Not enough data
8.7
2107
|
Verified
Not enough data
9.0
2453
|
Verified
Not enough data
8.2
1659
Not enough data
8.2
1085
Not enough data
8.4
1873
|
Verified
Not enough data
8.5
1807
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
7.9
37
8.3
711
8.1
38
8.4
707
8.3
38
8.0
676
7.7
37
Organization
8.3
681
7.7
37
8.3
682
8.2
37
8.3
675
8.4
35
Performance Analysis
7.9
696
6.7
36
8.4
713
7.7
36
Sales Analysis
7.8
684
6.9
34
8.0
689
6.7
34
Generative AI
7.9
568
8.1
31
7.9
566
8.4
31
Agentic AI - AI Sales Assistant
7.8
37
8.0
30
8.0
37
7.9
31
8.0
37
7.8
29
8.2
37
7.4
29
7.9
37
7.8
29
7.7
36
7.6
29
8.3
36
7.5
30
Diagnosis
7.6
406
7.7
127
7.7
406
8.1
128
7.9
404
8.0
127
8.1
398
8.3
128
Tracking
8.0
404
8.3
124
7.8
395
8.2
125
8.3
403
8.7
128
8.0
399
Feature Not Available
7.9
389
8.3
127
Reporting
8.2
393
8.6
130
8.1
390
8.5
128
7.8
384
8.3
126
7.5
383
7.9
124
Agentic AI - Email Deliverability
7.8
68
7.8
112
7.7
65
7.5
109
7.6
64
7.5
108
7.6
65
7.4
108
7.4
65
7.4
108
Integrated Workflows
8.6
2255
|
Verified
8.1
556
9.0
2608
|
Verified
8.8
614
8.0
1830
|
Verified
7.2
509
8.4
2053
8.2
558
8.5
2178
|
Verified
7.9
512
8.4
1911
7.5
478
8.4
1930
7.6
464
Repeatability and Reportability
8.5
2066
|
Verified
7.8
460
8.7
2133
|
Verified
8.5
548
8.7
2118
|
Verified
8.3
475
8.3
1984
|
Verified
7.4
439
Feature Not Available
6.9
430
AI and Automation
8.6
2160
7.6
445
8.5
2134
7.6
445
8.5
1991
7.6
434
8.3
1935
7.1
421
8.1
1777
7.0
420
Generative AI
7.7
981
7.4
413
Agentic AI - Sales Engagement
7.4
121
7.1
288
7.6
119
7.5
290
7.2
121
7.4
284
7.3
121
6.8
281
7.2
120
7.0
282
7.2
123
6.9
283
7.5
122
7.1
283
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
Not enough data
8.9
3159
|
Verified
Not enough data
8.8
3353
|
Verified
Not enough data
8.8
3028
|
Verified
Not enough data
9.2
3128
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
7.3
23
7.9
44
7.0
22
Calling
8.1
331
7.7
27
7.9
324
6.8
28
8.1
320
7.6
28
8.3
317
7.7
28
7.5
47
7.7
28
Contacts
8.3
321
8.4
29
8.1
314
8.5
28
8.3
318
8.3
28
Insights
8.3
315
8.3
28
8.2
314
7.7
28
7.8
308
6.9
28
8.5
314
9.0
28
8.2
306
8.5
28
8.2
46
7.1
28
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and lemlist are categorized as Email Deliverability, Sales Engagement, Outbound Call Tracking, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
lemlist is categorized as Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
lemlist
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
17.5%
Information Technology and Services
14.7%
Marketing and Advertising
14.6%
Consulting
5.7%
Staffing and Recruiting
4.4%
Other
43.1%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is lemlist used for?
2 Comments
EM
lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,...Read more
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