Compare Apollo.io and Gong 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (69.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,527)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansGong
Star Rating
(6,521)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in conversation intelligence, with users praising its ability to provide detailed call transcriptions and speaker timelines. This feature allows teams to quickly navigate to relevant parts of conversations, enhancing productivity during reviews.
- Users say Apollo.io shines in sales engagement, particularly with its new AI features that streamline prospect research and email personalization. Reviewers highlight that these tools significantly reduce the time spent on manual outreach tasks, making it easier to build effective outreach sequences.
- According to verified reviews, Gong's quality of support is highly rated, with users appreciating the responsiveness and helpfulness of the support team. This level of service contributes to a smoother user experience, especially during implementation and troubleshooting.
- Reviewers mention that Apollo.io offers a free entry-level option, making it accessible for small businesses looking to enhance their sales processes without a significant upfront investment. This flexibility is particularly appealing to startups and smaller teams.
- G2 reviewers highlight that while Apollo.io has a strong focus on data quality, with many users noting the high accuracy of contact information, Gong's advanced analytics and reporting capabilities provide deeper insights into sales performance, which can be crucial for mid-market companies.
- Users report that both platforms have their strengths, but Gong's overall user satisfaction is reflected in its higher G2 Score, indicating a more favorable reception among users, particularly in the mid-market segment where it has a strong presence.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Gong
No pricing availableFree Trial
Apollo.io
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
7,460
9.4
4,974
Ease of Use
9.0
7,559
9.3
5,031
Ease of Setup
8.9
3,786
9.1
1,252
Ease of Admin
9.1
2,475
9.1
773
Quality of Support
8.8
6,395
9.2
3,533
Has the product been a good partner in doing business?
9.2
2,457
9.3
775
Product Direction (% positive)
9.4
7,179
9.0
4,652
Features by Category
Data Availability
8.8
2673
Not enough data
8.9
2599
Not enough data
8.6
2423
Not enough data
7.5
598
Not enough data
Data Accuracy
8.3
2616
Not enough data
8.6
2514
Not enough data
7.4
580
Not enough data
Agentic AI - Sales Intelligence
7.7
194
Not enough data
7.8
192
Not enough data
7.6
187
Not enough data
7.6
189
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1149
Not enough data
8.8
1727
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1341
Not enough data
Features
8.9
2177
Not enough data
8.6
1905
Not enough data
8.5
1971
|
Verified
Not enough data
8.7
2107
|
Verified
Not enough data
9.0
2454
|
Verified
Not enough data
8.2
1660
Not enough data
8.2
1085
Not enough data
8.4
1874
|
Verified
Not enough data
8.5
1808
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
7.1
349
8.3
711
7.3
343
8.4
707
7.5
347
8.0
676
7.6
346
Organization
8.3
681
8.3
351
8.3
682
8.3
347
8.3
675
8.3
347
Performance Analysis
7.9
696
8.5
349
8.4
713
8.6
353
Sales Analysis
7.8
684
7.8
333
8.0
689
7.9
339
Generative AI
7.9
568
8.6
288
7.9
566
8.9
295
Agentic AI - AI Sales Assistant
7.8
37
8.1
54
8.0
37
7.9
53
8.0
37
8.2
54
8.2
37
8.3
53
7.9
37
8.2
53
7.7
36
8.2
53
8.3
36
8.1
53
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
7.8
103
9.0
2609
|
Verified
7.9
106
8.0
1831
|
Verified
8.3
104
8.4
2054
7.3
99
8.5
2178
|
Verified
8.4
104
8.4
1912
8.4
102
8.4
1931
8.5
98
Repeatability and Reportability
8.5
2066
|
Verified
8.2
99
8.7
2134
|
Verified
8.0
99
8.7
2119
|
Verified
7.9
98
8.3
1985
|
Verified
8.4
104
Feature Not Available
7.3
97
AI and Automation
8.6
2161
7.8
90
8.5
2135
7.7
88
8.5
1992
7.4
87
8.3
1936
7.6
87
8.1
1778
8.0
87
Generative AI
7.7
981
8.2
92
Agentic AI - Sales Engagement
7.4
121
8.1
49
7.6
119
8.0
48
7.2
121
8.2
49
7.3
121
8.2
47
7.2
120
8.1
49
7.2
123
8.0
47
7.5
122
8.2
47
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
9.6
2772
|
Verified
8.4
116
8.8
2474
|
Verified
8.7
117
9.1
2682
|
Verified
8.5
118
8.3
1794
|
Verified
Artificial Intelligence - Conversation Intelligence
8.4
115
8.6
1872
|
Verified
8.3
114
8.3
2528
|
Verified
Not enough data
Not enough data
Generative AI
8.6
104
8.8
691
Agentic AI - Conversation Intelligence
7.7
8
8.0
135
7.3
8
8.0
134
7.7
8
8.1
136
7.1
8
8.0
135
6.5
8
8.2
136
7.1
8
8.1
135
7.4
7
7.9
134
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3160
|
Verified
Not enough data
8.8
3354
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3129
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
896
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
851
Not enough data
8.5
881
Not enough data
Analytics
8.6
879
Not enough data
8.5
865
Not enough data
Customization
8.1
852
Not enough data
8.3
869
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Feature Not Available
8.4
51
8.6
378
8.0
50
8.6
408
8.0
48
8.2
348
8.3
50
8.4
356
7.7
49
8.0
250
8.1
50
8.1
246
CRM Data Enrichment
8.6
50
9.0
402
8.4
49
8.8
390
8.4
49
9.1
424
8.6
50
Feature Not Available
8.4
48
8.6
254
Account Management
8.1
48
8.1
325
8.2
48
8.2
340
7.9
48
8.3
350
8.2
48
8.6
371
8.1
48
8.5
260
8.0
48
8.1
241
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
7.7
41
8.4
17
8.0
42
8.4
17
7.7
40
8.1
17
7.4
38
8.7
17
7.5
40
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Data Sourcing
Not enough data
8.5
745
Not enough data
8.7
789
Not enough data
8.5
716
Not enough data
8.9
804
Not enough data
8.6
727
Predictive Analytics
Not enough data
8.1
722
Not enough data
8.4
751
Not enough data
8.2
738
Not enough data
8.3
724
Sales Management
Not enough data
8.6
761
Not enough data
8.2
722
Not enough data
8.7
759
Not enough data
9.0
826
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
8.1
61
9.1
11
8.5
61
8.9
11
8.3
62
8.6
11
8.3
59
Training
Feature Not Available
9.0
1966
|
Verified
Feature Not Available
9.0
2179
|
Verified
7.6
64
8.6
1528
|
Verified
Feature Not Available
9.2
2217
|
Verified
Feedback
8.0
64
9.3
2371
|
Verified
7.7
65
9.0
1853
|
Verified
Feature Not Available
9.0
1895
|
Verified
7.8
65
8.8
1605
|
Verified
8.0
63
8.9
1791
|
Verified
7.9
63
8.9
1879
|
Verified
Feature Not Available
Feature Not Available
Generative AI
8.0
54
8.9
388
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
600
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Gong are categorized as Sales Coaching, Sales Engagement, Conversation Intelligence, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Gong is categorized as Revenue AI Platforms and Sales Analytics
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
37.6%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.2%
Other
28.3%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
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