Compare Apollo.io and Crunchbase 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$99.00 1 user Per Month
Apollo.io
Star Rating
(9,532)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCrunchbase
Star Rating
(401)4.4 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user satisfaction, boasting a significantly higher overall score compared to Crunchbase. Users appreciate its intuitive interface and features like AI-generated email suggestions, which enhance lead generation efforts.
- Users say Apollo.io's implementation process is notably smooth, with many highlighting the ease of setting up email sequences and finding contact information. In contrast, while Crunchbase is described as intuitive, some users find it less efficient for specific tasks, indicating a potential learning curve.
- Reviewers mention that Apollo.io provides a wealth of business information, making it a favorite for sales data and prospecting. Users find it fun and easy to use, which contributes to its popularity among small businesses, whereas Crunchbase, while reliable, is often seen as more cumbersome for similar tasks.
- According to verified reviews, Apollo.io's support quality is rated higher, with users noting responsive assistance and helpful resources. Crunchbase users, while generally satisfied, report that support could be improved, especially for troubleshooting specific issues.
- Users highlight Apollo.io's robust contact data accuracy and availability, which are crucial for effective outreach. In comparison, Crunchbase users appreciate its comprehensive data but sometimes find the accuracy of certain details lacking, which can hinder their prospecting efforts.
- G2 reviewers emphasize the importance of ongoing updates, with Apollo.io providing regular enhancements that keep the platform relevant. Crunchbase users value its daily updates on funding deals, but some feel that the overall platform could benefit from more frequent feature improvements.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Crunchbase
Crunchbase Pro (Monthly)
$99.00
1 user Per Month
Find and prioritize opportunities with best-in-class private company data. Pro Includes:
- Search 4M+ private companies with full results
- Unlock all company and investor profile data, including growth signals and AI-powered insights
- Track companies with saved searches and lists, alerts, and stages
Free Trial
Apollo.io
Free Trial is available
Crunchbase
Free Trial is available
Ratings
Meets Requirements
9.1
7,461
8.5
302
Ease of Use
9.0
7,560
8.7
308
Ease of Setup
8.9
3,788
9.1
105
Ease of Admin
9.1
2,476
8.9
66
Quality of Support
8.8
6,396
8.4
199
Has the product been a good partner in doing business?
9.2
2,458
8.7
58
Product Direction (% positive)
9.4
7,180
8.1
284
Features by Category
Data Availability
8.8
2672
7.6
141
8.9
2598
8.5
160
8.6
2422
8.3
153
|
Verified
7.5
598
7.9
14
Data Accuracy
8.3
2616
7.7
139
8.6
2514
Feature Not Available
7.4
580
7.4
14
Agentic AI - Sales Intelligence
7.7
194
Not enough data
7.8
193
Not enough data
7.6
187
Not enough data
7.6
189
7.2
6
7.4
187
7.3
5
7.7
187
7.3
5
Platform
8.4
1149
Feature Not Available
8.8
1727
|
Verified
8.4
75
8.9
1854
8.6
98
8.6
1686
|
Verified
Feature Not Available
7.7
1337
|
Verified
7.5
63
|
Verified
8.3
1341
7.6
54
Features
8.9
2177
8.2
105
8.6
1906
7.7
84
8.5
1970
|
Verified
7.6
96
|
Verified
8.7
2107
|
Verified
8.3
121
|
Verified
9.0
2453
|
Verified
8.7
159
|
Verified
8.2
1659
8.2
122
|
Verified
8.2
1085
Feature Not Available
8.4
1873
|
Verified
Feature Not Available
8.5
1807
|
Verified
7.4
76
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1830
|
Verified
Not enough data
8.4
2053
Not enough data
8.5
2178
|
Verified
Not enough data
8.4
1911
Not enough data
8.4
1930
Not enough data
Repeatability and Reportability
8.5
2066
|
Verified
Not enough data
8.7
2133
|
Verified
Not enough data
8.7
2118
|
Verified
Not enough data
8.3
1984
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2160
Not enough data
8.5
2134
Not enough data
8.5
1991
Not enough data
8.3
1935
Not enough data
8.1
1777
Not enough data
Generative AI
7.7
981
Not enough data
Agentic AI - Sales Engagement
7.4
121
Not enough data
7.6
119
Not enough data
7.2
121
Not enough data
7.3
121
Not enough data
7.2
120
Not enough data
7.2
123
Not enough data
7.5
122
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Financial Information
Not enough data
8.3
10
Not enough data
8.0
9
Analysis
Not enough data
8.5
9
Not enough data
8.2
10
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.2
9
Market News
Not enough data
8.7
9
Not enough data
8.7
10
Not enough data
8.9
9
Platform Basics
Not enough data
7.8
9
Not enough data
7.7
8
Agentic AI - Financial Research
Not enough data
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Exchange Functions
Not enough data
7.9
25
Not enough data
7.7
24
Data as a Service
Not enough data
8.4
30
Not enough data
8.3
31
Not enough data
8.2
29
Not enough data
8.7
30
Management
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
Feature Not Available
Lead Intelligence
8.9
3310
|
Verified
Not enough data
8.9
3159
|
Verified
Not enough data
8.8
3353
|
Verified
Not enough data
8.8
3028
|
Verified
Not enough data
9.2
3128
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Data collection
Not enough data
Feature Not Available
Not enough data
8.0
115
|
Verified
Not enough data
8.2
104
|
Verified
Not enough data
7.8
102
Not enough data
8.0
105
|
Verified
Segment Trending
Not enough data
7.8
93
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
99
Analysis
Not enough data
7.7
86
Not enough data
7.8
85
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.5
124
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
6.9
73
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.6
74
Agentic AI - Market Intelligence
Not enough data
7.7
5
Not enough data
7.3
5
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Data Management
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.0
27
Data as a Service
Not enough data
8.3
27
Not enough data
8.5
31
Architecture
Not enough data
7.6
26
Not enough data
8.1
26
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
242
Not enough data
8.3
235
Not enough data
Administrative
8.4
236
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Not enough data
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1023
8.2
51
8.8
600
Feature Not Available
9.0
1073
7.6
45
Lead Management
9.0
1011
8.2
47
8.6
900
Feature Not Available
9.0
1027
8.0
44
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
948
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
95
7.6
7
Data Accuracy - Marketing Account Intelligence
8.3
94
7.6
7
Categories
Categories
Shared Categories
Apollo.io and Crunchbase are categorized as Sales Intelligence and Marketing Account Intelligence
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Crunchbase is categorized as Data as a Service (DaaS), Data Exchange Platforms, Market Intelligence, and Financial Research
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Crunchbase
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Computer Software
19.5%
Information Technology and Services
17.1%
Marketing and Advertising
8.8%
Staffing and Recruiting
5.7%
Financial Services
5.5%
Other
43.4%
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How does it integrates with Hubspot?
3 Comments
Official Response from Crunchbase
Hi Alejandro - Excited to share that Crunchbase now integrates with HubSpot! Get full details here:...Read more
Is crunchbase any good?
2 Comments
D
Crunchbase is definitely a good tool for in-depth inspection of companies and individuals in the business world. The contact details are also a useful...Read more
How much does crunchbase cost?
2 Comments
CF
Check the pricing page >> https://about.crunchbase.com/products/pricing/Read more
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