Compare Apollo.io and Lead411 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$490.00 1 per Seat/ 1 Year Contract Per Year
Apollo.io
Star Rating
(9,533)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLead411
Star Rating
(477)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user experience, with many praising its AI-generated email suggestions and the ease of setting up email sequences for cold outreach. In contrast, while Lead411 is noted for its intuitive design, users find Apollo.io's interface more engaging and efficient for daily tasks.
- Users say that Apollo.io's extensive contact database significantly enhances lead generation efforts, making it easier to find accurate emails and phone numbers. Lead411, while providing quality leads, is often seen as less comprehensive in this area, with users highlighting its real-time alerts as a strong point but noting limitations in contact data availability.
- Reviewers mention that Apollo.io's initial setup is straightforward, allowing users to get started quickly without hassle. Lead411 also receives positive feedback for its quick implementation process, but some users feel it may require more configuration to fully meet their specific needs.
- According to verified reviews, Apollo.io offers a broader range of features for sales engagement, including email tracking and automation, which users find invaluable for managing outreach campaigns. Lead411, while effective for lead analysis, is perceived as having fewer advanced features in this domain.
- G2 reviewers highlight that both platforms provide good support, but Lead411 stands out with a slightly higher quality of support rating. Users appreciate the responsive assistance from Lead411, while Apollo.io's support is described as adequate but not as personalized.
- Users report that Apollo.io is a cost-effective solution, especially with its free entry-level pricing, making it accessible for small businesses. Lead411, on the other hand, has a higher starting price, which some users feel may not justify the value compared to the extensive features offered by Apollo.io.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
Free Trial
Apollo.io
Free Trial is available
Lead411
Free Trial is available
Ratings
Meets Requirements
9.1
7,461
8.7
343
Ease of Use
9.0
7,560
8.9
347
Ease of Setup
8.9
3,788
9.2
136
Ease of Admin
9.1
2,476
9.0
118
Quality of Support
8.8
6,396
9.0
316
Has the product been a good partner in doing business?
9.2
2,458
9.2
118
Product Direction (% positive)
9.4
7,180
9.1
314
Features by Category
Data Availability
8.8
2672
8.3
183
8.9
2598
8.5
178
8.6
2422
8.2
158
|
Verified
7.5
598
7.8
13
Data Accuracy
8.3
2616
7.8
181
8.6
2514
8.3
178
7.4
580
7.9
12
Agentic AI - Sales Intelligence
7.7
194
7.1
7
7.8
193
7.6
7
7.6
187
7.6
7
7.6
189
7.6
7
7.4
187
8.6
7
7.7
187
8.1
7
Platform
8.4
1149
7.7
34
8.8
1727
|
Verified
8.8
52
|
Verified
8.9
1854
8.5
72
8.6
1686
|
Verified
8.4
60
|
Verified
7.7
1337
|
Verified
8.5
27
|
Verified
8.3
1341
8.7
43
Features
8.9
2177
8.7
141
8.6
1906
8.2
101
8.5
1970
|
Verified
7.9
108
|
Verified
8.7
2107
|
Verified
8.4
118
|
Verified
9.0
2453
|
Verified
8.7
169
|
Verified
8.2
1659
8.8
134
|
Verified
8.2
1085
8.5
28
8.4
1873
|
Verified
8.4
103
|
Verified
8.5
1807
|
Verified
8.2
45
|
Verified
Lead Intelligence
8.1
575
8.7
10
8.2
571
8.5
10
8.3
570
9.0
10
Lead Management
8.5
586
8.8
10
7.8
578
8.5
11
8.4
575
8.9
12
Marketing Campaigns
Feature Not Available
Feature Not Available
7.4
557
Feature Not Available
7.4
548
Feature Not Available
7.7
548
8.7
10
7.9
550
Feature Not Available
Campaign Execution
Feature Not Available
Feature Not Available
8.0
548
8.5
8
7.9
539
8.3
8
8.3
541
9.1
9
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
8.0
9
8.4
707
8.1
9
8.0
676
Feature Not Available
Organization
8.3
681
8.3
9
8.3
682
7.5
8
8.3
675
7.5
8
Performance Analysis
7.9
696
Feature Not Available
8.4
713
Feature Not Available
Sales Analysis
7.8
684
Feature Not Available
8.0
689
Feature Not Available
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
7.9
31
|
Verified
9.0
2608
|
Verified
8.0
33
|
Verified
8.0
1830
|
Verified
7.0
22
8.4
2053
8.0
35
|
Verified
8.5
2178
|
Verified
8.4
36
|
Verified
8.4
1911
6.9
6
8.4
1930
7.8
18
Repeatability and Reportability
8.5
2066
|
Verified
7.9
33
|
Verified
8.7
2133
|
Verified
7.7
31
|
Verified
8.7
2118
|
Verified
7.7
32
|
Verified
8.3
1984
|
Verified
8.0
29
Feature Not Available
Not enough data
AI and Automation
8.6
2160
8.3
25
8.5
2134
8.2
18
8.5
1991
7.5
19
8.3
1935
8.0
22
8.1
1777
7.0
14
Generative AI
7.7
981
Not enough data
Agentic AI - Sales Engagement
7.4
121
Not enough data
7.6
119
Not enough data
7.2
121
Not enough data
7.3
121
Not enough data
7.2
120
Not enough data
7.2
123
Not enough data
7.5
122
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
8.3
5
8.5
251
9.0
5
7.6
240
7.7
5
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Platform Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
8.1
49
|
Verified
8.9
3159
|
Verified
7.9
49
|
Verified
8.8
3353
|
Verified
8.1
54
|
Verified
8.8
3028
|
Verified
7.5
37
|
Verified
9.2
3128
7.7
38
|
Verified
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
905
8.7
21
8.5
900
8.6
22
8.4
897
8.4
19
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
8.5
13
8.4
857
8.6
14
8.1
852
8.6
14
8.5
882
8.8
20
Analytics
8.6
880
9.0
22
8.5
866
8.0
17
Customization
8.1
853
Feature Not Available
8.3
870
8.3
18
8.3
849
7.8
17
8.5
874
8.6
18
Data collection
Not enough data
8.8
13
Not enough data
8.6
16
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.9
16
|
Verified
Not enough data
8.5
16
Segment Trending
Not enough data
7.4
9
Not enough data
7.0
9
Not enough data
7.8
9
Not enough data
7.8
10
Analysis
Not enough data
7.7
10
Not enough data
8.2
11
|
Verified
Not enough data
7.9
11
|
Verified
Platform
Not enough data
8.9
20
|
Verified
Not enough data
8.7
14
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
6.2
10
|
Verified
Not enough data
8.2
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
8.3
7
Feature Not Available
8.1
6
Agentic AI - Email Verification
8.0
98
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
8.4
34
8.8
600
8.5
33
9.0
1073
8.4
33
Lead Management
9.0
1011
8.7
30
8.6
900
Not enough data
9.0
1027
8.4
30
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
8.4
17
Feature Not Available
Feature Not Available
Feature Not Available
8.5
18
8.9
948
8.7
23
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Lead411 are categorized as Account Data Management, Email Verification, Lead Intelligence, Sales Engagement, Sales Intelligence, Lead Capture, AI Sales Assistant, Marketing Account Intelligence, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
Lead411 is categorized as Recruiting Automation and Market Intelligence
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.7%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.0%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
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