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# Apollo.io vs HubSpot Sales Hub Comparison - What are their main differences?

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Apollo.ioHubSpot Sales Hub[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**$0.00** Per User Per Month · Free

**$49.00** Per User Per Month · Basic

**$99.00** Per User Per Month · Professional

**$5,000.00** Per User Per Year · Custom

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**HubSpot Sales Hub**
Free Trial

**$0.00** · Free

**$15.00** Per User Per Month · Starter

**$90.00** Per User Per Month · Professional

**$150.00** Per User Per Month · Enterprise

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Apollo.io**
$$$$$

**HubSpot Sales Hub**
$$$$$

Average Discount

**Apollo.io**
11%

**HubSpot Sales Hub**
16%5% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Apollo.io** 6 months
Based on 100 responses

**HubSpot Sales Hub** 6 months
Based on 100 responses

Return on Investment

**Apollo.io** 6 months
Based on 100 responses

**HubSpot Sales Hub** 6 months
Based on 100 responses

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

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**Pros & Cons**
from reviews

**Apollo.io**

Easy Navigation (353)

Saves Time on Sales (217)

Outdated Contact Records (226)

Confusing Interface Navigation (162)

**HubSpot Sales Hub**

Easy Daily Use (926)

Time-Saving Sales Work (373)

Rising Costs At Scale (251)

Advanced Features Behind Tiers (190)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image")

Barracuda Web Security and...

](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**HubSpot Sales Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image")

Absorb LMS

](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[
View all
](https://www.g2.com/products/hubspot-sales-hub/integrations)

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**HubSpot Sales Hub**
 ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

**9.1** /10

Based on 7,632 responses

**HubSpot Sales Hub**

**8.6** /10

Based on 10,182 responses

Ease of Use

**Apollo.io**

**9.0** /10

Based on 7,742 responses

**HubSpot Sales Hub**

**8.7** /10

Based on 11,370 responses

Ease of Setup

**Apollo.io**

**8.9** /10

Based on 3,961 responses

**HubSpot Sales Hub**

**8.3** /10

Based on 5,326 responses

Ease of Admin

**Apollo.io**

**9.0** /10

Based on 2,582 responses

**HubSpot Sales Hub**

**8.5** /10

Based on 3,224 responses

Quality of Support

**Apollo.io**

**8.8** /10

Based on 6,550 responses

**HubSpot Sales Hub**

**8.6** /10

Based on 9,172 responses

Has the product been a good partner in doing business?

**Apollo.io**

**9.1** /10

Based on 2,562 responses

**HubSpot Sales Hub**

**8.7** /10

Based on 3,173 responses

Product Direction (% positive)

**Apollo.io**

**9.3** /10

Based on 7,328 responses

**HubSpot Sales Hub**

**8.7** /10

Based on 9,705 responses

**Features**
ratings from reviews

AI Sales Assistant

**8.1** /10

Based on 835 responses

**8.4** /10

Based on 840 responses

Sales Engagement

**8.1** /10

Based on 3,233 responses

**8.0** /10

Based on 1,906 responses

Conversation Intelligence

**7.9** /10

Based on 128 responses

**7.6** /10

Based on 386 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Business Scheduling

**8.0** /10

Based on 117 responses

**8.4** /10

Based on 771 responses

Visitor Identification

**8.3** /10

Based on 8 responses

**6.1** /10

Based on 17 responses

Sales Performance Management

**8.3** /10

Based on 261 responses

**8.0** /10

Based on 1,391 responses

Email Tracking

**8.0** /10

Based on 818 responses

**7.8** /10

Based on 2,528 responses

Outbound Call Tracking

**8.1** /10

Based on 351 responses

**8.3** /10

Based on 1,508 responses

CRM

Not enough data

**8.4** /10

Based on 8,058 responses

Sales Intelligence

**8.6** /10

Based on 3,453 responses

Not enough data

AI Meeting Assistants

**7.3** /10

Based on 32 responses

Not enough data

Account Data Management

**8.0** /10

Based on 642 responses

Not enough data

Email Deliverability

**7.8** /10

Based on 460 responses

Not enough data

Auto Dialer

**7.2** /10

Based on 95 responses

Not enough data

AI Writing Assistant

**8.5** /10

Based on 250 responses

Not enough data

Buyer Intent Data Providers

**8.1** /10

Based on 273 responses

Not enough data

Transcription

**7.9** /10

Based on 49 responses

Not enough data

AI Agents For Business Operations

Not enough data

**8.4** /10

Based on 11 responses

Lead Intelligence

**8.8** /10

Based on 3,708 responses

Not enough data

Lead Capture

**8.3** /10

Based on 1,022 responses

Not enough data

Lead-to-Account Matching and Routing

**8.3** /10

Based on 170 responses

Not enough data

Revenue Operations & Intelligence (RO&I)

