Compare Apollo.io and Copper 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Starting at $9.00 Per Month
Apollo.io
Star Rating
(9,528)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCopper
Star Rating
(1,152)4.5 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Copper excels in its integration with Google Workspace, making it a top choice for users who rely heavily on Gmail, Calendar, and Drive. Many users appreciate how this tight integration simplifies contact management and enhances productivity.
- Users say Apollo.io stands out for its advanced AI features, which significantly streamline the process of researching prospects and crafting personalized outreach. Reviewers highlight that these tools can save considerable time compared to manual methods, making day-to-day tasks much more efficient.
- According to verified reviews, Copper's unique design and user-friendly interface are frequently praised, with many users finding it simple to navigate. This ease of use is a significant advantage for small businesses looking for a straightforward CRM solution.
- Reviewers mention that Apollo.io's data quality is a major strength, with users noting the high accuracy of contact information. This reliability is crucial for businesses focused on building a solid pre-sales database, as it ensures they are reaching out to the right prospects.
- G2 reviewers highlight that while Copper has a strong focus on automation, some users feel it could improve in meeting specific workflow needs. This feedback suggests that while it offers great features, there may be challenges in customization for certain users.
- Users report that Apollo.io's free entry-level pricing is a significant draw for small businesses, allowing them to access powerful tools without upfront costs. This accessibility can be a game-changer for startups looking to leverage sales intelligence without a financial commitment.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Copper
Copper Starter Edition - Annual
Starting at $9.00
Per Month
Get started on the Google Workspace CRM with essential relationship management tools + Zapier.
- 1,000 contact limit
- Google Workspace integration
- Activity feed
Free Trial
Apollo.io
Free Trial is available
Copper
Free Trial is available
Ratings
Meets Requirements
9.1
7,461
8.7
924
Ease of Use
9.0
7,560
9.1
935
Ease of Setup
8.9
3,787
8.7
439
Ease of Admin
9.1
2,475
8.9
416
Quality of Support
8.8
6,396
8.6
856
Has the product been a good partner in doing business?
9.2
2,457
9.0
411
Product Direction (% positive)
9.4
7,180
9.0
866
Features by Category
Sales Force Automation
Not enough data
8.9
653
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
657
|
Verified
Not enough data
8.4
655
|
Verified
Not enough data
7.6
353
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
7.9
337
Not enough data
7.6
310
Not enough data
8.3
403
Marketing Automation
Not enough data
7.9
433
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
592
|
Verified
Not enough data
Feature Not Available
Customer Support
Not enough data
8.2
388
Not enough data
8.0
397
Not enough data
8.2
452
Not enough data
7.8
315
Not enough data
8.0
351
Reporting & Analytics
Not enough data
8.0
561
|
Verified
Not enough data
8.3
636
|
Verified
Not enough data
8.1
472
|
Verified
Mobile & Social
Not enough data
8.1
348
|
Verified
Not enough data
8.1
334
|
Verified
Not enough data
8.4
470
|
Verified
Platform
Not enough data
8.3
319
|
Verified
Not enough data
8.4
314
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.0
196
|
Verified
Not enough data
7.7
156
Not enough data
7.7
226
Not enough data
8.7
327
|
Verified
Not enough data
7.8
192
Integration
Not enough data
8.6
302
|
Verified
Not enough data
8.2
251
|
Verified
Not enough data
7.8
237
|
Verified
Generative AI
Not enough data
6.3
31
Agentic AI - CRM
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.5
9
Data Availability
8.8
2673
Not enough data
8.9
2599
Not enough data
8.6
2423
Not enough data
7.5
598
Not enough data
Data Accuracy
8.3
2616
Not enough data
8.6
2514
Not enough data
7.4
580
Not enough data
Agentic AI - Sales Intelligence
7.7
194
Not enough data
7.8
192
Not enough data
7.6
187
Not enough data
7.6
189
Not enough data
7.4
187
Not enough data
7.7
187
Not enough data
Platform
8.4
1149
Not enough data
8.8
1727
|
Verified
Not enough data
8.9
1854
Not enough data
8.6
1686
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1341
Not enough data
Features
8.9
2177
Not enough data
8.6
1905
Not enough data
8.5
1971
|
Verified
Not enough data
8.7
2107
|
Verified
Not enough data
9.0
2454
|
Verified
Not enough data
8.2
1660
Not enough data
8.2
1085
Not enough data
8.4
1874
|
Verified
Not enough data
8.5
1808
|
Verified
Not enough data
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
Not enough data
8.3
711
Not enough data
8.4
707
Not enough data
8.0
676
Not enough data
Organization
8.3
681
Not enough data
8.3
682
Not enough data
8.3
675
Not enough data
Performance Analysis
7.9
696
Not enough data
8.4
713
Not enough data
Sales Analysis
7.8
684
Not enough data
8.0
689
Not enough data
Generative AI
7.9
568
Not enough data
7.9
566
Not enough data
Agentic AI - AI Sales Assistant
7.8
37
Not enough data
8.0
37
Not enough data
8.0
37
Not enough data
8.2
37
Not enough data
7.9
37
Not enough data
7.7
36
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2609
