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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (76.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free 1 seat Per Month
Apollo.io
Star Rating
(9,315)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansGrain
Star Rating
(299)4.6 out of 5
Market Segments
Small-Business (76.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 seat Per Month
Browse all 4 pricing plansApollo.io vs Grain
When assessing the two solutions, reviewers found Grain easier to use and set up. Reviewers also felt that Grain was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Apollo.io and Grain both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Grain is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Apollo.io over Grain.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Grain
Free
Free
1 seat Per Month
The quickest and easiest way to try Grain
- 20 meetings
- View team's meetings
- Basic AI Notes
Free Trial
Apollo.io
Free Trial is available
Grain
Free Trial is available
Ratings
Meets Requirements
9.1
7,369
9.1
200
Ease of Use
9.0
7,466
9.4
201
Ease of Setup
8.9
3,698
9.5
68
Ease of Admin
9.1
2,429
9.1
62
Quality of Support
8.8
6,313
9.1
147
Has the product been a good partner in doing business?
9.2
2,412
9.7
63
Product Direction (% positive)
9.4
7,090
9.3
180
Features by Category
Data Availability
8.8
2613
Not enough data
8.9
2578
Not enough data
8.6
2413
Not enough data
7.5
592
Not enough data
Data Accuracy
8.3
2553
Not enough data
8.6
2500
Not enough data
7.4
576
Not enough data
Agentic AI - Sales Intelligence
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1849
Not enough data
8.6
1683
|
Verified
Not enough data
7.7
1336
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2128
Not enough data
8.6
1877
Not enough data
8.5
1945
|
Verified
Not enough data
8.7
2071
|
Verified
Not enough data
9.0
2409
|
Verified
Not enough data
8.2
1653
Not enough data
8.2
1077
Not enough data
8.4
1865
|
Verified
Not enough data
8.5
1793
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
6.3
17
8.3
713
7.8
15
8.4
709
7.8
18
8.0
678
7.4
17
Organization
8.3
683
8.0
14
8.3
683
7.9
15
8.3
677
8.2
17
Performance Analysis
7.9
698
8.1
17
8.4
715
7.4
17
Sales Analysis
7.8
686
6.4
12
8.0
691
7.6
14
Generative AI
7.9
570
Feature Not Available
7.9
568
Feature Not Available
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
9.6
36
8.4
117
8.1
21
8.7
118
8.8
28
8.6
119
7.9
13
Agent Performance Management
8.4
116
7.8
19
8.3
115
8.8
37
8.6
118
8.4
35
Generative AI
8.6
105
9.3
12
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Customization
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
8.5
10
Not enough data
9.0
18
Organization
Not enough data
7.8
9
Not enough data
8.0
11
Not enough data
8.5
14
Not enough data
8.3
13
Not enough data
9.0
8
Not enough data
9.1
15
Agentic AI - Video CMS
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice
Feature Not Available
8.7
77
8.3
45
8.0
102
Transcription
8.3
45
8.3
99
8.1
44
8.9
76
Feature Not Available
7.9
57
8.0
44
7.3
24
Editing
8.3
44
8.6
71
8.0
44
Feature Not Available
8.4
44
7.9
67
8.1
43
7.2
34
Integration
7.8
44
8.3
33
7.7
45
7.4
26
Feature Not Available
8.4
39
Feature Not Available
7.8
41
7.8
44
8.9
66
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3304
|
Verified
Not enough data
8.9
3152
|
Verified
Not enough data
8.8
3343
|
Verified
Not enough data
8.8
3026
|
Verified
Not enough data
9.2
3127
Not enough data
Agentic AI - Lead Intelligence
8.0
77
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Platform Features
Not enough data
9.4
22
Not enough data
6.3
8
Not enough data
8.7
9
Not enough data
7.1
7
Not enough data
9.5
14
Not enough data
7.7
15
Organization
Not enough data
8.3
16
Not enough data
8.3
12
Not enough data
8.2
15
Customization
Not enough data
6.9
6
Not enough data
8.3
13
Not enough data
6.7
5
Analytics
Not enough data
6.3
8
Not enough data
8.3
10
Not enough data
8.8
10
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
8.3
9
6.9
23
7.0
10
6.7
23
5.7
9
Meeting Automation - AI Meeting Assistants
8.3
22
9.8
10
8.0
22
9.3
9
7.4
21
9.4
9
Meeting Insights - AI Meeting Assistants
7.5
21
8.0
10
7.6
22
8.1
9
7.6
22
9.8
9
Accessibility - AI Meeting Assistants
7.0
22
5.4
8
7.1
22
8.3
10
7.5
22
8.5
9
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
7.8
12
Feature Not Available
9.7
10
7.6
65
6.9
7
Feature Not Available
9.9
15
Feedback
8.1
65
9.7
11
7.7
66
9.3
7
Feature Not Available
9.1
9
7.8
66
10.0
6
8.1
64
10.0
5
7.9
64
8.6
7
Feature Not Available
7.5
6
Generative AI
8.1
55
Feature Not Available
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Agentic AI - Note-Taking Software
Not enough data
Not enough data
Pre-Meeting Tools
Not enough data
7.4
11
Not enough data
8.9
19
Not enough data
7.4
18
Meeting Tools
Not enough data
8.9
25
Not enough data
9.0
33
Not enough data
8.8
26
Not enough data
8.4
27
Post-Meeting Tools
Not enough data
8.2
14
Not enough data
8.4
15
Not enough data
8.7
15
Agentic AI - Meeting Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Grain are categorized as Sales Coaching, AI Meeting Assistants, Transcription, Conversation Intelligence, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Lead Intelligence, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Grain is categorized as Video Communications, Video CMS, Meeting Management, and Note-Taking Software
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Grain
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
28.9%
Marketing and Advertising
9.9%
Information Technology and Services
8.8%
Management Consulting
4.1%
Higher Education
3.7%
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Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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