**8.2** /10

Based on 59 responses

Not enough data

Calendar

**7.8** /10

Based on 73 responses

Not enough data

Email Verification

**7.8** /10

Based on 760 responses

Not enough data

Lead Mining

**7.9** /10

Based on 97 responses

Not enough data

Lead Scoring

**8.6** /10

Based on 405 responses

Not enough data

Sales Analytics

Not enough data

**8.0** /10

Based on 1,870 responses

Sales Coaching

**8.2** /10

Based on 68 responses

Not enough data

Sales Enablement

Not enough data

**7.7** /10

Based on 1,027 responses

Marketing Account Intelligence

**8.6** /10

Based on 1,354 responses

Not enough data

## Apollo.io vs. HubSpot Sales Hub: Which Is Best for You?

Generated using AI

Last updated October 01, 2026, based on 23,149 verified G2 reviews.

 ![Apollo.io](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Apollo.io")

### Choose Apollo.io if…

- You want to **combine lead generation, contact data, and outreach** in one platform for efficiency.
- You need a **large, searchable B2B contact database** with granular filters for targeted prospecting.
- You want to **automate email sequences and follow-ups** to reduce repetitive manual work.
- You prefer **integrated prospecting and engagement sequences** to reduce manual intervention.
- You seek a **tool with a Chrome extension** to enrich prospect information while researching online.

Show more

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "HubSpot Sales Hub")

### Choose HubSpot Sales Hub if…

- You want an **easy-to-use CRM with integrated sales, marketing, and contact history** for clear prospect views.
- You need **automated email tracking, templates, and sequences** to save time on outreach and follow-ups.
- You require a **built-in meeting scheduler** that simplifies booking calls across multiple time zones.
- You want a **centralized sales workspace** where reps access leads, deals, tasks, and schedules in one place.
- You prioritize **customizable pipelines and deal tracking** to improve forecasting and sales process visibility.

Show more

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews)
HubSpot Sales Hub

Computer Software
15.7%

Information Technology and Services
12.1%

Marketing and Advertising
9.8%

Financial Services
4.3%

Education Management
3.2%

Other
54.8%

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**HubSpot Sales Hub Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")

[
Zoho
](/products/zoho-crm/reviews)

## Apollo.io vs HubSpot Sales Hub FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between HubSpot Sales Hub vs Apollo.io?

HubSpot Sales Hub and Apollo.io differ most clearly in their core strengths, with HubSpot Sales Hub excelling in lead management and Apollo.io leading in ease of use and prospecting efficiency.

| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) |
| --- | --- |
| 4.4/5 (13,909 reviews) | 4.7/5 (9,778 reviews) |
| Small-Business | Small-Business |
| 8.3 | 8.9 |
| 8.6 | 8.8 |
| Lead Management (571 all-time mentions) | Ease of Use (1,587 all-time mentions) |

### How do the pricing models of HubSpot Sales Hub and Apollo.io compare?

Apollo.io is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **HubSpot Sales Hub:** In recent reviews, several buyers cite high costs and note that advanced features are locked behind higher pricing tiers, making it a significant investment for growing teams.
- **Apollo.io:** Reviewers highlight Apollo.io's transparent, accessible pricing and strong value-to-data ratio, especially for startups and small businesses, though some mention that costs can add up with higher usage and credit overages.
- **Switching Reason:** Multiple reviewers report switching from HubSpot Sales Hub to Apollo.io or other competitors due to lower costs and broader feature access at comparable or lower price points.

### What are the best alternatives to HubSpot Sales Hub and Apollo.io?

The top three alternatives to HubSpot Sales Hub and Apollo.io are GTM Workspace - Powered by ZoomInfo, Agentforce Sales (formerly Salesforce Sales Cloud), and Amplemarket.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Small-Business | Reviewers cite high cost for advanced features | Lead Management (571 all-time mentions) |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Strong value-to-data ratio, but costs can rise with usage | Ease of Use (1,587 all-time mentions) |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | Comprehensive B2B data coverage |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Customizability and scalability |
| [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Advanced automation and targeting |

### Which CRM features should I prioritize when comparing HubSpot Sales Hub and Apollo.io?

Buyers comparing HubSpot Sales Hub and Apollo.io should prioritize lead management, automation, data quality, integrations, and reporting.

