Compare Apollo.io and Gong
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Mid-Market (69.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,640)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Gong
Star Rating
(6,609)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Gong
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in conversation intelligence, with users praising its ability to capture and analyze calls effectively. One user highlighted how Gong allows them to understand and improve their communication with prospects, making it a valuable tool in their daily workflow.
- Users say Apollo.io shines in lead generation and email outreach, with many appreciating its comprehensive contact information and AI-generated email suggestions. Reviewers noted that it helps streamline their prospecting efforts, making it easy to set up email sequences for cold outreach.
- According to verified reviews, Gong's ease of setup is a standout feature, with users mentioning that the initial implementation was straightforward. This ease of onboarding allows teams to quickly integrate Gong into their processes without significant downtime.
- Reviewers mention that Apollo.io offers a cost-effective solution for small businesses, providing a wealth of business information at an affordable price. Users find it fun and easy to use, which enhances their overall experience when managing sales data and outreach.
- G2 reviewers highlight Gong's superior quality of support, with many users expressing satisfaction with the assistance they receive. This support is crucial for teams looking to maximize the value of their investment in conversation intelligence tools.
- Users report that while Apollo.io is effective for task management and email tracking, it sometimes lacks the depth of analysis that Gong provides. This can be a consideration for teams that prioritize detailed insights into their sales conversations.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Gong
No pricing availableFree Trial
Apollo.io
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
7,520
9.4
5,041
Ease of Use
9.0
7,625
9.3
5,102
Ease of Setup
8.9
3,851
9.1
1,309
Ease of Admin
9.0
2,527
9.1
777
Quality of Support
8.8
6,454
9.2
3,580
Has the product been a good partner in doing business?
9.1
2,508
9.3
779
Product Direction (% positive)
9.4
7,236
9.0
4,711
Features by Category
Data Availability
8.8
2717
Not enough data
8.9
2611
Not enough data
8.6
2431
Not enough data
7.6
607
Not enough data
Data Accuracy
8.3
2655
Not enough data
8.6
2522
Not enough data
7.5
584
Not enough data
Agentic AI - Sales Intelligence
7.7
197
Not enough data
7.8
195
Not enough data
7.6
189
Not enough data
7.6
190
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1146
Not enough data
8.8
1724
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1682
|
Verified
Not enough data
7.7
1334
|
Verified
Not enough data
8.3
1338
Not enough data
Features
8.9
2211
Not enough data
8.6
1918
Not enough data
8.5
1980
|
Verified
Not enough data
8.7
2133
|
Verified
Not enough data
9.0
2473
|
Verified
Not enough data
8.2
1663
Not enough data
8.3
1092
Not enough data
8.4
1879
|
Verified
Not enough data
8.5
1818
|
Verified
Not enough data
Lead Intelligence
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Not enough data
Lead Management
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
7.1
346
8.3
709
7.3
340
8.4
705
7.5
345
8.0
674
7.6
344
Organization
8.3
680
8.3
349
8.3
682
8.3
345
8.3
673
8.3
344
Performance Analysis
7.9
694
8.5
346
8.4
711
8.6
351
Sales Analysis
7.8
682
7.7
330
8.0
688
7.9
336
Generative AI
7.9
567
8.6
285
7.9
565
8.9
292
Agentic AI - AI Sales Assistant
7.8
36
8.1
53
8.0
36
7.9
52
8.0
36
8.2
55
8.2
36
8.3
53
8.0
36
8.2
52
7.9
35
8.2
53
8.3
36
8.1
53
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
7.8
105
9.0
2611
|
Verified
8.0
109
8.0
1832
|
Verified
8.3
106
8.4
2055
7.3
98
8.5
2181
|
Verified
8.5
108
8.4
1913
8.4
103
8.4
1932
8.5
99
Repeatability and Reportability
8.5
2068
|
Verified
8.2
100
8.7
2136
|
Verified
8.1
102
8.7
2120
|
Verified
7.9
99
8.3
1986
|
Verified
8.5
112
Feature Not Available
7.3
97
AI and Automation
8.6
2162
7.8
91
8.5
2136
7.7
88
8.5
1993
7.4
88
8.3
1937
7.6
87
8.2
1779
8.0
88
Generative AI
7.7
982
8.2
94
Agentic AI - Sales Engagement
7.5
122
8.1
49
7.6
120
8.0
48
7.3
122
8.2
50
7.3
123
8.2
48
7.2
121
8.1
50
7.2
124
8.0
47
