2026 Best Software Awards are here!See the list
Compare Apollo.io and La Growth Machine 
Featured Products
At a Glance
Market Segments
Small-Business (67.4% of reviews)
Small-Business (80.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial 1 seats
Apollo.io
Star Rating
(9,426)4.7 out of 5
Market Segments
Small-Business (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLa Growth Machine
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (80.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 seats
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user satisfaction, boasting a significantly higher overall score compared to La Growth Machine. Users appreciate its intuitive interface and powerful features, which help in targeting the right prospects effectively.
- Users say Apollo.io's lead sorting feature is a standout, allowing for the generation of highly personalized data based on various filters. This capability is noted to save time for teams, making it a valuable tool for lead generation.
- Reviewers mention that La Growth Machine shines in its ability to centralize responses from multiple channels into a single inbox. This feature enhances collaboration among team members, allowing for quick replies and better lead tracking.
- According to verified reviews, Apollo.io's implementation process is praised for its quick setup and ease of use, with users highlighting the intuitive onboarding wizard that helps new users get started without hassle.
- G2 reviewers note that while La Growth Machine offers a nice interface and unique features like voice messages on LinkedIn, it struggles with overall market presence and user engagement, reflected in its lower review count and satisfaction scores.
- Users report that Apollo.io provides a more comprehensive set of features for sales engagement, including effective email tracking and automation, which are crucial for daily operations in sales teams, compared to La Growth Machine's more limited offerings.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
La Growth Machine
Free Trial
Free Trial
1 seats
Try everything for free, during 14 days.
- Import Leads from LinkedIn
- Enrich Leads to find their Email, Phone, Twitter...
- Engage on LinkedIn, Email & Twitter
Free Trial
Apollo.io
Free Trial is available
La Growth Machine
Free Trial is available
Ratings
Meets Requirements
9.1
7,430
8.8
49
Ease of Use
9.0
7,529
8.1
51
Ease of Setup
8.9
3,758
8.3
28
Ease of Admin
9.1
2,458
9.2
18
Quality of Support
8.8
6,370
9.5
48
Has the product been a good partner in doing business?
9.2
2,441
9.4
18
Product Direction (% positive)
9.4
7,149
9.5
48
Features by Category
Email Marketing
Not enough data
9.2
13
Not enough data
9.2
10
Not enough data
8.8
10
Not enough data
8.2
11
Online Marketing
Not enough data
6.0
8
Not enough data
7.4
9
Not enough data
8.8
10
Not enough data
5.6
6
Not enough data
Not enough data
Lead Management
Not enough data
8.1
6
Not enough data
8.5
8
Not enough data
8.3
6
Not enough data
8.3
7
Not enough data
8.7
9
Not enough data
6.9
6
Not enough data
7.9
7
Not enough data
8.8
7
Campaign Management
Not enough data
8.6
7
Not enough data
8.8
11
Not enough data
7.0
9
Not enough data
6.7
10
Social
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
7.5
10
Not enough data
7.1
8
Not enough data
7.0
9
Reporting & Analytics
Not enough data
9.0
12
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
6.8
10
Not enough data
5.5
7
Platform
Not enough data
9.5
7
Not enough data
9.2
6
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.8
8
Not enough data
8.6
6
Not enough data
8.3
5
Data Availability
8.8
2658
Not enough data
8.9
2597
Not enough data
8.6
2423
Not enough data
7.5
600
Not enough data
Data Accuracy
8.3
2602
Not enough data
8.6
2513
Not enough data
7.4
582
Not enough data
Agentic AI - Sales Intelligence
7.7
195
Not enough data
7.7
190
Not enough data
7.6
188
Not enough data
7.6
189
Not enough data
7.4
188
Not enough data
7.7
188
Not enough data
Platform
8.4
1148
Not enough data
8.8
1727
|
Verified
Not enough data
8.9
1853
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1338
|
Verified
Not enough data
8.3
1341
Not enough data
Features
8.9
2165
Not enough data
8.6
1900
Not enough data
8.5
1968
|
Verified
Not enough data
8.7
2096
|
Verified
Not enough data
9.0
2440
|
Verified
Not enough data
8.2
1660
Not enough data
8.2
1086
Not enough data
8.4
1874
|
Verified
Not enough data
8.5
1805
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
Not enough data
8.3
713
Not enough data
8.4
709
Not enough data
8.0
678
Not enough data
Organization
8.3
683
Not enough data
8.3
684
Not enough data
8.3
677
Not enough data
Performance Analysis
7.9
698
Not enough data
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
38
Not enough data
8.0
38
Not enough data
8.0
38
Not enough data
8.2
38
Not enough data
8.0
38
Not enough data
7.8
37
Not enough data
8.4
37
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2258
|
Verified
Feature Not Available
9.0
2610
|
Verified
9.2
35
8.0
1833
|
Verified
7.2
26
8.4
2055
8.6
34
8.5
2179
|
Verified
9.0
29
8.4
1912
5.8
19
8.4
1933
7.6
22
Repeatability and Reportability
8.5
2067
|
Verified
6.9
26
8.7
2135
|
Verified
9.2
32
8.7
2121
|
Verified
9.0
29
8.3
1987
|
Verified
7.9
27
Feature Not Available
4.9
18
AI and Automation
8.6
2162
Feature Not Available
8.5
2136
Feature Not Available
8.5
1993
Feature Not Available
8.3
1938
Feature Not Available
8.1
1780
Feature Not Available
Generative AI
7.7
983
7.1
7
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
122
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
116
Not enough data
8.3
115
Not enough data
Not enough data
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3310
|
Verified
Not enough data
8.9
3159
|
Verified
Not enough data
8.8
3353
|
Verified
Not enough data
8.8
3028
|
Verified
Not enough data
9.2
3128
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
904
9.0
10
8.5
899
9.0
10
8.4
896
7.5
8
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
4.7
5
8.4
856
6.1
6
8.1
851
7.5
6
8.5
881
6.7
7
Analytics
8.6
879
8.6
7
8.5
865
8.3
9
Customization
8.1
852
5.0
5
8.3
869
6.0
8
8.3
848
7.8
6
8.5
873
8.3
7
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
Not enough data
CRM Data Enrichment
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Not enough data
Account Management
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.8
18
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Not enough data
Agentic AI - Business Scheduling
7.6
21
Not enough data
8.2
21
Not enough data
Generative AI
7.7
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
8.0
79
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
49
Not enough data
8.4
49
Not enough data
8.0
48
Not enough data
8.0
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.0
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
333
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
344
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
730
Not enough data
8.3
718
Not enough data
8.0
707
Not enough data
Customizations
8.5
719
Not enough data
8.8
724
Not enough data
8.4
724
Not enough data
8.3
715
Not enough data
8.5
705
Not enough data
Generative AI
7.9
618
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
326
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
323
Not enough data
8.1
316
Not enough data
8.3
321
Not enough data
Insights
8.3
317
Not enough data
8.2
316
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.9
1023
Not enough data
8.8
600
Not enough data
9.0
1073
Not enough data
Lead Management
9.0
1010
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
948
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Categories
Categories
Shared Categories
Apollo.io and La Growth Machine are categorized as Sales Engagement and Lead Capture
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Sales Intelligence, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
La Growth Machine is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
La Growth Machine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.2%
Computer Software
30.4%
Consulting
10.7%
Marketing and Advertising
10.7%
Staffing and Recruiting
5.4%
Information Technology and Services
5.4%
Other
37.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
La Growth Machine has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