- **Lead Management:** HubSpot Sales Hub is cited in 571 all-time reviews for lead management, while Apollo.io is noted for prospecting efficiency in 283 all-time reviews.
- **Automation:** HubSpot Sales Hub has 453 all-time mentions for automation, and Apollo.io offers automated emails and sequencing, with 543 all-time mentions for outreach efficiency.
- **Data Quality:** Apollo.io is frequently praised for its large B2B database (over 275 million contacts) but also receives recurring feedback about data accuracy and outdated records.
- **Integrations:** HubSpot Sales Hub is mentioned in 511 all-time reviews for integrations, while Apollo.io is integrated with Outreach (1,397 all-time mentions) and Salesloft (62 all-time mentions).
- **Reporting:** HubSpot Sales Hub receives requests for more advanced reporting and analytics in recent reviews, while Apollo.io is noted for analysis in 131 all-time reviews.

### What are the pros and cons of HubSpot Sales Hub vs Apollo.io?

HubSpot Sales Hub's headline strength is lead management, while Apollo.io's is ease of use and prospecting efficiency.

- **HubSpot Sales Hub strengths:** Lead Management (571 all-time mentions), Integrations (511), Automation (453), Ease of Use (1,216), Time-saving (467), Customization (298), Email Tracking (295).
- **HubSpot Sales Hub trade-offs:** Learning Curve (384 all-time mentions), Complexity (223), advanced features and reporting often locked behind higher pricing tiers, and cost concerns for growing teams.
- **Apollo.io strengths:** Ease of Use (1,587 all-time mentions), Lead Generation (1,349), Helpful (1,317), Time-saving (1,123), Outreach Efficiency (543), Email Tracking (516), Prospecting Efficiency (283), Large B2B database, advanced filters, and automation.
- **Apollo.io trade-offs:** Data accuracy and outdated contact information are recurring issues, credit system complexity and cost scaling with usage, and a learning curve due to feature-rich interface.

### Is HubSpot Sales Hub or Apollo.io better for small businesses?

Apollo.io is the better fit for small businesses, with a higher small-business segment share and stronger small-business reviewer sentiment.

- **HubSpot Sales Hub:** Small-Business is the largest segment, but reviewers frequently cite cost and feature gating as challenges for small teams.
- **Apollo.io:** Small-Business is the largest segment, and reviewers consistently highlight its accessible pricing, ease of use, and value for startups and lean teams.

### Which CRM platform has better integrations?

HubSpot Sales Hub and Apollo.io are both highly rated for integrations, but Apollo.io is more frequently cited for integration with Outreach and Salesloft.

- **HubSpot Sales Hub:** Integrations are mentioned in 511 all-time reviews, with frequent praise for Google Workspace and WhatsApp integration.
- **Apollo.io:** Outreach integration is cited in 1,397 all-time reviews, and Salesloft in 62, with additional mentions of Chrome extension and HubSpot integration in recent reviews.

### How do HubSpot Sales Hub and Apollo.io compare on customer support?

HubSpot Sales Hub and Apollo.io are rated in near-parity for Quality of Support, with scores of 8.6 and 8.8 respectively, which is below the materiality threshold for a clear winner.

- **HubSpot Sales Hub:** Reviewers describe support as generally helpful and responsive, though some cite slow or unhelpful responses for technical issues and onboarding.
- **Apollo.io:** Reviewers report positive experiences with support and onboarding, but some mention slow response times and limited support on lower-tier plans.

### Which is easier to implement, HubSpot Sales Hub or Apollo.io?

Apollo.io is rated higher for Ease of Setup, with a score of 8.9 versus HubSpot Sales Hub's 8.3, a difference above the materiality threshold.

- **HubSpot Sales Hub:** Reviewers describe setup as straightforward for basic use, but note a learning curve for advanced features and initial configuration, especially for larger teams.
- **Apollo.io:** Reviewers consistently highlight quick onboarding, easy initial setup, and minimal friction for getting started, though some mention a learning curve for advanced features.

### Which product has better Data?

Apollo.io is rated higher for Data, with a larger B2B database and more frequent reviewer-cited strengths in data access and enrichment.

- **HubSpot Sales Hub:** Data is cited in reviews for organization and tracking, with 289 all-time mentions for lead generation and 295 for email tracking, but reviewers request deeper analytics and more advanced reporting.
- **Apollo.io:** Data is the most frequently mentioned feature, with a large B2B database (over 275 million contacts), 1,349 all-time mentions for lead generation, and 516 for email tracking, though reviewers note recurring issues with data accuracy and outdated records.