7.5
123
8.2
49
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
9.6
2792
|
Verified
8.4
116
8.8
2482
|
Verified
8.7
117
9.1
2704
|
Verified
8.5
118
8.3
1794
|
Verified
Artificial Intelligence - Conversation Intelligence
8.4
115
8.6
1871
|
Verified
8.3
114
8.3
2543
|
Verified
Not enough data
9.2
6
Generative AI
8.6
104
8.9
698
Agentic AI - Conversation Intelligence
7.7
8
8.0
134
7.3
8
8.0
134
7.7
8
8.1
144
7.1
8
8.0
135
6.5
8
8.2
136
7.1
8
8.1
135
7.4
7
7.9
134
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3161
|
Verified
Not enough data
8.8
3357
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3131
Not enough data
Agentic AI - Lead Intelligence
8.1
80
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Feature Not Available
8.4
51
8.6
377
8.0
50
8.6
407
8.0
48
8.2
347
8.3
50
8.4
355
7.7
49
8.0
249
8.1
50
8.1
245
CRM Data Enrichment
8.6
50
9.0
401
8.4
49
8.8
388
8.4
49
9.1
423
8.6
50
Feature Not Available
8.4
48
8.6
253
Account Management
8.1
48
8.1
324
8.2
48
8.2
339
7.9
48
8.3
349
8.2
48
8.6
370
8.1
48
8.5
259
8.0
48
8.1
240
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
7.7
40
8.4
17
8.0
41
8.4
17
7.6
39
8.1
17
7.3
37
8.7
17
7.4
39
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.3
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Not enough data
Discovery
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Not enough data
Management
8.5
331
Not enough data
8.7
356
Not enough data
Platform
8.7
336
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
89
Not enough data
7.7
89
Not enough data
7.7
89
Not enough data
7.7
88
Not enough data
7.5
88
Not enough data
7.5
87
Not enough data
7.6
87
Not enough data
Analytics
8.4
728
Not enough data
8.3
716
Not enough data
8.0
705
Not enough data
Customizations
8.5
717
Not enough data
8.8
724
Not enough data
8.4
722
Not enough data
8.3
713
Not enough data
8.5
703
Not enough data
Generative AI
7.9
616
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
56
Not enough data
8.4
56
Not enough data
8.3
58
Not enough data
8.6
59
Not enough data
8.3
58
Data Sourcing
Not enough data
8.5
748
Not enough data
8.7
790
Not enough data
8.5
717
Not enough data
8.9
805
Not enough data
8.6
726
Predictive Analytics
Not enough data
8.1
722
Not enough data
8.4
751
Not enough data
8.2
737
Not enough data
8.3
723
Sales Management
Not enough data
8.6
761
Not enough data
8.2
722
Not enough data
8.7
759
Not enough data
9.0
829
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.2
332
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
318
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.4
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
315
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
8.1
61
9.1
11
8.5
62
8.9
11
8.3
62
8.6
11
8.3
60
Training
Feature Not Available
9.0
1967
|
Verified
Feature Not Available
9.0
2179
|
Verified
7.6
64
8.6
1527
|
Verified
Feature Not Available
9.2
2217
|
Verified
Feedback
8.0
64
9.3
2372
|
Verified
7.7
65
9.0
1853
|
Verified
Feature Not Available
9.0
1894
|
Verified
7.8
65
8.8
1604
|
Verified
8.0
63
8.9
1790
|
Verified
7.9
63
8.9
1877
|
Verified
Feature Not Available
Feature Not Available
Generative AI
8.0
54
8.9
387
Agentic AI - Marketing Account Intelligence
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
96
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
95
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
10
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
9.7
25
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
9.7
18
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
15
Not enough data
Not enough data
Not enough data
9.3
17
Categories
Categories
Shared Categories
Apollo.io and Gong are categorized as Sales Coaching, Sales Engagement, Conversation Intelligence, AI Sales Assistant, and Revenue Operations & Intelligence (RO&I)
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Gong is categorized as Sales Analytics and Revenue AI Platforms
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.4%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Computer Software
37.5%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.0%
Financial Services
3.2%
Other
28.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
PB
Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!Read more
Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.
3 Comments
CG
Very high ferformerRead more