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2178
|
Verified
Not enough data
8.4
1912
Not enough data
8.4
1931
Not enough data
Repeatability and Reportability
8.5
2066
|
Verified
Not enough data
8.7
2134
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1985
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2161
Not enough data
8.5
2135
Not enough data
8.5
1992
Not enough data
8.3
1936
Not enough data
8.1
1778
Not enough data
Generative AI
7.7
981
Not enough data
Agentic AI - Sales Engagement
7.4
121
Not enough data
7.6
119
Not enough data
7.2
121
Not enough data
7.3
121
Not enough data
7.2
120
Not enough data
7.2
123
Not enough data
7.5
122
Not enough data
Dialing Options
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Not enough data
Automation
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
169
Not enough data
8.4
170
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3311
|
Verified
Not enough data
8.9
3160
|
Verified
Not enough data
8.8
3354
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3129
Not enough data
Agentic AI - Lead Intelligence
8.0
78
Not enough data
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
102
Not enough data
Data Capture
8.0
893
Not enough data
8.4
857
Not enough data
8.1
852
Not enough data
8.5
882
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
849
Not enough data
8.5
874
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.7
59
Not enough data
7.6
59
Not enough data
Shared Calendar
7.6
58
Not enough data
7.7
59
Not enough data
Accessibility
8.0
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Not enough data
Notifications
7.6
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Not enough data
Branding & Customizatio
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Not enough data
Automatic Rules & Configurations
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.5
20
Not enough data
8.1
20
Not enough data
Generative AI
7.7
705
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
98
Not enough data
Meeting Prep - AI Meeting Assistants
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Not enough data
Meeting Insights - AI Meeting Assistants
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
Accessibility - AI Meeting Assistants
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Not enough data
Agentic AI - AI Meeting Assistants
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.0
80
Not enough data
7.6
78
Not enough data
Agentic AI - Visitor Identification
8.3
7
Not enough data
Agentic AI - Lead Scoring
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Not enough data
Discovery
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Not enough data
Management
8.5
332
Not enough data
8.7
356
Not enough data
Platform
8.7
337
Not enough data
8.8
343
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
7.9
23
8.0
5
8.5
22
8.0
5
8.0
22
9.3
5
Incentives
Feature Not Available
Feature Not Available
Feature Not Available
8.3
5
Feature Not Available
8.7
5
7.9
228
8.3
5
Personalization
Feature Not Available
Feature Not Available
8.3
236
8.3
5
8.5
242
8.3
5
8.3
235
Feature Not Available
Administrative
8.4
236
8.0
5
8.4
230
Feature Not Available
8.2
230
8.3
5
Agentic AI - Email Tracking
7.8
90
Not enough data
7.7
90
Not enough data
7.7
90
Not enough data
7.7
89
Not enough data
7.5
89
Not enough data
7.6
88
Not enough data
7.6
88
Not enough data
Analytics
8.4
728
Not enough data
8.3
717
Not enough data
8.0
706
Feature Not Available
Customizations
8.5
718
Not enough data
8.8
723
Not enough data
8.4
723
Not enough data
8.3
714
Not enough data
8.5
704
Not enough data
Generative AI
7.9
617
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.1
331
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
317
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.3
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
314
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
Lead Intelligence
8.8
1024
Not enough data
8.8
600
Not enough data
9.0
1074
Not enough data
Lead Management
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Not enough data
Data Availability - Marketing Account Intelligence
8.3
95
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
94
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Copper are categorized as Sales Performance Management and Email Tracking
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Copper
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Marketing and Advertising
11.6%
Information Technology and Services
8.3%
Computer Software
7.8%
Real Estate
6.9%
Financial Services
4.5%
Other
60.8%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How seamless is the Gmail/Google Apps integration?
2 Comments
RZ
It will require heavily coding to be able to break a crack in this process while violating the agreement of the software. I have a friend who does this for a...Read more
What is copper CRM?
2 Comments
KG
Gmail-integrated customer relationship management system including pipelines, contact organization, and task management.Read more
What does the Chrome Extension do?
1 Comment
RZ
It will allow you to organize your plug-ins much more easier than ever and you will start loving plug-ins (healthy ones of course) while browsing. They will...Read more
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